Farhan Javeed
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since October 11, 2022
Farhan is a data-driven, T-shaped marketing professional with a master's degree in marketing and over seven years of experience creating winning digital marketing strategies and driving sales. He's highly skilled in analytical reporting, critical thinking, and tactical communication to accelerate customer acquisition and revenue growth. Farhan is Google, LinkedIn, and Meta-certified.
Project Highlights
Expertise
- Advertising Tools & Platforms
- B2B Lead Generation
- Digital Marketing
- Facebook Ads Manager
- Google Analytics
- LinkedIn Marketing
- Paid Advertising
- Paid Media
Work Experience
LinkedIn Marketing Specialist
AlphaSeeker AI, Inc
- Partnered with the CEO to develop and launch LinkedIn lead generation campaigns targeting B2B decision-makers, establishing the company's initial demand generation strategy.
- Developed Alpha Seeker AI's go-to-market strategy by defining product positioning, pricing, website messaging, and digital marketing initiatives to support customer acquisition.
- Designed AI-powered marketing audit frameworks for Google Ads and Meta Ads, enabling businesses to identify optimization opportunities across campaign structure, targeting, creatives, tracking, and conversion performance.
Ad and Content Strategy Expert
VCM Companies Inc
- Developed and executed a full-funnel LinkedIn ad strategy, driving a 42% increase in qualified B2B leads for the VC Mastermind membership and podcast funnel.
- Built and optimized a multi-step nurture system integrating email automation, remarketing, and webinar funnels, resulting in a 30% uplift in lead-to-member conversion rate.
- Developed bi-weekly reports highlighting key growth metrics and insights, driving data-backed decisions that improved overall marketing efficiency.
Startup Marketer
Darius Goore
- Designed and launched multi-variant Meta ad campaigns that increased landing page visits by over 35% within the first month, driving consistent newsletter sign-ups and measurable engagement growth.
- Developed and tested creative and copy variations tailored to athlete-driven storytelling, improving CTRs by 28% through targeted audience segmentation and performance optimization.
- Analyzed campaign data and produced actionable insights that informed budget allocation, resulting in a 22% lower cost-per-lead compared to initial benchmarks while maintaining subscriber quality.
Meta & Google Ads Expert
Lectron Fuel Systems Inc.
- Collaborated directly with the CEO to develop a data-driven paid media strategy across Meta and Google platforms; conducted a comprehensive audit to significantly improve campaign efficiency.
- Resolved product feed issues within Google Merchant Center and launched optimized Performance Max campaigns, resulting in a 2x increase in conversions.
- Supported the creation and A/B testing of high-converting landing pages for the client’s new Shopify website.
Meta Ads Expert
Safety 101, LLC
- Conducted a comprehensive Meta Ads Manager audit, reviewing campaign structure, targeting, creative performance, and budget allocation across multiple ad sets.
- Identified inefficiencies and provided data-driven recommendations to improve ROAS, including audience refinement, creative testing, and conversion tracking improvements.
- Delivered a strategic roadmap outlining optimization opportunities, such as Advantage+ campaign implementation, retargeting segmentation, and better utilization of first-party data.
Growth Architect and Lead Generation Specialist
Riley Architects
- Collaborated with the CEO to develop a LinkedIn lead generation strategy.
- Provided guidance on the whitepaper topic, designed the creatives, and set up an email nurture stream in HubSpot.
- Generated leads with a cost per lead (CPL) of less than $70.
Social Media and Community Manager
Alan Bernau Jr
- Strategized, created, and published organic content across Meta, Pinterest, LinkedIn, and TikTok, aligning messaging with brand goals and audience insights.
- Increased organic purchase rate by 15% within four months through consistent posting, optimized visuals, and audience-driven storytelling.
- Expanded cross-platform presence by repurposing high-performing creative assets and improving brand visibility and follower growth across multiple channels.
- Analyzed post-performance data to identify top-performing formats and optimal posting times, achieving a 40% lift in average engagement rate.
Paid Social Specialist
VanNoppen Marketing, LLC
- Managed and optimized paid media campaigns across Google, Pinterest, and Meta for multiple client accounts, driving measurable ROI and improving campaign performance through continuous testing and optimization.
- Developed compelling project proposals and end-to-end campaign strategy documents tailored to new client objectives, contributing to successful client onboarding and accelerated campaign kickoffs.
- Led comprehensive reporting and data analysis initiatives, delivering high-impact insights via custom-built dashboards, including advanced Looker Studio reports.
Growth Marketing Specialist (SaaS)
Procurement Sciences, Inc.
- Developed a full-funnel lead generation strategy from the ground up, resulting in a 10x increase in leads.
- Managed end-to-end lead generation campaigns on LinkedIn, from content creation and ad creatives to execution. Implemented a full-funnel, multi-channel approach to drive demo signups.
- Implemented HubSpot integration, designed high-converting PPC landing pages, built HubSpot email nurture streams, and managed Google Ads campaigns to drive lead generation and customer engagement.
Marketing Expert
Matcal NV, Inc.
- Collaborated with the founders to develop and implement a paid media strategy on Google Ads and Meta platforms, resulting in a 20% increase in online sales.
- Implemented cross-platform retargeting initiatives, ensuring a seamless experience across Meta and Google.
- Optimized ad creatives to align with audience preferences, improving engagement and conversion rates.
- Implemented remarketing strategies to re-engage previous website visitors, increasing conversion rates. Additionally, segmented audiences by store locations and tested Lookalike audiences to expand reach and improve targeting, boosting sales.
Marketing Analytics Expert
NUC USA Inc.
- Worked with a senior executive to build a custom-made Google Looker Dashboard.
- Integrated several different data points in the Looker Report.
- Conducted a detailed audit of clients' ad accounts and provided optimization recommendations.
Google Ads Guru
ICG America, Inc
- Reviewed a Google ad account with an annual expenditure exceeding $1 million, conducting a comprehensive audit and pinpointing key areas for optimization.
- Collaborated with the CEO/founder to execute the audit discoveries and optimization suggestions.
- Delivered a data-centric analysis to guide strategic decisions.
Growth Marketer (via Toptal)
BPWB LLC
- Worked with senior executives to build a Meta ad strategy.
- Developed comprehensive campaigns from inception and executed Meta campaigns. This involved crafting tailored strategies for audience targeting, creating engaging ad creatives, composing compelling ad copy, and refining landing page content.
- Worked on performance reporting and optimization of campaigns.
Google Ads Specialist
Serge Barel
- Contributed to keyword research for non-branded search campaigns.
- Built campaign architecture and campaigns in three different languages.
- Set up conversion goals and tracking to ensure accurate attribution.
SEM and Paid Social Specialist (via Toptal)
Kinetic319, LLC
- Worked with the CEO to create media plans for clients.
- Managed paid media campaigns on Google Ads, LinkedIn Ads, and Meta.
- Provided performance reporting and campaign optimization.
Copywriter
Lytesnap LLC.
- Researched the market thoroughly for the app, developed a unique selling proposition (USP), and tailored messaging for the landing page.
- Worked on crafting a compelling copy and optimizing the landing page, incorporating effective calls-to-action (CTAs).
- Collaborated with the design team to spearhead content design efforts for the app's homepage.
Social Media Manager
Nexus Auto Transport
- Worked with developers, designers, and product managers to revamp the website.
- Strategized and executed paid media campaigns on Google Ads and Facebook. I also performed Instagram marketing and customer segmentation.
- Led the ad optimization and redesign of the company's advertising and social media strategy using data-driven insights.
Advertising Campaign Manager
Sema Technologies Inc.
- Worked with the CEO to create LinkedIn and Google campaigns.
- Led the campaign setup, execution, and budget management. Handled ad optimization.
- Collaborated with the creatives head to design ads, messaging, and landing pages.
- Reported on key metrics, conversions, and data-driven insights.
Copywriter
Ipseity Inc
- Collaborated closely with the creative head to develop engaging content for landing pages. Utilized research to ensure adherence to industry best practices and effectively communicate the unique selling proposition (USP).
- Proposed effective call-to-actions (CTAs) for landing pages and fine-tuned content to align with conversion rate optimization (CRO) best practices.
- Led the design of content strategy and landing page content.
Google Ads Expert
Reg&Tech Solutions AB
- Developed comprehensive Google search ads from the ground up for the company, strategically focusing on European keywords for optimal targeting and leveraging effective search engine marketing (SEM) strategies.
- Established and fine-tuned performance-maximized campaigns effectively for the client, resulting in a significant increase in registrations while successfully slashing the Cost Per Acquisition (CPA) from $100 to $50.
- Contributed to the enhancement of the landing page by identifying pertinent keywords, thereby optimizing its performance.
Marketing Strategist
Horizon Intelligence SRL
- Collaborated with the CEO to create a full-funnel digital marketing strategy from scratch.
- Created an email nurture strategy for the client, including subject lines, nurture streams, and email copy.
- Conducted in-depth competitor analysis and profiling and provided areas for improvement. Led the redesign of specific landing pages, which included CRO, AB testing, and copy creation.
Landing Page Consultant
Studio Spero
- Collaborated closely with the founder and assisted in pinpointing areas of improvement within the landing pages.
- Optimized on-page SEO for keyword density and visibility, improving the inbound marketing strategy.
- Audited Google Ads accounts and identified lost opportunities and leakages.
CRO Specialist
Centre For Effective Altruism UK
- Identified landing pages with low conversion rates and optimized them based on CRO best practices.
- Provided actional items to implement to boost CRO efforts.
- Restructured the website's home page for better user experience and to optimize conversions.
Marketing Consultant
Epsilon
- Collaborated with the CEO on a digital marketing strategy focusing on paid lead generation and lead nurturing in North American markets, including pricing strategy development.
- Collaborated with the project managers, CEO, and sales team to develop a comprehensive email marketing strategy that adheres to industry best practices.
- Conducted a thorough analysis of the website's landing page with a focus on conversion rate optimization (CRO). Provided detailed feedback and recommendations regarding specific changes that could be made.
Digital Marketing Specialist
Solace
- Launched, optimized, and reported on paid social and display campaigns, including creative, campaign setup, audience targeting, and budget management using LinkedIn, Facebook, Twitter, and Google and YouTube Ads. Reduced CPLs by 15% using tactical strategies.
- Tested unique creative and copy combinations, audience segmentation, ad placements, and retargeting strategies to maximize full-funnel performance. Improved digital budget utilization by more than 30%.
- Grew leads by over 10% month over month. Drove the creation and execution of lead generation programs and account-based marketing (ABM) in major regions focused on key metrics like marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Analyzed the performance of paid campaigns, digital initiatives, and ad networks using Google Analytics and other quantitative research tools. Discovered trends in data and provided tactical recommendations.
- Analyzed email nurture programs in Marketo, focusing on key metrics such as open rates, click-to-open ratios, and content audits to improve performance.
- Used ABM platforms, such as 6sense, to generate demand and launch paid campaigns to in-market and untapped segments.
Digital Marketing Specialist
Gentec International
- Created email newsletters for various brands in the consumer electronics industry. Conducted B2B and B2C marketing targeting customers via Mailchimp.
- Used campaign monitoring and quantitative research methods to analyze data, improve open rates, and optimize email marketing campaigns.
- Optimized, developed, and monitored paid campaigns for Sigma and Sony Canada using Facebook Ads Manager and Google Ads, maintaining a stable ROAS.
- Optimized website performance by applying CRO best practices to dedicated landing pages, resulting in improved engagement, reduced bounce rates, and increased purchase potential.
- Measured the effectiveness of paid advertising campaigns, including social media content, through Google Analytics and eCommerce sales data, providing recommendations for optimization and improvement.
- Updated multiple brand websites and eCommerce platforms with new products and search-engine-optimized content using a CMS, enhancing the brand's search engine rankings and reinforcing its strategic brand activation and brand positioning.
Marketing Manager
Universal Cinemas
- Prepared and executed a 360-degree marketing strategy with a core focus on digital marketing for Universal Cinemas that increased business revenues and boosted customer footfall from 10,000 to 100,000 per month within six months.
- Increased monthly sales revenues by 40% by introducing tactical digital marketing campaigns. Led eCommerce SEO efforts, using strategic optimization techniques to boost product visibility.
- Used paid social media ads and Google Ads to create brand equity, develop awareness, and boost customer acquisition.
- Acred as a chief marketing officer (CMO). Increased the repurchase rate by 35% and retention of loyal customers by introducing a customer loyalty program and re-marketing campaigns to custom audiences.
- Designed, executed, and monitored paid digital campaigns using Facebook Ads Manager and Google Analytics. Increased online bookings by 25% in six months.
Vendor Manager
Alibaba Group
- Provided exceptional customer experiences for assigned brands through cooperation with cross-functional teams of creative, web development, product, marketing, and others.
- Added more than 20 high-quality vendors on the platform.
- Built strong relationships with vendors to ensure lower stockouts, timely order fulfillment, and improved sales performance of assigned brands month-on-month.
Project History
Fast Food Chain Meta Campaigns
Boosted WingsOsver’s online sales by an average of 15% within just three months
Led the strategy and execution of paid media campaigns for WingsOver, managing 30 stores across the US. Tested various targeting strategies by leveraging 1st-party customer data and implementing creative optimizations, all backed by in-depth data analysis. This approach resulted in a 15% increase in online sales within just three months.
Facebook Marketing for Sony Canada During Black Friday
Led the ideation, design, and development of highly successful campaigns for Sony Canada during COVID-19. Achieved a ROAS of $1: $24.
Sony wasn’t using Facebook Ads a lot, but I convinced my manager to invest in Facebook Ads for Black Friday. We ran several campaigns for custom audiences and 1% look-a-like audiences, redirecting the traffic to the Sony Shopify store. I managed these campaigns and tracked real-time analytics for reporting purposes and scaling campaigns that were working.
LinkedIn Leadgen Campaigns
Created successful lead generation campaigns by targeting the correct audiences and lowered the cost per lead while increasing the leads.
I managed quarterly spending of more than $250,000 on LinkedIn. The project’s goal was to increase the quality of leads while lowering the cost per lead (CPL). For that, I introduced some tactical retargeting adjustments and adjustments to a bidding strategy and conducted a few A/B tests to track the impact on campaigns.
Facebook Ads for Private Theater Rentals
Increased the number of private bookings of private theater rentals during COVID-19 by more than 50% on a month-on-month basis using paid media like Facebook and Instagram while achieving a positive ROAS.
Universal Cinemas is the largest multiplex in Pakistan. It had a footfall of more than 100,000 customers a month. The cinema generates the most revenue for movie distributors in the country, and I was one of the first hires in this company.
Category Growth for Apparel
Grew the apparel category from the ground up while working as the category manager for fashion at an eCommerce company. I added more than 50 high-quality vendors in six months to the category.
JoChaho.pk was a leading eCommerce portal in Pakistan. I was responsible for building the fashion/apparel category. I led a team of two people to efficiently create the category and add new vendors on a daily basis.
Education
Master of Science Degree in Marketing
Alba Graduate Business School, The American College of Greece - Athens, Greece
Bachelor's Degree in Finance
Lahore School of Economics - Lahore, Pakistan
Certifications
LinkedIn Marketing Strategy Certification
Advanced Lead Generation
Identifying, Attracting, and Growing Your Digital Audience
University of California | via Coursera
Digital Media and Marketing Strategies
University of Illinois | via Coursera
Facebook Social Media Marketing
Professional Certification by Facebook and Coursera
Skills
Core
Lead Generation, Paid Advertising, Digital Marketing, Marketing, Facebook Ads, Facebook Marketing, Email Marketing, Digital Campaigns, Digital Marketing Strategy, Advertising Campaigns, Social Media, Google Ads, Performance Marketing, Conversion Rate Optimization (CRO), A/B Testing, Campaign Monitoring, Social Media Marketing (SMM), Campaign Management, Social Media Posting, Copywriting, Brand Marketing, Digital Marketing Best Practices, Chief Marketing Officer (CMO), LinkedIn Ads, Content Creation, Social Media Platforms, Social Media Advertising, Marketing Campaigns, Social Media Management, Media Buying, Marketing Budget Management, LinkedIn Marketing, Instagram Marketing, Ad Campaigns, Email Campaigns, Landing Pages, Funnel Optimization, Funnel Marketing, YouTube Ads, Search Engine Marketing (SEM), Branding, Marketing Strategy, Search Engine Optimization (SEO), Social Media Strategy, Audience Targeting, Go-to-market (GTM) Strategy, Market Research & Analysis, Inbound Marketing, Marketing Analytics, Funnel Analysis, Social Media Content, Brand Strategy, Keyword Research, SEO Content, Writing & Editing, Pay-per-Click (PPC), Content Marketing, Google Paid Ads, Marketing Operations, Organic Social Media, Marketing Leadership, Product Positioning, Social Media Analytics, Social Media Campaigns, Omnichannel Marketing, Google SEO, On-page SEO, SEO Audits, Infographics, Marketing Communications (MarCom), Account-based Marketing (ABM), Marketing Mix, B2C Marketing, Digital Advertising, Customer Segmentation, Marketing Technology (MarTech), Product Marketing, Brand Activation, TikTok Ads, Pinterest Marketing, Growth Hacking, Instagram Growth, Local SEO, Community Management
Platforms & Tools
Facebook Ads Manager, Instagram Ads, Advertising Tools & Platforms, Google Ad Manager, Canva, Klaviyo, HubSpot, Google Analytics, X (formerly Twitter) Marketing, Mailchimp, Marketo, Looker Studio
Business Models
Business to Consumer (B2C), B2C, Business to Business (B2B), Software as a Service (SaaS), B2B, SaaS Product Marketing
Other
B2B Lead Generation, Paid Media, Customer Acquisition, Landing Page Optimization, Growth Strategy, Growth Marketing, Optimization, Market Research, Statistics, Website Traffic, Audits, Awareness Campaigns, Market Segmentation, Meta Ads, B2B Marketing, PowerPoint Design, Microsoft PowerPoint, Media Planning, Landing Page Design, Demand Generation, Direct to Consumer (D2C), Data Analytics, Key Performance Indicators (KPIs), Data Analysis, Leads, eCommerce, YouTube Marketing, YouTube SEO, YouTube, Advertising, Product Launch, Competitor Analysis & Profiling, Marketing Attribution, Analytics, Product Strategy, Conversion Rate, Social Ad Design, Instagram, Direct Response, Shopify, Brand Building, Visual Design, Brand Positioning, Marketing Plans, Content Management, Content Writing, Paid Search, Qualitative Research, Quantitative Research, X (formerly Twitter), Pricing Strategy, Webinars, Facebook, Storytelling, User Experience (UX), Messaging, Personas, Newsletters, Digital Newsletters, Graphic Design, Article Writing, Unbounce, Digital Media, Consumer Insights, Finance, Data Management, Strategy, Business Strategy, Business Development, Chatbots, WordPress, Loyalty Programs, Communication Strategy, Digital Strategy, Facebook Pixel, Customer Journey, Category Management, Salesforce, UX Writing, Launch Strategy, eCommerce SEO, Ad Optimization, Ad Networks, Lead Nurturing, Startups, Corporate Communications, supermetrics, Outbound Marketing, Startup Marketing, Data-driven Decision-making
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