Fazal Ahamed
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since October 14, 2022
Fazal has been a fractional CMO and performance marketer since 2011. He's based in Toronto and helps B2B and B2C brands in the U.S. scale their Google Ads and SEO. He managed almost $5 million in annual ad spending with Fortune 500 clients, Inc. 5000 brands, and Big 4 Agencies. His recent gig was with IPG Mediabrands, working with clients like WestJet Airlines. He conducts workshops on Meta and Google ads and performs Maps GA4 configurations, Google Tag Manager setups, and Looker Studio reports.
Project Highlights
Expertise
- Client Services
- Digital Campaigns
- Facebook Ads
- Google Ads
- Google Analytics
- Marketing
- SEO Audits
- Strategy
Work Experience
eCommerce SEO | SMM Expert
RBW Studio LLC
- Achieved $100,000 MRR for the brand through all channels, including paid ads, organic search, paid social, and direct traffic.
- Managed custom conversion events to track every essential button click and stage of the customer journey through BigQuery.
- Achieved a top-3 ranking position for primary keywords on organic search within six months from an average position of 30.
Google Ads Specialist
Indrio Brands, LLC
- Tested, optimized, scaled, and measured Google Ads campaigns for four brands: Yarden.com, Halegroves.com, PittmanDavis.com, and Sunharvestcitrus.com.
- Generated a 5x ROAS on an average monthly ad investment of $100,000.
- Deployed search, pmax, standard shopping, and demand generation campaigns to achieve revenue goals.
Growth Marketing Expert
L2G North America, Inc.
- Implemented full-funnel customer journey tracking in GA4 with interactive data visualization dashboards in Looker Studio.
- Acted as the SEO for health supplements. Ranked them on page one of Google Search.
- Managed a budget of $10,000 per month and achieved a ROAS of seven.
Digital Marketing Manager
Muzigal
- Acted as the digital marketing manager at Muzigal, a VC-funded (Kalari Capital) edtech startup providing online music education. It offers personalized one-on-one coaching, connecting music learners with expert music teachers.
- Generated over 180,000 qualified leads using Google ads and Facebook ads. Oversaw a total ad spend of about $0.5M in 12 months while implementing comprehensive performance marketing and social media management strategies.
- Ranked primary keywords on Page 1 of Google Search organically using SEO, saving up to 30% of monthly advertising costs and contributing to increased profits.
- Performed competitor analysis and profiling. Set up and managed lead generation and optimization for Facebook and Google campaigns for Muzigal and brands like GaadiSaaf, Studio11, Isa Spa, Co-Design, and IOCL.
- Restructured and optimized the Google Search campaigns for the best performance, which yielded five times the number of leads and decreased the cost per lead by up to 300%. This contributed to a three-fold increase in monthly revenues.
Account Manager
Odigma
- Decreased cost per lead in Facebook ads by almost 200% through ad optimization. Refined the copy and ad images and optimized the targeting to meet the monthly revenue goals of $150,000—managing an ad spend of $60,000 on Google and Facebook ads.
- Optimized, managed client interactions, and prepared audit reports of 13 websites for SEO in many niches to rank them on page 1 of google organic search results. Niches included real estate, skincare, cosmetics, health supplements, and automobile.
- Head-hunted by this creative and digital agency to be the account manager for performance marketing and SEO clients.
- Managed accounts, SEO, app store optimization (ASO), gamification, and client services for brands like Lafz, SPAR, Emotio, and DNA Digital.
- Tracked daily performance and optimization of Facebook and Google campaigns. Strategized with the delivery team to achieve daily and monthly lead-generation goals.
- Achieved first-page rankings on Google Search for the new brands SPAR India and Lafz.
- Contributed to podcast marketing by editing and launching podcast services through a partner. Some of the podcasts include Into The Wild with Renee Warren, The Hormone Solution Podcast with Karen Martel, and Fearless Practice with Julia Smith.
- Worked with programmatic ad platforms like Audigo, StackAdapt, Google AdMob, and Advertisecast to help podcasters reach their audience.
Senior Digital Marketing Executive
Kaodim
- Developed measurable tracking and reporting systems to define monthly, weekly, and daily targets and KPIs such as cost per conversion, conversions, and ad spend pacing.
- Ran a total of 25 campaigns for each country, i.e., Singapore, Malaysia, Philippines, and Indonesia, for key service categories such as movers, cleaning, aircon service, renovation, and other product lines for the company.
- Achieved a 200% increase in net revenue by achieving KPIs and managed a budget of $78,000 per month.
Digital Marketing Specialist
GT Robot
- Crafted a comprehensive, integrated marketing and email strategy and implemented a blueprint for SEO, content marketing, email marketing, and Google and Facebook ads—all under the umbrella of performance marketing.
- Launched a "Shopping Fiesta" social media campaign to get traction for the app. The campaign involved a landing page where users have to perform actions to gain points and be rewarded based on points on the leaderboard.
- Organically onboarded more than 30 retail merchants to sign up on the platform, almost 1000 new users, resulting in 100 purchases from the campaign.
- Spearheaded digital marketing strategies to drive installs and increase user retention for the GT Dollar mobile app and GT Robot.
- Built a microsite and launched a campaign in partnership with Aperia Mall, Singapore, to generate 500 new users for the GT Dollar mobile app.
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
Digital Marketing Manager
Office Empire
- Acted as the chief marketing officer (CMO) and oversaw performance marketing.
- Optimized the website and achieved a number-one ranking for the primary keywords on Google Search.
- Launched offline and online consumer-targeted marketing strategies.
Management Trainee
Select Group Singapore
- Worked with their partnerships and franchise department team to standardize operational procedures for new and existing franchises in the South East Asia region.
- Improved efficiency for restaurant franchise owners in training their staff and decreased order turnaround time by more than 30%. Increased the attractive quotient for franchise prospects to invest in the Lerk Thai and Sheng Kee brands.
- Was part of the team that expanded to more than 10 restaurant outlets, generating revenue of $50M for the company.
Project History
Lead Generation for an Edtech Startup
http://www.muzigal.com/Generated over 180,000 qualified leads, managed a total ad spend of about $500,000 in 12 months, and ranked primary keywords in the top five Google Search results.
Muzigal is an edtech startup providing online music education. It offers personalized one-to-one coaching, connecting music learners with expert music teachers. This idea was born during the pandemic.
The objective was to scale this minimum viable product from day one and generate consistent and qualified leads through paid channels, primarily via Facebook and Google Ads targeting Asians in India, Singapore, Malaysia, the Middle East, Australia, and North America. Lead generation and revenue were critical to achieving series-A funding, and it had to be done soon. After a steady start with Google Ads, the growth curve declined.
Our solution included creating a pricing strategy and restructuring and optimizing the Google Search campaigns for the best performance. As a result, the number of leads increased by five times within the allocated budget. Meanwhile, the cost per lead decreased by almost 300%, and monthly revenue figures tripled.
Online Presence Growth of a Global Retail Giant
https://www.sparindia.com/Decreased cost per lead by almost 100% on Facebook, achieved performance marketing goals via Facebook and Google Ads, and ranked primary keywords in the top five organic search results.
SPAR India, a global retail giant, wanted to grow their online presence in the competitive Indian market.
The company initiated website migration to a new interface without considering the SEO factors when over 50% of their traffic was organic. This was during the pandemic season. SPAR India wanted to maximize the opportunity to penetrate the Indian market and compete with other major players to become a household brand.
Our solution was implementing the website migration and page redirection checklist for SEO and fixing the on-page, off-page, and technical components. While working on the SEO, we also deployed Facebook and Google Ads to help them achieve revenue and conversion targets.
Driving App Installs for a Social Commerce App
Applied a comprehensive, integrated marketing strategy and implemented the blueprint for SEO, content and email marketing, and Google and Facebook Ads.
GT Dollar was a fintech company based in Singapore. It allowed users to claim special discounts and offers from merchants in F&B and retail. The goal was to drive installs and users for the app through offline and online channels.
Education
Master of Business Administration (MBA) in Marketing
Newcastle University in Singapore - Singapore
Bachelor's Degree in Biomedical Engineering
Vellore Institute of Technology - Vellore, Tamil Nadu, India
Skills
Core
Marketing, Google Ads, Facebook Ads, Landing Pages, Email Marketing, Digital Campaigns, SEO Audits, Content Strategy, Content Creation, Copywriting, Social Media Marketing (SMM), Digital Marketing Strategy, Go-to-market (GTM) Strategy, Marketing Strategy, Social Media Strategy, Audience Targeting, Content Marketing, Branding, Brand Strategy, Social Media Content, Market Research & Analysis, Social Media, Marketing Technology (MarTech), Search Engine Optimization (SEO), Organic SEO, Conversion Rate Optimization (CRO), SEO Tools, Search Engine Marketing (SEM), Paid Advertising, Funnel Optimization, Marketing Automation, Digital Marketing, Social Media Design, Performance Marketing, Product Marketing, B2C Marketing, Customer Segmentation, Social Media Management, On-page SEO, Lead Generation, Funnel Marketing, App Store Optimization (ASO), Ad Campaigns, Funnel Analysis, SEO Marketing, Campaign Management, Brand Marketing, Social Media Campaigns, A/B Testing, SEO Content, Writing & Editing, LinkedIn Marketing, Product Positioning, Google SEO, Off-page SEO, Keyword Research, Social Media Posting, Instagram Marketing, Digital Advertising, Marketing Analytics, Google Tag Manager, LinkedIn Ads, App Store Marketing, Chief Marketing Officer (CMO), Pay-per-Click (PPC), TikTok Ads, Facebook Marketing, Google Paid Ads, Marketing Operations, Email Campaigns, Link Building, Marketing Leadership, Growth Hacking, Inbound Marketing, Ads, Content Marketing Strategy, Local SEO, Account-based Marketing (ABM), SEO Keyword Research, Campaign Strategy, Media Buying, AI Marketing, SEO Backlinking, Metadata, ASO, YouTube Ads, AWeber, Strategic Marketing, Pinterest Marketing, Pinterest
Platforms & Tools
Google Analytics, Ahrefs, Instagram Ads, Taboola, Google Data Studio, Facebook Ads Manager, Advertising Tools & Platforms, CRM Systems, Google Ad Manager, Google Analytics 4 (GA4), Zoho, Google My Business, BigQuery, Looker Studio
Business Models
SaaS, B2B, Business to Consumer (B2C), Business to Business (B2B), Software as a Service (SaaS), SaaS Product Marketing, Business to Government (B2G), Business Models
Technical
Google Search Console, HTML, CSS
Other
Basecamp, Slack, Strategy, Analytical Thinking, User Research, Reports, Client Services, YouTube Marketing, YouTube SEO, YouTube, Growth Marketing Product Manager, User Journeys, Digital Marketing Product Manager, Product Launch, Advertising, Content Writing, Web Content, Growth Marketing, Growth Strategy, Competitor Analysis & Profiling, Logistics, Website Optimization, Website Traffic, Consulting, Advisory, Revenue Strategy, Key Performance Indicators (KPIs), Crypto, Fintech, Gaming, Shopify, eCommerce, Product Growth, Data Analysis, Content Management, Web Analytics, Conversion Rate, Figma, Landing Page Optimization, Launch Strategy, Marketing Attribution, Education, Edtech Design, Monetization, Google Display Network, Food & Beverage, Google Maps, B2B Lead Generation, Conversion, Advertising Design, Brand Positioning, Partnerships, Analytics, Statistics, Direct to Consumer (D2C), Paid Search, Sales Enablement, Product Strategy, Gig Economy, Product Management, Product Roadmaps, Pricing Strategy, Customer Acquisition Cost (CAC), Outbrain, Native Ads, Leads, Instagram, Market Research, Data Analytics, Market Fit, Tracking, Marketing Plans, Demand Generation, Mobile User Acquisition, Customer Acquisition, Marketing Materials, Digital Media, Sales Strategy, Startups, Go-to-market Plans, Professional Services, Google, Paid Media, Bid Management, Website Audits, Business Development, Ad Optimization, Technical SEO, Audits, Reporting, Startup Marketing, Promotional Videos, Meta Ads, Financial Modeling, Luxury Industry, Healthcare, Facebook Pixel, AI-based Content SEO, B2B Marketing, Compliance-aware Marketing, Money Services Business (MSB), Global Remittance, Money Transfer Services, Fractional CMO, Cross-border Payments, Financial Services, Squarespace, WordPress, Tableau, eCommerce Platforms & Operations, eCommerce Growth, Project Planning, eCommerce Marketing, Lifecycle Marketing, Zoho CRM, Google Local Services Ads, Localization Strategy, HubSpot CRM, Growth, Paid social, Campaign Optimization, Keyword Mapping, Marketing Channel Strategy, Partnership Marketing, Generative Engine Optimization (GEO), SEO with AI, Lifetime Value (LTV), Answer Engine Optimization (AEO), Semrush, Integrated Marketing, Programmatic Advertising, Guest Posting, Tone of Voice, Online Reputation Management, Gamification, Focus Groups, Podcast Marketing, Voice Search Optimization, Franchises
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