Francis Alexes Noces

I spearheaded a comprehensive marketing strategy to promote the FRiENDi Mobile app, targeting diverse audiences across the GCC region. The campaign drove widespread adoption, resulting in a 40% download surge and a 25% improvement in customer engagement metrics. By enabling seamless access to services like reloading, system reporting, and customer support, the app enhanced user experience and streamlined operations, contributing to a 30% increase in digital transactions across the platform.

I led the development and execution of a targeted holiday campaign focused on the Filipino overseas community, utilizing digital platforms and TV advertising to maximize reach. The campaign resonated deeply with the audience, driving a 35% uplift in brand awareness metrics with 2+ million hyper-targeted impressions and a 50% increase in remittance transactions over the holiday period. By crafting culturally relevant messaging and optimizing media placements, I enhanced customer engagement and solidified the brand's presence in diverse markets, contributing to record-high seasonal performance.

I designed and executed a dynamic media event roadshow across key virtual and physical markets in North and Latin America, fostering strong client relationships and driving business growth. By leveraging targeted presentations, networking opportunities, and tailored follow-up strategies, I converted prospects into high-value clients, achieving a 115% revenue boost within the campaign period. The initiative also strengthened client loyalty, with a 20% increase in repeat engagements, significantly enhancing the company's market presence and profitability.