Ghanshyam Brahmbhatt

During my tenure with Prolius, I led the digital marketing strategy, driving significant growth through targeted campaigns and optimization initiatives. I successfully increased inbound sales by 100% through a combination of email marketing, online advertising, and media buying activities. By implementing strategic SEO and CRO techniques, I contributed to a 33% increase in conversions. My efforts in managing Google Ads and social media campaigns resulted in a 500% ROI in the financial year 2023-2024, generating £200,000 in revenue. Additionally, I developed interactive dashboard reports using Looker Studio, enabling data-driven decision-making and optimizing marketing performance. Through meticulous tracking, campaign execution, and automation, I played a key role in enhancing Prolius’ brand visibility and customer acquisition.

To position ACHL as a leading provider in healthcare education, I developed and executed a comprehensive marketing automation strategy alongside an SEO plan for its digital properties. The goal was to improve engagement, streamline the user journey, and drive conversions while enabling data-driven decisions through effective reporting tools.

I set up a tailored marketing automation campaign focused on personalized email sequences and targeted messaging based on user behavior. I also implemented a robust SEO strategy across ACHL’s websites, ensuring optimal keyword targeting, technical enhancements, and the creation of valuable content for healthcare professionals. Finally, I designed interactive dashboard reports to track campaign performance and make informed decisions quickly.

A parking system company needed a comprehensive tracking setup to gain deeper insights into user interactions across its website and optimize conversion paths. I led the implementation of a robust tracking solution integrated with various analytics platforms, enabling the company to track KPIs such as user sessions, click-through rates, and conversion funnels.

• 2x — Engagement Expanded by Client

A US brand strategy agency needed to turn marketing data from Meta Ads, Google Analytics, and CRM systems into clear executive-level insights. Data sat in separate tools, reporting was manual and time-consuming, and there was no single trusted view of performance across clients.

• Tracking: Built the full GA4 and GTM tracking and tagging system with consistent events and conversions.
• Data layer: Centralized Meta Ads, GA4, and CRM data in Google BigQuery.
• Automation: Automated data flows with Zapier, custom tools, and CMS integrations, removing manual exports.
• Dashboards: Built executive dashboards covering KPIs, channel performance, trends, and cross-client comparisons.
• Insights: Set up ongoing KPI and trend tracking to support growth recommendations.

Agency leadership said they were especially happy with the dashboard reporting, and the client extended the work into a second, larger engagement (from 5 to 10 hrs/week).

A San Diego-based marketplace serving accredited real estate investors was running Google Ads and getting inquiries, but most were not qualified. Ad spend was not turning into investor pipeline, and the sales team was spending its time on the wrong prospects.

• Campaign structure: Rebuilt the Google Ads account around investor intent so budget went to high-intent searches.
• Targeting: Tightened match types, added negative keywords, and refined retargeting to cut non-investor traffic.
• Bidding: Re-tuned bidding toward qualified conversions, not raw form fills.
• Ads and landing pages: Rewrote ad copy for accredited investors and redesigned landing pages with a clearer offer.
• Follow-up: Connected conversions to HubSpot forms and CRM, with nurture emails and lead scoring.

Google Ads became a reliable source of qualified investor leads instead of wasted spend. The client confirmed they are now receiving quality inquiries, resolving their main lead quality problem.

An enterprise window-coverings manufacturer (B2B2C) was moving its site to a new CMS. Visits and leads were counted in different tools, leaving big data gaps, and the team ran Google Ads, Meta, and programmatic campaigns without knowing what its pixels actually tracked.

• Program design: Built a training program for a team with minimal coding experience, based on their real setup.
• GA4 and GTM: Taught how they work together to track visits, key page views, and lead form submissions.
• Pixels: Covered setting up and troubleshooting site-wide and event pixels for Google Ads, Meta, and programmatic platforms.
• Optimization: Showed how to verify what each pixel tracks so campaigns optimize toward the right conversions.

After the engagement, the client said their team now understands GA4 and GTM tagging end to end and was happy with the training provided.