Ghanshyam Brahmbhatt
Verified Expert in Marketing
Marketing Expert
Vadodara, Gujarat, India
Toptal member since August 19, 2024
Ghanshyam is a marketing expert with 16+ years of experience leading the development and execution of digital marketing campaigns for B2B and B2C industries, focusing on SEO, SEM, campaign management, and lead generation. He has worked with startups and large enterprises, driving growth through marketing automation, optimizing marketing processes, and enhancing brand visibility. At Aecor Digital, Ghanshyam's digital campaign strategies grew inbound sales by 100% and ROI by 500%.
Project Highlights
Expertise
- Campaign Management
- Digital Marketing
- Google Ads
- Google Analytics
- Google Tag Manager
- HubSpot
- Looker Studio
- Pay-per-Click (PPC)
Work Experience
Digital Campaign Manager
Aecor Digital International Pvt Ltd
- Increased inbound sales by 100% through email marketing, online ads, and media buying activities—achieving £200,000 in revenue and 500% ROI in FY 2024.
- Strategized, conceptualized, and executed all digital campaigns to enhance internet-wide penetration. Created custom reports using Google Analytics, Google Ads, Facebook Ads, and Google Data Studio.
- Developed new business sources and tapped incremental revenue opportunities through website leads. Ensured delivery via analysis and optimization of campaign performance in terms of ROI and metrics like clicks, opens, and click-through rates.
- Prepared marketing automation flows, including CRM lead management, and provided insights for Data Studio reporting.
Digital Marketing Manager
Helios Solutions
- Facilitated a 469% growth in the client's website traffic through technical SEO and website analysis and generated 500+ monthly leads for a SaaS chatbot product.
- Managed all digital activities across Helios Solutions, including the website, integrated digital campaigns, social media, analytics, user experience, and engagement.
- Led and monitored digital campaigns to enhance internet-wide penetration, including strategizing, conceptualizing, and executing SEO, SEM, and social campaigns.
- Developed new online business sources and tapped incremental revenue opportunities, driving all digital marketing projects and creative communication development.
- Automated lead nurturing with email drip campaigns and CRM workflow setup in HubSpot, building smart sales campaigns.
Assistant Marketing Manager
Gateway TechnoLabs
- Charged with creating custom reports with Adobe Analytics, which includes ad hoc and workspace analysis.
- Implemented eVar, s.prop, and events with Dynamic Tag Manager to set up effective campaign tracking.
- Charged with creating and maintaining comprehensive Google Analytics reports with the help of Excel macros.
- Monitored and evaluated web analytics dashboards and reports to develop and execute action plans.
SEO Analyst
VCAN Technologies Pvt
- Helped leading domestic clients, including Kemrock, Ameya, L&T, Banco, and 20 Microns, to achieve SEO rankings.
- Conducted keyword research, optimized on-page and off-page elements, and managed link-building strategies to improve organic search rankings.
- Monitored and analyzed SEO performance metrics using tools like Google Analytics and Semrush to provide actionable insights for continuous optimization.
SEO Executive
Webmyne Systems Pvt
- Worked on off-page promotions (articles, blogs, directories, forums, bookmarking, micro-blogs, social networks, press releases, news, classifieds, and business directories).
- Optimized site speed, mobile-friendliness, and crawlability while ensuring proper indexing and resolving technical issues to improve search engine rankings.
- Implemented and managed structured data, XML sitemaps, and clean URLs to enhance site visibility and search engine understanding.
Project History
Marketing for a SaaS Product
Handled the end-to-end execution of Google Ads and sponsored campaigns on social media and integrated marketing campaign reports using marketing analytics tools like Zoho and Google Data Studio.
Marketing Automation for ACHL Brand Visibility
Drove the marketing automation campaign that led to significantly higher engagement—increasing email open rates by 50% and conversion rates by 20%.
I set up a tailored marketing automation campaign focused on personalized email sequences and targeted messaging based on user behavior. I also implemented a robust SEO strategy across ACHL's websites, ensuring optimal keyword targeting, technical enhancements, and the creation of valuable content for healthcare professionals. Finally, I designed interactive dashboard reports to track campaign performance and make informed decisions quickly.
Website Tracking Setup for a Parking System Company
Configured end-to-end tracking for critical events, improved data accuracy, and developed custom reporting dashboards, enabling the company to make data-driven decisions and optimize its lead generation strategies.
Education
Postgraduate Diploma in Digital Marketing and Communication
Mudra Institute of Communications - Ahmedabad, India
Bachelor's Degree in Computer Programming
Veer Narmad South Gujarat University - Gujarat, India
Certifications
Conversion Optimization Certification
Google Ads Certification
Google Analytics Certification
Skills
Core
Google Ads, Google Tag Manager, LinkedIn Ads, Marketing, Marketing Automation, Search Engine Optimization (SEO), Pay-per-Click (PPC), Digital Marketing, Campaign Management, Inbound Marketing, Paid Advertising, Lead Generation, Digital Marketing Strategy, Product Marketing, Content Marketing, Google Paid Ads, Performance Marketing, Email Marketing, Marketing Operations, SEO Tools, Digital Advertising, Marketing Strategy, Facebook Ads, Email Campaigns, Conversion Rate Optimization (CRO), Backlinks, A/B Testing, Marketing Analytics, Content Strategy, Ad Campaigns, Brand Strategy, Growth Hacking, Market Research & Analysis, Marketing Leadership, Marketing Technology (MarTech), Facebook Marketing, Social Media Management, LinkedIn Marketing, Cold Emailing, Content Marketing Strategy, Social Media, Account-based Marketing (ABM), Search Engine Marketing (SEM), Display Advertising, Keyword Research, WordPress SEO, Link Building
Platforms & Tools
HubSpot, Zoho, Google Analytics 4, Google Analytics, Looker Studio, Mailchimp, HubSpot Marketing Hub, Google Ad Manager, Instagram Ads, Klaviyo, Bing Ads
Business Models
B2B, SaaS, SaaS Product Marketing
Technical
HTML, Google Search Console
Other
Adobe Analytics, Meta Ads, Semrush, SWOT Analysis, Drip Campaigns, B2B Marketing, Web Analytics, Audience Segmentation, Buyer Personas, WordPress, B2B Lead Generation, Paid Search, Guest Posting, Ad Optimization, Keyword Analysis, Paid Media, Microsoft Excel, Dashboards, Data Analytics, Zapier, Website Audits, Press Releases, Growth Marketing, Product Launch, Go-to-market Plans, Customer Acquisition, Startup Marketing, Conversion Rate, Landing Page Optimization, Data Analysis, Advertising Copy, Online Sales, Growth Strategy, Business Proposals, Pitch Decks, Presales, Marketing Reports, Customer Relationship Management (CRM), Healthcare Services, Reporting, Pixel, Marketing Attribution, Value Proposition, Native Ads, Market Segmentation, Programming, Key Performance Indicators (KPIs), WordPress Themes, Technical SEO, Global SEO, Article Writing
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring