Greg Brauner

This growth was enabled by a focused SEO strategy that targeted high-value keywords through thorough research. We optimized on-page elements, including meta tags, headers, and internal links, and addressed technical SEO issues, such as improving site speed and mobile optimization.

The content engine we developed prioritized long-form technical content to capture the decision-makers’ attention. These in-depth articles were centered around relevant industry keywords and designed to build topical authority. We also refreshed existing content and created strategic clusters to enhance search visibility.

Each piece was optimized for search engines through keyword usage, alt-texts, and proper URL structures. We amplified our content reach by repurposing it across blogs, social media, and email campaigns, ensuring continuous engagement.

This integrated approach drove substantial organic traffic growth while improving overall site engagement and lead generation.

This initiative involved a comprehensive overhaul of our brand identity, including a new visual style and messaging that resonated with our global audience. I also spearheaded improvements to our platform’s functionality, ensuring it better supported businesses in hiring, paying, and managing talent across borders.

The rebrand wasn’t just cosmetic—it reinforced our core value proposition by enhancing the customer experience and simplifying global workforce management. We rolled out customer-centric updates, streamlining processes for international hiring and compliance. By focusing on these improvements, we positioned Velocity Global as a stronger partner for businesses looking to scale across regions.

This rebranding campaign strengthened our market positioning and opened new growth opportunities by better communicating our ability to remove the barriers to global expansion. The result was a more cohesive, customer-focused brand that solidified Velocity Global’s leadership in the global employment space.

I created the entire customer journey from scratch, mapping each stage of the buyer lifecycle. I began by creating detailed personas and ICPs that reflected the diverse needs of our target audience, ensuring we captured various segments. These personas guided our messaging, content strategy, and product positioning.

To execute this vision, I hired and led a world-class product marketing team, bringing together experts in content, market analysis, and customer insights. The team worked collaboratively to refine our GTM strategy and ensure department alignment.

I also launched a comprehensive content program that included blog posts, case studies, webinars, and technical white papers designed to educate, nurture, and convert leads. This content was strategically mapped to different customer personas, ensuring relevance at each stage of their journey, from awareness to decision-making. By creating content aligned with the customer’s needs and leveraging SEO and distribution channels, we significantly boosted engagement and lead generation.

These initiatives laid the foundation for scaling our marketing efforts and driving sustainable growth across the organization.