Greg Brauner
Verified Expert in Marketing
Digital Marketing Expert
Austin, TX, United States
Toptal member since September 30, 2024
Greg is a results-driven CMO who fosters a culture of creativity and teamwork and thrives in dynamic environments. He is passionate about implementing innovative strategies for business growth. With a proven track record of building and leading high-performing, cross-functional teams, Greg is an expert in crafting compelling narratives and data-driven initiatives. He excels in executing high-impact campaigns for global brands, delivering outstanding results, exceptional ROI, and revenue growth.
Project Highlights
Expertise
- B2B
- B2B Marketing
- Demand Generation
- Go-to-market (GTM) Strategy
- Growth
- Market Segmentation
- Marketing
- Product Marketing
Work Experience
Vice President of Marketing
Anomalo
- Achieved key performance milestones, including a 68% growth in organic traffic within the first six months through a new content engine and SEO strategy.
- Doubled LinkedIn followers and increased traffic by 123% in the first six months. Grew non-branded keyword traffic from <1% to 23% in eight months.
- Launched a new brand and website in under 90 days on a new content management system (CMS), developed an AI-driven marketing plan, and created a comprehensive positioning and messaging framework.
- Established a new company messaging and positioning structure.
- Developed a new brand, company positioning, and website from scratch. Launched the new content in less than six months.
Chief Marketing Officer (CMO)
Velocity Global
- Increased organic traffic by 55% through a new content strategy and SEO engine.
- Improved profitability and efficiency of paid programs by 125% with a budget exceeding $10 million. Met quarterly opportunity goals consistently, achieving over 40% year-over-year growth.
- Reorganized the marketing team according to a new strategy and hired over 30 team members. Developed a new brand positioning, architecture, and messaging framework.
- Launched a customer journey initiative and created persona-specific, vertically relevant content.
- Headed the sales organization of over 100 team members for seven months while searching for a chief revenue officer (CRO).
Senior Vice President of Marketing
Emotive
- Enhanced the efficiency of marketing performance spend by three times. Introduced a new demo and product experience product-led growth (PLG) flow, increasing demos by 124%. Grew organic traffic by 37% in six months.
- Launched several high-impact products. Created new thought leadership content streams based on the updated ideal customer profile (ICP).
- Joined as the first marketing leader and scaled the team from inception to a fully functioning unit. Developed and implemented the initial go-to-market (GTM) strategy and grew the core team.
Vice President of Marketing
Realtor.com
- Improved legacy campaign infrastructure, targeting, and ICP, increasing ROI by 53%. Drove 35% year-over-year growth in B2B lead generation through new programs and enhanced ICP. Implemented a multi-product GTM strategy, reducing churn by 23%.
- Launched the B2B brand campaign "Homes for Every Home Buyer." Took over all B2B marketing at Realtor.com post-acquisition. Revamped marketing content, ICP, and GTM strategy based on the new post-acquisition strategy.
- Served as the CMO for Opacity, later acquired by Realtor.com. Played a key role in integrating the two companies and subsequently led all B2B marketing efforts for Realtor.com.
Project History
68% Growth in Organic Traffic
Drove a 68% growth in organic traffic within the first six months, enabled by a new content engine and search engine optimization (SEO) strategy.
This growth was enabled by a focused SEO strategy that targeted high-value keywords through thorough research. We optimized on-page elements, including meta tags, headers, and internal links, and addressed technical SEO issues, such as improving site speed and mobile optimization.
The content engine we developed prioritized long-form technical content to capture the decision-makers’ attention. These in-depth articles were centered around relevant industry keywords and designed to build topical authority. We also refreshed existing content and created strategic clusters to enhance search visibility.
Each piece was optimized for search engines through keyword usage, alt-texts, and proper URL structures. We amplified our content reach by repurposing it across blogs, social media, and email campaigns, ensuring continuous engagement.
This integrated approach drove substantial organic traffic growth while improving overall site engagement and lead generation.
New Brand Positioning, Architecture, and Messaging Framework
Led Velocity Global's rebrand, aligning the mission to make opportunities borderless. Revamped the brand identity and improved the platform, enhancing the customer experience and strengthening the brand, thus driving greater market impact.
This initiative involved a comprehensive overhaul of our brand identity, including a new visual style and messaging that resonated with our global audience. I also spearheaded improvements to our platform’s functionality, ensuring it better supported businesses in hiring, paying, and managing talent across borders.
The rebrand wasn’t just cosmetic—it reinforced our core value proposition by enhancing the customer experience and simplifying global workforce management. We rolled out customer-centric updates, streamlining processes for international hiring and compliance. By focusing on these improvements, we positioned Velocity Global as a stronger partner for businesses looking to scale across regions.
This rebranding campaign strengthened our market positioning and opened new growth opportunities by better communicating our ability to remove the barriers to global expansion. The result was a more cohesive, customer-focused brand that solidified Velocity Global’s leadership in the global employment space.
New Ideal Customer Profiles, Customer Journey, and Content Strategy
Built the customer journey, created personas and ideal customer profiles, hired a world-class product marketing team, and launched comprehensive content programs.
I created the entire customer journey from scratch, mapping each stage of the buyer lifecycle. I began by creating detailed personas and ICPs that reflected the diverse needs of our target audience, ensuring we captured various segments. These personas guided our messaging, content strategy, and product positioning.
To execute this vision, I hired and led a world-class product marketing team, bringing together experts in content, market analysis, and customer insights. The team worked collaboratively to refine our GTM strategy and ensure department alignment.
I also launched a comprehensive content program that included blog posts, case studies, webinars, and technical white papers designed to educate, nurture, and convert leads. This content was strategically mapped to different customer personas, ensuring relevance at each stage of their journey, from awareness to decision-making. By creating content aligned with the customer’s needs and leveraging SEO and distribution channels, we significantly boosted engagement and lead generation.
These initiatives laid the foundation for scaling our marketing efforts and driving sustainable growth across the organization.
Education
Master of Business Administration (MBA) in Marketing
New York Institute of Technology (NYIT) - New York, NY, USA
Bachelor's Degree in Marketing
Transylvania University - Lexington, KY, USA
Skills
Core
Marketing, Go-to-market (GTM) Strategy, Branding, Product Marketing, Organic SEO, Product Positioning, Lead Generation, Growth Hacking, Content Marketing, Content Creation, Content Strategy, Paid Advertising, Social Media Advertising, Marketing Strategy, Google SEO, LinkedIn Ads, Search Engine Optimization (SEO), Digital Marketing, Search Engine Marketing (SEM), Account-based Marketing (ABM), Google Tag Manager, Marketing Analytics, Marketing Automation, Marketing Operations, Pay-per-Click (PPC), Conversion Rate Optimization (CRO), Inbound Marketing, Marketing Campaigns, Digital Marketing Strategy, Social Media Marketing (SMM), AI Marketing, A/B Testing, Marketing Leadership, Chief Marketing Officer (CMO), Email Marketing, Social Media Management, Brand Marketing, Landing Pages, Marketing Technology (MarTech), Omnichannel Marketing, B2C Marketing, Brand Strategy, Funnel Marketing, Google Ads, Audience Targeting, Sales & Marketing, Performance Marketing, LinkedIn Marketing, Content, Copywriting, Sales, Public Relations (PR), Enterprise Sales
Platforms & Tools
HubSpot, Google Analytics, Marketo, Google Ad Manager, Canva, Claude, Salesforce Marketing Cloud, Salesforce Pardot, Linkedln
Business Models
B2B, SaaS, SaaS Product Marketing, Market Positioning, Business to Business (B2B), Software as a Service (SaaS)
Other
Outreach, Semrush, Paid Search, B2B Marketing, Demand Generation, Revenue Growth, Growth, Paid Media, Sales & CRM Platforms, Technical SEO, Enterprise SEO, Customer Insights, Research, Growth Strategy, Customer Acquisition, Growth Marketing, Startups, Content Writing, Thought Leadership, Newsletters, B2B Lead Generation, Meta Ads, Marketing Channel Strategy, Artificial Intelligence (AI), Business Analysis, Brand Management, Go-to-market Optimization, Fractional CMO, AI-based Content SEO, Large Language Models (LLMs), SEO with AI, Strategy, Go-to-market Execution, Team Building, Team Management, Go-to-market Plans, WordPress, Brand Guidelines, Drip Campaigns, Landing Page Design, User Experience (UX), Drip Email, Online Course Design, Sales Strategy, Landing Page Optimization, Creative Thinking, Tone of Voice, Data Analytics (Marketing), Data Reporting, Webinars, Workflow Automation & System Integration, Marketing Consulting, Lifecycle Marketing, Value Proposition, Brand Positioning, Team Leadership, Startup Marketing, Minimum Viable Product (MVP), Product Launch, Storytelling, Competitor Analysis & Profiling, Ad Optimization, Vendor Management, Website Audits, Performance Metrics, Data-driven Marketing, Customer Journey, Partnership Marketing, English, Communication, Customer Relationship Management (CRM), Sales Funnel, Lead Qualification, Lead Nurturing, Automation, ChatGPT, Lead Magnet, Revenue Operations (RevOps), Market Research, Sales Enablement, Audits, Salesforce, Management, Analytics, Organization Strategy, Market Segmentation, Analyst Relations, Design, Messaging, Positioning
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