Jared Burke
Verified Expert in Marketing
Marketing Expert
London, United Kingdom
Toptal member since May 21, 2026
Jared is a senior GTM engineer, strategist, Claude Code specialist, and Clay Certified Architect with 15 years of experience turning revenue strategy into working systems. He builds across the GTM stack: outbound orchestration, inbound routing, CRM architecture, marketing automation, RevOps infrastructure, enrichment pipelines, attribution, and agentic AI workflows. Jared engineers the automation layer connecting every stage of the funnel, powering a career pipeline exceeding £4.5 billion.
Project Highlights
Expertise
- AI Automation
- Agentic AI
- Agentic GTM
- Claude Code
- Clay
- GitHub
- HubSpot
- Python
Work Experience
Senior GTM Engineer
Pyrashyut
- Architected a predictive lead scoring model integrating HubSpot, Clay enrichment data, and Python-driven analysis of historical win patterns, driving a 340% increase in SQLs in Q1 for a Series B client.
- Constructed an inbound routing system using n8n and HubSpot that scores leads on fit and engagement signals, automatically matches them to the right rep, and triggers follow-up within minutes, lifting meeting conversion from 2% to 17%.
- Developed a rep research enrichment tool using Clay, Python, and REST APIs to surface firmographic, technographic, and intent data in seconds, returning 15 hours per representative weekly.
- Built personalization flows using Clay and Python for data transformation and Smartlead for sequencing, pulling company news via API and matching it to pain points by role. Reply rates hit 21%, and positive sentiment was 72% across 20,000 prospects.
Head of Business Development
MindK
- Rebuilt the system integration layer to bring data latency under two minutes, giving marketing and sales a single shared view for the first time.
- Connected enrichment tooling to automatically fill contact gaps, increasing data completeness from 30% to 98%.
- Automated contract templates by deal size, cutting close time by 70%.
- Developed a unified reporting dashboard connecting all data sources, returning six hours to leadership weekly.
Business Development Director
Altivate
- Built a prospecting engine generating 200+ qualified meetings per quarter.
- Set up a partner referral system with three agencies. Within six months, referrals contributed 35% of the pipeline.
- Rebuilt the sales playbook with cadences, objection handling, and qualification criteria, reducing ramp time by 40%.
- Constructed territory mapping on fit signals, increasing win rates by 28%.
Director of Business Development
Encore
- Engineered a lead scraper delivering 100,000 enriched leads monthly, contributing 45% of the annual sales pipeline.
- Built a no-code campaign workflow tool that reduced developer involvement by 80%.
- Added Slack intent signal alerts for warm leads, increasing engagement by 70%.
- Architected a data warehouse pipeline, reducing reporting time from three days to two minutes.
Business Development Manager
RVD Media
- Developed localized email workflows across four regions, increasing engagement by 55%.
- Built a 30-signal lead prioritization system, boosting MQL acceptance by 62%.
- Automated onboarding sequences, reducing time to value by 50%.
- Engineered an outbound A/B framework, streamlining close rates by 39% over six months.
Director of Sales
Marriott
- Built the region's first automated lead distribution system that was later adopted by other teams as a company standard.
- Architected a custom forecasting model using historical patterns and regression analysis, increasing accuracy from 40% to 87%.
- Automated the weekly reporting process, freeing the equivalent of half a headcount.
- Consolidated scattered performance data into a nightly aggregated tracking view for leadership.
Project History
AI-powered Revenue Intelligence Platform
- 61% — Reduction in Sales Cycle Length
- **1+ Million ** — Data Points Processed Daily
Sales teams were operating without a reliable view of which opportunities to prioritize. Pipeline reviews were manual, forecasting was inconsistent, and representatives were spending significant time on research that should have been automated. There was no system connecting data signals to revenue decisions in real time.
I built an end-to-end revenue intelligence platform using Python, n8n, and the Anthropic API. The system ingests and processes over one million data points daily from multiple sources, runs predictive analysis against historical win patterns, and surfaces ranked, actionable opportunity intelligence directly to reps. The architecture was built for async processing to handle volume without latency.
We reduced the sales cycle by 63%. Manual pipeline reviews were replaced with data-driven signals. Representatives gained a clear, ranked daily focus without any manual analysis.
Automated Investor Startup Matching System
- 94% — Reduction in Matching Time
- 10x — Increase in Processing Capacity
Matching startups with investors required four hours of manual analysis per startup. The team could evaluate only 10 – 12 per week, resulting in delayed introductions and inconsistent match quality, which prevented the platform from scaling.
I built a multidimensional matching algorithm that scores across stage, geography, check size, sector, and portfolio fit. I automated the solution with Clay and n8n, from intake and enrichment through to ranked recommendations delivered in minutes.
We reduced the matching time from four hours to 15 minutes. We increase capacity from 12 to 150+ startups per week. Same-day introductions replaced multi-day delays, and we improved match quality through a continuous outcome feedback loop.
Dynamic Pricing Engine
- 43% — Conversion Rate Increase
- £800,000+ — Annual Revenue Unlocked
- 67% — Increase in Enterprise ACV
Flat pricing meant enterprise operators got exceptional value at mid-market rates, while smaller operators found the price prohibitive. Win rate on sub-£50,000 deals sat at 23%. Manual pricing was inconsistent and had no predictive logic.
I built an 8-tier dynamic pricing model using automated enrichment of firmographic, usage, and behavioral signals. The predictive model calculated the optimal price per segment based on historical win rates and LTV. I integrated the solution directly into the sales workflow.
Conversion rose by 43%, enterprise ACV grew by 67%, and win rate on sub-£50,000 deals climbed from 23% to 41%, unlocking £800,000+ in year one. The sales cycle was shortened by 28%, and the client went on to raise a seven-figure seed round in 2024.
Education
Bachelor of Commerce Degree in Business Administration
University of Calgary - Calgary, Alberta, Canada
Certifications
Custom Apps Developer
Make
Outbound Automation Certification
Clay
AWS Certified Solutions Architect
AWS
HubSpot Solutions Architecture
Hubspot
Skills
Core
Sales, Marketing, Go-to-market (GTM) Strategies, Google Tag Manager, Marketing Automation, Email Marketing, Email Automation, Lead Generation, Market Research & Analysis, AI Marketing, Marketing Operations, Marketing Strategy, Copywriting, Funnel Marketing, Digital Marketing, Inbound Marketing, Funnel Optimization, A/B Testing, Marketing Analytics, Content Creation, B2C Marketing, Growth Hacking, Email Marketing Automation, Audience Targeting, Digital Marketing Strategy, LinkedIn Marketing, Social Media Advertising, Account-based Marketing (ABM), Performance Marketing, Content Marketing, Campaign Management, Public Relations (PR), Product Positioning, Marketing Research & Analysis, Conversion Rate Optimization (CRO), Product Marketing, LinkedIn Ads, Paid Advertising, Branding, Pay-per-Click (PPC)
Platforms & Tools
HubSpot, HubSpot Marketing Hub, Monday.com, Asana, Amazon Web Services (AWS), Google Analytics, Claude, Pardot, BigQuery, Google Analytics 4 (GA4), Salesforce Marketing Cloud
Business Models
Business to Business (B2B), B2B, Business to Consumer (B2C), SaaS Product Marketing, B2C
Technical
SQL, JavaScript, Direct Response Marketing
Other
Python, GitHub, APIs, Clay, Trigger.dev, Anthropic, Supabase, Claude API, Claude Code, Business Management, Claude Cowork, TypeScript, n8n, REST APIs, HubSpot API, HubSpot CRM, HubSpot Sales Hub, PostHog, PostgreSQL, OpenAI, OpenAI API, Gemini, CommonRoom, Make (formerly Integromat), Figma, Smartlead, Instantly, Customer.io, RB2B, Vectors, Notion, ClickUp, Apollo, Apify, Attio, Pipedrive, Postman, Business Development, Operations, Automation, Coding, Development, Vibe Coding, Data Pipelines, Revenue Operations (RevOps), Predictive Intelligence, Data Enrichment, Data Engineering, AI Algorithms, AI Agents, Agentic AI, Agentic GTM, Workflow Automation, AI Automation, Process Automation, Workflow Management, CRM Configuration, Predictive Modeling, Predictive Analytics, Pricing Models, CRM Architecture, CRM Engineering, Go-to-market (GTM) Planning, Systems Analysis, Cursor AI, MongoDB, Google Cloud, Perplexity, ChatGPT, Amazon Simple Email Service (SES), Postmark, SendGrid, Mailgun, Oracle, Looker, Airtable, Snowflake, BHuman, PhoneBurner, Glencoco, Artisan Console, Relevance AI, Humanlinker, Warmly, Trigify, Zapier, Node.js, JSON, HTML5, Salesforce, Unify, Apify SDK, Blue Ocean, Startup Marketing, Growth Strategy, Customer Acquisition, Data-driven Marketing, Artificial Intelligence (AI), Growth Marketing, Lifetime Value (LTV), Lead Qualification, Attribution Modeling, LinkedIn, B2B Marketing, AI Consulting, Squarespace, Demand Generation, Data Analytics (Marketing), Reporting & Dashboards, Coaching, Performance Analysis, Go-to-market Execution, Startups, Customer Acquisition Cost (CAC), Campaign Optimization, Business Advisory, Business Consulting, Business Strategy, Manuals & Documentation, Documentation, Key Performance Indicators (KPIs), Messaging, Positioning, Cold Email Marketing, Email Delivery, Email Marketing Strategy, Niche Email Marketing, Early-stage Startups, User Onboarding, User Retention, B2B Lead Generation, Market Research, Customer Retention, GoHighLevel, Nurture & Retention Campaigns, Workflow, Mobile User Acquisition, Workflow Automation & System Integration, LinkedIn Sales Navigator, CRM Implementation, Analytical Thinking, Pipelines, Business Analysis, Prototyping, Community Management, Lovable, User Requirements, Base44, Analytics, Market Entry, Community Growth, Outreach, Creative Strategy, Creative Direction, Direct Mail, Growth, Product Growth, Segment, Data Analysis, Tableau, Vibe Coding, Content Creation, AI Agents, Marketing, Growth Marketing, B2B Partnerships, Client Services, Corporate Communications, Agency, Quality Assurance (QA), Media Relations, Data Management, Management Consulting, User Acceptance Testing (UAT), Monitoring, Twilio API, Twilio, Brand Positioning, Strategic Planning, Value Proposition, Market Expansion, Launch Strategy, Brand Repositioning, Apps, App Development, Performance Metrics, Webflow, Product Strategy, Website Management, Landing Page Optimization, Fractional CMO, Aviation, Healthcare, Human Resources (HR), Healthtech, Social Media Management, Product Management, Product Prototyping, Product Roadmaps, Health & Wellness, Nutrition & Supplements, LaunchDarkly, Online Gaming, Gambling, Crypto, Editorial Direction, User Interviews, Generative Engine Optimization (GEO)
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring