
Jeannine Betts
Verified Expert in Marketing
Marketing Expert
Laval, QC, Canada
Toptal member since April 16, 2024
Jeannine is a visionary entrepreneur with a rich background in SEO, sales, and digital marketing. Her creative approach to problem-solving and passion for driving business growth ensure transformative results for her clients. She exceeds expectations, surpassing a sales pipeline target by 170% at OpenText and overachieving quotas by 145% at Cornerstone OnDemand. Jeannine's proven track record of excellence and expertise in high-ticket affiliate marketing makes her an invaluable asset.
Project Highlights
Expertise
- Blogging
- ClickFunnels
- Copywriting
- Email Marketing
- French
- SEO with AI
- Salesforce
- Social Selling
Work Experience
Principal Enterprise Executive Relationship Manager
UKG
- Enhanced a six-figure book of business across the USA, Canada, Mexico, and Europe through data-driven insights for compliance and change management.
- Spearheaded the planning of a groundbreaking diversity, equity, and inclusion event for Amplify in Toronto, uniting clients and a major strategic partner to delve into integrating these crucial principles across organizational cultures.
- Expanded the reference program to include global customers. Secured stakeholder support and demonstrated the value of partnerships through effective resource management practices, paving the way for increased advocacy and brand credibility.
Owner
Jeannine's Advice
- Boosted Facebook engagement by 30% in 3 months via strategic content planning and audience interaction. Raised brand visibility by 50% through consistent educational content, positioning as a makeup and mindset authority.
- Achieved 40% audience growth among female entrepreneurs aged 24-44, expanding client base. Improved audience retention by 20% with micro earning content, enhancing engagement.
- Enhanced networking with 5-10 daily friend requests and 25-50 follows, resulting in 60% more connections.
- Optimized content strategy for 25% increased reach and 15% higher engagement, driving visibility. Maintained consistent personal brand across platforms for enhanced credibility and trust.
- Maintained a consistent personal brand across all social media platforms, ensuring alignment with audience expectations and values, leading to enhanced brand credibility and trustworthiness.
- Analyzed and optimized content strategy based on engagement analytics, resulting in a 25% increase in post reach and a 15% boost in post engagement rate, driving higher visibility and interaction with the target audience.
Product Copywriter
Corpay - Main
- Worked with Marketing to develop an SEO strategy for their blogs.
- Collaborated with Marketing to develop a fraud ebook to distribute in 2025.
- Worked with Marketing to develop unique articles that matched brand, tone, and writer style for financial services markets.
Digital Marketer
Trauma Camp
- Obtained a CTR of 5.3% on a Meta ad promoting an Evergreen webinar in the online mental health and education space.
- Added 82 highly qualified leads to a very niche offer.
- Wrote ad copy with a CTR of 3.88% and brought in over 2,066 link clicks and 1,48 landing page views for a low cost per result of $0.25.
- Testimonial: "Jeannine was a really sharp and efficient marketer to have on my team. She was thoughtful and strategic in her approach to helping me with my projects, and was very resourceful in how she approached it."
- Testimonial: "Jeannine is someone you can trust to execute and deliver. She’s a treasure trove of knowledge and marketing insights that I believe will benefit any business that needs this kind of support."
- Testimonial: "I hired her to help me revive a webinar launch that had been dormant for several years. We did a lot of experimenting and ultimately landed on an approach that worked well for the business."
Growth Marketing Consultant (via Toptal)
Black Tower Investments Limited
- Used shorts and increased their views on their YouTube channel by 72,500. This led to the content being shown 124,400 more times in the feed, 3,100 likes, and 147 subscribers from the shorts. This campaign ran from June 8 to July 5.
- Increased the overall channel views by 35%, from an average of between 147,000 and 185,000 to 226,500. The shorts brought in the most new viewers, 18,500. Increased their email list by 23% in five weeks.
- Developed an email campaign that brought in 29 sales in three sales campaigns and another long-term nurturing campaign that brought in 15 sales for a digital course.
- Expanded the social proof by gathering student video testimonials for the digital course they wanted to sell. I also advised them on what specific problem they had to address in order to increase their monthly sales.
- Contributed to the abandoned cart sequence with an open rate of 62.5% and a click rate of 20.1%.
- Re-engaged a campaign of passive, unengaged, and inactive subscribers successfully. The email list gained 45% in healthy contacts, increasing from 4,929 to 10,723 email subscribers.
- Testimonial: "Jeannine is a wonderful person to work with. Her best quality would definitely be how responsive and attentive she is when it comes to communication. This is absolutely crucial when it comes to working digitally. Her main role in our company was to increase sales of our "tripwire" product. She came up with two different ways to tackle this issue: increasing our YouTube leads and increasing our engagement with existing leads. Both of the above showed growth over the six weeks we were working together. However, we decided to stop our partnership with her as we want to fully focus on YouTube production for the time being. Nevertheless, if you are looking for someone who can lay out solid sales and marketing plans in your company, Jeannine is someone you can look for; she definitely has the knowledge and the capabilities for it."
Client Executive
Cornerstone OnDemand
- Overachieved my quota of USD 800,000 by 145% in 2020 with a book of business across Canada through account-based marketing and relationship-building campaigns.
- Featured new product acquisitions to existing clients and tied them to their business goals.
- Achieved 90% of the USD 800,000 quota in 2019 despite ongoing challenges in the local market through alliance marketing partnerships and lead-generation referrals from consulting partners in the territory.
- Sold the first multi-suite deal in 2017 to a national construction company in Canada through multiple onsite meetings with VPs to explain the solution's value and why adding the entire suite was a better strategic outcome for their goals.
Senior Account Development Representative
OpenText
- Surpassed the sales pipeline target in my assigned territory by 170% through an account-based marketing campaign and cold-calling targeted businesses.
- Exceeded the sales quota in the first 90 days by over 200% through an account-based marketing strategy with outbound sales representation and providing qualified leads.
- Ranked as one of the top three representatives in North America among 65 others and was invited to share success strategies with peers on nuances of cold calling and how to secure a lead.
Vice President and Managing Director
The Sales Effect
- Developed short and long-term sales strategies. Conducted thorough market research to identify opportunities and threats. Analyzed competitors' strategies to capitalize on market gaps.
- Provided one-on-one coaching to address individual strengths and areas for improvement. Encouraged team collaboration to share successful selling strategies and tactics.
- Retained clients with an annual spend of over 100,000 in marketing services. Conducted regular check-ins to assess client satisfaction and identify areas for improvement.
Inside Sales Account Manager
Levitt-Safety
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
- Built a sales pipeline of 500K through account-based marketing, email marketing, cold calling, and event marketing with field sales.
Managing Director
The Sales Effect
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Supervised the day-to-day operations of marketing programs. Provided weekly accountability metrics to clients on lead generation programs based on cold calling.
- Built a sales pipeline of over 3 million for key clients in the manufacturing industry. Cold-called air compressor facilities all over the US and Canada to secure 50 qualified monthly meetings.
Project History
Social Media Earnings Increased From 1,500 to 10,000 Monthly
https://youtu.be/ZKbdkNaG1cATransformed Anthony's social media presence, enabling him to attract high-quality leads and drastically improve his financial situation.
Through personalized coaching and guidance, I worked closely with Anthony to address his challenges head-on. We focused on building his confidence and refining his message to resonate with his target audience. I provided him with practical strategies for creating engaging content and establishing a strong online presence.
The transformation in Anthony's social media presence was remarkable. He went from feeling anxious and uncertain on camera to exuding confidence and professionalism. As a result of his improved skills and newfound clarity in his marketing approach, Anthony began attracting high-quality leads consistently. Business owners sought him out for insurance policies, recognizing his expertise and credibility. This influx of clients led to a significant increase in Anthony's income, allowing him to move his family out of their moldy apartment and start saving for their dream home.
ROI in Only Three Months
https://drive.google.com/file/d/1nXIyHxB7iid0Ehtm7UVFAO2fZEQ6hofa/view?usp=sharingImplemented a tailored social media marketing strategy for Samragnee's personal brand, resulting in a rapid return on investment within just three months.
I began by conducting a comprehensive analysis of Samragnee's target audience, industry landscape, and regulatory framework. Drawing on this research, I developed a customized social media marketing strategy tailored to Samragnee's personal brand and compliance requirements. This strategy focused on creating content that piqued the curiosity of the audience and encouraged them to engage further, all while ensuring strict adherence to regulatory guidelines.
Within just three months of implementing the new social media strategy, Samragnee began to see a significant return on investment. Moreover, by meticulously adhering to compliance regulations throughout the process, she was able to build trust and credibility with her audience, further enhancing her reputation in the industry.
3% Customer Acquisition Increase for a 6-figure Financial Services Firm
Crafted compelling blog articles for a prestigious financial services brand boasting an impressive domain ranking of 85.
To address this challenge, I embarked on a thorough market analysis, dissecting the brand's offerings and comparing them meticulously with competitors. Leveraging my expertise in content strategy, I crafted engaging blog articles that showcased the brand's strengths and resonated with the target audience. Additionally, I ensured that the content was tailored for English and French speakers, maximizing its reach and impact.
The impact of these efforts was remarkable. Within a short span, the brand witnessed a notable increase in customer acquisition of 3%, attributable to the compelling narratives and persuasive arguments in the blog articles.
Guest Posting on a Domain Authority 63 Website
https://blog.featured.com/where-can-i-submit-blog-posts/An article on Featured.com (formerly Terkel) that includes a section where my content and I were featured.
Guest Posting on a Domain Authority 81 Website
https://databox.com/how-often-to-post-social-mediaA guest post for a software site with a high domain authority, where I was featured and quoted.
Guest Posting on a Domain Authority 74 Website
https://gritdaily.com/how-do-you-make-your-business-stand-out/An article where I was featured as a subject-matter expert, providing tips on how to make your business stand out.
Education
Bachelor's Degree in French
University of Alberta - Edmonton, Alberta, Canada
Certifications
Surfer Certified Expert
Surfer
Skills
Core
LinkedIn Marketing, Email Marketing, SEO Tools, Social Media, Copywriting, Blogging, Sales, Content Strategy, Funnel Optimization, Funnel Marketing, Lead Generation, Field Sales, B2C Marketing, Digital Marketing, Social Media Content, Social Media Posting, Social Media Optimization, Email Marketing Automation, Customer Success, Keyword Research, SEO Keyword Research, Content Marketing, Social Media Management, Paid Advertising, Search Engine Optimization (SEO), On-page SEO, Branding, Marketing, Marketing Automation, Social Media Marketing (SMM), Content Creation, Writing & Editing, Social Media Strategy, Content, Go-to-market Strategy, Inbound Marketing, Organic Social Media, Audience Targeting, Digital Marketing Strategy, Marketing Strategy, Account-based Marketing (ABM), Brand Strategy, Google SEO, Web Marketing, Digital Campaigns, Marketing Leadership, SEO Audits, SEO Backlinking, Brand Marketing, Financial Marketing, Customer Engagement, Email Automation, A/B Testing, SEO Content, Funnel Analysis, Strategic Marketing, Digital Advertising, Influencer Marketing, Social Media Advertising, Affiliate Marketing, Email Campaigns, Customer Segmentation, Facebook Ads, Conversion Rate Optimization (CRO), Growth Hacking, Market Research & Analysis, Product Marketing, Ads, Performance Marketing, Social Media Design, Social Media Analytics, Content Marketing Strategy, Marketing Campaigns, Landing Pages, Campaign Management, Channel Strategy, Ad Campaigns, TikTok Marketing, Link Building, Cold Emailing, Google Ads, Google Tag Manager, Search Engine Marketing (SEM), Google Paid Ads, Marketing Analytics, Inside Sales, Software Sales, Return on Ad Spend (ROAS), YouTube Ads, Sales Analysis, Instagram Marketing, TikTok Ads, LinkedIn Ads, Product Positioning
Platforms & Tools
LinkedIn Profiles, Canva, Linkedln, CRM Systems, Content Marketing Platforms, Ahrefs, Lead Capture Pages, Content Management Systems (CMS), Salesforce Marketing Cloud, Instagram Ads, Jasper, Google Analytics, YouTube Shorts, ThriveCart, TikTok
Business Models
Software as a Service (SaaS), SaaS, B2B, B2C, SaaS Product Marketing, Business to Consumer (B2C), Business to Business (B2B), Market Positioning
Technical
Direct Response Marketing, Google Search Console
Other
WordPress, French, Pedagogy, Theater & Performing Arts, Social Selling, Videos, Zoom, Blogs, Copy Editing, Blog Posting, Human Resources (HR), Content Writing, Thought Leadership, Remote Team Leadership, Sales Funnel, Client Management, Sales & CRM Platforms, Project Management, Public Speaking, B2B Marketing, B2B Lead Generation, B2B Partnerships, Sales Forecasting, Strategic Planning, Competitive Analysis, Customer Retention, Customer Experience, Executive Presentations, Training & Training Content Development, Customer Research, Market Research, Microsoft Teams, Microsoft PowerPoint, Google Docs, Customer Acquisition, Personas, Growth Strategy, Business Development, Growth Marketing, Storytelling, SEO Writing, Telemarketing, Brand Management, Facebook, Instagram, Market Segmentation, Digital Branding, Digital Media, SEO Copywriting, Account Management, Communication, Training, Coaching, Leads, Financial Services, Marketing Plans, Article Writing, Email Content, Fintech, Brand Building, Keyword Analysis, Brand Awareness, Audience Segmentation, Email Marketing Strategy, Meta Ads, Email Delivery, Data Analysis, Personal Branding, Social Media Content Writing, Web Content, Cold Outreach, Messaging, Outreach, ChatGPT, Google Trends, YouTube, ClickFunnels, SEO with AI, Lead Nurturing, Recruiting, B2B Sales Management, Team Leadership, Team Management, Team Development, Analysis, Digital Strategy, Event Planning, Negotiation, Email Autoresponders, Sales Pitches, Customer Insights, Trello, Slack, Microsoft Excel, Standard Operating Procedures Development, Website Audits, Facebook Pixel, Paid Media, Affiliate Programs, Startups, Sales Enablement, Video Editing, Customer Journeys, Competitor Analysis & Profiling, Buyer Personas, Community Growth, Social Media Engagement, Semrush, X (formerly Twitter), Partnerships, YouTube Marketing, Marketing ROI Optimization, Demand Generation, Performance Analysis, Value Proposition, Content Management, Campaigns, Analytics, Direct to Consumer (D2C), Regulatory Compliance, Advertising, Drip Email, Go-to-market Plans, Technical Writing, Salesforce, Software, Networking, Client Relationship Management, Customer Relationship Management (CRM), Tech Sales, SaaS Sales, Cold Calling, Web Design, Hiring, Paid Search, Strategic Partnerships, Customer Service, Recruiting Sales, Financial Sales, Outbound Marketing, Advertising Copy, Marketing Program Management, Channel Sales, AI-based Content SEO, CX Strategy, Data Analytics Sales, YouTube SEO, Multi-level Marketing, Landing Page Design, YouTube Channel Management, TubeBuddy, YouTube Thumbnails, Kajabi, Basecamp, Lead Magnet, Guest Posting, Event Management, Wix, Online Course Design, Content Distribution Strategy, Creative Design, Pinterest Ads
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