Kata Török-Pál

This project involved leading the go-to-market marketing campaign and execution for the European launch of a major streaming service. The comprehensive strategy included social media, content marketing, SEO, SEM, paid media, PPC, and customer support. Our efforts were successful, as the service achieved two million subscribers within the 1st quarter.

I spearheaded the go-to-market marketing campaign for the launch of an advanced marketing automation tool designed for small and medium-sized enterprises (SMEs). The tool featured AI integration, personalized targeting, and social media integration to enhance marketing efficiency and effectiveness.

This project entailed leading a rebranding campaign for an innovative food delivery service that provides contactless delivery from smart vending machines at various access points throughout London. The app targets young professionals who prefer contactless payment methods and do not use cash. The launch was a success and achieved a 50% increase in user sign-ups within the 1st month.

I acted as the strategic consultant and project lead on Sanofi’s high-impact AI transformation initiative, focused on enhancing efficiency and scalability within their production operations. Collaborating with cross-functional teams, including data scientists, operational leads, and external stakeholders, I designed and executed a strategy to implement machine learning (ML) models that improved forecasting accuracy, batch scheduling, and resource allocation.

My work included stakeholder alignment, digital maturity assessment, and translating complex AI solutions into actionable, business-relevant insights. I introduced a structured change management approach and facilitated executive understanding of the tools’ capabilities, ensuring long-term adoption and measurable improvements. The initiative accelerated production cycles and positioned Sanofi as a pioneer in applied AI within pharma manufacturing.

• 45% — Revenue Growth
• 15+ — Premium Clients

One of Kata’s most challenging projects involved working with the European Knowledge Center, an organization that had virtually no digital presence. They lacked a website, consistent messaging, email infrastructure, and a cohesive online strategy, which made it difficult for them to reach their audience and communicate their value effectively.

Kata began by conducting a full discovery process to understand their goals, target groups, and existing communication gaps. She then built their digital foundations from the ground up: defining their brand messaging, creating a clear content strategy, designing their website, and establishing the technical systems needed for ongoing communication. This included setting up their email marketing ecosystem, creating subscriber flows, and producing professional, branded content that reflected the organization’s mission.

By translating a non-existent digital presence into a structured, modern ecosystem, Kata enabled the European Knowledge Center to actively engage stakeholders, gaining clients like Easa and Airbus.