Kevin Payne
Verified Expert in Marketing
Marketing Expert
Las Vegas, NV, United States
Toptal member since April 10, 2026
Kevin is a GTM and AI growth engineer turned marketing expert who builds AI operating systems for revenue teams at venture-backed B2B SaaS companies (Series A-D). He's worked at companies backed by Insight Partners, a16z, Y Combinator, and Techstars, integrating Salesforce, HubSpot, 6sense RevenueAI, Qualified, Clay, Notion, Claude Cowork, and Gong to improve routing, speed-to-lead, and conversions. Kevin's grown a 50,000+ audience (X/LinkedIn) and has 200+ bylines in publications.
Project Highlights
Expertise
- Claude
- Clay
- HubSpot
- Marketing Automation
- Notion
- OpenAI
- SEO with AI
- Salesforce
Work Experience
GTM and AI Growth Engineer
LawVu
- Orchestrated AI-powered revenue infrastructure leveraging multi-agent systems like Qualified AI SDR, 6sense AI, and Gong Intelligence to enhance MQL to opportunity conversion by 35% through automated lead scoring and intelligent routing.
- Developed a systematic AI implementation framework progressing from manual to human-in-loop and eventually to fully autonomous stages.
- Spearheaded deployment of 4+ AI optimization projects monthly across demand generation, sales enablement, and RevOps to achieve a 50% sales boost leveraging infrastructure.
- Engineered an integrated GTM stack, including Salesforce, Qualified Piper AI SDR, and 6sense predictive analytics, to unify buyer-journey intelligence, automating lead qualification and distribution to cut sales-cycle friction by 20%.
- Deployed data-driven marketing automation and AI nurturing sequences using behavioral triggers and predictive segmentation. Executed a 40/60 inbound/outbound strategy to grow pipeline and improve lead-quality metrics by 20%.
- Established performance analytics infrastructure via cross-platform integrations with Gong, 6sense, Qualified, and Lusha for real-time attribution and revenue intelligence, with measurement frameworks to quantify AI project ROI and GTM efficiency.
Demand Generation Manager
AirGarage
- Architected marketing operations infrastructure integrating NoCode automation tools like Zapier and HubSpot workflows, streamlining data flow between marketing and sales platforms, reducing data silos and enhancing campaign tracking accuracy by 30%.
- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and ML segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days.
- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20,000 monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%.
- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%.
- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.
Demand Generation Lead
Branch
- Created a fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.
- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.
- Managed $250,000 annual advertising budget across multi-channel campaigns, implementing A/B test-driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.
- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.
- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.
Digital Marketing Manager
Waggl
- Developed a scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.
- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.
- Built an interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.
- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.
Digital Marketing Manager
Theralogix
- Implemented a comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.
- Executed an inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.
- Created a topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.
- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.
Digital Marketing Coordinator
PropertyRoom.com
- Scaled website traffic by 66% (from 350,000 to 580,000 monthly visitors) through systematic A/B testing and strategic management of $80,000 Google AdWords and Bing PPC budget, optimizing bidding strategies and audience targeting.
- Drove a comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in a domain authority increase from 56 to 62 and improved organic search visibility.
- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.
- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.
Project History
Weekly Content Packages Produced in One Batch Session
- 7 Posts — Implemented as a Weekly Batch Workflow That Produces a Week of Content in a Single Session
- 12 Hours — Weekly Production Time Compressed into a Single Session
Daily content output across multiple platforms was constrained by context switching, inconsistent workflows, and repeated “starting from scratch” effort. Drafting, editing, scheduling, and publishing were happening in a reactive loop, making it hard to maintain cadence without sacrificing quality or adding stress.
SOLUTIONS
• Established a weekly batch operating rhythm, allocating one day to generate the full week’s content efficiently.
• Introduced a two-stage pipeline that involves topic selection and briefs, followed by sequential content package production per approved brief.
• Created asset-complete “content packages” comprising newsletters, repurposed social assets, and checklist audits.
• Implemented a standardized publishing QA system through a checklist to minimize missed steps in the publishing process.
• Defined delegation-ready roles for scalable operations with voice control.
Enabled predictable weekly output through operational system implementation. Reduced last-minute chaos by ensuring asset readiness, leading to smoother publishing. Enhanced leverage through a structured workflow for seamless delegation of execution.
Self-learning and Knowledge Compounding System | AI That Gets Smarter Every Week
- 0 — Repeated Errors
CHALLENGES
• AI tools are stateless, as every session starts from zero with no memory of past corrections.
• Corrections die in chat, forcing the same fixes repeatedly.
• One correction across 12 autonomous agents required manual updates to multiple instruction sets.
• No way to detect recurring mistakes or knowledge drift.
• AI executed but never improved.
SOLUTION
• Designed a self-learning loop protocol (SLLP) with 3 layers: real-time capture, session wrap-up, and daily consolidation.
• Built a learning queue database to classify corrections by type: improvement, edge case, contradiction, and a new pattern.
• Created an agent QA bot that audits all 12 agents daily, detects failures, and applies instruction patches automatically.
• Added a knowledge drift auditor that scans for outdated content weekly and fixes or archives stale pages.
• Implemented confidence scoring so high.
One correction across all 12 agents automatically, reducing manual agent maintenance from hours per week to nearly zero. Enabled self-improvement of the entire AI and Content operating system weekly without human intervention.
Education
Master's Degree in Digital Marketing
Fullsail University - Winterpark, FL, USA
Bachelor's Degree in Entrepreneurship
University of North Carolina at Greensboro - Greensboro, NC, USA
Certifications
6sense Administrator Certification
6sense
Agentic Marketing Expert
Qualified
Skills
Core
Copywriting, Digital Marketing, Growth Hacking, Marketing Automation, Cold Emailing, Search Engine Optimization (SEO), Content Marketing, Digital Marketing Strategy, Go-to-market (GTM) Strategies, Generative Artificial Intelligence (GenAI), Lead Generation, Content Creation, Landing Pages, Audience Targeting, Marketing Technology (MarTech), Pay-per-Click (PPC), Google Ads, Influencer Marketing, Organic Social Media, Email Marketing
Platforms & Tools
Claude, HubSpot, HubSpot Marketing Hub, Salesforce Pardot, Bing Ads, Lusha, Amazon FBA, Amazon SEO
Other
Notion, OpenAI, Qualified, 6sense, Instantly, Microsoft Excel, Presentations, SEO with AI, Partnership Marketing, Project Management, Growth Experimentation, Business Processes, AIOps, Revenue Operations (RevOps), OpenRouter, Business Process Automation, 6sense RevenueAI™, Email List Building, Artificial Intelligence (AI), Growth Marketing, HubSpot CRM, Salesforce, Clay, Webflow, Data Analytics, Sales Forecasting, Conversion Rate, Meta Ads, User Experience (UX), Paid Search, Shopify, Typefully, Model Context Protocol (MCP), AI Agents, Knowledge Management, Workflow Automation, Prompt Engineering, System Architecture, AI Operations (AI Ops), Claude Code, ChatGPT
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