Kristine Joh

As a product marketing manager at AB180, I spearheaded the expansion of Amplitude and Braze into the Korean market, targeting marketing and product decision-makers. I developed a comprehensive strategy that included creating organic educational content, such as SEO-optimized blog posts and playbooks, to build brand awareness. Additionally, I executed targeted paid ad campaigns using Google Ads and Meta Ads. My localization and translation efforts ensured that all content resonated with Korean audiences. This project also involved hosting webinars to engage potential clients.

I spearheaded the planning and execution of the Modern Growth Stack Conference 2022, a key event for AB180 and 10+ sponsor companies to showcase their products and growth strategies in the marketing technology space. My role involved coordinating with external marketing agencies, securing high-profile speakers, and managing sponsors to ensure a seamless event. I also developed a multichannel marketing campaign, leveraging email marketing, social media, and paid ads to drive attendance. Additionally, I collaborated with designers to create a visually appealing and user-friendly event experience, and my content creation skills helped produce engaging promotional materials and post-event content to extend the event's impact.

I directed a long-form content initiative designed to drive organic engagement and establish thought leadership. Collaborating closely with sales, customer success, and product teams, I developed a series of in-depth webinars, insightful blog posts, and compelling client interviews that resonated with the audience.

My role involved end-to-end coordination, ensuring seamless execution, maintaining content quality, and fostering strong relationships with clients and internal stakeholders to secure valuable contributions.

This initiative boosted audience engagement and positioned the company's brand as a trusted industry leader.