Laura Manole
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since June 13, 2024
Laura is an expert in demand generation and account-based marketing. She has extensive experience partnering with startups and enterprise companies to implement successful go-to-market programs. Laura's expertise includes defining marketing strategies, orchestrating multi-touch demand generation campaigns, and collaborating closely with sales leaders to enhance sales pipelines.
Project Highlights
Expertise
- Account-based Marketing (ABM)
- Data Analytics
- Demand Generation
- HubSpot
- Marketing Automation
- Marketing Strategy
- Marketo
- Salesforce
Work Experience
Demand Generation and Marketing Operations Consultant
Macambo
- Spearheaded demand generation, marketing operations, and go-to-market strategies for B2B tech companies, including ClearSkye, Streamalytics, ALTR, Simulmedia, Yakabod, and Lytx, Nymi, GetixHealth.
- Coached and managed new marketing hires for client companies.
- Executed multi-touch revenue-generating campaigns.
- Implemented and managed marketing automation software, including Marketo, Hubspot, and Salesforce.
Director of Demand Generation
GeoPhy
- Formulated and executed the company's marketing strategy for the US market.
- Orchestrated demand generation campaigns, collaborating cross-functionally with C-level executives and stakeholders in sales, product, and marketing.
- Managed all marketing campaigns and marketing operations in Marketo and trained team members on how to use the platform.
Demand Generation Manager
Impact
- Defined and scaled the account-based marketing (ABM) strategy.
- Collaborated closely with sales and product leaders to enhance the revenue pipeline.
- Worked on category creation with Forrester and Gartner analysts.
- Managed all marketing campaigns and marketing operations in Marketo.
Marketing Campaigns Manager
Yardi
- Built the go-to-market strategy for Yardiʼs senior living management software.
- Managed all marketing initiatives for the vertical, including demand generation and product marketing.
- Oversaw the planning and execution of client events.
Head of Marketing
Point2
- Grew Point2Homes into one of the top property listing websites in Canada.
- Handled the strategy and execution of all marketing initiatives.
- Managed media relationships and secured coverage in top publications.
Marketing Analyst, Product Marketer, and Media Relations Manager
PropertyShark
- Operated within a product-led growth model, driving all sales through marketing initiatives.
- Spearheaded demand generation efforts in a challenging budgetary environment, focusing on media mentions as a primary growth strategy.
- Created compelling real estate market trends and analyses, leveraging advanced SQL queries to navigate complex property datasets and generate insightful reports.
Project History
Account-based Marketing (ABM) Framework
https://www.airtable.com/universe/expturpVNR8xfyplr/account-based-marketing-programsDefined and scaled an account-based marketing (ABM) framework that helped marketing teams visualize all the different pieces that make up a marketing plan.
The template serves as a content library and an integrated campaign tracker, linking audiences to the corresponding content and campaign. I have used variations of this template with multiple companies, and the positive results were immediate; all the teams and stakeholders involved in marketing processes were able to execute their tasks with a clear understanding of their contributions.
B2B Go-to-market Template
https://drive.google.com/file/d/1qI_9SgvJ81GXxbPMFGYnMPTHtrI_kepS/view?usp=sharingBuilt a high-level template for developing go-to-market strategies, plans, and budget allocations for new tech products.
The template outlines essential elements for crafting a successful go-to-market strategy, including details on target audience, messaging, execution, budget, and projected results, ensuring a comprehensive and effective plan.
Industry Webinar Series
Launched a webinar series for Yakabod featuring information security experts that drove over 500 attendees and resulted in a significant revenue pipeline.
Yakabod offers insider threat management software. Since it’s a niche product, we needed to convey its benefits clearly and educate the market. We did this by producing and promoting webinars held by security consultants and experts. In addition, we created the marketing operations and reporting in HubSpot.
Education
Master's Degree in Accounting
Babes Bolyai University - Cluj-Napoca, Romania
Bachelor's Degree in Economics
Babes Bolyai University - Cluj-Napoca, Romania
Certifications
Adobe Certified Expert and Marketo Engage Business Practitioner
Adobe
Skills
Core
Marketing Automation, Marketing Strategy, Digital Marketing, Account-based Marketing (ABM), Public Relations (PR), Lead Generation, Email Marketing, Go-to-market (GTM) Strategy, Digital Marketing Strategy, Content Marketing Strategy, Email Marketing Automation, Digital Campaigns, Inbound Marketing, LinkedIn Ads, LinkedIn Marketing, Paid Advertising, Cold Emailing, Marketing Analytics, Marketing Leadership, Marketing, Market Research & Analysis, Landing Pages, Product Marketing, Content Marketing, Chief Marketing Officer (CMO), Content Strategy, Search Engine Optimization (SEO), Generative Artificial Intelligence (GenAI), Affiliate Marketing, Influencer Marketing
Platforms & Tools
HubSpot, Marketo, CRM Systems, Content Management Systems (CMS)
Business Models
SaaS, B2B, SaaS Product Marketing, Business to Government (B2G)
Technical
SQL
Other
Demand Generation, B2B Marketing, B2B Lead Generation, Data Analytics, Growth Marketing, Startups, Digital Newsletters, Email Marketing Strategy, Marketing Plans, Digital Branding, Digital Media, Outreach, Technology, Customer Relationship Management (CRM), Sales & CRM Platforms, Customer Acquisition, Growth Strategy, Audience Segmentation, Salesforce, Content Writing, Digital PR, Editorials, Press Releases, Artificial Intelligence (AI), Sales Effectiveness, Healthcare, B2B Partnerships, Business Development, Partnerships, Nurture & Retention Campaigns, User Engagement, Webinars, Event Marketing, Team Leadership, Media Relations, Adobe, Economics, Accounting, Finance, Auditing
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