Mauricio A. Alvarenga
Verified Expert in Marketing
Marketing Expert
Anaheim, CA, United States
Toptal member since December 13, 2023
Mauricio, a seasoned marketing, sales, and business development professional, has driven impactful strategies, yielding a $1.4 million revenue increase. His leadership involves daily collaboration with executives, operational structuring, and managing a 20+ member sales team. Additionally, he has cultivated relationships, securing 40+ statewide contracts. Mauricio's results-driven approach and proven success in business development position him as a compelling candidate for any project.
Project Highlights
Expertise
- B2C Marketing
- Business Development
- Business Processes
- Market Research
- Marketing
- Organization Strategy
- Quantitative Research
- Strategic Planning & Execution
Work Experience
Operations Administrator
Safe Harbor Technology
- Crafted written information security programs (WISP) compliant with federal, state, and local policies.
- Managed complex projects with a focus on efficiency and successful outcomes.
- Led hiring and training initiatives, ensuring the development of a skilled and effective workforce.
Administrative Intern
Providence Health & Services
- Worked on project management, improved processes, and led quality improvement (QI) efforts. Developed the Plan-Do-Study-Act (PDSA) model to establish standardized processes for the intake department across 24 ministries in four states.
- Managed vendor relations and oversaw project management for the deployment of a Duress devices project, involving the rollout to more than 7,000 caregivers.
- Collaborated with a not-for-profit organization to synchronize services and provide support to both refugees and the indigenous population.
- Carried out SWOT analysis most recently at Providence Home Health to create a PDSA model for standardizing policies across 24 facilities in four states.
Administrative Intern
Providence St. Joseph Hospital Orange
- Championed the endomechanical product conversion process from Ethicon to Medtronic, resulting in a cost savings of over $1.1 million.
- Utilized clinical informatics strategies to analyze data to enhance physician productivity and efficiency, ultimately leading to improved operating room (OR) utilization.
- Created and maintained operational budget, master budget, and profit and loss (P&L) statement for the OR department.
- Managed, trained, and facilitated hiring processes for the scheduling and pre-admission departments to enhance employee morale.
Owner
My Buy
- Designed an operating agreement, operational systems, and a marketing business plan.
- Established a prominent presence at international trade shows by collaborating with manufacturers and distributors.
- Created and managed personal branding and design for web and social media platforms and implemented data analytics to enhance efficiency and performance.
- Oversaw financial asset management and inventory control, conducted market research to identify the latest trends, and coordinated merchandise shipping.
- Published my work in a medical journal using desk research.
Program Specialist
Advantage Healthcare Services
- Managed and established contracts with over 45 healthcare practices.
- Contributed to reducing hospital readmissions by implementing a continuity of care approach by enhancing the triage model.
- Collaborated with the executive team in quality assurance initiatives, focusing on enhancing operational efficiencies, managing projects, addressing employee relations, and fostering client retention.
- Managed the implementation of multiple new initiatives while launching scheduled mental health efforts across over 20 locations.
Marketing Director
CareMeds Pharmacy
- Launched systematic marketing strategies to increase sales revenue by $1.4 million.
- Collaborated daily with the CEO and CFO on strategy development to structure the pharmacy during its developmental stages, focusing on operational aspects.
- Recruited, trained, and supervised a team of over 20 sales representatives and six office personnel.
- Conducted professional training workshops for both nonprofit and for-profit entities.
- Elevated the company's visibility within the community by organizing networking opportunities and cultivating new relationships.
- Created quarterly and annual community events and generated 100+ new clients. Drove the marketing channel strategy to reach hospitals, private practices, addiction facilities, sober living, SNIFs, shelters, community centers, and social media groups.
- Allocated funds judiciously to meet the requirements of both the marketing department and pharmacy needs.
Project History
Healthcare Patient Adherent Application
Headed the marketing campaigns for CareMeds HIV/AIDS adherence program, playing a pivotal role in driving financial profitability crucial for the company's success.
The CareMeds application surpasses traditional healthcare adherence apps by engaging the complete care circle of the patient. Its objective extends beyond improving health outcomes and minimizing hospital admissions. It also seeks to enhance the length and quality of life. The app strategically collects vital data, including viral loads and T-cell counts, empowering key stakeholders to oversee the patient’s health effectively. This ensures optimal adherence to medication regimens and a comprehensive treatment plan for overall well-being.
Optimizing Day-to-day Operations in Home and Community Health | A Standardization Initiative
Championed and led a standardization initiative across 24 facilities spanning four states.
Revitalized the standardization of the intake department across 24 facilities, resulting in the unlocking of $10 million in previously unrealized revenue. This achievement involved collaborative efforts with the executive team, facility administrators, and clinical staff, showcasing effective cross-functional teamwork.
Endomechanical Conversion
Collaborated closely with the project champion during an internship to orchestrate the endomechanical conversion of five products, leading to a significant annual cost savings of $1.5 million for the company.
As a pivotal team member, I assisted in the strategic management of vendors, orchestrated the endomechanical conversion of five products, and cultivated seamless collaboration with physician groups, the emergency room, and administrative staff, leading to a noteworthy annual cost savings of $1.5 million for the company.
Education
Master's Degree in Healthcare Administration
California State University, Long Beach - Long Beach, California, United States
Bachelor's Degree in Healthcare Administration
Brigham Young University, Idaho - Rexburg, Idaho, United States
Skills
Core
B2C Marketing, Marketing, Brand Marketing, Brand Strategy, Digital Marketing, Branding, Strategic Marketing, Social Media, Social Media Content, Desk Research, Mobile Strategy
Platforms & Tools
CRM Systems
Business Models
Business to Business (B2B), Business Models, B2B2C, Business to Consumer (B2C), B2B
Other
Organization Strategy, Market Research, Strategic Planning & Execution, Quantitative Research, Continuous Quality Improvement (CQI), Business Processes, Business Development, Banking & Finance, Human Resources (HR), Financial Management, Economics, Healthcare Law & Ethics, Managed Care, Hospital Management, Population Health, Quality Assurance (QA), Data Strategy, Brand Design, Brand Building, Big Data, HIPAA Compliance, Audits, Surveying, Digital Strategy, Digital Systems, Operations Management, Healthcare, Project Management, Health Insurance, Production & Operations, Salesforce, B2B Partnerships, Analytics, Analysis, Strategic Planning, Artificial Intelligence (AI), Interviewing, Workflow, Process Improvement, Client Presentations, New Products, Vendor Management, Sales Operations, Data Analytics, Inventory Management, Finance, Contract Management, B2B Lead Generation, Sales Growth, Sales Pitches, Sales Strategy, App Development, Team Development, Partnerships, Brand Development, Business, GAP Analysis, SWOT Analysis, Communication, Project Design, Time Management, Process Development, Personal Branding, Marketing Channel Strategy, Strategy Development, Asset Management, Advertising Copy, Customer Training, OEM Account Management, OEM Sales, Recruiting Sales, Media Training
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