Megan Cagigas
Verified Expert in Marketing
Marketing Expert
Charlotte, NC, United States
Toptal member since August 20, 2024
Megan is a storytelling strategist and design enthusiast with English and business administration degrees. She has been creating marketing magic for over 10 years, from content to digital, crafting data-driven tales that captivate and convert. With a knack for turning boring briefs into scroll-stopping content, Megan is fluent in ROI and can comfortably navigate both the creative and corporate worlds.
Project Highlights
Expertise
- Brand Strategy
- Content Marketing Strategy
- Creative Strategy
- Digital Marketing Strategy
- Marketing
- Marketing Analytics
- SEO Content
- Social Media
Work Experience
Content Marketing Manager
CBD Consumer Brand
- Worked with executive stakeholders to map the buyer journey and conduct primary research to develop a comprehensive, multichannel marketing strategy with clear KPIs.
- Led the development of key messages, brand guidelines, and CTAs through each funnel stage. The implementation on the eCommerce site resulted in a decreased bounce rate, the top spot in search engine results pages, and a 300% conversion rate increase.
- Repurposed content on social channels, resulting in an organic growth of over 300%.
- Initiated A/B influencer marketing test to further inform user personas and gather demographic data.
- Developed a strategy for paid ads with high-performing content and ongoing A/B testing for cost-per-click optimization.
Marketing Consultant
Freelance
- Worked with founding team members to research target audiences, conduct competitive analyses, and design comprehensive digital marketing strategies.
- Collaborated cross-functionally with design teams, influencers, and operations staff to maximize resources and grow social media presence by over 200%.
- Designed and developed content for email marketing campaigns, including workflows and content calendars, increasing open rates by 33%.
- Tailored content marketing strategies for both nonprofit and local business clients with specific SEO and paid media specific to their industries.
- Managed content design and production for social channels with on-brand messaging that exceeded user engagement KPIs.
- Created and deployed UX-optimized websites on eCommerce platforms, including Wix, Shopify, and Square, integrated with business tools to meet stakeholder requirements.
Project History
Content Marketing Strategy for Artisan Grange
Successfully managed content marketing for Artisan Grange, developing a strategy to delight and convert.
Artisan Grange started as a trailblazer in the dip alternative market, providing a hemp-based, tobacco-free, nicotine-free dip. However, the category is still restrictive from a strategic marketing standpoint, so the plan needed to be data-driven, compliant, and valuable. With a comprehensive content marketing strategy built on a strong key message and an SEO-optimized website build, the brand saw 200% growth in three months. In less time, the brand achieved the top spot in search engine results pages for target keywords.
The strategy also included repurposing valuable content through a blog and social media channels, earning 3,000 organic followers with high engagement on Meta platforms. Additional content repurposing for paid campaigns is still performing at 500% ROAS.
Marketing Strategy for a Nonprofit
https://www.stateofmined.org/Led the design and development of a comprehensive marketing strategy for a nonprofit with a hefty mission and scarce resources.
Through a multichannel marketing strategy tailored to the specific needs of the nonprofit category, I developed a fully integrated marketing plan for 1/3 of the overall budget. I built a website and app strategy for the target audience with offline functionality to meet the needs of limited connectivity. I leveraged Google Ads grants, website and payment platforms, and resources for nonprofit users.
In line with the nonprofit’s mission, the strategy and development of the organization’s digital presence were designed for web accessibility according to the web content accessibility guidelines (WCAG) and user feedback.
Social Media Strategy for a B2C Brand
Led the social presence design and development for a B2C brand.
This project involved managing the social media for a brand in a restricted category, which required a creative and compliant strategy for its organic growth. I handled content development, deployment, repurposing, and monitoring for user engagement, compliance, and organic growth.
Education
Master's Degree in Business Administration (MBA)
Liberty University - Lynchburg, VA, USA
Bachelor's Degree in English
University of North Carolina at Greensboro - Greensboro, NC, USA
Certifications
UX Design
Google Analytics Certification
Google Analytics Academy
HubSpot Content Marketing Certification
HubSpot
Growth-driven Design
HubSpot
Web Accessibility Specialist
Wix
Skills
Core
Content Marketing Strategy, Blogging, Social Media Content, Search Engine Marketing (SEM), Web Marketing, Marketing, Brand Strategy, Social Media, SEO Content, Paid Advertising, Keyword Research, Content Marketing, Digital Marketing Strategy, Marketing Budgeting, Marketing Analytics, Digital Marketing, Social Media Design, B2C Marketing, Social Media Strategy, Web Accessibility, Search Engine Optimization (SEO), Content Strategy, Conversion Rate Optimization (CRO), SEO Audits, Copywriting, Facebook Ads, Social Media Management, Lead Generation, Market Research & Analysis, Brand Marketing, Branding, Go-to-market (GTM) Strategy, Infographics, Social Media Marketing (SMM), Content, Performance Marketing, Mobile Advertising, Content Creation, Affiliate Marketing, SEO Tools, Google SEO, Google Ads, A/B Testing, Organic SEO, Organic Social Media, Local SEO, Influencer Marketing, Social Media Analytics, SEO Backlinking, Email Marketing, Growth Hacking, TikTok Marketing, Video Ads
Platforms & Tools
Google Analytics 4 (GA4), Google Analytics, Content Management Systems (CMS), Canva, Microsoft 365, Content Marketing Platforms, Marketing Platforms, HubSpot, Adobe Suite, Google Workspace, Bing Ads
Business Models
Business to Business to Consumer (B2B2C), B2B
Other
Organic Content Marketing, Web UX, UX Design, UX Writing, UX Research, UX Tools, UX Analysis, Design Thinking, Website Design, Growth Marketing, Key Performance Indicators (KPIs), Business, Business Operations, English, Content Writing, Article Writing, Slogan Writing, Critical Thinking, Creative Strategy, Wix, eCommerce, Journey Mapping, Integrated Marketing, Workflow, Communication, Calendars, Google, Paid Media, Cross-functional Collaboration, Web Analytics, User Research, User Journeys, User Personas, SEO Writing, Sales Growth, B2B Marketing, Social Ad Design, Keyword Analysis, Technical SEO, Audience Segmentation, Buyer Personas, Customer Acquisition, Growth Strategy, D2C Branding Strategy, Ad Optimization, Brand Awareness, Content Management, Proofreading, Storytelling, User Experience (UX), Direct to Consumer (D2C), Brand Guidelines, Brand Identity, Market Research, Creative Design, Thought Leadership, Launch Strategy, Consumer Packaged Goods (CPG), Figma, Web Content Accessibility Guidelines (WCAG), Accounting, Shopify, WordPress, Surveys, APIs, Pixel, Meta Ads, Social Media Engagement, Engagement Strategy, User Engagement, Product Launch, Go-to-market Plans, Mentorship & Coaching, Paid Search, Graphic Design, Video Editing, Video Scripts, Brand Books, Journalism, Corporate, Business Administration, Square, Marketing Writing, Social Media Content Writing
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