Mike Benedetto

SAMMS provides a software solution to clinics that treat patients for substance abuse. At their first conference after breaking off from their parent company, SAMMS needed an impactful conference booth.

To ensure the graphics were effective, I contextualized the design elements, helping the client visualize how the pieces would fit together and what the final product would look like. Through many iterations and tight collaboration with the client, I developed a design that contributed to a noticeable increase in foot traffic compared to previous years’ conferences. I also sourced vendors that could deliver the solution within the client’s budget.

In addition, I facilitated the production of a 2-minute animated informational video and oversaw the writing, design, printing, and delivery of collateral. To further boost visibility, I created LinkedIn video posts to promote SAMMS’ presence at the event.

The SAMMS team reported a substantial increase in foot traffic compared to previous years. I hope the research and work put into the design contributed to that success.

Netrix Global, an IT solutions company, was looking for a way to differentiate itself from other players in the industry. Although Netrix had the full Microsoft 365 E5 toolkit, so did many of its competitors.

In order to stand apart, Netrix provided additional services that others did not—specifically, envisioning and user adoption. These services helped shape the entire client experience, from initial ideation to end-user adoption.

With the services, I realized that Netrix could be seen as a comprehensive guide, encompassing the entire process. I proposed the concept of the guide, designed and built the page, and wrote the copy.

To clarify the full scope of Netrix’s services to potential clients, I also created an infographic that illustrated the company’s comprehensive offerings, from envisioning to post-deployment support.

Collaborating with the marketing team, I developed the Collaboration Services page in Figma, settling on a winner through communication with Collaboration Services stakeholders. Finally, I implemented and deployed the solution in WordPress.

In the buildout, I enhanced the website by populating it with photos of people throughout and adding a video in the hero area to make the website more dynamic and inviting. I also built the content and added a How It Works section to showcase the animated video.

I researched high-impact keywords and integrated them into page titles, website content, alt tags, image descriptions, and image names for SEO.

As a result, the website is now an effective SEO-boosted brochure architected on a modest budget.