Pauline Njoroge
Verified Expert in Marketing
Marketing Expert
Thika, Kiambu County, Kenya
Toptal member since July 29, 2024
Pauline is a digital marketing strategist with 15+ years of experience across diverse organizations. She excels in multichannel marketing, campaign management, and operational efficiency. She crafts bespoke strategies that enhance brand presence, convert prospects, and foster long-term loyalty. With a passion for innovation, Pauline delivers excellent results and drives business success. At a higher education institution, she grew student retention rates by 98% and prospective inquiries by 20%.
Project Highlights
Expertise
- Digital Marketing Strategy
- Facebook Ads
- Google Workspace
- Integrated Marketing Communications (IMC)
- Lead Management
- Multichannel Marketing
- SEO Tools
- Strategy
Work Experience
Freelance Digital Marketing and Brand Consultant
Self-employed
- Advised clients on optimizing their social media platforms, resulting in a 10% increase in follower engagement and a 12% growth in overall followers within six months.
- Leveraged AI tools to create personalized content, enhancing client engagement and saving 15 hours per week on content production tasks.
- Implemented advanced video creation techniques, resulting in higher video quality and more engaging content. This led to noticeable increases in video views, higher viewer retention rates, and conversion of viewers into clients.
Country Manager | Strategy & Business Operations
Simon Page College of Marketing
- Enhanced operational efficiency by 40% and streamlined digital marketing efforts for better lead management and campaign tracking by introducing and integrating the Zoho One suite.
- Achieved a 98% student retention rate over two years by implementing and optimizing multichannel online marketing campaigns, leveraging email marketing, social media, and content marketing.
- Increased prospective student inquiries by 20% by developing and executing comprehensive digital marketing strategies, including targeted online campaigns and SEO.
- Spearheaded the accreditation of three international programs, expanding offerings and increasing revenue by 32%.
- Streamlined HR, finance, and legal departments, maximizing efficiency and demonstrating strong analytical and organizational skills.
Country Operations Coordinator | Kenya
3rd Floor Digital
- Coordinated with clients, suppliers, and international sister companies, showcasing exceptional communication and stakeholder management skills.
- Led multi-departmental teams, ensuring efficient operations and demonstrating strong leadership.
- Led and directed the digital team in prospecting and presenting to clients, enhancing digital marketing strategies and client acquisition efforts.
- Developed and executed innovative digital marketing strategies, including app creation, online quizzes, live Q&A sessions, and interactive games, to increase customer acquisition, engagement, and loyalty within the target market.
Program Coordinator
Living Hope Counseling Centre – (A Christian-based non-profit organization)
- Cultivated strong relationships with donors and stakeholders to secure substantial funding for impactful community initiatives.
- Crafted compelling content and managed social media campaigns to boost brand awareness and drive engagement.
- Designed and implemented fundraising strategies, showcasing strategic planning and creativity to drive growth and maintain a robust pipeline.
Business and Marketing Manager
Sere Enkang Ltd
- Increased bookings by 10% and customer retention by 15%.
- Managed all resort departments for smooth operations.
- Increased team productivity and job satisfaction through effective leadership and strategic initiatives.
- Managed all aspects of marketing and digital marketing, including strategy development, campaign execution, and performance analysis.
Marketing Account Executive
Fairdeal Group of Companies
- Increased brand sentiment by 15% with CSR programs.
- Developed marketing plans and budgets, showing strategic planning skills.
- Generated a 10% increase in sales leads with engaging client events.
Sales & Marketing Manager
ICE Training and Consultancy
- Launched the inaugural "ICE Magazine," showcasing expertise in writing, project management, and strategic content development.
- Led the marketing and digital marketing departments, overseeing all strategies and execution for online and offline campaigns.
- Moderated the first "ICE Talk Show," featuring industry leaders.
Project History
Digital Marketing Strategy and Execution
Led the development and execution of a digital marketing strategy that increased client conversions by 20%, thereby significantly improving the college's online visibility and student engagement.
By leveraging customer personas and data analytics, I tailored campaigns to specific needs and continuously optimized performance. Collaborating with cross-functional teams ensured alignment with marketing objectives, resulting in a 20% increase in client conversions and enhanced online visibility.
Driving International Growth and Revenue
Spearheaded the expansion of product offerings, boosting competitive edge by 40% and achieving a 32% revenue increase.
I led a cross-functional team in developing and launching three innovative international programs. I conducted in-depth market research and competitor analysis to identify program gaps and opportunities. Next, I developed comprehensive digital marketing strategies to promote the programs, including SEO, content marketing, and social media campaigns. I also managed the accreditation process while ensuring alignment with digital marketing goals—successfully positioning the institution as a leader in international education through effective digital marketing efforts.
Transforming Digital Engagement and Sales Performance
Boosted client engagement and sales by 25% through a data-driven digital marketing overhaul and strategic campaign execution.
To drive results, I managed and executed targeted email marketing campaigns and social media strategies, utilizing Facebook Ads to increase brand visibility and lead generation. Leveraging Google Workspace and advanced data analytics, I optimized campaign performance and resource allocation. I also oversaw the development and implementation of an effective lead management system to streamline customer interactions and enhance conversion rates.
Transforming Operational Efficiency with Zoho One Integration
Led the integration of the Zoho One suite, resulting in a 40% improvement in operational efficiency
Education
CIM Level 7 Postgraduate Diploma in Professional Marketing (Equivalent to a UK Master's Degree) in Marketing
Chartered Institute of Marketing - United Kingdom
CIM Level 6 Diploma in Professional Marketing (Equivalent to a UK Bachelor's Degree) in Marketing
Chartered Institute of Marketing - United Kingdom
Certifications
Digital Marketing Certification
HubSpot Academy
Professional Diploma in Digital Marketing
Digital Marketing Institute
Skills
Core
Facebook Ads, Social Media Management, Branding, Social Media Marketing (SMM), Marketing Strategy, Digital Marketing, B2C Marketing, Marketing Mix, Social Media Strategy, Paid Advertising, Lead Generation, Community Management, Google Ads, SEO Tools, Digital Marketing Strategy, Content Marketing, Search Engine Optimization (SEO), Marketing Budgeting, Marketing Analytics, Search Engine Marketing (SEM), Email Marketing, Sales, Marketing Automation, Go-to-market Strategy, Omnichannel Marketing, Blogging, Copywriting, Google Tag Manager, SEO Keyword Research, SEO Content, Audience Targeting, Performance Marketing, Content Creation, Pay-per-Click (PPC), Campaign Management, Strategic Marketing, Digital Campaigns, Marketing Leadership, Growth Hacking, Brand Strategy, LinkedIn Ads, Brand Marketing, Content Strategy, SEO Marketing
Platforms & Tools
Google Workspace, Zoho, LinkedIn Profiles
Business Models
Business to Consumer (B2C)
Other
Strategy, Multichannel Marketing, Lead Management, Operational Efficiency Improvement, Stakeholder Management, Program Management, Data-driven Decision-making, Market Research, Business Development, Startup Marketing, Customer Acquisition, Growth Marketing, Online Course Design, Growth Strategy, Education, Mentorship & Coaching, AI Content Creation, Campaign Planning, Integrated Marketing Communications (IMC), Marketing Management, Marketing Metrics, Strategic Planning & Execution, Project Management, Cross-functional Collaboration, Resource Allocation, Marketing Reports, Brand Building, B2B Marketing, Fintech, Sales Growth, Reporting, Meta Ads, Paid Media, Content Writing, Website Management, Sales Funnel, Human Resources (HR), Marketing Mix Modeling, Advertising, Global Digital Marketing Strategy, Digital Innovation, Digital Communication, Data Analysis, Digital Marketing Plan, Digital Transformation, Communication, Operations Management, Financial Management, Leadership, Negotiation, Fundraising, Event Planning, Customer Support, B2B Partnerships, Team Building, Customer Relationship Management (CRM), Promotion, Brand Development, Event Management, Competitor Analysis & Profiling, Accounting, Revenue & Expense Projections, Team Leadership, Web Design, Customer Retention, Video Production, YouTube
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