Prabhjyot Kaur

The DevOps Tools campaign targeted both B2C and B2B audiences. As the marketing manager, I oversaw the entire strategy and execution, ensuring seamless integration across multiple channels, including SEO, paid search, paid display, paid and free social media, and a centralized content hub.

The strategy was crafted based on the jobs-to-be-done framework to address the specific needs of advanced beginners and senior professionals in DevOps. The campaign featured high-quality content such as detailed blog posts, an in-depth whitepaper, a practical cheat sheet, a template library, and an engaging sizzle reel. These pieces were housed in a central content hub designed to facilitate content bingeing and increase user engagement.

Key elements included personalized demos and sales calls, leveraging tools like LinkedIn Sales Navigator for precise prospecting. The campaign's execution focused on SEO optimization, targeted paid ads, and engaging social media content, all aimed at meeting the just-in-time learning needs of the audience.

Using this integrated approach, we saw a 30% increase in content engagement, a 15% reduction in bounce rates, and an improvement in lead quality, with a cost per lead of under $20.

At TorkeHub, I was in charge of developing a content strategy to attract and engage B2B decision-makers in industries such as SaaS, finance, and healthcare.

I started by conducting exhaustive audience research, identifying specific needs around AI content marketing, and then paired this with a comprehensive keyword analysis.

The content hub didn't just consist of blog posts; it included educational pillar pages, real-life case studies, technical white papers, and interactive tools that provided immediate value to users.

Collaborating with the development and SEO teams, I ensured our hub was technically flawless—optimizing for page speed and mobile responsiveness and integrating structured data to enhance search engine visibility.

I initiated a backlink strategy to strengthen our domain authority. I connected with industry influencers and secured guest posts and mentions on high-authority sites.

Within six months, the results were undeniable: a 50% increase in organic traffic, 55,000+ monthly visitors, and top three rankings for critical keywords like "AI-driven content automation."

Our lead generation pipeline saw a significant boost, as inbound inquiries doubled thanks to the trust and credibility we had built.

As part of AiTorke’s overall marketing strategy, I developed and executed multichannel demand generation campaigns that spanned email marketing, social media, webinars, and downloadable lead magnets such as ebooks and AI-powered tools.

The goal was to engage prospects at various stages of the buyer journey, from awareness to decision-making. I crafted a tailored content approach for each channel, ensuring that the messaging was consistent but adapted to the platform’s strengths.

For instance, on LinkedIn, we ran targeted ads that highlighted case studies showcasing AiTorke’s impact on content marketing automation.

For email marketing, I built segmented workflows that nurtured leads through a series of educational emails, each progressively demonstrating more value.

Webinars were used as a major lead generation tool, often co-hosted with industry influencers to attract high-level decision-makers.

Through consistent nurturing and targeted messaging, the campaigns effectively moved prospects through the funnel, resulting in high-quality leads and increased conversions.

As the lead marketer, I crafted a strategy to achieve 600,000 users with an 8% conversion rate for MailVox. For B2B, I focused on customer support teams, sales teams, and remote collaboration tool users. Using LinkedIn Sales Navigator for prospecting, we planned personalized demos and sales calls, targeting to generate $2,000,000 from high-ticket accounts.

For B2C, we focused on viral marketing through gamification, referral programs, and rewards. Our social media strategy aimed for a robust presence on all major platforms, leveraging user-generated content and influencer partnerships via InfluencerVox. Content marketing efforts included SEO, keyword research, backlink building, and producing high-quality blogs, whitepapers, and newsletters.

Additionally, we launched segmented email campaigns and retargeting ads. To drive sign-ups and optimize lead generation, we proposed SEM, Performance Max, and Meta campaigns.

This multi-faceted approach was designed to position MailVox as a leader in the video email communication industry.

I led the digital marketing strategy for a bi-annual Learning Week, designed to offer free access to our entire course library for a week. This initiative significantly boosted content and lab consumption, leading to 40,000 more signups compared to regular months. Follow-up sales promotions generated substantial revenue.

My role involved setting ad budgets, establishing KPIs, and planning multi-channel promotional activities before each Learning Week. I coordinated with the content team to create compelling promotional emails, ad copies, site banners, landing page content, and YouTube scripts.

To nurture new users, we crafted email sequences detailing daily learning journeys based on their knowledge and goals. We hosted webinars with industry experts throughout the week to enhance engagement and provide added value.

Post-campaign, we ran Google and Meta's conversion optimization ads, focusing on the Learning Week landing page to convert users to paid customers. We tracked user sources and doubled down on effective platforms in subsequent months.

The success of these campaigns highlights the impact of a targeted digital marketing strategy on user acquisition and revenue.

I developed a comprehensive content hub for AiTorke, focusing on AI-powered content marketing solutions designed to attract and educate B2B SaaS decision-makers. This involved the creation of pillar pages, detailed product guides, and technical blog content optimized for high-intent keywords like "AI-driven content automation" and "scalable content marketing solutions."

The content strategy emphasized in-depth case studies and use cases to demonstrate how AiTorke's solutions could address the most pressing challenges that in-house marketing teams and content agencies face.

I also spearheaded the integration of an SEO-driven content plan, targeting long-tail keywords and high-intent search queries to capture organic traffic.

Through a mix of technical SEO practices (site speed optimization, mobile optimization, on-page SEO) and continuous content refreshes, we ensured that the hub consistently ranked for competitive search terms, establishing AiTorke as a thought leader in the AI marketing space.