Raaquib Pathan

• 50+ — Signups Grantbite was having per month from organic traffic and LLMs
• 100k — GenAI Impressions in 3 months
• 2000 — Monthly Organic Traffic from 0 (in 3 months)

• Zero domain authority (in Ahrefs)
The site launched brand new. No backlinks & trust signals. That is the hardest possible starting line for both SEO and AI answers.

• Government sites ranking
EU govt and public-sector domains own many funding queries. So, being the clearest, most quotable answer mattered more than raw authority.

• Programmatic SEO with 50k+ pages had a risk of manual penalty

• Country-specific citation pages: Built market-specific pages with direct answers, short paragraphs, and clear formatting to improve AI citation potential.

• LLM info page and llms.txt: Published a plain-language product guide and llms.txt file to give AI assistants a clear, canonical source for the brand.

• Parasite SEO through listicles: Secured placements in “Best Tools” roundups on high-authority sites, leveraging their existing trust to accelerate visibility.

2,000+ Organic clicks per month: Reached within the first 3 months, measured in GSC.

100K GenAI impressions in GSC

200+ Referral visits from LLMs: Sessions from ChatGPT and other major AI assistants, tracked in GA4.

50+ Signups/mo

• 3000 — Monthly Organic Traffic
• 20 — MQLs and SQLs per month

• Traffic was mostly informational and reached visitors early in their research, not founders & CTOs.

• The WordPress site was stuck at a mobile speed score of about 60 despite repeated developer fixes, which hurt rankings & conversions.

• The brand was barely mentioned or cited in AI answer engines like ChatGPT, Gemini and Perplexity, which buyers increasingly use to shortlist vendors.

• Narrowed the focus to three priority industries (finance, healthcare, and real estate) and mapped keywords to what buyers actually search on Google & ChatGPT.

• Planned in-depth, industry-specific solution pages, each targeting commercial-intent searches.

• Launched a blog engine focused on bottom-of-funnel content, with comparisons, cost guides, and how-to-build articles internally linked to the solution pages.

• Ran a GEO and AI-search playbook covering structured, question-led content, an llms.txt file, FAQ sections, and entity-building so the brand appears in AI answers.

Grew monthly organic traffic to 3,000+, driven mainly by commercial-intent pages instead of generic informational content.

Reached 20 MQLs and SQLs a month from organic, up from about 10 to 15 general leads.

• 40 to 60 — DR (Domain Rating in Ahrefs)
• 100+ — Quality Backlinks from SaaS websites

• Its Domain Rating of around 40 was well behind competitors, so even strong content struggled to rank for high-value terms like “cold email software” and “email outreach tools”

• Competitors had far larger, more authoritative backlink profiles built over years, which widened the authority gap.

• Too few backlinks came from relevant SaaS, sales, and marketing websites.

Built a link strategy focused on relevance and quality, not volume, targeting only real SaaS websites with genuine traffic & topical authority.

Built partnerships with complementary SaaS brands (CRMs, sales tools, lead-gen platforms) to earn contextual, editorial links.

Secured placements in “best cold email software” and “email outreach tools” listicles on established industry blogs.

Pointed link equity at priority commercial pages and key blog content so authority flowed to pages that drive sign-ups.

Grew Domain Rating from 40 to 60, putting QuickMail on a much stronger footing against bigger competitors.

Earned 100+ quality backlinks from relevant SaaS websites, all editorial and contextual, with no spammy or paid link farms.