Ravi Shankar Mishra
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since September 23, 2024
Ravi is a product and digital marketing leader with 18 years of experience across Europe, India, and the US. With over seven years of entrepreneurial experience, including founding his angel-funded healthtech venture, he's led product and marketing functions at Zalando and Amazon. Ravi is an SEO expert who has scaled organic traffic to millions of global users for various projects and startups.
Project Highlights
Expertise
- Campaigns
- Digital Marketing
- Facebook Ads
- Google Ads
- Google SEO
- LinkedIn Ads
- MarTech Solutions
- Search Engine Optimization (SEO)
Work Experience
Product and Marketing Advisor
Freelance
- Set up an AI/ML-powered personalization roadmap for Tata CLiQ as a MarTech director focused on marketing technologies. I also built a 40-member product and marketing team as the director of product and CPO.
- Drove AI-based personalization revenue to represent 25% of mobile app revenue within Tata CLiQ.
- Defined the product strategy for FraudSecure, a real-time account and product security service for eCommerce merchants.
- Launched an AI-powered chat application to help tech applicants identify learning objectives for desired jobs.
- Contributed to an ML/NLP-based product for recruiters of an HR-tech startup to match CVs with job descriptions and achieved 30+ enterprise customer signups within a month of launch.
- Advised on the COVID-19 mobile and website product launch for India's largest hospital network. Created a low-cost customer acquisition channel, driving $1 million in revenue using CRM.
Head of Product
Zalando
- Oversaw the AI/ML product charter for a payment risk management solution that reached around 50 million customers in 23 EU countries.
- Led seven product managers and seven Scrum teams for a 50-member engineering, data science, and analytics team.
- Headed ML fraud prevention for below 1% bad debt in Europe's 2nd-largest "buy now pay later" (BNPL) service.
- Directed the product strategy and its execution through ML, driving a profit of EUR 15 million in 2022.
- Contributed to an ML-based product focused on customer identity and account management, transaction security, fraud prevention, solvency risk, GDPR-compliant encryption, and data security.
- Developed secure web-based products for human feedback on ML decisions.
- Built enterprise-grade data and AI platforms for training data and deploying complex ML products regularly.
Head of Product – Amazon Pay
Amazon India
- Set up an AI/ML-driven customer trust product function for Amazon Pay in India, generating $100+ million in revenue during the 2019 fiscal year.
- Delivered savings worth $10 million annually through an ML product roadmap for fraud and abuse prevention.
- Launched a product enabling over 90% of customer refunds from account takeover fraud within 24 hours.
- Defined an ML product roadmap for fraud and abuse prevention within Amazon Pay.
- Built an ML product for account takeovers, account security, and payment security in omnichannel businesses.
- Handled a team of over five senior product managers and 10+ software engineers and data scientists in India and Seattle.
- Implemented cloud-based web apps for a 70-member operational team to investigate fraud-related customer complaints based on accounts, customer location, order history, order velocity, and risky signals.
Founder and CEO
Medinfi Healthcare
- Launched the Medinfi mobile website and Android mobile app to offer trustworthy healthcare content and blogs.
- Scaled the product as the world's most engaged health content site with 16 minutes daily time on site per user.
- Organized and directly managed a 10-member product and engineering team, setting up an efficient Agile sprint planning process.
- Raised nearly $1 million in angel funding from global private equity fund managers and healthcare experts.
- Earned awards from Facebook and NITI Aayog and participated in a Y Combinator interview.
- Set up a digital marketing function to acquire 4 million active users on the web and 100,000+ mobile app installs.
- Drove customer acquisition cost to one Indian rupee per user with search engine optimization (SEO) and Google Ads.
- Built an ad-tech business with pharma clients like Pfizer and Johnson & Johnson.
- Worked with the Indian Insurance Information Bureau to give a unique identity to 30,000+ hospitals.
Head of Retailer Marketing
Amazon India
- Became the 4th employee of Amazon's Junglee team and the recipient of the 1st Amazon India Cowboy Award for product innovation.
- Launched products to enable the discovery of 100,000+ physical retailers using the Android mobile app with store images and driving directions.
- Hired 50+ team members across product management, engineering, design, and field marketing.
- Introduced innovative products in the market and became the head of retailer marketing within two years of joining the company.
Founder
Nueve Consultancy
- Built and managed a 5-member team to set up a brand consulting firm.
- Launched Tata eFee, the world's 1st branded pig iron, for publicly listed Tata Metaliks, generating $300 million in revenue.
- Developed the Tata eFee premium brand in India through customer research, brand identity design, leadership training, and go-to-market strategies.
- Obtained 100% client retention during two years of operations.
Tata Administrative Services
Tata Group
- Launched Tata Indicash, India's 1st and largest white-label ATM network, driving a 50%+ increase in market share.
- Obtained the board of directors' approval for a $20 million investment into the Tata Indicash business plan.
- Defined the business plan to monetize Eka, the world's 4th fastest supercomputer built by Tata Group, recently used for India's space mission to the moon.
Software Engineer
Tata Consultancy Services
- Played a crucial role in the Agile software development cycle for the company's internal communication tool.
- Focused on the quality assurance of the product until launch.
- Collaborated with the team leader on product roadmap planning.
Project History
Healthcare Content App
Launched the Medinfi web and app platform and scaled it as the world's most engaged health content site with 16 minutes daily time on site per user.
Amazon India Platform Expansion
Launched 100,000 physical stores on the Amazon India platform.
App Revenue Growth
Leveraged MarTech solutions to scale app revenue from personalization to represent 25% of Tata CLiQ's total revenue.
Go-to-market Strategy and Launch
Collaborated with the founder and CEO on his vision. Reviewed the company's business plans and current status. Defined the go-to-market strategy based on the product roadmap. Helped create the landing page and define campaign goals for the team.
Education
Master of Business Administration (MBA) in Personnel Management and Industrial Relations
XLRI School of Management - Jamshedpur, India
Bachelor's Degree in Production Engineering
Birla Institute of Technology - Ranchi, India
Certifications
Figma UI/UX Design Essentials
Udemy
Skills
Core
Google Ads, Facebook Ads, Search Engine Optimization (SEO), App Store Optimization (ASO), On-page SEO, Off-page SEO, Display Advertising, Digital Marketing, Content Creation, Content Strategy, Copywriting, Digital Marketing Strategy, Marketing Strategy, Local SEO, SEO Tools, Search Engine Marketing (SEM), Product Marketing, Go-to-market Strategy, Marketing Analytics, Social Media, Paid Advertising, Google Advertising, Return on Ad Spend (ROAS), Brand Marketing, Brand Strategy, Marketing Leadership, Strategic Marketing, B2C Marketing, Conversion Rate Optimization (CRO), Funnel Marketing, Lead Generation, Digital Advertising, Keyword Research, Mobile Marketing, Social Media Platforms, Marketing Campaigns, Omnichannel Marketing, Performance Marketing, Growth Hacking, LinkedIn Ads, Google SEO, Content Marketing, Agile
Platforms & Tools
Instagram Ads, Google Analytics, CRM Systems
Business Models
B2B
Other
Artificial Intelligence (AI), Machine Learning, Content Writing, Environmental, Social, and Governance (ESG), Newsletters, Thought Leadership, Growth Marketing, Localization Marketing, Creativity, Media Planning, eCommerce, Marketing Plans, Brand Identity, Technology, Organizational Structure, Ad Optimization, Campaign Optimization, Website Optimization, Customer Acquisition Cost (CAC), Customer Acquisition, Growth Strategy, Product Growth, Startup Marketing, Google Play Store, App Growth, Mobile User Acquisition, Creative Testing, Growth Marketing Product Manager, Data Analysis, MarTech Solutions, Messaging, Healthcare, Brand Development, Business Law, Search Engines, Campaigns, Creative Design, UI Design, Mobile UX, Mobile Apps, APIs, B2B Marketing, App Development, Business Development, Business Administration, Engineering, Figma
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