Renganathan Padmanabhan
Verified Expert in Marketing
Marketing Expert
Mumbai, Maharashtra, India
Toptal member since May 1, 2020
Renga is a product manager-turned-marketer and a digital leader who has built zero-to-one product and design organizations at Nike and Deloitte Digital. He has expertise in product strategy, research, and design across multiple digital products for B2B (including SaaS) and B2C clients across the globe, including data products. Renga has hands-on experience in the end-to-end product lifecycle and has worked at the intersection of product, marketing, and content to deliver exceptional experiences.
Project Highlights
Expertise
- Digital Marketing
- Google Analytics 4 (GA4)
- HubSpot
- Market Research & Analysis
- Remote Team Leadership
- SEO with AI
- Technical Writing
- eCommerce Marketing
Work Experience
Director of Product
Nike
- Built the Nike India data products organization from 3 to 25 members by hiring a multidisciplinary team of data analysts and product managers to drive the adoption of 10+ data and analytics products in the portfolio.
- Assembled the adoption of a unified data product strategy for the entire data product portfolio by proposing a metrics-driven approach to consolidate the data product catalog.
- Decreased employee onboarding time from two months to two weeks after building an onboarding process that integrated data hires into the organization faster to drive growth.
Senior Manager | Digital Experience
Deloitte Digital
- Built the product management practice from scratch and grew the practice to 25+ product managers in the Deloitte Digital India studios in Mumbai, Bengaluru, and Hyderabad.
- Designed a consulting-centric product coaching curriculum and tutored multiple courses first-hand on product management, product metrics, financials, and storytelling for India's business experience design practice.
- Operated web and mobile design assessment across four B2B business segments for an experience design rehaul, impacting 12+ customer journeys across 600+ screens.
- Created the product vision and executed the product strategy for an internal mobility and deployment portal over a 14-month roadmap to reduce revenue leakage by 8-10%.
- Executed the product strategy, build, and launch of a consolidated product activation portal. Drove the engineering portal roadmap with 10+ products, single-sign-on (SSO) integration, and API partnerships with legacy systems.
Project History
US-based Wellness Salon Chain App Redesign
Increased online booking volumes by 55% on iOS and 40% on the web and grew the online-to-total booking sales volume from 8% to 15%—all through 2019.
Executed multiple product launches of an end-to-end multichannel experience spanning in-store and online channels.
The app experience overhaul elevated the Apple App Store rating to 4.7 stars. Through 2019, we also saw online booking volumes expand by 55% on iOS and 40% on the web, and the online-to-total booking sales volume grew from 8% to 15%.
Additionally, I drove the decision-making and prioritization for a 25-member engineering team by launching multiple channels, including iOS, Android, web, and the Java API layer.
US-based Airline Companion App
Coordinated engineering partnerships for Google Maps, indoor maps with LocusLabs (now Atrius Wayfinder), and booking APIs in the app for commute and in-airport experiences.
Managed product design sprints and prioritization for a travel companion app to engage frequent travelers through a day-of-travel experience. I also defined the launch experience for the initial pilot of 20,000 members.
US-based B2B SaaS Portal Strategy and Launch
Executed a consolidated product activation portal's product strategy, build, and launch.
Drove the engineering portal roadmap with 10+ products, SSO integration, and API partnerships with legacy systems. I also led a multidisciplinary team of technology partners and internal employees, driving execution from product strategy to launch.
Education
Bachelor's Degree in Computer Engineering
University of Mumbai - Mumbai, India
Certifications
Direct-Response Copywriting Specialist
DigitalMarketer
Social Media Specialist
DigitalMarketer
Certified ScrumMaster (CSM)
Scrum Alliance
Skills
Core
Market Research & Analysis, Content Marketing Strategy, Digital Marketing, Marketing Analytics, Google SEO, WordPress SEO, Social Media, Search Engine Optimization (SEO), Copywriting, Content Marketing, Social Media Content, Social Media Marketing (SMM), Social Media Management, Email Marketing, Content Creation, Go-to-market (GTM) Strategies, Lead Generation, Conversion Rate Optimization (CRO), Audience Targeting, Digital Marketing Strategy, Marketing Automation, Search Engine Marketing (SEM), Landing Pages, Performance Marketing, SEO Keyword Research, Branding, Marketing Collateral Development, Content Strategy, Writing & Editing, Email Campaigns, Google Marketing Platform, SEO Marketing, SEO Audits, SEO Tools, Marketing, Channel Strategy, SEO Content, SEO Backlinking, Organic Social Media, A/B Testing, Inbound Marketing, On-page SEO, Generative Artificial Intelligence (GenAI), Ad Campaigns, LinkedIn Marketing, LinkedIn Ads, Facebook Ads, Google Ads, B2C Marketing, Marketing Strategy, Funnel Marketing, Paid Advertising, Public Relations (PR), Google Paid Ads, AI Marketing, Product Marketing, Google Tag Manager, Marketing Operations, Growth Hacking, Marketing Leadership, Email Automation, Scriptwriting, Content, Digital Advertising, Local SEO, Pinterest, Strategic Marketing, X (formerly Twitter) Ads
Platforms & Tools
Google Analytics 4 (GA4), CRM Systems, Google Ad Manager, Google Analytics, Yoast SEO, Google My Business, HubSpot, X (formerly Twitter) Marketing, Facebook Ads Manager, Metricool, Content Management Systems (CMS), Klaviyo, Instagram Ads, Claude
Business Models
Business to Business (B2B), SaaS Product Marketing, Software as a Service (SaaS), B2B, Business to Consumer (B2C)
Technical
Google Search Console, CSS, HTML, Direct Response Marketing
Other
Technical Writing, SEO with AI, Remote Team Leadership, eCommerce Marketing, Shopify Marketing, Content Writing, Product Management, User Interface (UI), Customer Journey, SEO Copywriting, Project Management, Agile Project Management, Jira, Social Media Content Writing, Ideation, Creative Design, Organic Content Marketing, Marketing ROI Optimization, Growth Marketing, Newsletters, Startups, Analytics, Email Delivery, Copy Editing, Email Content, Technical SEO, Landing Page Optimization, Reporting, HubSpot, Agile Project Management, Digital Marketing Strategy, Digital Marketing, Strategy, Website Audits, User Experience (UX), Web Design, Marketing Technology (MarTech), Vendor Management, Vendor Selection, Case Studies, Customer Retention, User Retention, Growth, Customer Lifecycle, User Journeys, Lifecycle Marketing, Outbound Marketing, WordPress, Online Course Design, Landing Page Design, Design, Audits, Buyer Personas, Data Analytics, Roadmaps, Website Design, Analysis, eCommerce, Audience Segmentation, Consulting, Fractional CMO, Direct to Consumer (D2C), Communication Management, Performance Metrics, Campaigns, Media Planning, Product Strategy, Customer Service, Automation, Market Research, Webflow, Technical Product Management, UX Design, Web Development, iOS, Web, APIs, Customer Acquisition, Storytelling, Scripting, B2B Marketing, Marketing Program Management, ConvertKit, Email Marketing Strategy, Niche Email Marketing, HubSpot CRM, X (formerly Twitter), Meta Ads, Growth Strategy, Content Management, Email Design, Tone of Voice, Web Content, App Growth, App Store Marketing, App Store Optimization (ASO), Mobile Apps, AI Agents, B2B Lead Generation, Demand Generation, UX Writing, Figma, Artificial Intelligence (AI), Apollo, Customer Relationship Management (CRM), Engagement Strategy, Email Marketing Automation, API Integration, CRM APIs, AI-based Content SEO, Large Language Models (LLMs), eCommerce SEO, Digital Branding, Tableau, Supply Chain Management (SCM), Food & Beverage, Supply Chain, Transportation & Logistics, Sales Strategy, Drip Email, Drip Campaigns, Sales & CRM Platforms, Semrush, Instagram, Personal Branding, YouTube, Advertising, Media Sales, Generative Engine Optimization (GEO), Paid Media, CRM, B2B Partnerships, Workflow Automation, Sales Enablement, Zapier, Make (formerly Integromat), Agentic AI, D2C Branding Strategy, Publicity
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