Ryan Mulchrone

• 4x — Increase in Project Delivery Speed

In-depth GTM projects required extensive manual work, including competitive research, multiple client phone calls, surveys, and hours of data analysis to produce final deliverables. Each project demanded significant time investment, creating a bottleneck that limited the number of projects we could take on.

I built a series of AI agents and automation workflows that handled the majority of research and analysis automatically. The system processed competitive research data, analysed call transcripts, synthesised survey responses, and combined all results to produce a comprehensive first draft of the complete Kickstarter deck. This automated workflow created deliverables that were 60-80% complete, allowing the team to focus on refinement and strategic finessing rather than manual data processing.

This approach resulted in a 4x increase in project turnaround time, allowing for an increase in the number of projects delivered while still maintaining high quality and boosting client satisfaction.

This specialist talent agency assists startups in rapidly hiring exceptional people. It enables startups to expand their headcount as if they already have a world-class team in-house using a flexible and modular approach. However, the agency needed help to convey this unique selling point (USP) in a crowded market of traditional recruitment providers.

I collaborated with the founders to refine their brand positioning and overall strategy. This project revamped the brand’s mission and vision, establishing a clear path to differentiate its approach from traditional recruiters. Following this, I overhauled all website copy and blog content to align with the new strategy, ensuring consistent and compelling messaging.

Sifted is the Financial Times-backed publication for European startups. As the inaugural head of marketing, I established the foundational marketing strategy for the business. One of the key initiatives I led was a comprehensive brand strategy refresh and revitalization. The brand previously lacked a clear mission, positioning, and identity, attempting to cater to too many diverse audiences without a defined value proposition.

The project entailed refreshing the mission and vision statements and clarifying the brand positioning to target founders and investors. This was followed by a complete overhaul of the brand identity, including enhancements to the color palette, logo guidelines, and the overall user experience of the website. This strategic initiative provided a clearer and more compelling brand message, strengthening the publication’s market presence.

The Sifted Summit is the flagship networking event for European startups. I led the marketing efforts for the inaugural edition, which successfully brought together over 3,000 founders and investors for two days of insightful talks and roundtables.

This project involved creating a striking new brand identity that distinguished the event from the rest of the product portfolio while maintaining the core brand voice and positioning. Following this, I implemented a comprehensive marketing plan across both paid and organic channels to drive awareness, engagement, and delegate ticket sales. This initiative ensured the event’s success and established the foundation and playbook for all future sell-out Sifted Summit events.

PastMaster is an independent podcast that examines the explosive growth of AI and how to use it in storytelling. It asks the question, “Could you survive in the past using the knowledge of the present?” and then uses an AI Game Master to act as the narrator.

Since launching in 2023, the show has gained several thousand listeners and has won numerous awards, including Best Entertainment, Best Games, and Best Technology podcast at the American Writing Awards and nominations at the Independent Podcast Awards 2023.

I conceived, hosted, and produced the show.