Stefan Crvenkovic
Verified Expert in Marketing
Marketing Expert
Subotica, Vojvodina, Serbia
Toptal member since April 1, 2025
Stefan is an experienced media buyer with a lot of experience in D2C, B2C, and B2B. Sales, Leads, Meta Ads, Google Ads, E-commerce, or corporate leads—you can count on everything. Why do I think I'm better than the rest? I tend to see the bigger picture when it comes to marketing. Ads are not just ads, and landing pages are not just landing pages. Everything is connected, and although I'm running ads, I'm here to take care of the whole funnel.
Project Highlights
Expertise
- B2B Marketing
- B2C Marketing
- Google Ads
- Google Shopping Ads
- LinkedIn Ads
- Media Buying
- Meta Ads
- Paid Advertising
Work Experience
Director of Media Buying
Boomn
- Scaled several brands to 6 figures (some of them to 7 figures).
- Led and managed a media buying team of several people.
- Overlooked and managed Meta Ads, Google Ads, and TikTok Ads for more than 10 different clients.
Performance Marketing Director
Referrizer
- Set up the demo schedule process and flow through advertising channels.
- Overlooked the whole advertising actions of the entire company.
- Successfully planned and executed several different scaling strategies for Meta Ads and B2B.
Project History
Real Estate Lead Gen
Decreased the price per lead in a competitive real estate market in the USA. Meta and Google Ads.
The main focus and the problem was the really high CPA on Meta and Google Ads for real estate leads. The simple trick of expanding the audience actually did the trick, and based on that, the company found an opportunity for a different business model and perspective.
Scaling Several D2C Brands to 6-7 Figures
As a director of media buying for a USA-based agency, I was responsible for scaling multiple brands to 6 and 7 figures.
As always, the biggest obstacle is the beginning. We needed to make sure that we started gradually and maybe not with a conversion-optimized campaign straight from the beginning because platforms need conversion data in order to bring conversions.
We started with a few simple engagement campaigns and later introduced several other conversion campaigns to fulfill the TOF space.
With the help of different bidding options across Meta and Google, we were able to stay on top of our desired CPA, ROAS, and, ultimately, MER.
Scaling Crowdfunding Company
We managed to set up the whole process and start from 0. The foundation and scaling possibilities were set up by me. We managed to get the company to the next level with Meta Ads.
As always, the biggest obstacle was the beginning of the process. We decided to go with Meta Ads as that platform seemed more suitable for our needs at that point.
We started with engagement campaigns and moved to conversions pretty quickly. The biggest obstacle was finding the right audience, as this was back in the day when broad audiences on Meta didn’t work as well as they do today.
Once we managed to find that, the rest was automatic.
Skills
Core
Google Ads, Media Buying, Paid Advertising, B2C Marketing, Lead Generation, Growth Hacking, Facebook Ads, Google Paid Ads, Ad Campaigns, Campaign Management, Conversion Rate Optimization (CRO), Advertising Campaigns, LinkedIn Ads, Copywriting
Platforms & Tools
Facebook Ads Manager
Business Models
B2C
Other
Meta Ads, Landing Page Optimization, Google Shopping Ads, Advertising Copy, B2B Marketing, B2B Lead Generation, Direct to Consumer (D2C), Growth Marketing, Growth Strategy, Facebook Pixel, Customer Acquisition, Buyer Personas, Shopify
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring