Tomislav Glogovac
Verified Expert in Marketing
Marketing Expert
Belgrade, Serbia
Toptal member since July 26, 2024
Tomislav is a goal-oriented SEO expert with over 13 years of experience across diverse industries and international markets. Currently serving as the SEO manager at Sleek, he leads optimization initiatives across four markets, having achieved a remarkable 105% year-over-year increase in organic traffic. Tomislav enjoys working in high-performance teams and thrives in high-complexity, challenging environments.
Project Highlights
Expertise
- Ahrefs
- Google Search Console
- Keyword Research
- On-page SEO
- SEO Audits
- Search Engine Optimization (SEO)
- Team Management
- Technical SEO
Work Experience
SEO Expert
TOMISLAV GLOGOVAC CONSULTING
- Improved organic traffic for a local travel agency by 350% in just four months and successfully quadrupled the number of customers booking trips to Vienna from Belgrade.
- Doubled the number of clients for a local dentist through SEO by optimizing Google My Business (GMB) for target keywords and achieving the number 1 rank in the local 3-pack.
- Helped the website owner of projectmanagement.ie solve the issue of traffic loss due to a website hack. After a traffic loss of around 40%, I recovered the website within a few months.
- Achieved a 75% year-over-year growth in organic traffic for a realtor in Switzerland within one year by fixing technical issues, optimizing the website for Core Web Vitals, and implementing a well-researched SEO strategy based on competitor analysis.
SEO Manager
Sleek
- Achieved a 60% year-over-year organic traffic growth in my first year.
- Led and managed a team of three high-performing colleagues handling SEO and content deliverables.
- Increased the number of organic marketing-qualified leads by 40% in the first 12 months.
- Created an SEO strategy to gain authority in the areas of entrepreneurship and accounting, obtaining the highest ranking in Singapore and Hong Kong for major keywords.
- Reached a 1,400% year-over-year organic traffic growth in 2023 in Australia, which led to a 216% organic marketing-qualified leads growth year-over-year.
- Performed a website migration without traffic or ranking losses.
- Collaborated with the paid ads team to improve the performance of both paid and organic campaigns.
- Cooperated with the web designer to improve the UI/UX of the website and the sales funnel.
- Improved website speed and core web vitals with the assistance of the web development team.
Team Lead
Quantikal
- Served as the key account manager for Quantikal's clients.
- Led and managed a team of four high-performing colleagues handling digital marketing deliverables.
- Created digital marketing campaigns and improved client funnels.
- Organized monthly reporting calls with clients, showcasing our work and campaign results.
- Conducted regular keyword and market research for our clients.
- Held interviews with candidates for various positions within the company.
Digital Marketing Lead
Mold Busters
- Managed all aspects of digital marketing activities.
- Led a team of three professionals, including a web developer, a social media marketer, and a data analyst, handling digital marketing deliverables.
- Created an SEO strategy to improve organic traffic by 40% and revenue by 135% year-over-year in the first six months.
- Achieved the highest ranking for all primary service keywords in both Google Search and Google Maps.
- Designed a successful search engine marketing strategy, consistently driving leads to business.
- Implemented an SEO strategy for the new location in Halifax, driving monthly sales from zero to $20,000 in the first six months.
Digital Marketing Operations Manager
Crimson Games
- Led a team of four members, managed external vendors, and oversaw the hiring process.
- Led all digital marketing activities (SEO, SEM, and social media).
- Established and maintained strategic partnerships with industry influencers and affiliates to expand the company's reach and enhance its online presence.
Project History
Sleek's Website Migration
https://sleek.comSuccessfully performed a website migration without traffic or ranking losses.
After launching sleek.com, I monitored the traffic and search rankings closely, making necessary adjustments to keep everything running smoothly. The result was a much better-performing website that grew quickly in both Hong Kong and Singapore, as well as in the newly established markets in the UK and Australia.
Website Recovery
https://projectmanagement.ieHelped the website owner of projectmanagement.ie solve the issue of traffic loss due to a website hack. After a traffic loss of around 40%, I recovered the website within a few months.
I identified and removed the fake URLs through Google Search Console to tackle this. In addition, due to the scale of the attack, I had to go back multiple times to remove URLs, ensuring that the search results were continuously being cleaned up. I also updated files to block any suspicious traffic and prevent further exploitation. Additionally, I revised the robots.txt file to ensure that search engines only indexed legitimate content.
Throughout the process, I informed the site owner of our progress and next steps. After about two months of diligent work, we eliminated all hacked URLs from the search results. The website's traffic and keyword rankings gradually returned to normal, and the Google flag was lifted.
SEO Strategy for Mold Busters
https://www.bustmold.com/Created a successful SEO strategy that improved organic traffic by 40% and grew revenue by 135% year-over-year within six months.
I also improved the website's structure and built high-quality backlinks to increase the site's authority. Within four months, we achieved the highest ranking for all our primary service keywords in Google Search and Google Maps, dramatically increasing our visibility and bringing in more inquiries and conversions.
Skills
Core
Search Engine Optimization (SEO), Local SEO, SEO Audits, On-page SEO, Off-page SEO, Keyword Research, Digital Marketing, Digital Marketing Strategy, Content Marketing, SEO Backlinking, Google SEO, B2C Marketing, SEO Tools, Organic SEO, SEO Keyword Research, Conversion Rate Optimization (CRO), Content Strategy, SEO Content, Backlinks, Lead Generation, Marketing Analytics, Marketing Strategy, Ad Campaigns, Google Ads, WordPress SEO, Content, Search Engine Marketing (SEM), Paid Advertising, LinkedIn Ads, Facebook Ads, Google Paid Ads, Social Media Marketing (SMM), Growth Hacking, Community Management
Platforms & Tools
Ahrefs, Screaming Frog, Yoast SEO, Google Analytics 4, Google Analytics, Looker Studio, Google My Business
Business Models
B2B
Technical
Google Search Console
Other
Slack, Semrush, Technical SEO, Digital Project Management, Competitive Analysis, Keyword Mapping, Keyword Analysis, Google Keyword Planner, Financial Services, Digital Strategy, Website Audits, Website Traffic, Global SEO, AI-based Content SEO, Stakeholder Management, Website CMS, Data-driven Decision-making, Sitemaps, Jira, Google Sheets, SEO with AI, Team Leadership, Team Management, Content Audits, Strategic Planning, Paid Search, Consumer Services, Startup Marketing, Startups, Growth Marketing, Website Optimization, Growth Strategy Consultants, Growth Strategy, Tableau, WordPress, Wix, Webflow, Customer Acquisition, Marketing ROI Optimization, eCommerce, Shopify, YouTube SEO
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