Tomislav Glogovac, Marketing Expert in Belgrade, Serbia
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Tomislav Glogovac

Verified Expert  in Marketing

Bio

Tomislav is a goal-oriented SEO expert with over 13 years of experience across diverse industries and international markets. Currently serving as the SEO manager at Sleek, he leads optimization initiatives across four markets, having achieved a remarkable 105% year-over-year increase in organic traffic. Tomislav enjoys working in high-performance teams and thrives in high-complexity, challenging environments.

Project Highlights

Sleek's Website Migration
Successfully performed a website migration without traffic or ranking losses.
Website Recovery
Helped the website owner of projectmanagement.ie solve the issue of traffic loss due to a website hack. After a traffic loss of around 40%, I recovered the website within a few months.
SEO Strategy for Mold Busters
Created a successful SEO strategy that improved organic traffic by 40% and grew revenue by 135% year-over-year within six months.

Expertise

  • Ahrefs
  • Google Search Console
  • Keyword Research
  • On-page SEO
  • SEO Audits
  • Search Engine Optimization (SEO)
  • Team Management
  • Technical SEO

Work Experience

SEO Expert

2014 - PRESENT
TOMISLAV GLOGOVAC CONSULTING
  • Improved organic traffic for a local travel agency by 350% in just four months and successfully quadrupled the number of customers booking trips to Vienna from Belgrade.
  • Doubled the number of clients for a local dentist through SEO by optimizing Google My Business (GMB) for target keywords and achieving the number 1 rank in the local 3-pack.
  • Helped the website owner of projectmanagement.ie solve the issue of traffic loss due to a website hack. After a traffic loss of around 40%, I recovered the website within a few months.
  • Achieved a 75% year-over-year growth in organic traffic for a realtor in Switzerland within one year by fixing technical issues, optimizing the website for Core Web Vitals, and implementing a well-researched SEO strategy based on competitor analysis.

SEO Manager

2019 - 2024
Sleek
  • Achieved a 60% year-over-year organic traffic growth in my first year.
  • Led and managed a team of three high-performing colleagues handling SEO and content deliverables.
  • Increased the number of organic marketing-qualified leads by 40% in the first 12 months.
  • Created an SEO strategy to gain authority in the areas of entrepreneurship and accounting, obtaining the highest ranking in Singapore and Hong Kong for major keywords.
  • Reached a 1,400% year-over-year organic traffic growth in 2023 in Australia, which led to a 216% organic marketing-qualified leads growth year-over-year.
  • Performed a website migration without traffic or ranking losses.
  • Collaborated with the paid ads team to improve the performance of both paid and organic campaigns.
  • Cooperated with the web designer to improve the UI/UX of the website and the sales funnel.
  • Improved website speed and core web vitals with the assistance of the web development team.

Team Lead

2018 - 2019
Quantikal
  • Served as the key account manager for Quantikal's clients.
  • Led and managed a team of four high-performing colleagues handling digital marketing deliverables.
  • Created digital marketing campaigns and improved client funnels.
  • Organized monthly reporting calls with clients, showcasing our work and campaign results.
  • Conducted regular keyword and market research for our clients.
  • Held interviews with candidates for various positions within the company.

Digital Marketing Lead

2017 - 2018
Mold Busters
  • Managed all aspects of digital marketing activities.
  • Led a team of three professionals, including a web developer, a social media marketer, and a data analyst, handling digital marketing deliverables.
  • Created an SEO strategy to improve organic traffic by 40% and revenue by 135% year-over-year in the first six months.
  • Achieved the highest ranking for all primary service keywords in both Google Search and Google Maps.
  • Designed a successful search engine marketing strategy, consistently driving leads to business.
  • Implemented an SEO strategy for the new location in Halifax, driving monthly sales from zero to $20,000 in the first six months.

Digital Marketing Operations Manager

2014 - 2016
Crimson Games
  • Led a team of four members, managed external vendors, and oversaw the hiring process.
  • Led all digital marketing activities (SEO, SEM, and social media).
  • Established and maintained strategic partnerships with industry influencers and affiliates to expand the company's reach and enhance its online presence.

Project History

Sleek's Website Migration

https://sleek.com

Successfully performed a website migration without traffic or ranking losses.

I tackled a big project at Sleek, combining our Hong Kong and Singapore websites into one central site. The main challenge was to do this without affecting search engine rankings or losing visitors. I started by examining both websites to determine what content was important and which pages were popular. I carefully mapped out all the content to help guide visitors and search engines from the old sites to the new ones without any confusion. To accomplish this, I used 301 redirects and kept the website content consistent and optimized for search engines to ensure our rankings stayed strong. I coordinated closely with the developer to fix any problems quickly and kept everyone updated on the progress.

After launching sleek.com, I monitored the traffic and search rankings closely, making necessary adjustments to keep everything running smoothly. The result was a much better-performing website that grew quickly in both Hong Kong and Singapore, as well as in the newly established markets in the UK and Australia.

Website Recovery

https://projectmanagement.ie

Helped the website owner of projectmanagement.ie solve the issue of traffic loss due to a website hack. After a traffic loss of around 40%, I recovered the website within a few months.

In 2021, I helped the owner of projectmanagement.ie resolve a serious issue with their hacked website. The hack caused tens of thousands of fake URLs to appear in search results, leading to the site's loss of rankings and targeted organic traffic. Traffic dropped by 40%, and Google flagged the site as dangerous.

I identified and removed the fake URLs through Google Search Console to tackle this. In addition, due to the scale of the attack, I had to go back multiple times to remove URLs, ensuring that the search results were continuously being cleaned up. I also updated files to block any suspicious traffic and prevent further exploitation. Additionally, I revised the robots.txt file to ensure that search engines only indexed legitimate content.

Throughout the process, I informed the site owner of our progress and next steps. After about two months of diligent work, we eliminated all hacked URLs from the search results. The website's traffic and keyword rankings gradually returned to normal, and the Google flag was lifted.

SEO Strategy for Mold Busters

https://www.bustmold.com/

Created a successful SEO strategy that improved organic traffic by 40% and grew revenue by 135% year-over-year within six months.

I created an SEO strategy for Mold Busters that boosted their organic traffic by 40% and increased revenue by 135% in just six months. The main focus of my plan was to do a deep dive into competitor research and perform a thorough audit of the Mold Busters' website to find any missed opportunities and quick wins. This way, I could identify areas where the company could improve and stand out. I then carefully reviewed the website to find gaps in content and technical issues that we could fix to improve performance. This approach allowed us to optimize existing content and create new, high-quality output focused on important service keywords.

I also improved the website's structure and built high-quality backlinks to increase the site's authority. Within four months, we achieved the highest ranking for all our primary service keywords in Google Search and Google Maps, dramatically increasing our visibility and bringing in more inquiries and conversions.

Skills

Core

Search Engine Optimization (SEO), Local SEO, SEO Audits, On-page SEO, Off-page SEO, Keyword Research, Digital Marketing, Digital Marketing Strategy, Content Marketing, SEO Backlinking, Google SEO, B2C Marketing, SEO Tools, Organic SEO, SEO Keyword Research, Conversion Rate Optimization (CRO), Content Strategy, SEO Content, Backlinks, Lead Generation, Marketing Analytics, Marketing Strategy, Ad Campaigns, Google Ads, WordPress SEO, Content, Search Engine Marketing (SEM), Paid Advertising, LinkedIn Ads, Facebook Ads, Google Paid Ads, Social Media Marketing (SMM), Growth Hacking, Community Management

Platforms & Tools

Ahrefs, Screaming Frog, Yoast SEO, Google Analytics 4, Google Analytics, Looker Studio, Google My Business

Business Models

B2B

Technical

Google Search Console

Other

Slack, Semrush, Technical SEO, Digital Project Management, Competitive Analysis, Keyword Mapping, Keyword Analysis, Google Keyword Planner, Financial Services, Digital Strategy, Website Audits, Website Traffic, Global SEO, AI-based Content SEO, Stakeholder Management, Website CMS, Data-driven Decision-making, Sitemaps, Jira, Google Sheets, SEO with AI, Team Leadership, Team Management, Content Audits, Strategic Planning, Paid Search, Consumer Services, Startup Marketing, Startups, Growth Marketing, Website Optimization, Growth Strategy Consultants, Growth Strategy, Tableau, WordPress, Wix, Webflow, Customer Acquisition, Marketing ROI Optimization, eCommerce, Shopify, YouTube SEO

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