William is available for hire
Hire WilliamWilliam Douglas
Verified Expert in Marketing
Marketing Expert
Appleton, United States
Toptal member since November 3, 2026
Bio
William is a Certified Digital Marketing Consultant specializing in Google Ads, Microsoft Ads, and Meta Ads. His PPC expertise includes search campaign strategy, keyword targeting, bid optimization, lead generation, and advanced conversion tracking with GTM, CallRail, HubSpot, and Zapier. William's SEO experience includes national content optimization for GoodRx, local SEO, Semrush keyword research, analysis, on-page SEO, WordPress development, and Google Business Profile optimization.
Expertise
- CallRail
- Digital Marketing Consultant
- Google Ads
- Google Tag Manager
- Landing Page Optimization
- Pay-per-Click (PPC)
- Search Engine Optimization (SEO)
- WordPress
Work Experience
Google Ads Contractor
2026 - PRESENT
Marker Digital Co.
- Managed, audited, and optimized Google Ads campaigns for agency clients across local and home service industries, focusing on qualified lead generation, keyword targeting, bidding strategies, conversion rates, and cost-per-acquisition (CPA).
- Developed paid search campaigns for garage door repair, locksmith, and other home service businesses. Integrated CallRail, HubSpot, and Zapier to track qualified leads, automate offline conversions, and improve campaign attribution.
- Consulted with clients to develop tailored marketing strategies aligned with business goals. Built strong client relationships through regular communication, performance reporting, strategic recommendations, and ongoing progress updates.
- Designed and developed conversion-focused WordPress landing pages to improve conversion rates (CRO), strengthen brand credibility, build customer trust, and increase qualified lead generation through optimized user experiences.
Google Ads Contractor
2025 - PRESENT
Byte Blink
- Executed and refined Google Ads search campaigns for tax preparation, bookkeeping, and power washing businesses, focusing on high-intent keywords, search term analysis, lead quality, and cost-efficient customer acquisition.
- Implemented and evaluated conversion tracking through Google Tag Manager and Google Ads, analyzing lead generation performance, conversion trends, and campaign data to identify opportunities for improved advertising efficiency.
- Partnered with agency teams to build targeted PPC strategies based on client objectives, market competition, and customer search behavior, providing campaign insights and recommendations to improve lead generation results.
- Evaluated landing page content, user experience, and conversion opportunities to strengthen brand credibility, build customer trust, and improve the effectiveness of paid search traffic across service-based industries.
Digital Marketing Consultant | PPC Specialist
2023 - PRESENT
DDigital Local
- Developed, launched, audited, and optimized Google Ads Search campaigns across diverse B2B and B2C industries, applying keyword research, match types, negative keywords, bid strategies, audience targeting, and responsive search ad optimization.
- Analyzed and optimized high-spend Google Ads accounts by refining campaign structures, search terms, geographic targeting, bidding, and ad copy to improve click-through rates (CTR), conversion rates (CVR), and cost-per-acquisition (CPA).
- Implemented and troubleshot Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking to improve attribution accuracy and support data-driven campaign optimization.
- Configured CallRail dynamic number insertion (DNI), call conversion tracking, and HubSpot CRM integrations to measure lead quality, track customer interactions, and import qualified offline conversions into Google Ads.
- Implemented Zapier automations and webhooks connecting website forms, CRM platforms, and conversion tracking systems to streamline lead routing, data synchronization, and marketing attribution.
- Developed and optimized WordPress and Elementor Pro landing pages aligned with customer search intent, pain points, unique selling propositions, and trust signals to improve lead generation and conversion rates.
- Configured Cloudflare form security and bot protection to reduce spam submissions and integrated ClickCease to identify suspicious click activity and help protect CPC advertising budgets.
- Collaborated directly with business owners to understand growth objectives, customer acquisition challenges, competitive positioning, and lead quality to develop tailored advertising strategies aligned with business goals.
- Leveraged AI-powered tools for campaign research, content development, workflow automation, and performance analysis while maintaining strategic oversight and human-led decision-making.
- Executed digital marketing strategies across HVAC, roofing, remodeling, garage door services, locksmithing, pest control, tax and accounting, beauty and wellness, professional services, specialty retail, and dealership markets.
Search Specialist
2025 - 2026
Trader Interactive
- Managed multiple OEM dealership advertising accounts by collaborating with internal marketing and sales teams to support paid search initiatives and customer acquisition objectives.
- Supported digital advertising strategies across B2B and B2C dealership markets by aligning campaign execution with dealer priorities and business goals.
- Coordinated with cross-functional teams to support account management, advertising performance, and ongoing campaign optimization.
- Developed local SEO strategies to improve organic search visibility for dealerships, including keyword research, on-page optimization, localized content, and competitive analysis to strengthen search rankings and attract qualified traffic.
SEO Content Specialist
2025 - 2025
Growth Marketing Pro
- Developed content SEO strategies using Semrush for keyword research, search intent analysis, and competitor benchmarking to identify ranking opportunities and improve organic search visibility across competitive industries.
- Researched and wrote SEO-optimized blogs and articles for healthcare-related topics, aligning content with keyword strategies, search intent, and healthcare compliance requirements to support organic search performance.
- Created and optimized SEO-focused listicles, informational articles, and blog content using targeted keywords, structured headings, and on-page SEO practices to strengthen search rankings and attract relevant organic traffic.
- Implemented internal linking strategies and coordinated link-building opportunities across relevant websites to strengthen content authority, improve site navigation, and support organic search visibility and keyword rankings.
Client Service & Compliance Expert
2018 - 2025
J. J. Keller & Associates
- Provided consultative sales support to businesses seeking regulatory compliance solutions, identifying customer training and safety needs while recommending products and services aligned with their operational requirements.
- Delivered client service and account support, resolving customer inquiries, addressing compliance-related concerns, and maintaining strong business relationships through clear communication and timely problem resolution.
- Coordinated commercial vehicle registration and regulatory compliance services, including International Fuel Tax Agreement (IFTA) reporting, to support clients with fleet administration and reporting requirements.
- Collaborated across internal departments to address customer regulatory needs, coordinate compliance services, resolve complex account issues, and ensure accurate communication between teams and business clients.
Skills
Core
Google Ads, Pay-per-Click (PPC), Search Engine Marketing (SEM), Keyword Research, Google Tag Manager, Performance Marketing, Lead Generation, B2C Marketing, Local SEO, Search Engine Optimization (SEO), Content, On-page SEO, Digital Marketing
Platforms & Tools
Google Analytics, Google Analytics 4 (GA4), Google Business Profile, Monday.com, Amazon Advertising
Technical
Google Search Console
Other
Negative Keywords, CallRail, Offline Conversion Tracking, Lead Qualification, Landing Page Optimization, WordPress, Paid Search, Client Consulting, Customer Acquisition, AI Integration, Performance Analysis, Client Services, IFTA taxes, Website Design, Growth Marketing, Customer Relationship Management (CRM), AIOSEO, Digital Marketing Consultant, Meta Ads, HubSpot CRM, Zapier, Salesforce, Webhooks, B2B Marketing, Workflow Optimization, Regulatory Compliance, Slack, DOT, Partnerships
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