William Sullivan

• 127% — Net Revenue Retention
• 117% — Sales Growth Rate

The client operated as a solo developer, treating the product as a project rather than a structured business, with no formal business formation. There was limited product awareness and no clear vision for organizational growth or scalability. The existing MVP was siloed within Android architecture, creating a technical ceiling that constrained the platform’s potential from the outset.

I revised the organization to include a CEO, COO, CTO, developer, and general coordinator. I adjusted marketing target cohorts based on data analysis and retargeted to iOS and Android. An additional developer added capacity and throughput for front- and back-end development. I also crafted and implemented a go-to-market plan.

I instituted a written plan mapping KPI goals. New user cohorts drove down customer acquisition costs while increasing lifetime value. A go-to-market plan accelerated revenue growth, positioning the business for a successful exit.

• 48% — Lead Conversion Rate

Rent-a-Chap was a hyper-local, founder-dependent home services marketplace struggling to scale beyond manual classified ads and word-of-mouth sales. The business wanted to move into a digital-first database-connected model. The task was to transform the manual, paper-based business model into a scalable, digitally optimized asset primed for acquisition by a national platform.

I transitioned the company from print to targeted digital advertising and built a robust user acquisition strategy. I implemented an automated contractor vetting and review system to maintain quality control during rapid growth. I formalized key growth metrics, including geographic density and conversion rates, to position the company for enterprise buyers.

I rapidly and economically scaled the platform from zero to nearly 20,000 digital users. I maximized founder value by navigating due diligence and securing a lucrative acquisition within the ServiceMagic ecosystem.

• 2.81 — Phishing Simulation Click-through Rate
• CP 5 Days 97.8% — Patch Latency and Compliance Rate

Apex Logistics, a mid-sized freight coordinator, faced catastrophic operational and contractual risks following the denial of its cyber liability insurance renewal. The incumbent carrier cited a lack of modern security controls (MFA) on a legacy ERP system, exposure of RDP ports, and the absence of an incident response plan (IRP).

As a lead risk architect, I bridged IT and business risk to overhaul our security posture in under 30 days, securing critical coverage. I conducted a mock forensic underwriting audit to identify and resolve vulnerabilities. I engineered a secure MFA gateway for a 15-year legacy ERP and satisfied strict underwriter demands, saving $500,000 and avoiding a six-month overhaul. I authored an IRP and led the executives through a three-hour ransomware tabletop exercise to guarantee readiness.

I achieved 12% reduction in insurance premiums by demonstrating a proactive, mature risk management profile. I saved the client $500,000 by circumventing the need to replace their legacy ERP system, which still meets modern compliance requirements.