Adrian Gonzalez, Product Manager in Montreal, QC, Canada
Adrian Gonzalez

Product Manager in Montreal, QC, Canada

Member since June 25, 2020
With an engineering degree, two master's degrees (including an MBA), and the ability to speak four languages, Adrian's delivered as a PM in North America, LATAM, and Europe on multiple innovation initiatives, including software development., AI strategy, project delivery, blockchain, geolocation, agile implementation, and so on. Adrian has extensive experience in both technical and business roles and he's worked in several industries: telecom, cloud-native, supply chain, retail, fintech, and IT.
Adrian is now available for hire

Project Highlights

  • Designed an accelerated 10-week product implementation (during COVID-19), led a team of data scientists, engineers, and developers, presented results to 20+ executive stakeholders, and prepared a successful federal funding submission ($0.5 million).
  • Advised on the product strategy, assessed and prioritized the product backlog, helped scale the teams based on development workload, and aided the client in their hiring efforts for the next CTO.
  • Designed the solution and led a team of 10+ business and technical resources, prepared the submission and obtained federal funding ($2.7 million), validated the tool with stakeholders, and managed 20+ CXO and technical-level clients.


Select Certifications


  • University Lecturer — AI Project Management and Ethics

    2019 - PRESENT
    HEC Montreal
    • Designed and led an AI program for small-to-medium enterprises.
    • Developed new workshops on AI ethics and product management.
    • Coordinated groups of lecturers and course content.
  • Mentor | Learning Facilitator — AI and Blockchain Strategy

    2018 - PRESENT
    MIT Sloan | GetSmarter
    • Facilitated, mentored, and reviewed over 1,000 projects for implementation of AI and blockchain strategies.
    • Taught the course, "Artificial Intelligence: Implications for Business Strategy" (MIT Sloan and MIT CSAIL).
    • Taught the course, "Blockchain Technologies: Business Innovation and Application" (MIT Sloan).
  • University Lecturer — Big Data

    2018 - PRESENT
    Concordia University
    • Trained and mentored more than 150 students during the last two years and implemented online and in-person training programs.
    • Facilitated workshops: "AI Design Thinking," "Data Integration & ETL," "The Art of AI Consulting," "Data & AI Project Management," "IoT-5G Mobile Communications," "Developing a Winning AI Strategy," "Deciphering Legal & Ethical Aspects of AI," etc.
    • Designed two new classes: "Introduction to Big Data Business Cases and Data Collection" and "Introduction to Excel for Data Analysis."
  • Head of AI Customer Success

    2021 - 2022
    Start-up (Confidential)
    • Analyzed customer data to improve customer onboarding and experience.
    • Developed new strategic partnerships in Quebec, Canada, and the US.
    • Held product demonstrations for B2B clients and collected user feedback.
    • Designed quarterly roadmaps and detailed technical release plans.
    • Aided in product design, mockups, and product development.
  • Interim Chief Technology Officer

    2020 - 2021
    • Managed of a 15-member technical team (back-end, front-end, infra, UX, data and QA).
    • Defined of a transversal plan for multi-cloud infrastructure, security, DevOps, and data management.
    • Implemented new internal and external technical support processes and systems.
    • Designed a career plan and evaluation system for technical members.
  • Senior AI Consultant | Product Owner

    2019 - 2020
    IVADO Labs
    • Led technical teams of more than 15 members consisting of data scientists, software developers, UI developers, subject matter experts (SME), and data engineers.
    • Managed over 30 business stakeholders, SVP, and VP-level clients (including former management consulting profiles).
    • Delivered three projects for transportation and telecom clients (over 2 million CAD) based on ML and optimization.
    • Delivered one COVID-19 project for supply chain fast-tracking of critical cargo based on AI-NLP techniques.
    • Submitted three successful SCALE AI (Canadian AI Supercluster) applications for the AI project.
    • Defined technical and strategic roadmaps for the blueprint, pilot, and MVP projects and related business cases.
    • Produced high-quality reports for analysis of scientific approach, data assessment, and infrastructure requirements.
    • Delivered several knowledge transfer sessions for AI and agile project management.
  • Senior AI and Machine Learning Consultant

    2018 - 2020
    • Created a new "AI for Telecommunications" practice.
    • Implemented an AI strategy, developed a training plan, and defined the AI project approach and a list of potential use cases.
    • Worked with more than ten director and VP-level executives for business development and prospection activities (over 2 million projects).
    • Architected and defined five pilot projects with internal and client teams for a proof-of-concept implementation.
    • Defined technical and strategic roadmaps for the AI practice and its related projects.
  • Co-founder | Head of Technology and Product

    2018 - 2019
    SmartBonds (Self-employed)
    • Co-founded an early-stage blockchain startup for the underwriting and trading of financial bonds.
    • Managed a team of ten collaborators and performed individual interviews for new hires.
    • Prospected more than 20 banking executives for partnership development and idea validation before and during implementation.
    • Developed a vast network of connections with investors and startup incubators.
    • Created product specifications and roadmap for the MVP development, including architecture, technologies, and data sources.
  • Data Project Director | Technical Presales

    2015 - 2017
    • Managed six new clients in Argentina, Brazil, Peru, Mexico, Colombia, and Ecuador (more than €2 million/year in projects).
    • Managed more than 20 business stakeholders and presented projects to C-suite and direction-level clients.
    • Worked with the main two telecommunication operators in Latin America to develop new SaaS solutions for value-added services, energy markets, and content industry (online music services).
    • Performed data analysis, collection, OCR, integration (ETL), modeling, and SQL management and visualization.
    • Collected technical requirements with customers and created the business cases for new products.
  • Telecommunications Consultant | Business Manager

    2013 - 2015
    Davidson Consulting
    • Generated more than 50 leads (cold call) and opened three new accounts during the first six months of the subsidiary.
    • Conducted market research and created supporting documents (proposals) for sales activities.
    • Provided technical training to clients and consultants (3G networks, Linux systems, and so on).
    • Implemented 4G/LTE software-based tools for equipment validation and simulation.
  • IT Project Manager | Software Developer

    2011 - 2012
    TIC Consulting Services (TCS Spain)
    • Managed several IT development projects with a team of five developers.
    • Planned and managed resources, customer relationships, product design, and delivery.
    • Created technical documentation and professional training for customers.

Project History

  • AI/NLP-based Tool for the Rapid Distribution of Essential COVID-19 Goods
    Designed an accelerated 10-week product implementation (during COVID-19), led a team of data scientists, engineers, and developers, presented results to 20+ executive stakeholders, and prepared a successful federal funding submission ($0.5 million).

    I ideated and led the development of an AI-enabled solution with a dashboard to exhibit views on incoming critical cargo, and predict the estimated time to arrival (ETA) to enable fast cargo movements in and out the Port of Montreal, based on natural language processing (NLP) techniques for cargo identification at the container level.

    I then validated this solution with several supply chain stakeholders, who are already using it as a single source of information at both tactical and operational levels, to track and fast-track critical cargo until its departure from the port.

    We reduced the dwell time 83% (~three days to less than 12 hours or next working day) for critical cargo. 136,000 10-foot containers (TEU) analyzed per month equals ~38 million metric tons of goods per year with an estimated $2.6 billion impact on the Canadian economy.

  • Interim CTO | Fintech
    Advised on the product strategy, assessed and prioritized the product backlog, helped scale the teams based on development workload, and aided the client in their hiring efforts for the next CTO.

    Client: The client was a Panama fintech startup creating a platform for investors and startups seeking investors to connect.

    Mandate: I served as a fractional CTO to advise the team in product strategy, advising on how to scale the technology teams and increase the velocity of the release cycles.

  • Geolocated (via Map-based SaaS) Retail Strategy for a Confidential Coffee Company
    Led strategic and technical activities for a map-based retail project; performed customer segmentation and analyzed the best location for retailers; collected and analyzed data (e.g., Nielsen, pedestrian, transactions per product category, and more).

    The project goal was to use data from a confidential coffee company to add new layers of intelligence to an existing geo-located platform. The combination of this and other data sources allowed the retail company to optimize its real estate and store opening strategy based on best potential locations (e.g., higher coffee consumption per postal code, higher pedestrian traffic per area).
    I worked with both product strategy and data science teams to combine, analyze, and integrate available data sources. I also prepared and presented a series of strategic recommendations for the retail company.

  • Port Logistics Optimization Tool
    Designed the solution and led a team of 10+ business and technical resources, prepared the submission and obtained federal funding ($2.7 million), validated the tool with stakeholders, and managed 20+ CXO and technical-level clients.

    This supply chain project goal was to develop a "multi-day container flow optimization for port logistics" use case in order to enhance the overall efficiency of the port authority's operations by adopting an AI-powered supply chain solution.

    Concretely, this project focused on optimizing rail operations and related dwell times at Montreal port authority, providing shared and advanced visibility to all stakeholders such as port, rail, and terminal operators, and enabling data-driven decision-making, prediction, and scenario analyses.

  • Reducing Installation and Repair Times for Telecommunication Customers
    Managed the product backlog with 20+ data scientists/engineers from four different teams; delivered a solution that generated $3 million in annual cost savings based on a 3% improvement in telecom technician efficiency; obtained $200,000 in funding.

    Bell Canada employs 5,000+ field technicians to install and repair wireline connections of its B2C customers. A wide range of technologies supports these services (e.g., FTTH, pair-bonding), and the complexity of jobs varies greatly. Also, the technicians dispatched to these jobs fall on a broad spectrum of experience, certifications, and specialization.

    This project was a collaboration between Bell, IVADO Labs, Exfo (Bell supplier of network sensors), and VuPoint Systems (Bell supplier for satellite field services). The main goal was to create a proof of concept (PoC) to optimize the field install and repair experience by using AI models to assign technicians to the tasks that suit them most.

    We built an AI model based on 3TB of data from 5 million interventions—from over the last three years with 100+ variables from the field, network, and customer operations sources. We would then cluster tasks with similar characteristics, predict technician efficiency at completing these tasks, and derive insights to optimize Bell systems for technicians tasks assignment.

  • Handover Aware Interference Management in LTE Small Cell Networks
    Managed and integrated a collaborative project for 4G-LTE advanced resource management techniques.

    We proposed an enhanced inter-cell interference coordination (ICIC) mechanism based on the multi-armed bandit (MAB) approach that aims at maximizing the throughputs of the attached users and also their handover (HO) performances evaluated through 3GPP mobility robustness optimization (MRO) indicators.

    To this end, the MAB procedure explicitly considers the HO performances to configure the optimal spectrum split. The simulation results highlight the benefits of the proposed solution: higher throughputs and reduced HO failures. This is particularly the case concerning high and medium-speed users for which HO performances are more sensitive to interference.

  • Categorical Variable Selection in Risk Modeling for KYC Activities
    Led the research and planning activities for a project with AI students and a banking client.

    In financial institutions, categorical features appear quite often in credit datasets and in compliance models, for example, features related to clients’ risk profiles.

    Traditional feature selection methods (e.g., statistical significance, recursive feature elimination, LASSO) do not work well with categorical features since these methods would retain certain levels and remove other levels of the same feature. The Group Lasso approach has shown to be more stable in terms of variable selection but displays shortcomings in terms of predictability. Instead, for a given feature, would it be more appropriate to devise a method that aggregates neighboring levels in bins in order to get a feature representation space that would better scale with the output?

    Because of the numerous ways to represent categorical variables and to select which variables are of the importance we ask what are the most appropriate methods for improving categorical feature selection.

  • White Paper for a Blockchain-based Education App
    Designed and wrote a white paper for a blockchain-enabled initiative.

    I composed a white paper for an ongoing blockchain-enabled initiative called Pocket, which is a digital wallet and portfolio that captures and stores the holistic evidence of learning—what students create in any format—and gives them the autonomy to securely share it with employers and further education.


  • Master of Business Administration (MBA) in Business Administration and Innovation
    2017 - 2018
    HEC Montreal - Montreal, Canada
  • Master of Science Degree in Mobile Communications (Telecommunications and Wireless)
    2011 - 2012
    Telecom ParisTech | Institut Eurecom - Sophia Antipolis, France
  • Engineer's Degree in Computer Science and Telecommunications
    2006 - 2010
    Universidad Politecnica de Madrid - Madrid, Spain


  • Essentials for Istio
  • Introduction to GitOps (LFS169)
    The Linux Foundation
  • FinOps Certified Practitioner
    JULY 2021 - PRESENT
    FinOps Foundation
  • Product Analytics Certificate (PAC)™
    JULY 2021 - PRESENT
    Product School
  • [SC-900] Microsoft Security, Compliance, and Identity Fundamentals
    JULY 2021 - PRESENT
  • Gremlin Certified Chaos Engineering Practitioner
    JUNE 2021 - PRESENT
  • Product-Led Certificate®
    JUNE 2021 - PRESENT
    Product-Led Institute
  • [MB-901] Microsoft Dynamics 365 Fundamentals
    JUNE 2021 - PRESENT
  • [MS-900] Microsoft 365 Fundamentals
    MAY 2021 - PRESENT
  • Data Science for Business Leaders Nanodegree
  • [PL-900] Microsoft Power Platform Fundamentals
  • [DP-900] Azure Data Fundamentals
  • [AI-900] Azure AI Fundamentals
  • Introduction to Data Studio
    JULY 2020 - PRESENT
  • Introduction to Delta Lake
    JUNE 2020 - PRESENT
  • Certified Product Manager
    JUNE 2020 - PRESENT
    The Association of International Product Marketing and Management (AIPMM)
  • AI for Business Leaders
    MAY 2020 - PRESENT
  • AWS Business Professional
    MAY 2020 - PRESENT
    Amazon Web Services
  • [AZ-900] Azure Cloud Fundamentals
    MAY 2020 - PRESENT
  • UX Designer
    MAY 2020 - PRESENT
  • Enterprise Design Thinking — Team Essentials for AI
    APRIL 2020 - PRESENT
  • AI Product Manager
  • Situational Leadership SLII®
    The Ken Blanchard Companies
  • Certified Scrum Product Owner
    AUGUST 2019 - AUGUST 2021
    Scrum Alliance

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