Carol Tyger
Verified Expert in Product Management
Product Manager
Albuquerque, United States
Toptal member since April 28, 2020
Carol has held management roles at a wide range of organizations from seed-stage to publicly traded companies. Recently, as an executive team member at Spruce, Carol oversaw the product, roadmap, and backlog. She also worked as a product manager at The Home Depot, chief of staff at Blinds.com, and as an email marketing manager at Zocdoc. She holds a master’s degree in industrial engineering from Columbia University.
Project Highlights
Expertise
- Agile Coaching
- Conversion Rate Optimization (CRO)
- Customer Journey
- Data Analysis
- Email Marketing Automation
- Product Owner
- Scrum Master
- User Interviews
Work Experience
Expert-in-Residence: Product Management
Liu Idea Lab for Innovation and Entrepreneurship — Rice University
- Supported the development of product management curriculum and content at Rice University.
- Engaged with students who navigating product management.
- Created product management content for the entrepreneurship blog.
Mentor
Station Houston
- Mentored over 20 entrepreneurs in the Station Houston Community.
- Served as an agile coach to startups transitioning to scrum with remote teams.
- Focused on encouraging prioritization, management of contracted development teams, and delivery of an excellent customer experience.
- Created a framework for hackathons to help budding businesses leverage talent with minimal context.
- Provided feedback to founders on their UI, customer experience, and marketing plans.
Director of Product
Spruce
- Served as an executive team member responsible for the product roadmap.
- Positioned the company for venture funding and a national rollout.
- Worked as a product owner and UX interviewer for the iOS app, five web apps, and prospect marketing engine.
- Managed the successful launch of a full rebrand across all products in less than six weeks.
- Rolled out scrum ceremonies to an offshore software team resulting in 200% productivity.
- Served as a manager of various contractors ranging from UX, design, content creation, social media, and BI.
- Worked as an analyst of marketing and analytics tools for integrations, email, SMS, and in-app user behavior.
- Took on operations, project management, marketing, and QA responsibilities when needed.
Product and Conversion Rate Optimization Consultant
GroupRaise
- Launched funnel optimization tests that doubled sign-up rates.
- Designed testing optimization processes and backlog.
- Created documentation for how to do AB testing, how to interview, and how to lead great meetings.
- Facilitated executive brainstorming to define the testing roadmap.
Product Manager
The Home Depot
- Acted as the product owner of Blinds Marketing Project Portfolio that improved merchandising, SEO, customer journey mapping, conversion, post purchase emails, tracking clarity and website stability for five different websites.
- Served as the scrum master of over 20 team members leading self-organization through agile practices.
- Worked as the chief of staff to the director of marketing—advising on technical, acquisition, product, conversion, and personnel decisions.
- Served as a mediator, facilitator, and liaison between software development, marketing, customer experience, and merchandising teams.
- Optimized website customer experience, contributing more than 20% conversion rate increase and an annual contribution margin.
- Delivered an increase in YoY revenue by rebranding and migrating Just Blinds and American Blinds.
- Served as a product manager of configurable storm doors for HomeDepot.com and of Design Builder, the tool for Home Depot employees to configure hard-to-buy products.
- Designed and delivered a servant leadership training curriculum.
- Selected for the Voice of the Associate Committee and created the Servant Leadership Training Program.
Senior Marketing Associate
Zocdoc
- Led the executive steering committee focused on increasing marketing-driven inbound sales. Transformed the sales floor by creating an inbound sales team and testing market entry advertising. Achieved a 48% increase in inbound sales revenue.
- Directed the patient loyalty program and voice of the patient-facing brand.
- Negotiated and managed the multimillion-dollar Salesforce contract renewal.
- Responsible for email and SMS patient experience, vendors, and CAN SPAM compliance.
- Collaborated with the data science team to create segments and define user personas.
- Led agile ceremonies such as retrospective, review, and refinement.
Pricing Analyst Consultant
Gigzolo
- Built an algorithm using consumer input to provide live pricing quotes for entertainment events.
- Conducted market research with clients for the website’s integration and design.
- Interviewed entertainers and venue managers researching pricing norms.
7th and 8th Grade Math Teacher
Teach for America
- Ranked in the 98th percentile of new teachers on the Teacher Data Report.
- Collaborated with the principal and administration to establish a new data reporting structure.
- Designed an interdisciplinary soccer program that improved the vocabulary of immigrant students.
Project History
Spruce Rebrand
https://getspruce.com/Managed the successful launch of a full rebrand across all products in less than six weeks.
I led the remote development team through the transition to agile and the rebrand that prepped Spruce for national rollout and Series A funding. The rebrand consisted of choosing a new name, designing the new logo and launching a new look and feel of the product.
Agile Coach
Coached the founder and CTO through the transition to agile.
The CEO and CTO determined that they wanted to roll out scrum ceremonies and the agile methodology to their distributed teams. I helped teach the processes and worked with the CTO as he defined their processes and got comfortable with agile.
Conversion Rate Optimization
Led the AB testing initiative that doubled sign-ups and account creation.
I partnered with the CTO and a designer of a small startup to improve their sign up flow. We launched various tests and landed on the optimized flow. Our final product updates resulted in a doubled conversion rate of the sign-up flow.
WordPress Site and Marketing Automation
Created a new WordPress site and stood up for HubSpot marketing automation.
I consulted with a budding founder who wanted a new website. The project delivered a rebranded WordPress site and complete HubSpot integration with email drip campaigns and prospect tracking for the sales team.
Education
Master of Science Degree in Management Sciences and Engineering
Columbia Univeristy - New York, NY, USA
Bachelor of Science Degree in Mathematics
University of Texas at Austin - Austin, TX, USA
Certifications
Professional Scrum Master
Scrum.org
Professional Scrum Product Owner
Scrum.org
Skills
Tools
Jira, Trello, Atlassian, Confluence, Google Docs, Basecamp, Mailchimp, Pivotal Tracker, Slack, HubSpot, Zoom, Yoast SEO, Pardot, Google Analytics, Hotjar
Paradigms
Agile, Conversion Rate Optimization (CRO), Scrum, Agile Workflow, B2B2C, Agile Product Management, Design Thinking, Business to Business to Consumer (B2B2C)
Industry Expertise
Healthcare, Marketplaces, Residential Real Estate
Platforms
Mixpanel
Other
Scrum Master, Certified Scrum Product Owner (CSPO), Certified ScrumMaster (CSM), Scrum Coaching, Product Owner, Email Systems, Email Management, Agile Coaching, Agile Marketing, Email Marketing Automation, Customer Journey, Roadmaps, Public Speaking, Agile Sprints, Brainstorming, eCommerce, Teaching, Rebranding, Project Management, Business Analysis, Requirements, Feature Backlog Prioritization, Product Roadmaps, Product Frameworks, Email Delivery, Email Marketing, User Interviews, A/B Testing, Sales Enablement, Market Research & Analysis, Data Analysis, B2B, iOS, Service, Curriculum Design, Product Marketing, User Research, Customer Interviews, Microsoft Office, Google, BlueJeans, WordPress, Salesforce, User Stories, Backlog Management, Spanish-English Translation
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