Cristian Ureche

Cristian Ureche

Cluj-Napoca, Cluj County, Romania
Member since May 7, 2019
Cristian is an IT professional with exposure to an international-business-and-academic environment. He’s pragmatic, so he takes a hands-on approach to solving customers’ pain points. He’s passionate about cognitive computing and has worked with global corporations and startups building successful products. Cristian is well versed in the end-to-end product development cycle with a highly effective and influential leadership style.
Cristian is now available for hire
Project Highlights
  • Led the product design and development (both hardware and software) of Smart Access Box devices and software platform.
  • Led the database redesign and data migration towards a modern normalized SQL structure
  • Led the mobility vertical of the first Romanian smart city project developed and implemented in the city of Cluj-Napoca.
Expertise
  • Artificial Intelligence (AI)
  • Cognitive Computing
  • Connected Cars
  • Health & Wellness
  • Mobility as a Service
  • Product Planning
  • Resource Sharing Apps
  • Smart Cities
Education
Employment
  • Product Management Consultant
    2019 - PRESENT
    Stri.ml
    • Helped business executives and startup founders to enact their vision into pragmatic product initiatives.
    • Defined product requirements and solution architectures for MVP experiments and growth stages.
    • Helped build teams that were in line with the company's objectives and supervised delivery.
    • Defined customer discovery and validation strategies prioritizing four types of customer interviews: exploratory interview, validation interview, satisfaction oriented interview, and efficiency interview.
    • Set competition analysis procedures with a focus on the product team, the customer base, design, brand and speed of execution.
    • Established growth, retention, engagement, user happiness, and revenue metrics.
    • Conceived of feedback loops to control the strategic direction of product development.
  • Founder | Chief Product Officer
    2014 - 2019
    PARKING+PLUS
    • Defined and built a complete software suite (mobile apps, website and back office) sold in seven countries on four continents.
    • Built a team of 15 talents and an ecosystem of more than 20 suppliers (third-party software systems and hardware providers).
    • Raised money from investors.
    • Opened and managed business accounts in Latin America, the United States, Europe, and the Middle East.
    • Spearheaded three acceleration/incubation programs in Poland, Romania, and France.
    • Awarded "Best IoT startup for business" in Romania (2015).
    • Was invited (out of 2,000 worldwide startups) to join the French Tech Ticket program in Paris for one year.
  • Member of the Innovation Group
    2012 - 2019
    Cluj IT Cluster
    • Developed smart specialization strategies for cities in Romania.
    • Evangelized and framed open-data methodologies.
    • Strengthened the positioning of Cluj-Napoca as a leading tech hub in Eastern Europe by actively involving in national and international conferences and networking events, delivering keynotes or acting as a panelist on topics related to competitions, smart cities, and the automotive industry.
    • Conceived of educational curricula for ITC undergraduate students in Romania in line with the market needs and technological trends.
  • Country Ambassador
    2017 - 2018
    Revolut
    • Helped the company with their go-to-market strategy implementation in Romania, evangelizing the amazing product that made Revolut a unicorn.
  • Presales Engineering Manager | Client Executive | Delivery Manager
    2010 - 2014
    PitechPlus
    • Improved the bid-to-win ratio of the company by 20% and helped the sales team close a total of $15 million in contracts in three years.
    • Managed a selective portfolio of strategic customers: Publicis Groupe, Renault, Adecco, World Customs Organization, and TF1 on both fixed-price and Agile contractual frameworks.
    • Led a delivery unit of 35 technical talents coaching talents on Agile methodologies.
    • Led hand-over procedures for projects of different sizes and different stages, successfully ramping up new engineering teams.
    • Managed the successful transition of several projects from waterfall to Scrum.
  • Part-time Graduate Teaching Assistant
    2012 - 2013
    Technical University of Cluj-Napoca
    • Taught software engineering fundamentals and object-oriented programming principles using Java technology.
    • Combined insights from the tech industry with the best theoretical practices to give students meaningful examples and project ideas.
  • Software Developer
    2008 - 2010
    Business Logic Systems
    • Developed enterprise software platforms for mobile telecommunication operators such as Vodafone and Telstra.
    • Participated in the conception of highly-scalable platform architecture design, the team was in charge of the largest Microsoft SQL database in the world at that time.
Project History
  • Smart Access Box
    Led the product design and development (both hardware and software) of Smart Access Box devices and software platform.

    • Led the product design and development (both hardware and software) of Smart Access Box devices and the software platform, including embedded software, mobile applications (iOS, Android).
    • Coordinated an international team spread across Switzerland, Romania, Moldavia, and China.

  • Filae.com (ex-Genealogie.com)
    Led the database redesign and data migration towards a modern normalized SQL structure

    • Led database redesign according to best practices and project needs in terms of performance and scale.
    • Successfully migrated significant database content with minimum impact on service availability (less than 12 hours downtime for more than 500 million records in migration).
    • Coordinated a product revamp for the digital archive online viewer.

  • Cristalco
    Led a business consultation for a CRM/ERP system recommendation.

    • Led a business analysis for the three business lines of the group in relation to the strategy of adopting a digital transformation approach of the sales organization.
    • Conducted sales process design workshops with key stakeholders, improving actions and adapting them to digital operations.
    • Performed business suitability assessment for off-the-shelf CRM solutions: Salesforce, Microsoft Dynamics, and Sugar CRM.
    • Delivered a set of digitized sales workflows together with a CRM implementation strategy.

  • Cluj-Napoca Brained City
    Led the mobility vertical of the first Romanian smart city project developed and implemented in the city of Cluj-Napoca.

    Cluj-Napoca Brained City was developed under the umbrella of CLUJ IT, a cluster-based organization formed of active organizations in the information technology field.

    The project had a budget of $2 million and is a reference for good practices in Eastern Europe.

Education
  • PhD degree in Image Processing using optimization algorithms (AI style)
    2009 - 2012
    Technical University of Cluj-Napoca - Cluj-Napoca, Romania
  • Bachelor's degree in Telecommunications and Digital Networks
    2004 - 2009
    Technical University of Cluj-Napoca - Cluj-Napoca, Romania

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