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Cristian Ureche

Cristian Ureche

Cluj-Napoca, Cluj County, Romania
Member since May 7, 2019
Cristian is a product leader with 12 years of experience shipping tech products in 30+ markets. He later became an entrepreneur and built an award-winning IoT startup pioneering PropTech and smart access technologies. He was invited out of 2,000 entrepreneurs to join the French Tech Ticket program in Paris for one year. Cristian is well versed in the end-to-end product development cycle with an active and influential leadership style.
Cristian is now available for hire
Project Highlights
  • Led the product roadmap strategy and development of a B2B software platform for the parking industry launched in 7 countries.
  • Led the database redesign and data migration towards a modern normalized SQL structure.
  • Led the mobility vertical of the first Romanian smart city project developed and implemented in the city of Cluj-Napoca.
Expertise
  • Artificial Intelligence (AI)
  • Health & Wellness
  • Ideation & Validation
  • International Growth
  • MVP & Go-To-Market Strategy
  • Resource Sharing Apps
  • Smart Cities
  • Web and Mobile Ecosystems (Marketplaces, Platforms)
Education
Employment
  • Product Management Consultant
    2019 - PRESENT
    Stri.ml
    • Helped business executives and startup founders to enact their vision into pragmatic product initiatives.
    • Defined product requirements and solution architectures for MVP experiments and growth stages.
    • Helped build teams that were in line with the company's objectives and supervised delivery.
    • Defined customer discovery and validation strategies prioritizing four types of customer interviews: exploratory interview, validation interview, satisfaction oriented interview, and efficiency interview.
    • Set competition analysis procedures with a focus on the product team, the customer base, design, brand and speed of execution.
    • Established growth, retention, engagement, user happiness, and revenue metrics.
    • Conceived of feedback loops to control the strategic direction of product development.
  • Founder | Chief Product Officer
    2014 - 2019
    PARKING+PLUS
    • Defined and built a complete software suite (mobile apps, website and back office) sold in seven countries on four continents.
    • Built a team of 15 talents and an ecosystem of more than 20 suppliers (third-party software systems and hardware providers).
    • Raised money from investors.
    • Opened and managed business accounts in Latin America, the United States, Europe, and the Middle East.
    • Spearheaded three acceleration/incubation programs in Poland, Romania, and France.
    • Awarded "Best IoT startup for business" in Romania (2015).
    • Was invited (out of 2,000 worldwide startups) to join the French Tech Ticket program in Paris for one year.
  • Member of the Innovation Group
    2012 - 2019
    Cluj IT Cluster
    • Developed smart specialization strategies for cities in Romania.
    • Evangelized and framed open-data methodologies.
    • Strengthened the positioning of Cluj-Napoca as a leading tech hub in Eastern Europe by actively involving in national and international conferences and networking events, delivering keynotes or acting as a panelist on topics related to competitions, smart cities, and the automotive industry.
    • Conceived of educational curricula for ITC undergraduate students in Romania in line with the market needs and technological trends.
  • Country Ambassador
    2017 - 2018
    Revolut
    • Helped the company with their go-to-market strategy implementation in Romania, evangelizing the amazing product that made Revolut a unicorn.
  • Presales Engineering Manager | Client Executive | Delivery Manager
    2010 - 2014
    PitechPlus
    • Improved the bid-to-win ratio of the company by 20% and helped the sales team close a total of $15 million in contracts in three years.
    • Managed a selective portfolio of strategic customers: Publicis Groupe, Renault, Adecco, World Customs Organization, and TF1 on both fixed-price and Agile contractual frameworks.
    • Led a delivery unit of 35 technical talents coaching talents on Agile methodologies.
    • Led hand-over procedures for projects of different sizes and different stages, successfully ramping up new engineering teams.
    • Managed the successful transition of several projects from waterfall to Scrum.
  • Part-time Graduate Teaching Assistant
    2012 - 2013
    Technical University of Cluj-Napoca
    • Taught software engineering fundamentals and object-oriented programming principles using Java technology.
    • Combined insights from the tech industry with the best theoretical practices to give students meaningful examples and project ideas.
  • Software Developer
    2008 - 2010
    Business Logic Systems
    • Developed enterprise software platforms for mobile telecommunication operators such as Vodafone and Telstra.
    • Participated in the conception of highly-scalable platform architecture design, the team was in charge of the largest Microsoft SQL database in the world at that time.
Project History
  • Parking Plus
    Led the product roadmap strategy and development of a B2B software platform for the parking industry launched in 7 countries.

    • Responsible for conceiving the vision, mission and product values, setting the north star for the entire product line.
    • Developed MVP experiments and associated KPIs, owned the roadmap for all digital initiatives associated with the product line
    • Led the UX optimization initiatives and product interface revamp
    • Identified market opportunities and opened business accounts in seven countries
    • Developed a network of partners identifying additional revenue streams
    • Managed the annual budgets for product development, business development and platform operations.

  • Cristalco
    Led a business consultation for a CRM/ERP system recommendation.

    • Led a business analysis for the three business lines of the group in relation to the strategy of adopting a digital transformation approach of the sales organization.
    • Conducted sales process design workshops with key stakeholders, improving actions and adapting them to digital operations.
    • Performed business suitability assessment for off-the-shelf CRM solutions: Salesforce, Microsoft Dynamics, and Sugar CRM.
    • Delivered a set of digitized sales workflows together with a CRM implementation strategy.

  • Filae.com (ex-Genealogie.com)
    Led the database redesign and data migration towards a modern normalized SQL structure.

    • Led database redesign according to best practices and project needs in terms of performance and scale.
    • Successfully migrated significant database content with minimum impact on service availability (less than 12 hours downtime for more than 500 million records in migration).
    • Coordinated a product revamp for the digital archive online viewer.

  • Cluj-Napoca Brained City
    Led the mobility vertical of the first Romanian smart city project developed and implemented in the city of Cluj-Napoca.

    Cluj-Napoca Brained City was developed under the umbrella of CLUJ IT, a cluster-based organization formed of active organizations in the information technology field.

    The project had a budget of $2 million and is a reference for good practices in Eastern Europe.

  • Smart Access Box
    Led the product design and development (both hardware and software) of Smart Access Box devices and software platform.

    • Led the product design and development (both hardware and software) of Smart Access Box devices and the software platform, including embedded software, mobile applications (iOS, Android).
    • Coordinated an international team spread across Switzerland, Romania, Moldavia, and China.

Education
  • PhD degree in Image Processing using optimization algorithms (AI style)
    2009 - 2012
    Technical University of Cluj-Napoca - Cluj-Napoca, Romania
  • Bachelor's degree in Telecommunications and Digital Networks
    2004 - 2009
    Technical University of Cluj-Napoca - Cluj-Napoca, Romania
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