Devansh Suri

• 10 — Cities Covered
• 2,000+ — Attendees
• 95% — Show-up Rate

Anthony Lazaro’s India tour required executing 10 live events across multiple cities with diverse audiences, limited on-ground teams, and tight timelines. Key challenges included coordinating venues, ticketing, marketing, speaker logistics, and local partnerships—while maintaining consistent experience quality and ensuring high attendance across cities with varying levels of brand familiarity.

I led the end-to-end planning and execution of a multi-city tour. I designed a city-wise rollout plan covering venue sourcing, local partnerships, and logistics, and built a centralized ticketing and registration system with city-level tracking. I coordinated marketing with local community groups, colleges, and event partners; managed speaker travel, schedules, on-site teams, and real-time issue resolution; and standardized event formats while allowing local customization to ensure relevance.

I delivered 10 sold-out events with more than 2,000 attendees, a 95% show-up rate, strong local engagement, and a repeatable multi-city event framework for future tours.

• 75% — Revenue Growth
• Over 50% — Reduction in Time-to-purchase
• **Less than 1% ** — Online Payment Processing Failure Rate

Kyoto Beverages aimed to sell premium Japanese green tea directly to consumers but lacked a functional eCommerce platform. Without a conversion-optimized website, integrated payment gateway, or clear purchase flow, customers could discover the brand but had no seamless way to buy, leading to lost demand, low trust, and no direct-to-consumer revenue.

I owned the project end-to-end from strategy to execution. First, I designed and developed a conversion-focused eCommerce website aligned with the brand’s Japanese premium positioning. Next, I implemented the full payment gateway setup from scratch, ensuring secure, frictionless transactions. Finally, I structured the product pages, checkout flow, and content to minimize drop-offs and simplify the buying journey, making it fast, simple, and trustworthy.

Within the first month of launch, the platform achieved a 3% conversion rate, reduced time-to-purchase by 50%, and enabled 100% online payment processing with less than 1% failure rate. It established a scalable D2C channel, capturing valuable data.

• **40% ** — Faster Merchant Onboarding
• 100,000+ — App Downloads

Chequpi needed to explain India’s UPI payment infrastructure to international merchants unfamiliar with local regulations, payment flows, and compliance requirements. Messaging was unclear, trust was low, and onboarding friction slowed adoption in a complex fintech market.

I owned branding, go-to-market messaging, and product education. I built clear narratives for global audiences, created explainer videos and onboarding content, aligned positioning with compliance requirements, and refined pitch materials for investors and partners.

I improved global understanding of UPI, accelerated merchant onboarding by 40%, drove 100,000+ app downloads across the Play Store and App Store, and supported Chequpi’s successful acceptance into Y Combinator.

• 1,000+ — Learners Engaged
• 5 Minutes — Enrolment Processing Time
• 100,000 — Organic Content Traffic per Month

India lacked a dedicated academic and public platform focused on genocide studies. There was no existing audience, curriculum model, or digital presence, and the topic required extreme sensitivity, credibility, and trust to engage learners and affected communities.

I worked directly with the founder and director to launch Jonaraja from the ground up. I owned platform setup, program structuring, digital presence, and launch execution. I initiated and led Humans of Genocide, documenting survivor family stories through ethical storytelling and community collaboration to build awareness and legitimacy.

I launched India’s first institute dedicated to genocide studies, initiated live classes from scratch, and engaged 1,000 learners in early cohorts.

• 95% — Human Error Reduction
• 1 Million Hours — Saved per Year
• 20+ — Automations Configured

Dancepointe struggled with operational bottlenecks across 18 outlets. The core challenge was automating a complex hybrid commission system for FT, PT, and freelance staff using variable logic (fixed/hourly/headcount). Furthermore, manual student management created massive administrative overhead, while disconnected communication channels resulted in significant revenue leakage.

Centralized operations across 18 outlets via Flavor CRM. I built a custom payroll engine automating hybrid commissions (FT/PT/Freelance) using attendance-driven logic. Implemented 20+ automations for student lifecycles and a WhatsApp layer for real-time notifications. These solutions unified data sync, streamlined invoicing, and eliminated manual administrative bottlenecks.

Slashed human error by 95% and saved 1+ million admin hours across 18 outlets. This transformation generated $50 million in savings through optimized operations and revenue recovery, stabilizing the business for high-volume scalability and growth.

• 95% — Human Error Reduction
• 99.5% — Attendance Accuracy
• **70% ** — Increase in Admission Processing Speed

Bluetree, a top Singapore enrichment center, faced operational friction due to manual admin processes. Fragmented communication between teachers, parents, and students hindered efficiency. They required a centralized Education Management System (EMS) to unify enrollment, attendance, and grading, while avoiding operational burnout during the transition to the new digital platform.

I led a stakeholder-driven EMS implementation using a phased modular approach. By prioritizing enrollment and attendance tracking first, I ensured gradual adoption. I facilitated collaborative workshops with IT and teachers to align system logic with school needs and established a comprehensive training and support framework to ensure staff competency and system stability at every stage.

Successfully digitized the physically performed workflows with zero operational downtime. Enhanced stakeholder transparency via centralized communication tools and achieved high staff adoption rates through strategic training and modular deployment.

• < 1 Min — Time Taken To Create Content
• +50% — Content Freshness
• 3 Times — Increase in Campaigns with Flavor
• -70% — Campaign Creation Time

Campaign managers needed to write emails from scratch for every campaign, causing delays in launches.
Content often became repetitive and formulaic, reducing engagement over time.
High-frequency campaigns increased fatigue, leading to inconsistent quality and over-reliance on copy-paste templates.

I led the design and rollout of a subject-based AI drafting system embedded directly into the CRM campaign workflow. The AI-generated email and notification drafts based on campaign intent, selected subject, brand tone, and industry context, producing multiple fresh variations instead of repetitive templates. A human-in-the-loop experience allowed users to edit, regenerate, or refine drafts instantly. The rollout was incremental, with continuous feedback used to improve relevance, tone accuracy, and trust, ensuring high adoption across different client types.

Campaign creation time dropped by 60–70%, enabling faster launches and better consistency. Content freshness and brand alignment improved engagement, reduced reliance on templates, and shifted users from manual writing to strategic campaign planning.

• **65% Reduced ** — Alert Delivery Time (MTTD)
• **99.9% Improved ** — System Reliability (Uptime)
• 40% Faster — Incident Response Efficiency

Critical operations teams faced delayed and missed alerts due to fragmented systems across email, SMS, and manual escalation. There was no centralized visibility, inconsistent escalation logic, alert fatigue, and weak accountability—resulting in slow incident response and high operational risk during critical events.

Led product strategy and execution for C-Alert, designing a centralized, real-time critical alerting platform. Implemented rule-based escalation, multi-channel browser-based delivery. Focused on reliability, low latency, and ease of configuration, enabling teams to respond faster without increasing alert fatigue.

C-Alert reduced alert delivery time by 65% and improved incident resolution speed by 40%. Teams achieved near-zero missed alerts, 99.9% uptime, and significantly higher operational confidence during critical incidents.

• 90% — Deal Completion Rate:
• < 7 Days — Dispute Efficiency
• 100% — Trust & Accuracy

India’s mid-value service economy (INR 5,000 to INR 10,00,000) suffers from a chronic trust deficit. Freelancers frequently face non-payment after delivery, while clients risk “ghosting” after paying advances. Traditional legal contracts are too slow and expensive for these transaction sizes, and informal agreements are unenforceable, leaving the gig economy vulnerable to fraud and scope creep

I defined the blueprint for TrustFlow, a “Programmable Trust” platform combining UPI payments, RBI-compliant escrow, and smart contracts. The system holds funds in a neutral vault, automatically releasing them only upon approved milestones. It features a unique orchestration layer that connects bank escrow for liquidity, blockchain for immutable state logs, and human arbitration for disputes

TrustFlow eliminates financial risk by ensuring proof of funds before work begins. It replaces slow legal mechanisms with instant, state-enforced transaction rails, effectively standardizing safe domestic and cross-border service agreements

• 98% — Attendance Accuracy
• 45% Reduced — Payroll Processing Time
• 60% Reduced — Manual HR Effort

Education and service organizations managed teacher data across disconnected systems, CRM, attendance tools, payroll sheets, and manual records. Resume data, pay structures, leave balances, and attendance logs were inconsistent and error prone. Facial attendance systems existed but were not linked to HRMS, making compliance, payroll accuracy and freelance teacher management operationally complex.

Led the integration of Flavor CRM with Carbonate HRMS to create a unified teacher lifecycle system. Centralized resume data, pay data, leave policies, attendance records, and facial recognition inputs into HRMS. Implemented face scanner–based attendance with configurable time buffers to support freelance teachers, enabling automated payroll, compliance tracking, and real-time workforce visibility.

The integration delivered 98% attendance accuracy, reduced payroll processing time by 45%, and cut manual HR effort by 60%. Organizations gained a single source of truth for teacher data, improved compliance, and scalable workforce operations.

• 90% Reduced — Campaign Creation Time
• 100% Increased — Campaign Throughput
• 34% Reduced — Rework Development Sprints

The organization operated a CRM and operational platform across 150+ locations. Manual processes slowed campaign launches, data handoffs between departments were inconsistent, and reporting lacked clarity. Delayed launches, inconsistent communication, revenue leakage opportunities, and poor executive visibility.

I stepped in as business analyst/product partner to:
• Map end-to-end workflows (campaign creation → execution → reporting).
• Identify automation candidates within campaign drafting and notifications.
• Design AI-assisted subject and draft generation logic.
• Define structured data mapping between CRM and HRMS systems.
• Redesign backlog with clearly defined acceptance criteria.
• Implement standardized documentation for cross-team coordination.
• Create dashboards for executive-level visibility.

Reduced campaign creation time by 90%, improved system-wide data consistency, enabled cross-location scalability, Increased campaign throughput, driving measurable revenue growth, and reduced rework in development sprints.

• 90 minutes — Enabled high-speed fulfillment
• 5 mins reduction — Reduced coordination friction

There were unstructured sourcing across farmers, distributors, and restaurants within the 90-minutes delivery window that led to coordination gaps, inconsistent inventory visibility, and operational delays.

Mapped end-to-end sourcing workflows, designed structured order routing logic, defined service-level dependencies, implemented POS tool for billing and inventory management and implemented real-time coordination protocols across supply nodes.

Enabled predictable high-speed fulfillment, reduced operational friction, improved vendor alignment, and built a scalable agricultural supply chain platform.