Felix Reiners, Product Manager in Munich, Bavaria, Germany
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Felix Reiners

Verified Expert  in Product Management

Bio

Felix is a head of product with over 15 years of experience leading project and product teams, obsessed with building digital products and services users love. He excels at creating product strategies and implementing them pragmatically. Industry and technology-agnostic, he's bringing knowledge from one domain to enhance the next. Felix is a powerful coach. He was a previous director at IDEO and had rich experience working with startups. Felix is fluent in English and German.

Project Highlights

Flutter App with Mixed Reality Features
Delivered Enpal's first-ever digital product. Scoped a project, set up, and led the team to launch an MVP within three months.
Interim Digital Product Director
Developed the digital product strategy and built up a professional product organization. After a change in company strategy, delivered a new B2C business model within six weeks.
Bike Sharing Service Launch
Led the product team to bring live mylo.de within a record three months.

Expertise

  • Design Thinking
  • Leadership
  • Product Launch
  • Product Leadership
  • Product Management
  • Product Strategy
  • Product Vision
  • Software Development

Work Experience

Senior Solutions Manager

2018 - 2019
CloudMade
  • Used machine learning and human-centered design to create native iOS and Android apps for travelers and commuters, supporting clients in the automotive industry to build up valuable, user-centered offerings.
  • Oversaw the product team and all aspects of product development for intelligent mobility apps, including product vision, strategy, and profitability. This included full P&L responsibility.
  • Authored a vision-and-strategy paper in my first 100 days in the role, which included a market-and-customer analysis, user research, strategic analysis, and review of current needs and capabilities.
  • Leveraged excellent team management to ensure the team possessed a clear product vision aligned with the organizational strategy, resulting in markedly improved morale in just four months.
  • Corrected courses to get solutions on track; took a product from an underdeveloped demonstrator to a production-ready app, which resulted in their first-ever App Store release.
  • Defined the product vision and strategy as well as a 12-month roadmap of epics.

Product Manager & Business Development Director

2013 - 2015
IDEO
  • Defined the product strategy and led a product team, ensuring the stability of customer cloud implementations and customer support. This led to more than 70% of the customers signing long-term contracts after the initial pilot.
  • Ensured the stability and security of our platform by setting up and leading compliance, information security, and customer support activities—successfully passing compliance checks and penetration tests from industry leaders and earning NPS of >50.
  • Leveraged my background in corporate environments to create an enterprise SaaS product from scratch that was marketed and sold to several prestigious companies.
  • Implemented a CRM tool, created standard terms and contracts, and developed an off-the-shelf pricing scheme, enabling the successful scale-up of business development to IDEO consultants.

Innovation Manager

2007 - 2013
Deutsche Bank
  • Led several innovation initiatives focused on supporting an innovation culture and engaging employees. Ultimately led a collaborative innovation function at Deutsche Bank Group.
  • Successfully introduced collaborative innovation to Deutsche Bank Group, engaging thousands of employees in creative and collaborative problem-solving.
  • Awarded the Deutsche Bank GTO RARE Award for exceptional performance.

Flutter App with Mixed Reality Features

https://www.enpal.de/

Delivered Enpal's first-ever digital product. Scoped a project, set up, and led the team to launch an MVP within three months.

Enpal envisioned an app that lets homeowners check independently if an Enpal solar energy solution can be placed in their house. With this vision, I scoped a project set up and led the team to launch an MVP within three months. We continued to iterate the apps and even integrated a mixed reality feature that allowed users to virtually see what the installation would look like in their house.

Interim Digital Product Director

https://mitte.co/

Developed the digital product strategy and built up a professional product organization. After a change in company strategy, delivered a new B2C business model within six weeks.

Worked as an interim digital product director, developing the digital product strategy and building a professional product organization. My responsibilities included directly supervising and coaching all product managers and designers, creating a compelling product vision and competitive product strategy for the integrated smart app and webshop, and building a goal and metric structure to support the strategy.

Bike Sharing Service Launch

https://mylo.de/

Led the product team to bring live mylo.de within a record three months.

Acted as a senior product lead, bringing a new bike-sharing service online after an initial discovery phase. Led the product team to bring live mylo.de within a record three months. This included the webshop for leasing bicycles, the entire back-end infrastructure, and the tool set up of all delivery processes; all required legal documents and financial modelling.

Interim Product Lead of A Large eCommerce Shop

https://www.misterspex.de/

Launched completely redesigned PDPs (product detail pages) focusing on innovative virtual try-on features. Built up the product team after a disruption.

Took over the team responsible for PDPs after the previous product manager left suddenly. At the time, the team was underperforming, frustrated, lagging considerably behind the release schedule, and generally not in good shape. With my help, we created a new roadmap, delivered the new PDPs on time and in quality, and brought new motivation to the team.
2001 - 2006

Master's Degree in Economics

Maastricht University - Maastricht, Netherlands

2004 - 2004

Erasmus Exchange in International Business

Universidad Carlos III - Madrid, Spain

JANUARY 2018 - PRESENT

Professional Scrum Master Level I (PSM I)

Scrum.org

OCTOBER 2017 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

Tools

Jira, Trello, Confluence, Atlassian Suite, Figma

Paradigms

Agile Product Management, Design Thinking, Human-centered Design (HCD), Scrum, Agile Project Management, Change Management, Marketplace Platforms, Rapid Prototyping, Kanban, Waterfall Development, Augmented Reality (AR)

Industry Expertise

Banking & Finance, Financial Services, Insurance, Open Innovation, Automotive

Other

Agile Product Delivery, Digital Product Design, Early-stage Startups, Startups, Product Vision, Product Owner, User Stories, Software Development, Enterprise SaaS, User Needs, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, BRD, Software Requirements Specifications (SRS), SaaS Product Management, Product Leadership, Product Launch, Consulting, Business Requirements, Requirements & Specifications, Product Requirements Documentation (PRD), eCommerce, Digital Product Management, Go-to-market Strategy, User Journeys, Sprint Planning, Business Strategy, Strategy, Web Applications, Web & Mobile Applications, Story Mapping, Minimum Viable Product (MVP), User Flows, UX Research, UX Flows, User Experience (UX), Wireframing, App UX, User Interface (UI), Lean Startups, SaaS, Team Leadership, Remote Team Leadership, Cross-functional Team Leadership, Leadership, Front-end Development, Product Lifecycle Management (PLM), Cross-functional Collaboration, User Journey Maps, Business Model Canvas, Value Proposition, Apps, Mobile Apps, Native Mobile Apps, Certified Scrum Product Owner (CSPO), Business to Business (B2B), Innovation Management, Business to Consumer (B2C), Business Development, Market Research, Digital Marketing, Search Engine Optimization (SEO), Two-sided Marketplaces, Design, Innovation Strategy, Project Management, IT Project Management, Machine Learning, Android, iOS, Web, UI Design, UX Design, CSS, HTML5, Hybrid Apps, Notion, Economics, Organizational Design, Consumer Behavior, Product Delivery, Front-end, Flutter, Mixed Reality (MR), Artificial Intelligence (AI), Business Consulting, B2B, Software Innovation, Software, Direct to Consumer (D2C), Coaching, Stakeholder Management

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