Felix is available for hire
Hire FelixFelix Reiners
Verified Expert in Product Management
Product Manager
Location
Munich, Bavaria, Germany
Toptal Member Since
April 23, 2019
Head of Product with over 15 years of experience in leading project and product teams, obsessed with building digital products and services users love. Excels at building product strategies and implementing them pragmatically. Industry and technology-agnostic, bringing learning from one domain to enhance the next. Very strong coaching mentality. Previous Director at IDEO. Rich experience of working with start-ups. Fluent in English and German.
Project Highlights
Flutter App with Mixed Reality Features
Delivering Enpal’s first-ever digital product. Scoped a project, set-up and led the team to launch an MVP within 3 months.
Interim Director Digital Product
Developing the digital product strategy and building up a professional product organisation.
After a change in company strategy, delivered a new B2C business model within 6 weeks!
Launching a bike sharing service
Leading the product team to bring live mylo.de within a record 3 months.
Expertise
Work Experience
Senior Solutions Manager Intelligent Apps and Services
2018 - 2019
CloudMade
- Used machine learning and human-centered design to create native iOS and Android apps for travelers and commuters, supporting clients in the automotive industry to build up valuable, user-centered offerings.
- Oversaw the product team and all aspects of product development for intelligent mobility apps, including product vision, strategy, and profitability. This included full P&L responsibility.
- Authored a vision-and-strategy paper in my first 100 days in the role which included a market-and-customer analysis, user research, strategic analysis, and review of current needs and capabilities.
- Leveraged excellent team management to ensure that the team possessed a clear product vision aligned with the organizational strategy, resulting in markedly improved morale in just four months.
- Corrected courses to get solutions on track; took a product from an underdeveloped demonstrator to a production-ready app which resulted in their first-ever App Store release.
- Defined the product vision and strategy as well as a 12-month roadmap of epics.
Product Manager & Business Development Director
2013 - 2015
IDEO
- Defined the product strategy and led a product team, ensuring the stability of customer cloud implementations and customer support. This led to more than 70% of the customers signing long-term contracts after the initial pilot.
- Ensured the stability and security of our platform by setting up and leading compliance, information security, and customer support activities—successfully passing compliance checks and penetration tests from industry leaders. Earning NPS of >50.
- Leveraged my background in corporate environments to create an enterprise SaaS product from scratch that was marketed and sold to several prestigious companies.
- Implemented a CRM tool, created standard terms and contracts, and developed an off-the-shelf pricing scheme, enabling the successful scale-up of business development to IDEO consultants.
Innovation Manager
2007 - 2013
Deutsche Bank
- Led several innovation initiatives that were focused on supporting an innovation culture and engaging employees. Ultimately led a collaborative innovation function at Deutsche Bank Group.
- Successfully introduced collaborative innovation to Deutsche Bank Group engaging thousands of employees in creative and collaborative problem-solving.
- Awarded with the Deutsche Bank GTO RARE Award for exceptional performance.
Project History
Flutter App with Mixed Reality Features
https://www.enpal.de/Delivering Enpal’s first-ever digital product. Scoped a project, set-up and led the team to launch an MVP within 3 months.
Enpal had a vision of an app that lets homeowners check independently if an Enpal solar energy solution can be placed in their house. With this vision, I scoped a project, set-up and led the team to launch an MVP within 3 months. We continued to iterate the apps and even integrated a mixed reality feature that allowed users to virtually see, what the installation would look like in their house.
Interim Director Digital Product
https://mitte.co/Developing the digital product strategy and building up a professional product organisation. After a change in company strategy, delivered a new B2C business model within 6 weeks!
Interim Director Digital Product – Developing the digital product strategy and building up a professional product organisation.
Responsibilities included directly supervising and coaching all product managers and designers. Creating a compelling product vision and competitive product strategy for the integrated smart app and webshop. Creating a goal and metric structure to support the strategy.
Responsibilities included directly supervising and coaching all product managers and designers. Creating a compelling product vision and competitive product strategy for the integrated smart app and webshop. Creating a goal and metric structure to support the strategy.
Launching a bike sharing service
https://mylo.de/Leading the product team to bring live mylo.de within a record 3 months.
Senior Product Lead – Bringing a new bike sharing service online after an initial discovery phase.
Leading the product team to bring live mylo.de within a record 3 months. This included the webshop for leasing bicycles, the entire backend infrastructure and tool set-up, all delivery processes, all required legal documents, and financial modelling.
Leading the product team to bring live mylo.de within a record 3 months. This included the webshop for leasing bicycles, the entire backend infrastructure and tool set-up, all delivery processes, all required legal documents, and financial modelling.
Interim Product Lead large eCommerce Shop
https://www.misterspex.de/Launching completely redesigned PDPs (product detail pages) with a focus on innovative virtually try-on feature. Building up the product team after disruption.
Took over the team responsible for PDPs after the previous product manager left suddenly. At the time, the team was underperforming, frustrated, lacked behind the release schedule considerably and was generally not in a good shape. With my help, we created a new roadmap, delivered the new PDPs in time and in quality, and brought new motivation to the team.
Education
2001 - 2006
Master's Degree in Economics
Maastricht University - Maastricht, Netherlands
2004 - 2004
Erasmus Exchange in International Business
Universidad Carlos III - Madrid, Spain
Certifications
JANUARY 2018 - PRESENT
Professional Scrum Master Level I (PSM I)
Scrum.org
OCTOBER 2017 - PRESENT
Professional Scrum Product Owner I (PSPO I)
Scrum.org