Felix Reiners
Verified Expert in Product Management
Product Manager
Munich, Bavaria, Germany
Toptal member since April 23, 2019
Felix is a head of product with over 15 years of experience leading project and product teams, obsessed with building digital products and services users love. He excels at creating product strategies and implementing them pragmatically. Industry and technology-agnostic, he's bringing knowledge from one domain to enhance the next. Felix is a powerful coach. He was a previous director at IDEO and had rich experience working with startups. Felix is fluent in English and German.
Project Highlights
Expertise
- Design Thinking
- Leadership
- Product Launch
- Product Leadership
- Product Management
- Product Strategy
- Product Vision
- Software Development
Work Experience
Senior Solutions Manager
CloudMade
- Used machine learning and human-centered design to create native iOS and Android apps for travelers and commuters, supporting clients in the automotive industry to build up valuable, user-centered offerings.
- Oversaw the product team and all aspects of product development for intelligent mobility apps, including product vision, strategy, and profitability. This included full P&L responsibility.
- Authored a vision-and-strategy paper in my first 100 days in the role, which included a market-and-customer analysis, user research, strategic analysis, and review of current needs and capabilities.
- Leveraged excellent team management to ensure the team possessed a clear product vision aligned with the organizational strategy, resulting in markedly improved morale in just four months.
- Corrected courses to get solutions on track; took a product from an underdeveloped demonstrator to a production-ready app, which resulted in their first-ever App Store release.
- Defined the product vision and strategy as well as a 12-month roadmap of epics.
Product Manager & Business Development Director
IDEO
- Defined the product strategy and led a product team, ensuring the stability of customer cloud implementations and customer support. This led to more than 70% of the customers signing long-term contracts after the initial pilot.
- Ensured the stability and security of our platform by setting up and leading compliance, information security, and customer support activities—successfully passing compliance checks and penetration tests from industry leaders and earning NPS of >50.
- Leveraged my background in corporate environments to create an enterprise SaaS product from scratch that was marketed and sold to several prestigious companies.
- Implemented a CRM tool, created standard terms and contracts, and developed an off-the-shelf pricing scheme, enabling the successful scale-up of business development to IDEO consultants.
Innovation Manager
Deutsche Bank
- Led several innovation initiatives focused on supporting an innovation culture and engaging employees. Ultimately led a collaborative innovation function at Deutsche Bank Group.
- Successfully introduced collaborative innovation to Deutsche Bank Group, engaging thousands of employees in creative and collaborative problem-solving.
- Awarded the Deutsche Bank GTO RARE Award for exceptional performance.
Project History
Flutter App with Mixed Reality Features
https://www.enpal.de/Delivered Enpal's first-ever digital product. Scoped a project, set up, and led the team to launch an MVP within three months.
Interim Digital Product Director
Developed the digital product strategy and built up a professional product organization. After a change in company strategy, delivered a new B2C business model within six weeks.
Bike Sharing Service Launch
https://mylo.de/Led the product team to bring live mylo.de within a record three months.
Interim Product Lead of A Large eCommerce Shop
https://www.misterspex.de/Launched completely redesigned PDPs (product detail pages) focusing on innovative virtual try-on features. Built up the product team after a disruption.
Education
Master's Degree in Economics
Maastricht University - Maastricht, Netherlands
Erasmus Exchange in International Business
Universidad Carlos III - Madrid, Spain
Certifications
Professional Scrum Master Level I (PSM I)
Scrum.org
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Skills
Tools
Jira, Trello, Confluence, Atlassian Suite, Figma
Paradigms
Agile Product Management, Design Thinking, Human-centered Design (HCD), Scrum, Agile Project Management, Change Management, Marketplace Platforms, Rapid Prototyping, Kanban, Waterfall Development, Augmented Reality (AR)
Industry Expertise
Banking & Finance, Financial Services, Insurance, Open Innovation, Automotive
Other
Agile Product Delivery, Digital Product Design, Early-stage Startups, Startups, Product Vision, Product Owner, User Stories, Software Development, Enterprise SaaS, User Needs, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, BRD, Software Requirements Specifications (SRS), SaaS Product Management, Product Leadership, Product Launch, Consulting, Business Requirements, Requirements & Specifications, Product Requirements Documentation (PRD), eCommerce, Digital Product Management, Go-to-market Strategy, User Journeys, Sprint Planning, Business Strategy, Strategy, Web Applications, Web & Mobile Applications, Story Mapping, Minimum Viable Product (MVP), User Flows, UX Research, UX Flows, User Experience (UX), Wireframing, App UX, User Interface (UI), Lean Startups, SaaS, Team Leadership, Remote Team Leadership, Cross-functional Team Leadership, Leadership, Front-end Development, Product Lifecycle Management (PLM), Cross-functional Collaboration, User Journey Maps, Business Model Canvas, Value Proposition, Apps, Mobile Apps, Native Mobile Apps, Certified Scrum Product Owner (CSPO), Business to Business (B2B), Innovation Management, Business to Consumer (B2C), Business Development, Market Research, Digital Marketing, Search Engine Optimization (SEO), Two-sided Marketplaces, Design, Innovation Strategy, Project Management, IT Project Management, Machine Learning, Android, iOS, Web, UI Design, UX Design, CSS, HTML5, Hybrid Apps, Notion, Economics, Organizational Design, Consumer Behavior, Product Delivery, Front-end, Flutter, Mixed Reality (MR), Artificial Intelligence (AI), Business Consulting, B2B, Software Innovation, Software, Direct to Consumer (D2C), Coaching, Stakeholder Management
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