Publication
Create a Bestselling Product by Evaluating Customer Pain Points
https://www.toptal.com/product-managers/product-management-consultant/evaluate-customer-pain-points
Gabriel is currently unavailable
Gabriel Ignacio
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since January 6, 2021
Expertise
Virtual Product ManagementProduct OwnersProduct Strategy ConsultingPrincipal Product ManagersAPI Product ManagementFractional CPOsInterim CPOsProduct LeadershipProduct Development ManagementScrum Product ManagementAI Product ManagementProduct ConsultantsMonetization Product ManagementScrum Product Owner ContractorsContract Product Management
Bio
Gabriel has a reputation for getting things done as an entrepreneurial expert-generalist (polymath) with diverse experiences. He is passionate about employing finance, entrepreneurship, and technology in making the world a better place for generations to come. Gabriel has extensive experiences in a global, regional, and C-suite scale as CEO and COO in four early-stage startups, two top global banks, and a multinational consumer packaged goods company.
Project Highlights
Qualified Buyers Program
Launched the qualified buyers program (accredited investors program) that achieved almost 300 client registrations with around $7 million in Assets-Under-Management (AUM) in less than six months.
Project Arrow
Led an APAC-wide end-to-end concept, execution, results, and replication of an online traditional insurance sales platform that shortened the sales process to less than three minutes and incremental revenue of roughly US $300,000 in its first year.
Project Merida: NESCAFÉ Creamy White Product Marketing Launch
Cross-functionally led nationwide sampling for NESCAFÉ Creamy White product launch in four major channels linked to above-the-line and digital platforms projected to yield an overall 20% increase in consumer trial and roughly 171% ROI.
Expertise
- Minimum Viable Product (MVP)
- Product-market Fit
- Qualitative Research
- Quantitative Research
- Stakeholder Management
- Startups
- Technical Product Management
- User Research
Work Experience
Founder and CEO
2020 - PRESENT
Self-employed
- Served as the CEO for VeXempt. Collaboratively initiated the end-to-end platform development of a blockchain-based issuance solution called "VeXempt" for the Canadian exempt markets with projected revenue of CAD 1.5 million in the first launch year.
- Acted as CEO for all things related to data connectors at Alteryx. Acted as the go-to person for all things "Alteryx Data Connection Management" (DCM) across Alteryx, from product strategy and road mapping to execution.
- Performed the role of COO for Halo—a podcast-sharing platform. Handled all business-related aspects of launching a platform that redefines podcasts by enabling experts to share their insights on pressing topics and in-demand skills in today's world.
- Served as COO for Ukrators, a 3D food-printing company. I was in charge of all business-related concerns of the company, from covers strategy, sales, marketing, operations, finance, HR, venture fundraising, data analytics, and overall leadership.
- Acted as Chief Product Officer (CPO) for ChangeBlock, a trading platform for green assets and carbon tokens in decentralized finance to democratize the Net Zero vision by 2050.
- Performed as a Chief Business Officer for Loop Network—a blockchain-AI platform combatting fake news. Commercialized the autonomous news platform to subject matter experts, students, and investors.
- Designed, developed, and wrote a product development plan, including roadmap, technical architecture, and resource and budget for MINTangible's NFT License Generator and Registry Product as a product manager for MINTangible.io.
- Defined the JustProtect risk assessment tool's positioning, backlog prioritization, product vision, and roadmap as a product manager. JustProtect.co is a cyber and reg tech startup.
- Started and managed a crypto venture studio called "7th Floor Ventures" that offers blockchain services, i.e., Web 3, NFT, decentralized finance, Dex, and Dapp on several kinds of blockchain: Ethereum, BSC, Solana, Polygon, Avalanche, Fantom, etc.
- Launched Angel Gabriel, an online platform offering services like international business expansion as a founder. Also involved in co-founding a business, angel investment, life coaching, and academic coaching.
Head of Crypto Assets, Digital Assets, and AI Products
2019 - PRESENT
Royal Bank of Canada (RBC)
- Collaborated in launching RBC's bitcoin ETF fund, bitcoin crypto custody platform, and bitcoin execution management system (EMS trading platform).
- Designed the automation of database reconciliation across different internal bank databases using RPA by codifying rules of independent data changes to increase operational efficiency by 50% and reporting accuracy to 100% with an audit trail.
- Collaboratively initiated and developed market sizing and go-to-market strategy for early-stage startups (i.e., pre-seed and seed-stage startups) with a projected goal of at least $18 million.
- Forecasted and identified top-tier VCs for RBC to invest as limited partners with a projected goal of at least $55 million in the next three years.
- Underwrote technology lending deal sizes between $10-$25 million for series A and beyond tech startups.
- Simplified tech startup lending criteria for clients, account managers, venture capital firms, private equity firms, and the underwriting team for the goal of eight weeks deal approval from submission to delivery, versus three months standard.
- Developed the overall business case for partnership with a digital escrow startup service from financial modeling to getting management buy-in for projected revenue of $14 million in five years.
- Co-developed product end-to-end (including technical) of our accounting data integration services for dynamic pricing prediction model, cash flow prediction, and financial product next best offer (NBO) for our business clients.
- Synthesized overall business case for a supplier-payee database/virtual room for our commercial and mid-market clients.
- Coded, simplified, and documented regulatory reporting process for RBC's $280 billion home equity financing business to ensure audit readiness and reduce regulatory risk via SAS and Tableau.
Digital Product Manager and Sales Head
2014 - 2017
Citibank
- Developed a new collections strategy through risk-based segmentation using SAS for delinquent Citibank credit card accounts, resulting in a net benefit of $408,000 (PHP 20.4 million) on a full year roll-out.
- Spearheaded leads generating partnerships for the Citi Personal Loans product with various companies in industries where loans are needed through a referral program with a projected potential of $670,000 in sales volume.
- Proposed and implemented an RPA-based check writer program that automates writing on post-dated checks (PDCs) that are projected to save $440,000 (PHP 22 million) from delinquency due to PDC discrepancies.
- Conceptualized and implemented qualified buyers (accredited investors) program for high net worth clients for investment funds that added offshore funds and alternatives to the product portfolio with projected revenue of $864,000.
- Spearheaded the launch of a new online channel for mutual funds that was projected to deliver $240,000 annualized revenue.
- Developed complete business planning and strategy with a total insurance business goal of $8 million in revenue, $32 million in annual net premium, and $12 million in new business volume.
- Launched a new online platform for traditional insurance with projected annual revenue of $300,000 and with continuous P&L responsibility.
- Managed a sales team of five direct reports and developed and launched APAC’s first Mobile Insurance Specialist Channel with a revenue goal of $300,000 in 2017, leading to the replication of best practices across the region within Citi.
- Received Citi Country Officer Individual Star Awards on Innovation for opening a new digital channel, STP-OTP, for insurance projected to deliver $75,000 in revenue by the second half of 2017.
- Diversified fixed income product offering by launching qualified buyers (accredited investors) program for high net worth clients, adding high-yield bonds and structured notes to the product portfolio with projected revenue of $288,000.
Brand Manager
2011 - 2014
Nestlé
- Launched the Maggi Extra Sightings project that contributed 26.37% year-on-year brand incremental sales at Puregold Sucat and 123.57% for Puregold Alabang and addressed competitor’s (Knorr) paid shelf space.
- Achieved three consecutive sales targets (102% in February, 105% in March, and +2% ahead of theoretical sales achievement as of April 16, 2012) as an ex-truck salesman at Pangasinan, an area where sales targets are rarely achieved.
- Implemented a frozen bag project, which increased sales in terms of tubs sold per day by 25-50%. Co-managed the product re-launch of Nestea and Nesfruta for beverages.
- Co-managed the packaging development and new product launch of Nestea and Nesfruta under the beverages business unit while co-managing the National Sales Convention as finance-procurement handling in October 2012.
- Managed below-the-line selling and awareness events for NESCAFÉ Dolce Gusto (NDG) selling event tie-up that accumulated NESCAFÉ Dolce Gusto Piccolo machine sales equivalent to four months of selling activation in just 18 days (projected 156% ROI).
- Cross-functionally led a nationwide sampling for NESCAFÉ Creamy White product launch in four major channels linked to above-the-line and digital platforms projected to yield an overall 20% increase in consumer trial and roughly 171% ROI.
- Led and cross-functionally managed office sampling and selling for NESCAFÉ Cappuccino with a projected yield of $146,000 (PHP 7.3 million) in sachet sales by the end of the year, equivalent to 239% return-on-investment (ROI).
Project History
Qualified Buyers Program
Launched the qualified buyers program (accredited investors program) that achieved almost 300 client registrations with around $7 million in Assets-Under-Management (AUM) in less than six months.
https://www.citibank.com.ph/citigold/wealth-management-solutions/index.html
The Qualified Buyers (QB) Program is a local Philippine Securities Exchange Commission (SEC) program that allows high net worth clients of certain financial capacity and sophistication to invest in non-registered securities to meet their wealth objectives. In Canada, this is equivalent to the accredited investors program (https://www.osc.gov.on.ca/en/exempt-market.htm)
In launching this program, I exercised deep analytical rigor and a flexible personality to meet the requirements of each approving unit across APAC and regulators. The QB provided an open architecture that allows direct distribution of offshore fund house partners that lessened the approval timeframe, increased commissions, and enhanced speed to offer new products into the market to satisfy client investment and wealth needs.
Project Arrow
Led an APAC-wide end-to-end concept, execution, results, and replication of an online traditional insurance sales platform that shortened the sales process to less than three minutes and incremental revenue of roughly US $300,000 in its first year.
An online insurance sales platform (https://www.citibank.com.ph/landing_page/insurance/index.htm) for traditional insurance products through an online straight-through-payment mechanism. This initiative involved strong collaboration and innovation. This is the first project of its kind in the country and the APAC region and spans stakeholders, markets, and regulators in APAC for Citi.
Project Merida: NESCAFÉ Creamy White Product Marketing Launch
https://www.nescafe.com/ph/our-coffees/nescafe-creamy-whiteCross-functionally led nationwide sampling for NESCAFÉ Creamy White product launch in four major channels linked to above-the-line and digital platforms projected to yield an overall 20% increase in consumer trial and roughly 171% ROI.
NESCAFÉ Creamy White was a new coffee variant launched by Nestlé Philippines in 2014 as a response to local competition’s “white” coffee variant. This is a one-of-a-kind coffee mix, made delicious and creamy with NESTLÉ milk.
Other Experience
Education
2017 - 2019
Master's Degree in Business Administration (MBA)
University of Toronto | Rotman School of Management - Toronto, Ontario, Canada
2010 - 2011
Master's Degree in Industrial Economics
University of Asia and the Pacific (UA&P) - Manila, Philippines
2006 - 2010
Bachelor's Degree in Humanities
University of Asia and the Pacific (UA&P) - Manila, Philippines
Certifications
APRIL 2020 - PRESENT
Data Science and Artificial Intelligence
University of Toronto
Skills
Tools
Google Analytics, Jira, Tableau, Slack, Confluence, Salesforce Marketing Cloud, Strategyzer, Oracle Financials, Atlassian Suite, QuickBooks Online, Figma, GitHub, Flow, SQL Server BI, ETL, BigQuery, Microsoft Power BI, Make (formerly Integromat), n8n, Zapier, HubSpot, Google Optimize
Paradigms
Agile Project Management, Requirements Analysis, Desktop Web Design, B2C, Conversion Rate Optimization (CRO), Quantitative Research, Agile Product Management, Agile, Design Thinking, Agile UX, Rapid Prototyping, Continuous Delivery (CD), Scrum, Kanban, B2B2C, Gamification, API Architecture, Database Design, Agile Software Development, Mobile App Design, Human-centered Design (HCD), Data Product Management, Marketplace Platforms, Testing, Iterative Development, Change Management, Digital Marketing Best Practices, Key Performance Metrics, Acceptance Testing, Keyword Research, Continuous Deployment, Iterative Design, Sustainable Business Management, Model View Presenter (MVP), Instructional Design, Business to Business to Consumer (B2B2C), Functional Analysis, Azure DevOps, Pay-per-Click (PPC), HIPAA Compliance, DevOps, Augmented Reality (AR), Penetration Testing
Platforms
Zendesk, Blockchain, Blockchain Platforms, ProductPlan, Google Ads, Digital Advertising Platforms, Azure, Demand-side Platforms (DSPs), Enterprise Resource Planning (ERP), WooCommerce, Monday.com, Shopify
Industry Expertise
Banking & Finance, Digital Agencies, Healthcare, Marketplaces, Premium Content Subscriptions, Health & Wellness, Exercise & Fitness, Insurance, Education Technology (Edtech), Financial Services, Real Estate, Consumer Products, Bitcoin, Cryptoeconomics, Venture Capital, Agrotech, Renewable Energy, Alternative Energy, Industrial & Manufacturing, Biotechnology, Logistics, Food & Beverage, Telecommunications, Telecom Equipment & Solutions, Consumer Finance, Digital Banking, Health, Sustainability, Health Insurance, Hospitality, Psychology & Mental Health, Video Gaming, Agriculture, Entertainment & Leisure, Food Production, Digital Currencies, Pharmaceuticals, Government, Ecology, Energy, Credit Systems, Asset Management, Mastercard, Event Ticketing, eBay, Luxury Goods
Other
Product Management, Cost Estimation, Product Owner, Project Management, Project Timelines, Technical Leadership, Requirements & Specifications, APIs, API Integration, Business Requirements, Stakeholder Management, Technical Product Management, Product Planning, Product Vision, Campaign Management, Mobile, User Experience (UX), Business to Consumer (B2C), eCommerce Platforms, Funnel Optimization, Website Conversion, Jobs to be Done (JTBD), Product-market Fit, Qualitative Research, User Research, Design, Fintech, Market Research, Digital Transformation, Edtech Design, SaaS, Startups, eCommerce, Cloud, Product Design, Product Strategy, Technical Documentation, Writing & Editing, Product Ownership, Manufacturing Product Manager, Requirements, Third-party Management, User Interface (UI), Growth, Growth Marketing, Marketing, UX Analysis, Scrum Product Owner, Backlog Grooming, Backlog Management, SaaS Product Management, Technical Requirements, User Stories, Content Management, Education, Publishing, Artificial Intelligence (AI), Automation Tools, Databases, Machine Learning, Retail & Wholesale, Websites, Business Analysis, IT Business Analysis, Quality Assurance (QA), Quality Control (QC), Regulatory Compliance, User Requirements, Business Systems Analysis, Functional Requirements, System Requirements, Technical Business Analysis, Call Centers, CRM Systems, Implementation Project Management, Software Implementation, Software Integration, Vendor Management, ServiceNow, Digital Marketing, Marketing Technology (MarTech), Software Development, Analytics, Digital Marketing Product Manager, Professional Scrum Product Owner (PSPO), Scrum Product Owner Contractor, Minimum Viable Product (MVP), Product Roadmaps, Experimental Research, Finance, Growth Strategy, New Product Development, Banking Infrastructure, Concierge, Payment Gateways, Product Execution, Team Management, Dashboards, Chief Marketing Officer (CMO), Social Media, Strategic Planning & Execution, Team Building, Agile Leadership, Feature Roadmaps, Remote Team Leadership, Data Products, Feature Prioritization, Team Leadership, HubSpot CRM, Communication, Mobile Apps, Startup Funding, Commerce, Social, Consumer Services, Design Sprints, Product Discovery, Advertising Campaigns, Amazon, Advertising, Cryptocurrency, Compliance, Consumer Behavior, Data Analysis, Data Analytics, Digital Payments, Monitoring, Online Payments, Risk Management, Transactions, SaaS Product Marketing, Subscription Box Service, Subscription Pricing, Go-to-market Plans, Product Coach, Subscriptions, Product Growth, Workflow, IT Infrastructure, Networking, Budgeting, Discovery Workshops, Estimation & Planning, System Integration, Trading, Web Applications, Social Media Platforms, Affiliate Marketing, Growth Hacking, Affiliate Programs, Google AdSense, Monetization, Paid Advertising, Project Scoping, Smart Contracts, Asset Tokenization, UI Design, UX Design, Gaming, Video Streaming, Customer Acquisition, Product Marketing, Google SEO, GPS, Feature Backlog Prioritization, Messaging, Web Product Management, Apps, Customer Service, Content Strategy, B2B Product Management, Entrepreneurship, Data Visualization, Data Product Manager, Data Science, Data Collection, Data Reporting, Data Science Product Manager, Data-driven Decision-making, Database Table Optimization, COO, Stock Market, Commercialization, Sales, Go-to-market (GTM) Strategy, Pitch Decks, Prototyping, Early-stage Startups, Investments, Wealth Management, Web Design, User Engagement, User Interviews, Product Launch, Fundraising, Business Consulting, Supply Chain, Project Planning, B2B, Technical Project Management, Automation, IT Projects, Pricing, Amazon Web Services (AWS), Project Estimation, Google Cloud, Web Platforms, Qualtrics, Content, Product Consultant, Event Management, Roadmaps, Strategy, CEO, Seed Fundraising, Social Networks Development, Scope of Work (SOW), Social Networks, Product Analytics, Business Intelligence (BI), SQL, Data Pipelines, Technical Writing, App Product Management, Mobile UX, Fitness, Discovery, Process Automation, Mobile Applications, Emerging Technologies, Feasibility Studies, Business Process Modeling, Crypto, Cryptocurrency Development, Mobile App Development, Mobile App Stability, Enterprise Software, Manufacturing, Fabrication, Reporting, Portals, Managed Services, Python, IT Program Management, Program Management, Innovation, Chief Product Officer (CPO), CreativeJS, Negotiation, Risk, ERC-20, Decentralized Finance (DeFi), Economics, Ethereum Smart Contracts, Customer Acquisition Cost (CAC), Pricing Models, Feature Analysis, Research, User Journeys, Conversion, Cloud Architecture, Enterprise SaaS, Positioning, Product Positioning, Storytelling, Scrum Master, Google Apps, Learning Management Systems (LMS), Product Strategy Consultant, Leadership, Management, Customer Research, User Feedback, User Personas, Consulting, Talent Management, Customer Relationship Management (CRM), Web, Analytical Thinking, Change Leadership, Experimental Design, Key Performance Indicators (KPIs), Open Source, Facilitation, Card Payments, Asia, Finance APIs, New Products & Services, Online Banking, Mobile eCommerce, Documentation, Estimations, Feature Planning, Planning, Staffing, Story Mapping, Digital Product Development, Payment APIs, Electronic Payments, Stripe Payments, Internet of Things (IoT), Industrial Internet of Things (IIoT), Data, Content Marketing, Coaching, Embedded Hardware, Hardware, Hardware Integration, Mentorship & Coaching, Sales Operations, Software as a Service (SaaS), Front-end, User Workflows, Business Plan Consulting, Business Strategy, Financial Products, Lead Generation, Customer-centered Product Development, Product Operations, Product Leadership, Responsive Web Design (RWD), SEO Tools, Web & Mobile Applications, Master Data Management (MDM), Web App Development, Competitive Strategy, eCommerce UX, Market Research & Analysis, Social Media Marketing (SMM), 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Governance, Data Integration, Data Management Platforms, Brand Design, Milestones, Insurance Product Manager, Reinsurance, Incubator Management, Productivity, Embedded Systems, Firmware, User Needs, Competitive Intelligence, Presentations, Airbnb, Direct to Consumer (D2C), Functional Specifications, Stripe, Stripe API, UX Specifications, Budget Management, IT Strategy, Desktop App Development, Graphics, Image Manipulation, Printing, B2B Partnerships, Partnerships, Consumer Packaged Goods (CPG), Marketing Strategy, Digital Experience Design, Global Product Management, Cross-functional Team Leadership, Salesforce, Data Lakes, Financial Accounting, Relational Databases, Minimum Marketable Product (MMP), White Papers, QA Testing, Release Management, Cost Management, Revenue Strategy, Scope, Software Consulting, Workflow Tools, Media, Project Consultancy, Startup Consulting, Life Science, Marketing Analytics, Marketing Automation, SEO Marketing, DMP, Email Marketing, Business Model Canvas, 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Analysis, Interviews, Net Promoter Score (NPS), Survey Design, Technical Architecture, Audio, Medtech, Laboratory Information Management System (LIMS), Competition Research, Travel, Infrastructure as a Service (IaaS), Market Research Analyst, Culture Management, Tokenomics, Marketing Campaigns, Sales Forecasting, Sales Pipelines, Sales Pitches, Business Transformation Program Management, Target Operating Models, Front-end Development, Consumer Electronics, Supply Chain Management (SCM), Legal, Project Coordination, Project Tracking, Drop Shipping, MDM, App Support, Patents, Coding, Business Logic, Servant Leadership, Strategic Planning, Collaboration, Internationalization, International Projects, Translation, Localization, Access Control, Client Relationship Management, Customer Service Management (CSM), Digital Signage, Single Sign-on (SSO), Data Strategy, Licensing, Intellectual Property, Science, Enterprise Project Management, Scientific Data Analysis, Regulations, Executive Presentations, Small Business, Healthcare Services, Opportunity Assessments, Retail Merchandising, Merchandising, Development Strategy, Strategy Planning, Price Analysis, Middle East, Business Intelligence (BI) Platforms, User Behavior, System Architecture, Technical Design, Client Delivery Management, Solution Design, Predictive Analytics, Predictive Modeling, Certified ScrumMaster (CSM), Customer Data Platform (CDP), Data Architecture, Digital Product Design, Customer Data, Partnership Strategies, Sales Funnel, Small & Medium-sized Enterprises (SME), Finance Reports, Procure to Pay, Procurement, Customer Support, Customer Engagement, Identity & Access Management (IAM), Training Materials, Ideation Workshops, Workshops, Mailing, Microsoft 365, Service, Scaling, Buyer Personas, Managed Service Providers (MSP), Decentralized Systems, Decentralized Physical Infrastructure Networks (DePIN), SAP ERP, Conversational AI, Contact Centers, Product Sales, IT Governance, Complex Web Systems, Global, Employee Engagement, IoT Protocols, Mobile Data, SDKs, Digital Strategy, Auditing, Advanced Care Planning, Notion, User Experience Design, Creative Tech, Database-driven Web App Development, Profitability Analysis, Large Language Models (LLMs), Engineering Software, Software Engineering, Large-scale Systems, Motivation, Agile Program Management, Generative Artificial Intelligence (GenAI), Audio Streaming, Streaming, AI Product Management, AI Design, Feasibility, Payment Networks, Data Centers, Data Cleansing, Industry Analysis, Client Presentations, Data Interpretation, Pitch Deck Design, Data Acquisition (DAQ), AI Programming, App UI, Web App UI, Ticketing, Insurance Broking, Prime Brokerage, API Platforms, CRM, CPG, Commercials, AI Product Strategy, AI Security, Agentic AI, Salesforce Commerce Cloud, Digital Commerce, Data Platforms, Project Discovery, EMR, Healthtech, Google Tag Manager, Lean Project Management, WordPress VIP, Acceptance Criteria, Test Management, Claude 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React, LinkedIn API, Animation, Snowflake, Biometrics, Wix, Redshift, Google BigQuery
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