Chief Product Officer2019 - 2021Cash Converters España
- Implemented Agile and Scrum IT delivery and business structure methodologies.
- Was responsible for digital transformation of sales and service channels of financial services.
- Trained and coached product owners, managers, and scrum masters.
- Introduced new digital revenue lines and channels.
- Launched two new jewelry brands and product lines: Ashera & Kilate.
Head of Mobile Product Management2014 - 2019Lloyds Banking Group
- Led more than 60 people through a digital transformation towards Agile practices and data-driven decision-making.
- Launched a brand new intelligent chat tool able to deal with a significant percentage of common queries to offload our call center and reduce cost.
- Digitized our communication channels to save costs on paper mail and SMS in favor of email and push notifications.
- Achieved 4.5-to-5 app ratings as well as world-class NPS scores (70+).
- Tripled mobile payments through the implementation of a new payment hub.
Principle Product Manager2011 - 2014Vodafone Spain
- Created and delivered a turnaround TV strategy for Vodafone Spain to compete against the over-the-top content providers as well as the cable providers using the Vodafone fiber network.
- Achieved the greatest Vodafone app penetration (cloud services, backup, and protection) of any Vodafone country by bundling premium services together with voice and data tariffs.
- Set up deals with Waze and Napster with the aim to increase data usage, Vodafone branding in third-party domains, and customer NPS.
- Led a team of five, including junior product manager, business analysts, and QA to implement numerous changes.
Product Manager (Mobile)2008 - 2011Vodafone Netherlands
- Implemented a new mobile advertising platform (MADS) and initiated an ad-sales partnership to drive revenue from the Vodafone mobile internet portal.
- Set up a developer marketing program to generate content (games and apps) for the Vodafone store.
- Launched Vodafone Music to drive customer loyalty.
- Led a small team of developers and agency partners, including designers, software engineers, and QA.
Management Trainee (Strategy and Digital)2006 - 2008Vodafone Netherlands
- Recommended and kickstarted a strategy for identifying and acting on opportunities outside the direct focus area of Vodafone.
- Provided hands-on product and specialist experience with e-CRM, online analytics, online services, and mobile advertising.
- Completed a young high potential and business management program.