Head of Mobile Product Management2014 - 2019Lloyds Banking Group
- Led more than 60 people through a digital transformation towards Agile practices and data-driven decision making.
- Launched a brand new intelligent chat tool able to deal with a significant percentage of common queries to offload our call center and reduce cost.
- Digitized our communication channels to save cost on paper mail and SMS in favor of email and push notifications.
- Achieved 4.5-to-5 app ratings as well as world-class NPS scores (70+).
- Tripled mobile payments.
Principle Product Manager2011 - 2014Vodafone Spain
- Created and delivered a turnaround TV strategy for Vodafone Spain to compete against the over the top content providers as well as the cable providers using the Vodafone fiber network.
- Achieved the greatest Vodafone app penetration (cloud services, backup and protect) of any Vodafone country by bundling premium services together with voice and data tariffs.
- Successfully set up deals with Waze and Napster with the aim to increase data usage, Vodafone branding in third-party domains and customer NPS.
Product Manager (Mobile)2008 - 2011Vodafone Netherlands
- Implemented a new mobile advertising platform (MADS) and initiated an ad-sales partnership to drive revenue from the Vodafone mobile internet portal.
- Set up a developer marketing program to generate content (games & apps) for the Vodafone store.
- Launched Vodafone Music to drive customer loyalty.
Management Trainee (Strategy and Digital)2006 - 2008Vodafone Netherlands
- Recommended and kickstarted a strategy for identifying and acting on opportunities outside the direct focus area of Vodafone.
- Provided hands-on product and specialist experience with e-CRM, online analytics, online services, and mobile advertising.
- Completed a young high potential and business management program.