Michael Melichar

I was the product owner on this project and had to place a strong focus on proper delivery and the high quality of our final deliveries. I managed all project planning, Jira administration, milestones, roadmaps, user stories, UAT, resource coordination, and time management. This was a two-year project that entailed doing an end-to-end quantitative evaluation of the product, looking for trouble spots in bounce rates, drop off points, user disengagement, and where the site failed to convert subscribers.
In the process of optimizing the flow, I led the redesign and rebuild of all core pages to be harmonized into a few workable SEO-driven templates, an engaging video viewing class page, optimized CTAs content viewing, and a clear path and value proposition to subscribing to the site. I created a new product for this business that acquired, converted, retained, and monetized its traffic. The product took the subscription levels through a 10x growth rate during that 18 month period.

I was responsible for coordinating end user requirements, UX specifications, staging requirements for each two-week sprint cycle, and ensuring that our builds shipped according to specifications. Additionally, I managed a six-month rolling roadmap to facilitate the end-to-end redesign of the platform on Angular architecture. The end refresh of the product yielded an increase of 10% more staged transactions and a superior, more robust technical stack.

INSZoom was repositioning itself as an enterprise solution provider for its legal case management software, which it was delivering to law firms. The enterprise program was based on the existing product feature set, and the delivery to several key pilot customers, including Microsoft, which needed to have excellence in its roll-out and implementation.
I created a project structure to ensure consistent and on-time deliveries to enterprise customers. These included clear technical documentation, communications, milestone checkpoints, risk log, project plans, delivery roadmaps, resource allocation, project scoping, and ongoing operations support. I was successful in the initial pilot roll-out of the enterprise application, and my diligence on quality delivery enabled INSZoom to secure three more enterprise pilot accounts within the first year of the program's introduction.