Oana Rosca

The client aims to develop the premier platform for the creative and distribution needs in the U.S. performing arts industry.

I led the discovery phase, conducting daily interviews for in-depth insights into the market and the client’s strategic objectives. These insights informed my subsequent efforts, including:
• Conducting comprehensive market and competitive research.
Designing detailed user and AI interaction flows.
• Creating detailed user stories.

The culmination of this phase was a suite of strategic deliverables:
• Comprehensive roadmap
• Development estimates
• Tech and product staffing plan

These deliverables were instrumental in shaping the client’s fundraising strategy and establishing an actionable blueprint for building the MVP.

The main challenge lay in balancing an ambitious MVP scope with investor-friendly timelines. To address this, I developed a phased development plan:
• Phase 1: Delivering a feature-rich MVP to attract early adopters and investors.
• Phases 2 and 3: Implementing growth-focused and AI-reach features to drive scalability and user adoption over time.

This strategic approach ensured the MVP could achieve immediate impact while positioning the platform for sustained growth.

During Azrieli.com's marketplace's replatforming, I served as the principal product manager, focusing on back-office flows and integration. Following the launch of the new platform, I was retained as the only full-time product manager. I led feature development in key areas such as logistics and ERP, payment flows, order management, marketplace management, inventory management, and marketing.

Some highlight projects included spearheading the implementation of custom logistics flows and integrations to support various delivery models and pricing structures. I also developed custom promotional flows using Sylius, providing flexibility for both sellers and Azrieli.com's marketing team. Additionally, I implemented bespoke payment and refund flows, accommodating credit card, PayPal, and gift card transactions. My work also encompassed designing custom order management workflows to efficiently handle complex orders involving multiple vendors.

My contributions were instrumental in enhancing the platform's capabilities, ultimately driving operational efficiency and delivering a seamless experience for both vendors and customers.

The marketing team at Azrieli.com required a system to allow them full customization capabilities for on-site promotion labels without manual overload.

To achieve this, I designed an asynchronous integration between the CMS (Kontent), which the marketing team used as a UI to manage label content and design, the eCommerce engine (Sylius), which handled products and promotions, and the front end (Angular). This robust system allowed promotional labels to be displayed consistently throughout the entire purchase path, from listing to checkout pages, enhancing the user experience and marketing effectiveness.

A dynamic landing page mechanism was added, automatically creating temporary listing pages for each label. These pages displayed all products tagged with a particular label, providing customers with a focused shopping experience and improving the visibility of promotions.

The new process decreased the daily manual effort to manage promotional labels, ultimately boosting the company's promotional capabilities and operational efficiency.

The project focused on integrating the eCommerce engine and OMS (Sylius Plus), the Warehouse engine (local solution), and ERP (NetSuite).

Significant challenges were encountered, particularly due to the major differences in capabilities and specifications between the involved systems. Managing live orders, including unhappy scenarios like cancellations and returns.

To address these issues, I meticulously studied the capabilities and limitations of each system involved by thoroughly reviewing extensive documentation to ensure a deep understanding of the technical requirements and constraints. I also conducted numerous interviews with business stakeholders and technical experts in the different systems to gather insights and align the integration strategy.

I successfully planned and led the feature's release with minimal interruption to business processes and customer activity.

EVE provides e-mobility intelligence to empower corporate fleet electrification. I co-founded this startup with a colleague while studying for a master's degree in entrepreneurship at Trinity College Dublin. As chief product officer, I owned the product vision and MVP development.

In the early phases of the project, I led customer discovery efforts, market analysis, financial modeling, and, later on, fundraising and sales. The startup gained the support of the Alchemist Accelerator in San Francisco, which valued it at $6 million.

As CPO, I set up a product advisory board with experts in fleet electrification from Unilever, Lyft (US), ESB Energy (IE), and Maingau Energie (DE), and I recruited the company's CTO to develop the MVP with me.

To date, the startup has secured letters of intent from two customers to implement the solution on their fleets.

AMOMA was an international online travel agency that aggregated the cheapest hotel deals in the world. I managed the product on all key distribution channels, including Google Hotel Ads (now Google Travel), TripAdvisor, trivago, Skyscanner, and Alitrip.

The asynchronous caching and data exchange feature aimed to reduce the checkout abandonment rate due to price and availability inaccuracies. The feature was a success and increased the conversion rate from 1.2% to 3.5% YoY. It was later rolled out to all other key distribution channels with similar results.

Medigo is a medtech pioneer. In 2013, the German startup entered the medical travel market with a solution that paired patients looking for quality and affordable dental treatments with high-end dental clinics in Turkey and Poland.

Medigo outsourced product development to a software development service provider. As a PM on behalf of the service provider, I was involved in client relationship management, PRD formation, work planning, team management, and on-time delivery of the MVP.

B1 TV is a nationwide Romanian TV channel. In 2009, as part of the PR department, I was tasked with building and managing the station's first website.

As the acting product owner, I interviewed stakeholders, created product requirements, and tested and validated the functionality before launch. Post-launch, I managed the product roadmap and daily content updates.

Fashion Days is the top online fashion retailer in Eastern Europe. As the PM for special projects, I led a team of ten designers, developers, and QA engineers throughout the website relaunch.

The relaunch included a shift from Magento to Symfony, which involved building the website infrastructure, architecture, and GUI from scratch. One of the main requirements for the new website was a custom recommendations feature based on users' behavior. I developed the product requirements and timeline in coordination with various stakeholders, from IT managers to country managers, and I managed the team to deliver the new product on time.

WORK DONE
• Led a product strategy and roadmap to integrate AI-based tools for company
match-making depending on business development goals.
• Developed a no-code proof of concept single-handedly using Langflow.
• Created a product requirement document.

WORK DONE
• Worked as the first member of a team assembled to build a low-code pipeline of actions, resulting in a functional eCommerce platform.
• Led the research, selection, and integration of major platform components (Airtable, Printify, Shopify, Make, and off-the-shelf LLM products), ensuring rapid iteration.
• Provided business model and product guidance, collaborating closely with leadership and engineers on key features design.