Sivasundar Natarajan, Product Manager in Essen, North Rhine-Westphalia, Germany
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Sivasundar Natarajan

Verified Expert  in Product Management

Product Manager

Location
Essen, North Rhine-Westphalia, Germany
Toptal Member Since
May 30, 2019

Siva is an experienced and versatile technical product manager with an engineering degree and an MBA. In the last 10 years, Siva has gained expertise in cloud-native product development in B2B and B2B2C environments, product ops, product strategy, and user experience. He is an avid practitioner of Scrum and Kanban, a patron of DevOps-powered microservice architectures, and an expert in experiment-driven product design and development through A/B tests, feature flags, and canary releases.

Project Highlights

Smart Home Solution for Renewable Energy Aficionados
Led product strategy, design, and development of E.ON Home, an IoT solution that won the prestigious Red Dot Design Award, as an add-on for millions of E.ON's existing residential customers.
Fitbit for Energy Savings
Led the design, development, and testing of E.ON See, launching it to thousands of smart meter customers in six months' time.
Cloud-based Management Information System for Mobile Clinics
Led the development and launch of a management information system for a local eye hospital, reducing cost-per-inpatient by 5%.

Expertise

Work Experience

Senior Product Manager for B2B2C IoT Platform for Home Energy Management

2016 - 2019
E.ON
  • Led the MVP of E.ON See (the firm’s first-ever large-scale consumer IoT product) from design, development, and release to thousands of customers in the UK, complying with all regulatory requirements on budget under a tight timeline of six months.
  • Led E.ON's Home (Red Dot Design Award-winning multi-tenant B2B2C IoT-platform for home energy management) - from ideation, vision definition, business modeling, prototyping, design, and development through to roll-out in E.ON's regional units.
  • Set up from scratch and managed the 30+ sized product team comprising of UI and UX designers, software developers, software testers, hardware testers, and cloud architects behind E.ON See and E.ON Home.
  • Held budget responsibility for over €3 million, and worked closely with procurement in the selection and management of external suppliers.
  • Defined the product road-map, owned the product backlog, led user research, user interface design, agile product development, and quality assurance. Defined and monitored product experiments.
  • Worked together with the engineering team in breaking down business requirements into technical tasks, estimated and tracked their implementation, and signed-off continual architectural and infrastructural decisions.
  • Evangelized the product in trade shows and conferences.

Product Manager

2014 - 2016
ATOSS Software AG
  • Played a key role in the complete UX revamp of the core product across web and mobile platforms.
  • Served as product owner of all reporting functionalities of the product.
  • Formalized design thinking processes within the organization.
  • Served as the key interface between technology, sales, and marketing departments of the organization.

Innovation Consultant

2014 - 2014
Accuracy
  • Delivered consulting services on the topic of innovation in transaction advisory services.
  • Carried out academic research and interviewed C-level executives across industries.
  • Drove organizational change within Accuracy's international branches.

Music Producer

2012 - 2013
Self-employed
  • Composed, arranged, recorded, mixed, and mastered music for independent artists.
  • Produced scores for video games and films.
  • Produced music content for teasers and promotional videos.

Marketing Executive

2011 - 2012
Aspire Systems
  • Positioned the firm as a thought-leader on SaaS amongst other outsourced product development companies, attracting software vendors wishing to migrate to SaaS model.
  • Served as campaign manager for three of the firm's twelve service offerings.
  • Eliminated 80% efforts in webinar delivery and doubled audience engagement.

Senior Software Engineer

2009 - 2011
Aspire Systems
  • Awarded "Innovator of the Year 2010" by the CEO for the conception, design, and development of Aspire's proprietary software platform that cuts time-to-market of new software products by at least 3 months.
  • Led local and distributed software-development teams for large corporations, small businesses, and startups as clients.
  • Trained new software developers joining the organization.
  • Specified technical requirements, wrote, debugged, reviewed, integrated code in Java, HTML, CSS, and JavaScript, deployed to compute instances in the cloud, configured databases, load-balancers, and auto-scalers.

Smart Home Solution for Renewable Energy Aficionados

Led product strategy, design, and development of E.ON Home, an IoT solution that won the prestigious Red Dot Design Award, as an add-on for millions of E.ON's existing residential customers.

E.ON Home "speaks" to residential photovoltaic systems, storage batteries, electrical car chargers, in addition to typical smart home candidates such as lights, sockets, plugs, smart thermostats, and smart air-conditioner controllers, thereby helping users understand and optimize their energy consumption while increasing their overall comfort and quality of life within their household.

Fitbit for Energy Savings

Led the design, development, and testing of E.ON See, launching it to thousands of smart meter customers in six months' time.

E.ON See is an energy visualization app that helps E.ON's smart meter customers view their electricity and gas consumption in real-time, see their consumption trends, compare them with that of similar households, view personalized tips on saving energy, set goals, reminders, and ultimately save money.

To bring this product to life, I led a multi-competent product team distributed across five cities in Germany and the UK. Also, I led the supplier selection process, worked with internal stakeholders in the procurement, sales, marketing, installation, support, and data science teams.

E.ON is one of the world's largest energy companies and is headquartered in Essen, Germany.

Reporting Platform for Workforce Management Professionals

https://www.atoss.com/en-gb/solutions/atoss-staff-efficiency-suite

Led product design and the development of the reporting module available for all workforce management solutions from ATOSS.

ATOSS is a global leader in workforce management software.

Led design sprints with users and internal stakeholders such as UX professionals, software developers, and domain experts, prepared a prioritized backlog of user stories, and managed their development and release.

Cloud-based Management Information System for Mobile Clinics

Led the development and launch of a management information system for a local eye hospital, reducing cost-per-inpatient by 5%.

Aravind Eye Care Hospital (Pondicherry, India) pioneered a "mobile clinic for advanced eye screening" through which diabetic patients in rural and remote areas of the state were remotely screened for the need for surgery, were brought to the hospital premises, prepared for surgery, operated on, rested, and transported back to their domicile.

Although the diagnosis itself was carried out via the internet, the end-to-end process of capturing and transferring patient data was paper-based, error-prone, and costly.

Leading a team of IT consultants and software developers, we joined the members of the mobile clinic on eye camps, captured software requirements on-site, developed a web- and cloud-based management information system that ran on hand-held devices, and trained the staff on its usage.

Following the commissioning of the MIS, data errors were reduced almost entirely, leading to year-on-year inpatient cost savings of roughly 5%.
2013 - 2014

Master's Degree in Business Administration

Mannheim Business School - Mannheim, Germany

2005 - 2009

Bachelor's Degree in Computer Engineering

Pondicherry Engineering College - Pondicherry, India

APRIL 2018 - PRESENT

Goethe-Zertifikat C1

Goethe Institut

JUNE 2014 - PRESENT

Markstrat B2C

Stratx

JUNE 2013 - PRESENT

DELF A2 (Diplôme d'études en langue française)

La Commission nationale du DELF et du DALF

JANUARY 2010 - PRESENT

Business English Certificate Higher

University of Cambridge

Tools

GitHub, Figma, Git, Jira, Slack, HipChat, Azure IoT Suite, Kafka Streams, Firebase Analytics, Tableau, InVision, Balsamiq

Platforms

Google Cloud Platform (GCP)

Paradigms

Agile Product Management, B2C, B2B2C, DevOps, Scrum, Kanban, Domain-driven Design (DDD), Design Thinking, Continuous Delivery (CD), Continuous Deployment, User Testing, Microservices, Business to Business to Consumer (B2B2C), Testing, Azure DevOps

Industry Expertise

Energy, Healthcare, Utilities

Other

Scrum Product Owner, Product Analytics, Minimum Viable Product (MVP), APIs, Digital, User Experience (UX), Product Vision, Agile Product Delivery, Product Launch, Product Delivery, Product Operations, Go-to-market Plans, Revenue Strategy, Market Research, Market Strategy and Research Product Manager, B2B, Lean Product Management, Mobile, Design Sprints, IT, Microsoft Excel, Microsoft PowerPoint, User Journey Maps, Personas, Google Sheets, Distributed Team Management, Supplier Development, Route to Market, Budget Management, Java, Pricing Strategy, Continuous Integration (CI), Lean Startups, Lean Canvas, Business Model Canvas, Business Models, Product Strategy, Marketing Strategy, Workforce Management (WFM), Customer Development, Customer Research, Customer Interviews, User Interviews, Stakeholder Interviews, Stakeholder Management, Cash Flow Modeling, A/B Testing, Lean Product Development, Product Ownership, Innovation Management, Internet of Things (IoT), UX Strategy, UI Design, Music Production, Social Media Strategy, Product Owner, Product Management, Business Analysis, Requirements, Product Roadmaps, User Research, Product Design, Product Marketing, Product Frameworks, Product Discovery, Technical Product Management, Medical Product Manager, B2B Product Management, Amazon Web Services (AWS), Mobile UX, Financial Accounting, GDPR, Data Privacy, Brand Management, Product Development, Pricing Models, Story Mapping, Solution Design, Service-level Agreements (SLA), Data Protection, Product Evangelism, Business Modeling, Value Proposition, Technical Hiring, RESTful Microservices, Flutter, SQL, Google BigQuery, Aha!, Visual Studio Code (VS Code)

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