Amna Ghafeer
Verified Expert in Project Management
Project Manager
Dublin, Ireland
Toptal member since May 21, 2026
Amna is an ex-Google AI transformation and technical project leader specializing in AI adoption, cross-functional delivery, and early-stage product execution. She helps startups and enterprise teams operationalize AI initiatives, align technical and business stakeholders, and deliver scalable digital products across distributed environments. Amna's experience spans enterprise AI programs, agile transformation, product delivery, and stakeholder management across EMEA markets.
Project Highlights
Expertise
- AI Product Strategy
- Agile Delivery
- Change Management
- Cross-functional Team Leadership
- Data Analysis
- Process Optimization
- Product Management
- Project Management
Work Experience
Principal AI Enablement Consultant
Sehara Studio
- Partnered with C-suite and leadership teams to develop commercial growth strategies, market positioning, and design AI-enabled transformation roadmaps across 3-5 strategic workstreams, translating business priorities into executable delivery plans.
- Conducted operational diagnostics, developed business cases, and designed target operating models spanning 20+ core business processes, enabling leadership teams to prioritize high-impact transformation initiatives.
- Facilitated executive workshops and strategic planning sessions with 5-15 senior stakeholders, building consensus on business priorities, implementation sequencing, governance, and shared delivery roadmaps.
Senior Strategist
- Directed the technical implementation and infrastructure migration project for a flagship global retail enterprise, managing a $500,000 budget to deploy machine learning ad solutions across regional digital workflows.
- Orchestrated cross-functional lifecycle delivery for global AI initiatives at Dublin HQ, managing five agile workstreams across product, brand, and event production to sync multi-layered technical launches with Google I/O.
- Spearheaded beta-testing validation cycles as product feedback lead within the global AI influencer program, translating user-friction data directly into feature roadmaps for global engineering teams.
- Managed a portfolio of 55 Emerging Market clients, analyzing advertising ROI, aligning spend to business goals, and introducing AI-driven optimization strategies that improved campaign performance and operational efficiency.
Senior Project Manager
The Delta
- Led the Agile delivery from concept to MVP delivery for a sports incentive platform, managing cross-functional sprint schedules to successfully onboard over 20 Tier-1 enterprise B2B partners onto the infrastructure.
- Managed the technical project lifecycle for a high-security edtech app featuring advanced facial biometric identification for a global bank, successfully securing $50,000 in institutional follow-on investment.
- Led the Agile delivery for a complex multi-module logistics platform for Southern Africa's largest fruit exporter, to manage product flow from harvest to shipping.
- Orchestrated the end-to-end SDLC and project governance across fintech and logistics portfolios, utilizing tailored Scrum frameworks to drive cross-functional engineering teams from discovery to launch.
Product Manager
The Delta
- Owned product discovery and roadmap prioritization for early-stage ventures, translating complex business concepts into structured product requirement documents (PRDs) for engineering execution.
- Directed the product architecture and workflow overhaul for a major supply chain logistics platform, leveraging data-driven automation features to reduce annual operational overhead by $25,000.
- Engineered data-driven feedback loops using SQL and Power BI dashboards to analyze user behavior data, directly turning data insights into high-value product feature enhancements.
- Managed end-to-end product backlog grooming and prioritization, synthesizing user feedback, market data, and engineering constraints into agile sprints to ensure rapid feature iteration.
Technical Training Lead
Incline Marketing Solutions
- Designed and executed the training program for interns and new joiners, coordinating delivery efforts across a team of 15 analysts to scale technical execution and analytics standards.
- Managed the end-to-end recruitment process for interns and new analysts, including job posting management, conducting interviews, and final hiring decisions.
- Built technical onboarding frameworks and structured learning pathways covering ETL, SQL, and advanced business intelligence workflows to accelerate team delivery velocity.
Data Analyst
Incline Marketing Solutions
- Engineered data-driven promotional targeting and analytical frameworks for enterprise financial institutions, driving a 10% increase in card-user spend for regional banking clients.
- Utilized SQL and customer segmentation analysis to optimize marketing channel performance for a telecom client, improving their overall ad response by 30%.
- Translated complex datasets into executive-level dashboards and actionable insights, presenting clear commercial strategies directly to key business stakeholders.
Project History
AI Innovation Week 2025 – EMEA AI Transformation Program
- 4 — Executive AI Innovation Events Delivered
Google needed to coordinate multiple teams and executive stakeholders around the rollout of new AI innovations aligned with Google I/O 2025 across EMEA. The initiative required alignment between communications, branding, marketing, production, and leadership teams while translating complex AI concepts into engaging executive-facing experiences under tight timelines.
I led end-to-end content strategy and cross-functional coordination for AI Innovation Week 2025 at Google’s EMEA headquarters in Dublin. I coordinated delivery across communications, marketing, branding, production, and leadership teams to execute four AI-focused events, including keynote sessions, innovation showcases, and Google I/O activations. I developed stakeholder alignment processes and implementation roadmaps to ensure coordinated execution across parallel workstreams.
I successfully delivered four executive-facing AI events aligned with Google I/O 2025, improving operational coordination across teams and strengthening executive awareness of emerging AI capabilities and adoption opportunities.
Strove Employee Wellness Platform MVP
- 20+ — Merchant Partnerships Enabled
Employers were seeking technology-enabled ways to improve employee wellbeing and engagement, but sustaining participation and building scalable reward ecosystems remained challenging. The product needed to validate user adoption, support merchant partnerships, and demonstrate product-market fit through early pilot deployments.
As a product and project manager during the early-stage rollout of the Strove employee wellness platform, I coordinated collaboration among product, engineering, design, and business stakeholders to support the delivery of early mobile app iterations, merchant onboarding workflows, and fitness API integrations, including Strava. I helped define MVP priorities, pilot requirements, and feedback loops to improve adoption and support future scaling decisions.
We launched early product iterations that validated the platform through live pilot deployments and supported additional investment, merchant onboarding, and long-term platform scaling.
Regional AI Adoption and Change Management Initiative
- 10+ — Executive Workshops and Training Sessions Delivered
- 300 — Enterprise Clients Supported Across SSA
- 25% — AI Product Adoption Increase (YoY)
Enterprise organizations across emerging markets faced varying levels of AI readiness and a limited understanding of how emerging AI solutions could support business objectives. Regional teams also required structured enablement to improve adoption and consistency in implementation across markets.
I guided regional AI adoption initiatives across emerging markets, coordinating executive workshops, training programs, webinars, and stakeholder engagement sessions to improve organizational readiness for AI-enabled solutions. I also conducted stakeholder analysis and collaborated with regional teams to align implementation roadmaps, improve operational execution, and support sustained adoption across multiple industries and markets.
I improved organizational readiness for AI adoption across enterprise markets by establishing scalable enablement frameworks, stakeholder engagement processes, and operational support structures for regional teams and clients.
Education
Master's Degree in Chemical Engineering
University of Cape Town - Cape Town, South Africa
Bachelor's Degree in Chemical Engineering
University of Cape Town - Cape Town, South Africa
Certifications
Professional Diploma in Coaching & Mentoring
Kingstown College
Google AI Professional
Applied Data Science Program: Leveraging AI for Effective Decision-making
Massachusetts Institute of Technology
Skills
Tools
Claude, Jira, Tableau, Figma, Miro, Confluence, Trello, R, ETL
Paradigms
Agile Delivery, Agile Product Management, Agile Project Management, User Acceptance Testing (UAT), Implementation Project Management, Change Management, Scrum, AI Project Management, Machine Learning Operations (MLOps), Kanban, Agile
Industry Expertise
Chemicals
Platforms
Google Ads
Other
Process Optimization, Data Analysis, Cross-functional Team Leadership, Risk Management, Technical Project Management, Program Management, AI Adoption, Product Management, Agile Product Delivery, Project Management, Reporting, Acceptance Criteria, Project Delivery, Sprint Planning, Sprint Retrospectives, Project Tracking, Project Planning, Documentation, Project Timelines, Scope Management, Project Coordination, Technical Program Management, Business Analysis, Objectives & Key Results (OKRs), Business Requirements, Release Management, Business Processes, Process Transformation, Workflow, Business Transformation, Consulting, Communication, Milestones, Strategic Initiatives, Client Communication, Backlog Management, C-suite, Client Management, Communications Management, Workshops, User Stories, Product Management, User Feedback, Product Ownership, Data Reporting, Key Performance Indicators (KPIs), UX Analysis, Product Owner, Gemini, Predictive Modeling, Generative Artificial Intelligence (GenAI), AI Tool Integration, AI Product Strategy, Capacity Planning, Resource Management, Artificial Intelligence (AI), Notion, Startups, Production, Feature Planning, Product Roadmaps, Governance, ChatGPT, Statistical Analysis, Systems Engineering, Root-cause Analysis (RCA), Quantitative Analysis, Value Analysis, Market Fit, Feasibility Studies, Business Cases, Stakeholder Management, AI Prompts, Prompt Engineering, Responsible AI, AI Tools, Google NotebookLM, Google Gemini, AI Data Analysis, Data Science, Executive Coaching, Conflict Resolution, Performance Optimization, Requirements Gathering & Scoping, Data Readiness, Data-Driven Performance Benchmarking, Product Lifecycle Management (PLM), Product Strategy, SQL & Business Intelligence (BI), User Feedback Loops, Feature Backlog Prioritization, Requirements Definition, Software Development Lifecycle (SDLC), Budget Controls, Stakeholder Governance (EXCO), Technical Training & Coaching, Business Intelligence (BI), Data Visualization, Stakeholder Alignment, Mobile Product Delivery, Partnership Enablement, Training & Facilitation, Program Delivery, Executive Workshops, AI Enablement, Organisational Transformation, Supply Chain, Regulatory Compliance, Microsoft Copilot, Business Strategy, Business & Digital Transformation, Digital Transformation Program Management, Strategic Planning & Execution, Strategic Planning
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