Danny Williams
Verified Expert in Project Management
Project Manager
London, United Kingdom
Toptal member since May 26, 2022
Danny Williams is a certified agile leader and technical program manager with experience delivering large-scale digital transformations, M&A integrations, and AI-driven initiatives. At Woven by Toyota, he helped establish a PMO function to support governance during the integration of multiple acquired entities. He has led AI strategy at Nurturia and founded SonicNeuron, an AI-native platform.
Project Highlights
Certification Highlights
Expertise
- Agile
- Change Management
- Delivery Management
- Product Delivery
- Program Management
- Project Management
- Software Implementation
- User-centered Design (UCD)
Work Experience
AI Technical Advisor & Product Strategist
Nurturia
- Directed AI product strategy and technical roadmap for an AI-powered nutrition and health mobile application, prioritizing features and architecture decisions that accelerated development velocity and aligned product capabilities with user needs.
- Advised founders and engineering teams on AI ethics, scalable model integration, and go-to-market execution, establishing governance frameworks that reduced risk exposure and supported responsible AI deployment in a fast-paced startup environment.
- Shaped user-centric AI capabilities and feature prioritization, translating complex technical requirements into clear product plans that improved cross-functional alignment between product, engineering, and business stakeholders.
- Provided senior-level governance and risk oversight for AI-driven product development, proactively identifying technical and ethical risks and implementing mitigation strategies that ensured platform stability and compliance.
- Drove user adoption and commercial impact strategies by defining clear success metrics and go-to-market approaches, enabling measurable progress in user engagement and product-market fit for the AI-powered health application.
Program Manager
Woven by Toyota
- Managed operations consolidation for M&A activities and achieved $5+ million savings per annum. Reduced systems and lowered ongoing maintenance efforts by efficiently migrating tools, networks, and office equipment for four organizations under EnTec.
- Managed the rebranding activities of three public-facing websites, namely, Woven-city.global, Woven.toyota, and Woven.vc. Led a team of five project leads with a regular reporting framework for updates.
- Played a consulting role in setting up a PMO function for Enterprise Technology by standardizing the processes, tools, and methodologies. Helped the team document a runbook containing a guide for assimilating new additions to the team.
- Developed and managed cross-functional programs, facilitating relationships across external partners to identify risks, manage dependencies, and optimize resources.
- Drove internal process improvements across multiple teams and functions, removed roadblocks, and delivered high-impact efficiency, performance, and quality projects in the UK, USA, Canada, and Japan.
- Assessed business impact, prioritized initiatives, and drove accountability in a fast-paced environment through project planning and strong interpersonal skills.
- Defined roadmaps and long-term strategies for the IT teams. Managed global M&A programs for four organizations in Woven by Toyota. Estimated for the project or program management and or technical effort to drive scope and produce deliverables.
- Managed projects to deliver reports in Microsoft BI by integrating the datasets from ServiceNow via Snowflake.
- Delivered multiple workstreams by working closely with a team of project and product managers, network and infrastructure engineers. Devised a user-centered agile process that works for all delivery teams and is scalable organization-wide.
- Managed workstreams involving cybersecurity and InfoSec. Formed ways of working for the teams in their security review and remediation.
Project Manager | Product Delivery Manager
Elsevier
- Planned and managed a large-scale program to deliver a Reaction Workbench Product and FAIR data as a service. Spearheaded the teams on OKR setting and measuring key results.
- Built a product roadmap. Facilitated backlog refinement and sprint planning for cross-functional teams.
- Delivered an infographic tool presenting the datasets driven by AI and NLP.
- Supported eight global customers' sales, revenue, and expenditure of RWB environments.
- Streamlined the inefficient ways of working to a value-based model. Managed the end-to-end delivery of the AstraZeneca FAIR DaaS product and four datasets. Facilitated and drove all sprint ceremonies for both teams in Scrum and Kanban.
Program/Product Delivery Manager
NHSx
- Worked with the chief of staff to ramp up the team size and laid out processes to onboard, collaborate, and deliver for operational efficiency.
- Managed multiple projects and workstreams for the COVID-19 clinical program. Had PMO responsibilities in recruitment, contract renewals, and onboarding of 58 members.
- Collaborated with operations, finance, third-party and cross-government teams on processes.
- Planned and executed local spend control and antibody testing with digital user journeys adhering to GDS (Government Design Principles) standards.
Product Delivery Lead
Unilever
- Collaborated on the Spotify squad model with about 30 members in a cross-functional tribe.
- Planned the digital product roadmap for authoring experience and delivered an innovative Adobe Experience Manager (AEM) solution from the concept to the go-to-market (GTM) strategy for various public-facing websites like Dove, Axe, Surf, Knorr, etc.
- Served as a product owner for the support team and deployment on continuous integration and DevOps.
- Integrated POS, PIM, DAM workflows with Adobe Experience Manager.
- Managed the E2E delivery, including ideation, migration, UAT, and go-live.
Project Manager | Product Delivery Manager
News UK
- Managed the product delivery of OneTrust Consent Management Platform across 51 products and 124 domains. Organized the delivery of the GDPR Program on a large scale across the entire organisation at all levels and teams.
- Coordinated ways of working with partners, directors, scrum masters, and development teams.
- Managed a cross-functional team including Salesforce, an SAP team, DevOps, and CI/CD.
- Planned and executed the customer journey changes before the deadline. I leveraged various management tools, including Microsoft Project.
Product Manager
Virgin Media
- Defined and delivered the product roadmap of My VM Mobile App as a product manager.
- Conducted various workshops for scoping requirements to build and prioritize the backlog.
- Worked closely with the mobile app development team to define the scope and technical requirements and managed the delivery end-to-end.
- Played a key role as an Adobe Experience Manager (AEM) consultant during migration activities for home, entertainment, NewsCred, and shop sections of virginmedia.com, supporting multiple devices.
- Conceptualized and designed the page architecture for the three new domains with a page template, responsive and adaptive components for an omnichannel experience, and configuration for polling.
- Facilitated sessions for reviewing deliverables with distributed teams in India, London, and Romania.
- Created training materials for the content creators who are the end business users of AEM.
- Delivered omnichannel user journeys working closely with fiber optics and network teams.
Project History
GDPR for NewsUK
https://www.thesun.co.uk/Managed the delivery of GDPR across a large scale of 51 products and 124 domains.
Coordinated ways of working with partners, directors, scrum masters, and development teams. Planned and executed the customer journey changes before the deadline. Managed a cross-functional team including Salesforce, a SAP team, DevOps, and CI/CD.
Mobile App for Virgin Media
https://www.virginmedia.com/Defined and delivered the product roadmap of the Virgin Media mobile app for iOS and Android.
Conceptualized and designed the authoring experience for Virgin Media Home, Shop, Entertainment, and NewsCred content aggregator in AEM. Led Three Amigos in Agile and backlog grooming sessions wearing the hat of Scrum Master. Collaborated with various cross-functional teams to build capabilities with a third party for API.
Metaverse
Built a metaverse experience in Unity. Minted NFTs and Semi and Fungible tokens in Solidity, creating a decentralized application (DApp).
Showcasing my latest work to keep myself at the front line of the ever-changing technological landscape. Managed a team of six to build a metaverse powered by Unity. Developed, verified, and published an ERC1155 contract in Mainnet. Integrated metadata stored in a decentralized IPFS. All objects are distributed as NFTs. Worked closely with blockchain developers to build all experiences end-to-end.
SonicNeuron
Launch an AI-enhanced music project from concept to release while maintaining artistic quality, managing multiple creative workstreams, and overcoming skepticism around AI-generated art under tight timelines and limited resources.
Founded and led the entire program, designing hybrid AI + human workflows, acting as prompt engineer, producer, and project manager. Implemented structured agile processes, milestones, and quality gates across music, visuals, and marketing.
Released the 7th album, including “Blurred Borders”, the first of its kind. Demonstrated a viable new model for AI-augmented creativity, built an audience across platforms, and accelerated production while preserving emotional authenticity.
Education
Master's Degree in Business Administration (MBA)
University 18 Business School - Haryana, India
Certifications
Monday.com Core Builder
monday.com
Stable Teams® Practitioner
Stable Teams Ltd
Professional Agile Leadership
Scrum.org
Certified Usability Analyst
Human Factors International
Skills
Tools
Jira, Confluence, Adobe Experience Manager (AEM), Salesforce, Slack, Adobe Target, Atlassian Suite, Trello, Google Analytics, Project Management & Work Tracking Tools, Excel 2007, Excel 2010, Excel 2016, Excel 365, Google Sheets, Google Slides, Claude, Figma, RAID Log, Microsoft Outlook, Microsoft PowerPoint, GitHub, Office 365, Jupyter, Google Workspace, 3ds Max, Kafka Streams, Adobe, Microsoft Project, Asana, Microsoft Power BI, SQL
Paradigms
Agile, Agile Product Management, Agile Project Management, Requirements Analysis, Scrum, Change Management, B2B, B2C, Responsive Web Design (RWD), Kanban, Agile Leadership, Software Testing Lifecycle (STLC), Agile Workflow, Agile Delivery, UX Design, User Acceptance Testing (UAT), Implementation Project Management, Machine Learning Operations (MLOps), AI Project Management, Search Engine Optimization (SEO), Azure DevOps, Database Design, DevOps, User Testing
Platforms
Adobe Marketing Cloud, Adobe Audience Manager, Amazon Web Services (AWS), Enterprise Resource Planning (ERP), Monday.com, WordPress, Jupyter Notebook, Google Analytics 4 (GA4), Blockchain, Shopify, Magento, Android, iOS, Azure, Google Ads
Industry Expertise
Digital Marketing, Small & Medium-sized Enterprises (SME), Automotive, Healthcare, Telecommunications, Pharmaceuticals, Consumer Products, Scientific Research, Chemicals, Real Estate, Professional Services
Other
Scaled Agile Framework (SAFe), Frameworks, Best Practices, Delivery Management, Program Management, Project Management, Artificial Intelligence (AI), Data Science, FAIR data, Life Science, IT Operations Management (ITOM), Recruitment, Crisis Management, Product Delivery, Scaled Professional Scrum (SPS), User-centered Design (UCD), Product Management, Product Roadmaps, Value Stream Mapping, Digital Publishing, SaaS, Product Development, Project Planning, Project Reporting, Project Timelines, Stakeholder Management, Product Strategy, Discovery Workshops, Backlog Management, IT Project Management, Workflow, PMO, Project Management Office (PMO), Research, Biotechnology, Software Integration, APIs, JSON REST APIs, Project Scoping, Technical Requirements, Estimation & Planning, eCommerce, Operations Management, Jira Administrator, Jira Administration, Communication Management, Remote Team Leadership, Documentation, Project Leadership, Scrum Master, Content Management Systems (CMS), Software as a Service (SaaS), Data Warehousing, Feature Backlog Prioritization, Estimations, Data Management, Master Data Management (MDM), Staffing, Cloud Architecture, Healthcare IT, Digital Health, Public Health, PMO Development, Data, Consent Management, General Data Protection Regulation (GDPR), Data Protection, User Stories, Mobile App Development, React Native, Personalization, Customer Relationship Management (CRM), Web Applications, Cross-functional Team Leadership, Project Management & Delivery, Web Development, Software Project Management, Continuous Improvement, Technical Project Management, Data Analysis, Risk Management, Data Migration, Data Integration, Cloud, Technical Program Management, Organizational Design, Teams, Objectives & Key Results (OKRs), Leadership, Integration, Mergers & Acquisitions (M&A), Waterfall Methodology, Data Management Platforms, Data Delivery Management, IT Program Management, Localization, Internationalization, Software Implementation, Implementation, Operations, Hybrid Project Management, Project Delivery, Sprint Planning, Sprint Ceremonies, Project Tracking, Mobile/Web Project Management, User Experience (UX), Process Improvement Project Management, Procurement, Consulting, Digital Project Management, Web Project Management, Strategic Planning & Execution, Communication, Key Performance Indicators (KPIs), Digital Transformation, Web & Mobile Applications, Minimum Viable Product (MVP), Fintech, Digital Asset Management, Website Management, IT, Web Analytics, Data Analytics, Work Breakdown Structure, Project Coordination, Atlassian Plugins, Delivery, Discovery, Planning, Agile Program Management, Software Development Lifecycle (SDLC), Content Production, Videos, Projects, Web Content, Ticketing, Software Development, Status Updates, Team Management, Global Project Management, Technical Leadership, Migration, Enterprise Project Management, Executive Reporting, Certified Project Manager, Acceptance Criteria, Product Discovery, Learning Management Systems (LMS), Web, Contract Management, Mobile Development, Web Technologies, Reports, User Onboarding, Agile Product Delivery, Cross-functional Collaboration, Consumer Packaged Goods (CPG), Business to Consumer (B2C), Product Delivery, Product Management, Program Management, Dependency Management, Requirements, Web3, Project Discovery, Stakeholder Engagement, Digital Services, IT Governance, Web Development Strategy, Backlog Grooming, Information Security, Process Improvement, PMO Processes, Procurement, Supply Chain, Business Transformation Project Management, System Integration, Web Platforms, Digital Product Development, Team Leadership, Governance, Ways of Working, PMO Frameworks, Program Management Office (PgMO), Team Building, IT Consulting, Content Management, SEO Content, Website CMS, Post-merger Integration, Business Transformation, Consent Management Platforms, Supply Chain, Process Optimization, Social Media Marketing (SMM), Content Management, Data Labeling, Document Management, Document Management Systems (DMS), Data Engineering, Information Architecture (IA), Program Assurance, Distribution Management, Scheduling, Meeting Briefings, Branding, Marketing Platforms, Roadmaps, Audits, Regulations, Governance Frameworks, RAID, Decentralized Systems, Smart Contracts, Gaming Platforms, Distributed Team Management, Digital Platform Development, Client Management, QA Testing, Web Design, Website Design, Websites, Digital Brand Identity, Workflow Automation, Automated Testing, Cross-functional Coordination, Rebranding, Performance Metrics, Metrics, Telehealth, Compliance, Healthtech, Product Launch, Regulatory Compliance, Artificial Intelligence (AI), Discovery, Roadmaps, Healthcare, Mobile Apps, Gantt Chart, Google Cloud, Process Mapping, Progress Reporting, Reporting, Resource Management, Medical Software, Pharmacy, AI Development, AI Modeling, Data Pipelines, Medtech, R&D, Startup Consulting, Medical Device Management, Medical Devices, Payment Gateways, Team Coordination, Project Planning & Execution, Payment APIs, CTO, Global Team Management, Product Design, Product Strategy, Recruitment, Software Architecture, Team Building, Team Management, Team Mentoring, Technical Hiring, Technical Project Management, UI Design, Technical Documentation, Technical Writing, Version Control, Capacity Planning, AI Tools, Scope Management, Sprint Retrospectives, Managed Services, Web Scraping, Project Evaluation, React, Go-to-market (GTM) Strategy, Product Analytics, Subscriptions, Facilitation, C-suite, Intake, Process Transformation, Business Requirements, Release Management, Milestones, Production, Strategic Initiatives, Client Communication, Communications Management, Microsoft Copilot, Workshops, Generative Artificial Intelligence (GenAI), API Integration, Project Management in Gaming, Technical Delivery Management, API/Services Architecture, Database Architecture, Enterprise Startups, Artificial Intelligence (AI), Business Transformation, AI Agents, Advisory, Operations Management Systems (OMS), Software Engineering, Stakeholder Communication, Workflow Optimization, Customer Service Management (CSM), Acquisitions, Client Delivery Management, Service Delivery Management (SDM), ISP Servers, Managed Service Providers (MSP), Cross-team Dependency Management, Service Management, OneTrust, Privacy Compliance, Privacy, GRC, Project Management.Technical Project Management, Complex Operations, Entrepreneurial Operating System (EOS), Business Operations, EOS, Finance, Engineering.Systems Engineering.System Integration, Digital Delivery Management, App Integration, Corporate Planning, Big Data, Natural Language Processing (NLP), Blockchain as a Service, Scala, Relational Databases, Product Information Management (PIM), Vendor Management, Internet of Things (IoT), Apache Kafka, SAP ERP, System Requirements, System Migration, Agile Coaching, Machine Learning, Training, Customer Success, Analytics, ERP Implementation, Generative Pre-trained Transformers (GPT), Google Tag Manager, Startups, Management Consulting, Third-party Logistics, Project Budget Management, Mobile Applications, Technical Product Management, Agency, Financial Transformation, Chief of Staff, Business Communication, Product Owner, Service Delivery Project Management, Scope of Work (SOW), Business Processes, Quality Assurance (QA), Dashboards, Back-end, Strategic Planning, Budgeting, Security Policies & Procedures, System Implementation, Manufacturing, Business to Business (B2B), Manufacturing Project Management, Business Process Optimization, Learning & Development, Training & Training Content Development, POS, Cloud Migration, Data Governance, Data Modeling, Hiring, Human Resources (HR), IT Infrastructure, Brand Development, Marketing, Tokenization, Web Hosting, Fiber Optics, Network Engineering, Large Language Models (LLMs), SAP, Data Privacy, Single Sign-on (SSO), Digital Transformation Program Management, Pricing, Process Design, Program Increment Planning, Medical Applications, Card Payments, Online Payments, Business Intelligence (BI), Target Operating Models, PMO Governance, Waterfall, Automation, ServiceNow, Consulting, Customer Data Platform (CDP), Snowflake, SAP Delivery Management, Advertising, Data Modeling, Metadata, Architecture, Cryptocurrency, Augmented Reality (AR), Sales Support, Account Management, AI Integration, Business Analysis, .NET, AI Adoption, CPQ, Business Strategy, Trading, Supply Chain Operations, Headless CMS, Business Consulting, Client Relationship Management, Vibe Coding, AI Model Training, Data Annotation, Labeling, Computer Networking.Network Architecture, System Administration.Networking.Networks, AI Product Strategy, CRM, Snowflake, Genomics, Bioinformatics, Enterprise Application Integration (EAI), Infrastructure, Identity & Access Management (IAM), Product Lifecycle Management (PLM), Mobile Apps, Data Visualization, Quality Control (QC), Digital Marketing Strategy, Social Media, Core, Storage, Sales, Machinery, PCI Compliance, Extended Reality (XR), Energy Utilities, Electricity, Oil & Gas Project Management, Usability Heuristics, User Research, Quantitative Analysis, Qualitative Analysis, Remote User Testing, UX Wireflows, Robotics, Claude API, Claude Code, Gemini, OpenAI, OpenAI API, Enterprise
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