Rick Apichairuk
Verified Expert in Project Management
Project Manager
Bangkok, Thailand
Toptal member since July 1, 2019
Rick has over two decades worth of hands-on experience in IT. He worked in various capacities, including systems administration, software development, team leadership, and CTO roles. Not only has Rick worn many hats, but he also worked in many industries such as finance, online marketing, and mobile gaming.
Project Highlights
Expertise
- Agile Project Management
- Digital Marketing
- Digital Transformation
- Discovery Workshops
- Program Management
- Project Management
- Salesforce
- Salesforce Lightning
Work Experience
Data Connectors Program Delivery Manager
Alteryx - Operations Program Management Special Projects
- Performed the role of a program manager for three major teams: the ODBC Data Connector team, the Non-ODBC Data Connector team, and the Data Connection Manager team.
- Helped facilitate cross-team initiatives, such as obtaining the FIPS compliance to target US government customers.
- Charged with the external development teams' vendor management.
- Managed development and product teams in the US, Czech Republic, and India.
- Created and defined the Vendor Management Program for 70+ vendors.
CRM Product Manager Sales and Marketing Enablement
Yara
- Served as a product manager of a global sales enablement team for Yara's global carbon startup—Agoro Carbon Alliance. Managed a suite of products and services that enabled sales and marketing teams in global markets.
- Helped to drive and build event-driven architectures across product landscape for complex carbon-sequestering business. Was in charge of digital marketing and lead generation enablement and contributed to design thinking and product design.
- Collaborated with McKinsey venture builder on initiatives focused on lead generation, Salesforce, digital marketing, analytics, and sales team performance.
- Extended Salesforce to support multiple locales and regions to support teams in India, Spain, Brazil, Russia, the United States, and the EU.
- Cooperated with business stakeholders to customize custom workflows within Salesforce to enable global sales teams. Handled the end-to-end sales funnel and customer journey analytics.
- Worked on extending and customizing Salesforce and ancillary sales and marketing enablement systems to support channel partners and their sales teams in addition to our own internal sales and marketing teams.
Data Platform Architect
Toptal Clients
- Acted as data platform architect who managed a large digital initiative to build a big data platform that ingests data using Kafka Streams and persists data to Hive, Relational Databases, and Graph Databases (using Ontologies).
- Managed IBM development team. Worked on architecture, code reviews, and project management.
- Did technical evaluation of Neo4j and Dgraph for implementation of ontology database.
Managing Director
Senna Labs
- Acted as the managing director of an IT consulting firm that services various enterprise and startup clients including Marriott International, S&P Food, and GrabCasual.
- Oversaw and was responsible for the company vision, business development, sales, overall software systems architecture, hiring, and team mentoring.
- Worked with McKinsey on a digital transformation project for an energy company.
- Managed a team of engineers to create eCommerce web and mobile applications for the largest restaurant chain in Thailand.
- Implemented hands-on Ruby on Rails development and DevOps.
CTO
Pocket PlayLab
- Oversaw all technical teams that were not game production teams including platform, back end, DevOps, and analytics; was also responsible for the overall systems architecture for those teams.
- Established and drove the overall software engineering culture and best practices.
- Spearheaded company-wide engineering initiatives across multiple teams.
- Came up with long-term initiatives and strategies for technical teams.
- Handled all technical aspects of technical due diligence by the VC firm.
- Worked on DevOps (AWS, CircleCI, New Relic, Docker, and Ansible) for large mobile gaming cloud infrastructure.
- Worked on data analytics to calculate retention, DAU, ARPDAU, and LTV with varying degrees of granularity.
- Reverse-engineered LTV curves of competing companies.
- Oversaw the Scrum training of all technical teams including game production teams.
- Worked on statistical and big data analysis to measure KPIs and mobile game performance.
Product Consultant
World's Largest Online Freelance Worker Platform
- Acted as an SOA architect for the back-end platforms.
- Managed three teams including the platform team, TimeTracker (web reporting tool) team, and TimeTracker (client applications) team.
- Migrated legacy monolithic architecture to a services-oriented architecture.
Software Development Manager
Live Nation Entertainment
- Oversaw the eCommerce content vertical software engineering team.
- Managed the engineering efforts of integrating CQ5 with the existing technology stack and managing the engineering team that builds the tools in Java on top of the CQ5 platform.
- Architected SEO and built SOA services for a large rewrite of the company's core ticketing system.
- Helped to implement the Agile process for the company by training engineers, product owners, and project managers for all Ticketmaster verticals on Scrum processes.
- Established engineering standards and best practices for the content vertical department.
Scrum Master | Team Lead
eBay
- Acted as the scrum master for the development team.
- Led development team for Ebay's Rent.com.
- Designed and wrote programmatic SEO for eBay classifieds.
- Migrated monolithic system to Services Oriented Architecture.
- Did database performance, acted as DevOps, coded, and led teams.
Quantitative Analytics Research Consultant
Bank of America
- Served as a software engineer for the quantitative analytics and research group.
- Designed and wrote ETL programs for Bank of America's risk managers using Perl, Moose, and dependency injection.
- Wrote a Perl wrapper for the Merrill Lynch Global Derivatives Analytics library.
- Reverse-engineered foreign currency curves generation algorithms.
- Wrote programs to use the SOAP interface to interact with the Merill Lynch web services API to retrieve various financial data, transform them and load them into a database.
- Spearheaded the schema redesign project initiative to increase performance, reliability, and scalability.
- Worked with various types of databases including; Sybase, Sybase IQ, MIM, and LIM.
- Gave various presentations to the quantitative analytics and research group on software engineering best practices and software development methodologies.
- Helped to bring Agile process to the software development team.
Consultant
Shopzilla
- Worked on various development interim work on transitioning the system.
- Performed SEO-related work including automatic subdomain name creation for targeted keywords.
- Produced analytics to optimize conversion rates on product.
- Wrote programatic and reactive SEO algorithms.
- Worked on database design and optimization.
Consultant
AMP
- Provided CTO-level consulting to C-level execs of a publishing company.
- Architected a custom accounting, reporting, and CRM application for a startup publishing company. Worked on the system which was responsible for workflow tracking and automating various publishing-related tasks.
- Provided infrastructure planning to rapidly growing company for growth over the next five years.
- Analyzed financial and accounting information to calculate tax liabilities.
- Managed software development projects for a publishing company.
Consultant
Massey Knakal Realty Services
- Managed the development team.
- Architected a real estate investment modeling application for a large brokerage.
- Analyzed data on over 1,000,000 properties throughout the five boroughs of New York City.
- Interviewed and hired software developers.
- Served as a product owner.
Senior Software Developer
Performics (Double Click)
- Worked as a senior Perl developer—working on online marketing campaign management systems.
- Built a real-time bidding system for paid media on Google AdWords.
- Established best practices for the development team.
- Mentored junior developers.
- Created a database schema design and implemented the optimization.
Senior Systems Consultant
TransUnion
- Developed retail credit origination systems.
- Worked with the Thai National Credit Bureau.
- Developed with a Unix network.
- Architected credit bureau software applications.
- Developed software development.
- Administered to Unix systems.
Consultant
Cisco Systems
- Consulted with Cisco’s enterprise management team and INFOSEC team on matters of network security.
- Designed and developed a PGM application. The PGM application was used by Cisco to store all password and security settings of Cisco’s machines, switches, routers, and other terminal devices. All passwords from all of Cisco’s global locations are stored on a database in Santa Clara using the PGM application.
- Created programming network management tools.
- Administered to Unix systems.
Consultant
Intel
- Designed the architecture of the Intel IA64 Compiler optimization team's automated test and build system.
- Worked with Intel’s team of mathematicians on testing and optimizing the compiler for the new IA64 processor for both Microsoft (unreleased 64 bit OS) and Linux (64 bit) platforms.
- Composed Perl programming.
- Administered to Unix systems.
- Developed deployment tools.
Project History
Banpu Energy PMC Project
https://www.banpu.com/Led and drove the development team to create an MVP app aimed for use in the coal-mining industry.
Marriott International | M Live Market Social Media Platform
Managed the design, implementation, and promotion of Marriott International's M Live, a marketing social media platform.
S&P Food Digital Transformation
Managed a digital transformation project for Thailand's largest restaurant chain.
Agoro Carbon Alliance
https://www.agorocarbonalliance.com/Oversaw, as product manager, the designing and building of systems to enable marketing and sales teams across global markets in a carbon credits startup backed by Yara International and McKinsey LEAP.
I worked directly with business stakeholders to develop long-term strategic initiatives to build a comprehensive digital marketing ecosystem along with custom Salesforce CRM implementation. I also led the initiative to create an end-to-end sales funnel analytics.
Education
Bachelor's Degree in Economics
Northern Illinois University - DeKalb, IL, USA
Certifications
Monday.com Sales CRM Certification
Monday.com
Product Badge Recertification
Monday.com
Salesforce Mountaineer Badge (15 Superbadges)
Salesforce
Certified Scrum Master
Scrum Alliance
Skills
Tools
Confluence, Bitbucket, GitHub, Jira, Pivotal Tracker, Wrike, Trello, Slack, ETL, Vim Text Editor, Salesforce, Git, Project Management & Work Tracking Tools, Spreadsheets, Sentry, Atlassian Suite, Balsamiq, Google Analytics, PostgreSQL, SQL, NGINX, Apache, Salesforce Marketing Cloud, Zapier, Microsoft Excel, QuickBooks Online, Financial Data, Azure Machine Learning, Kafka Streams, Mailchimp, HubSpot, Rally, Asana
Paradigms
Requirements Analysis, Change Management, Web Architecture, Agile, Scrum, DevOps, Kanban, Agile Project Management, Waterfall Delivery, Agile Leadership, Implementation Project Management, Testing, Agile Workflow, Agile Product Management, Agile UX, Digital Marketing Best Practices, B2B, UI Design Standards & Best Practices, Azure DevOps, Service-oriented Architecture (SOA)
Platforms
Monday.com, Docker, Amazon Web Services (AWS), Blockchain, WordPress, Shopify, Google Cloud Platform (GCP), Enterprise Resource Planning (ERP), Azure, Linux, FreeBSD, NetBSD, Amazon EC2, Oracle
Industry Expertise
Real Estate, Telecommunications, Food & Beverage, Hotels & Lodging, Energy, Commercial Real Estate, Banking & Finance, Digital Marketing, Venture Capital, Agrotech, Insurance Technology (Insurtech), Technology, Education Technology (Edtech), Oil & Gas, Healthcare
Other
eCommerce Platforms, Discovery Workshops, Websites, CRM Systems, Team Management, Global Team Management, Estimations, Project Estimation, Project Planning, Technical Project Management, Requirements & Specifications, Backlog Management, Backlog Grooming, Cost Estimation, Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Product Roadmaps, Project Budget Management, Project Scoping, Project Timelines, Technical Leadership, Technical Requirements, Resource Allocation, Agile Coaching, Project Management, WebApp, eCommerce, IT Project Management, IT Program Management, Process Management, Solution Design, Strategic Planning, Solution Architecture, System Design, Program Management, Budget Management, Enterprise, Presentations, Procurement, Software Development Lifecycle (SDLC), Software Development Management, Stakeholder Management, Technical Product Management, Technical Program Management, Technology Solutions, Technology Strategy & Architecture, Web Application Architecture, Software Development, IT, Databases, Scope of Work (SOW), Fintech, Project Discovery, Mobile Web, Web Platforms, API Connectors, API Integration, Software as a Service (SaaS), CTO, Leadership, Key Performance Indicators (KPIs), Feature Analysis, Coaching, Product Analytics, Business Intelligence (BI), Discovery, Wireframe to Product, Back-end Architecture, Scrum Master, PSM-1, Planning, Requirements, APIs, Prototyping, Mobile, Mobile Apps, Marketplaces, Data Analytics, Digital Project Management, Forecasting, DataViz, OAuth, Software Architecture, User Experience (UX), Reliability, Reliability Engineering, Digital Solutions, Startups, Certified ScrumMaster (CSM), Ruby on Rails (RoR), AWS DevOps, Web Applications, Web App Development, ETL Development, MySQL, Digital Transformation, Startup Consulting, Freelancing, Staffing, Design Sprints, Project Tracking, Digital Transformation Program Management, IT Projects, Business Process Analysis, Process Design, Business Process Optimization, Digital Product Management, Digital Design, Functional Specifications, Business Management, Recruiting, Remote Team Leadership, Agile CRM, Integrated Program Management , Web, JSON, Enterprise Project Management, Data Management Platforms, Data, Time Management, Project Delivery, Process Improvement, Project Management Office (PMO), Project Portfolio Management (PPM), Process Improvement Project Management, Agile Transformation, Teams, Communication, Process Flows, Stakeholder Mapping, Estimation & Planning, Marketing Automation, Customer Relationship Management (CRM), Salesforce Lightning, Salesforce API, Database Management, Cross-functional Collaboration, Client Delivery Management, Data Integration, REST APIs, Analytics, Custom Solutions, Consulting, Feasibility Studies, IT Consulting, Business Models, Technology Consulting, Process Transformation, Scope Management, Workflow, System Integration, Distributed Team Management, Risk Management, Vendor Management, CRM APIs, Chief Operations Officer (COO), Business Development, Cloud, Data Management, Best Practices, Agile Sprints, IT Operations Management (ITOM), Operations, Hybrid Cloud Infrastructure, Core Banking Systems, Business Strategy, Business Transformation Project Management, Communication Management, Request for Information (RFI), Request for Proposal (RFP), Milestones, Web Development, Roadmaps, Project Reporting, Dashboards, Business & Digital Transformation, Agile Program Management, Hybrid Project Management, Web Project Management, Web Design, Cross-functional Team Leadership, Pipelines, Monitoring, Project Management & Delivery, Release Management, Evaluation, Operational Assessments, Reporting, Data Migration, Process Optimization, Integration, Stakeholder Engagement, Third-party Management, Custom CRM Modules, Software Evaluation, Effort Estimation, Vendor Selection, Mentorship & Coaching, Waterfall Methodology, Engineering Management, Business Analysis, Business Requirements, User Requirements, Technical Business Analysis, Feature Backlog Prioritization, IT Product Management, Automation, Project Management Professional (PMP), Governance, System Migration, Technical Documentation, Jira Administration, Sprint Planning, Version Control, Product Development, Product Strategy, Technical Product Management, Project Scoping, Estimations, Project Management, Code Review, Minimum Viable Product (MVP), Feature Backlog Prioritization, API Integration, GitHub, Authentication, Assessment Development, Workflow Automation & System Integration, Business Process Automation, PMO, Certified Project Manager, Team Leadership, Web Scraping, Productivity, Implementation, CRM Implementation, Workflow Automation & System Integration, Low-code Development, No-code Development, Python, Product Discovery, Data Visualization, Localization, Mapping, Maps, Quality Management, Trading, Web UI, Web UX, Cryptocurrency, Finance, Google Cloud, CRM Design, Product Owner, Product Ownership, Lean Startups, Product Design, Product Launch, Product Vision, Data Science, Product Management, Process Mapping, Strategy, Due Diligence, CSS, HTML5, Online Marketing, UX Strategy, MongoDB, Redis, Statistics, Crypto, CRM Configuration, Business Process Re-engineering, Operating Models, Customer Service, SaaS, Apache Spark, Marketing Technology (MarTech), Google Tag Manager, Redshift, Consumer Privacy, Mobile Marketing, Marketing Attribution, DMP, Event Tracking, Data-driven Marketing, Social Media, Oil & Gas Project Management, Financial Modeling, Energy Management, Early-stage Startups, Remote Work Consulting, CEO, Customer Success, Budgeting, Mergers & Acquisitions (M&A), Operations Management, Project Management Operations, Customer Experience Management, Artificial Intelligence (AI), Funnel Marketing, Email Systems, Source Code Review, HTML, Quality Assurance (QA), Manufacturing, Billing, Invoicing, Field Service Management, Headless Commerce, Event Management, JavaScript, MongoDB, Legal Technology (Legaltech), Salesforce Apex, Django, Affiliate Marketing, Marketing Automation, Video Streaming, SAP, Wealth Management, Node.js, React, Economics, Community Management, Big Data Architecture, Web Technologies, Technical Architecture, Financial Systems, Python 3, Python 2, Big Data, Machine Learning, Graph Databases, Lead Generation, B2B Lead Generation, Digital Marketing Strategy, Business to Business (B2B), Business Process Modeling, Edtech Design, Acquisitions, Game Development, Salesforce Commerce Cloud (SFCC), Legal, 3D, Twilio, Salesforce CPQ, ClickUp, n8n
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