Alexandru Giuseppe Ispas
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since November 2, 2016
Alex is a product designer and occasional engineer. He specializes in designing and building impactful products, including his own, with a strong foundation in prototyping and user-centered design. Alex has worked with brands such as Emirates, Adore Me, Vagabond, Altex, certSIGN, and Isle of Man TT.
Portfolio
Various Design Work
Mental Health Web Application
Music Discovery Social App
Work Experience
Product Designer
Income Mapper
- Designed a web application and marketing website from scratch and completed it within six weeks.
- Created an onboarding process to improve first-time user retention and reduce customer support needs.
- Utilized a user-centric approach prioritizing clarity over aesthetics for non-tech-savvy users.
UI/UX Designer
Fix Digital, Inc.
- Designed a product's UI, a total makeover in under four weeks, by taking advantage of current best practices, frameworks, and design systems.
- Added user value by using best practices for the product UI.
- Reduced costs by streamlining the UI by using predefined components and style guides.
- Increased product value by focusing on optimizing the landing page for conversions.
Lead Designer | Disruptive Fintech Company
Kor Financial Inc.
- Restructured and led the design process, so it fitted with the current agile development methodology (team of 20+ developers).
- Redesigned the marketing website and optimized it for acquisition and activation.
- Led the process of creating a lean design system by recreating all the crucial flows of the existing platform.
- Analyzed product onboarding metrics and defined what and how to track based on the desired business outcomes.
- Supported the sales team with materials used for pitching and lead generation.
Product Designer
Alma
- Helped raise seed funding round by leading the design process from the idea phase to MVP for an NFT marketplace.
- Managed a cross-functional team and stakeholder communication and oversaw the development from inception to implementation.
- Designed and carried out qualitative research focusing on concept testing, product usability, and customer journeys.
Product Designer
certSIGN
- Redesigned the current marketing website and increased lead generation and conversion rates.
- Led the end-to-end redesign of the company's flag-ship electronic signature B2B product.
- Conducted usability tests to discover opportunities and learned about user behaviors.
Product Designer
Hallie Autumn, Inc
- Took a B2C on-demand styling and barbers SaaS from idea to prototype as a lead designer working for a B2C mobile app.
- Researched various value propositions through landing-page tests. Looked for validations and early positive signals.
- Reduced the dev team's waste to 50% of their time through early concept testing.
Product Designer
ALTEX Romania
- Worked closely with the leadership team to redesign the back-office experience of credit officers to reduce internal training and support costs.
- Researched and identified problems through stakeholder interviews and field studies.
- Defined animation guidelines and micro-interactions for UI.
Co-founder and Front-end Developer
Outbox Vision
- Co-founded a web design and development studio.
- Focused on web development for various companies and startups.
- Listed in the top 20% of the Stack Overflow leaderboard.
Education
Bachelor's Degree in Marketing
Dimitrie Cantemir University - Bucharest, Romania
Completed Credits Towards a Bachelor's Degree in Sociology and Social Work
University of Bucharest - Bucharest, Romania
Certifications
Growth Product Manager
One Month PM
Product Manager Foundations
One Month PM
Design Sprint Masterclass
AJ&Smart
Design-led Strategy: Design Thinking for Business Strategy and Entrepreneurship
University of Sydney via Coursera
Skills
Tools
Sketch, Principle, Adobe Photoshop, InVision, Sketch 4, After Effects CC, Adobe Illustrator, Adobe After Effects, GitHub
Languages
HTML, JavaScript, CSS, PHP
Platforms
WordPress, MacOS, Figma, WooCommerce, Webflow
Industry Expertise
Marketing, Healthcare, Events, Consumer Products
Other
Mobile App Design, UI Design, UX Design, Product Design, Web Design, Mobile Apps, Mobile Design, Prototyping, eCommerce, Data Visualization, Design Systems, Landing Pages, User Interface (UI), Web App UI, Dashboards, Rapid Prototyping, User Validation Testing, SaaS, Visual Design, Conversion, Marketplaces, Branding, Dashboard Design, B2B, UI Components, Component Libraries, Presentation Design, User Research, Interviews, Competitive Analysis, Low Code, Laravel, Front-end Development, Blockchain, Inbound Marketing, Product Marketing, Market Research, Writing & Editing, Art Direction, Front-end, UX Flows, User Testing, Research, Animation, Social Media Marketing (SMM), Wireframing, Logo Design, User Flows, UX Research, Web UI, Responsive Web Design (RWD), Stakeholder Interviews, Analytics, AI Design, UI Animation, Design, Web UX, Fashion Design, Graphics, Responsive Design, Business, MVP Design, Lean Startups, Sociology, Non-fungible Tokens (NFT), User Experience (UX), Infographics, React, Workshop Facilitation, Design Sprints, Design Thinking, Business Design, Product Management, Growth, Framer, Artist Management, Digital Tickets, B2C, Web Platforms, User Journeys, UX Wireframes, Layout Design, Social Media Kits, Posters, Landing Page Design, UX Branding, Responsive Web Apps
Experience
- UI Design - 10 years
- Mobile Design - 8 years
- Prototyping - 7 years
- UX Design - 7 years
- Product Design - 7 years
- Lean Startups - 5 years
- Marketing - 5 years
- User Testing - 5 years
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