Allen Wu, Designer in Toronto, ON, Canada
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Allen Wu

Verified Expert  in Design


Toronto, ON, Canada
Toptal Member Since
November 28, 2019

Allen is a designer with over 15 years of hands-on experience in publishing, marketing, and technical consulting for multiple platforms, including responsive web, native iOS, and Android apps. In the past several years, Allen has worked with PwC, McKinsey, JP Morgan, and TCS on several products—focused on user-centered design and design-thinking methodologies.


Work Experience

Senior UX/UI Designer

2019 - PRESENT
Canada Health Infoway
  • Brainstormed, prototyped, and designed new features/enhancements that can be deployed across multiple platforms including desktops, tablets, and mobile devices.
  • Created new UX design guidelines across multiple platforms to align with corporate branding.
Technologies: Microsoft Office, Principle, Flinto, Axure, Adobe CC, InVision, Sketch

Senior Design Lead

2015 - 2019
PwC Information Technologies (Shanghai)
  • Created and revised user flows, sitemaps, and wireframes based on specifications, goals, needs, and limitations.
  • Combined end-to-end experiences, interaction models, and emerging technologies (blockchain, IoT, and AI) into the final prototype.
  • Led the team to define the design principle and style guide to ensure that a consistent design language is applied across the product to create a high-fidelity user interface visually.
  • Worked on the projects: Emerging Tech Lab (US) and Talent Exchange (US).
Technologies: Microsoft Office, Principle, Flinto, Axure, Adobe CC, InVision, Sketch

Senior UX Consultant

2012 - 2015
Tata Consultancy Service
  • Worked closely with clients to design interactive systems in scrum methodology.
  • Solved business problems by translating client goals and customer needs into best-in-class digital experiences across multiple platforms and devices.
  • Worked on the following projects: McKinsey SSC (US), JP Morgan Hera (US), and Ping An Insurance Company.
Technologies: Adobe CC, Microsoft Office, Axure

Senior UI Designer

2009 - 2011
Weight Watchers China
  • Worked with the development team to build efficient and reusable front-end abstractions and systems for the company website.
  • Collaborated with the online and marketing team to identify consumer insight and behaviors to ensure the attractiveness and effectiveness of each online campaign.
Technologies: Adobe Creative Suite, Microsoft Office

Senior Web Designer

2006 - 2009
M-Media Group
  • Created an innovative and consistent interaction interface, aligned with brand visual identity guidelines (Forbes China, InformationWeek China, The Bund) and in compliance with the design standards.
  • Effectively communicated with program managers and developers through the implementation to realize the design vision.
Technologies: CSS, HTML, Microsoft Office, Adobe Creative Suite

Web and Exhibition Designer

2003 - 2006
Shanghai Electric Cable Research Institute (SECRI)
  • Created the official website and designed printing materials for both domestic and international exhibitions.
  • Contributed to the arrangement of exhibition venues.
  • Helped engineers to build front-end websites and systems for the research institute.
Technologies: Microsoft Office, Adobe Creative Suite
1999 - 2003

Bachelor's Degree in Art Design

Nanjing Arts University - Nanjing, China


Google UX Design Professional Certificate

Google | via Coursera


Scrum Master Certification

Scrum Master Alliance


Project Management Professional (PMP)

PMI | Project Management Institute


Adobe Creative Suite, Sketch, Adobe CC, InVision, Microsoft Office, Google Slides, Axure RP Pro, Figma, Flinto, Principle


iOS, Android, MacOS, Axure


HTML5, CSS3, HTML, CSS, JavaScript


Interface Design, User Interface (UI), Product Design, UI Design, Prototyping, Android UI Design, Design Thinking, User Experience (UX), UX Flows, Usability Testing, Interaction Design (IxD), Rapid Prototyping, Graphic Design, Information Architecture (IA), UX Sketching, Responsive Design, Responsive Web Design (RWD), Android Design Guidelines, Smart Watches, Internet of Things (IoT), Story Mapping, Personas, UX Analysis, User Interviews, Visual Identity, Data Visualization, User Experience Design, Quantitative User Research, Qualitative Research, Accessible Design, Inclusive Design

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