Amy Mew
Verified Expert in Design
Designer
Amy is a UX designer and researcher with over 15+ years of professional experience working with advertising and branding agencies on projects for small startups to Fortune 500. She has worked in-house and remotely with multidisciplinary teams of all sizes to help guide a product's functionality, development, content, and layout into an engaging, rewarding experience. Amy is always on the lookout for exciting and innovative collaborations.
Portfolio
Work Experience
UX Design and Research Lead (via Toptal)
DECIEM
- Represented customers' needs across the product and design lifecycle from discovery through design validation and customer adoption.
- Informed, contributed, and consulted on product requirements for the best eCommerce user experience and translated those requirements into high-fidelity wireframes optimized for mobile, tablet, and desktop interfaces.
- Advocated for the importance of user research within the organization, ensuring that design decisions are based on evidence and insights rather than assumptions or preferences.
- Conducted a comprehensive heuristic analysis of direct and indirect competitors to understand the strengths and weaknesses of various eCommerce features for Deciem's brands—The Ordinary and NIOD.
- Designed and executed heuristic analyses and remote usability studies, including A/B testing and user interviews. Analyzed and synthesized the results to generate strategic and tactical insights with actionable recommendations.
- Leveraged research insights to create personas, user journeys, consumer need states, and innovative user experience strategies.
UX Design and Research Lead
Mewtate
- Worked on contract work with branding and advertising agencies for small startups to Fortune 500, including companies like NFL, Amgen, Toyota, and Disney.
- Defined functionality, content, navigation, and interaction models through prototypes, page-level wireframes, sitemaps, process flowcharts, use cases, and content matrices.
- Generated the user requirement definition by leading and participating in creative brainstorming and working sessions with internal and client teams.
- Presented deliverables and recommendations to clients and led related meetings.
- Led the user persona research and documentation to express major needs and expectations of the most important user groups.
- Worked closely with content strategists to develop content and data models, nomenclature, and taxonomies.
- Researched and evangelized the latest tools, methodologies, practices, and trends related to the field.
- Contributed to the overall strategic direction and vision of projects, making positive contributions in a tightly-knit, multidisciplinary team environment.
- Conducted multiple primary and secondary research methods, including interviews with key stakeholders, observation, surveys, and usability studies, and delivered finding reports.
- Conducted heuristic pattern analysis, UX and competitive audits, and delivered reports outlining opportunities for improvement and guidelines to support a best practice experience.
UX Design Lead
Vertic
- Spearheaded a year-long UX definition phase to transform a fragmented, complex, and restrictive experience into a unified, simplified, customer-centric community hub for a major software client.
- Brought the customer-first strategic vision to life through user and business requirements, site maps, user flows, hundreds of wireframes and modules, and functional specifications.
- Led client presentations and UX workshops and presented concepts with concrete tactical rationale.
- Collaborated with cross-functional teams of strategists, UX designers, UI designers, developers, and project managers.
Senior Product Designer
Boldium, LLC
- Collaborated with a multidisciplinary team to develop the UX strategy and concepts for a new SaaS product aimed at digitizing the design process for all footwear companies.
- Conducted one-on-one interviews with end-users to understand the footwear industry and audience needs.
- Brought the UX research to life through detailed personas and user journeys to drive the UX design strategy.
- Gathered product requirements from stakeholders and user interviews.
- Created a feature prioritization matrix that detailed the product roadmap and defined the focus of the MVP.
- Designed detailed user flows, site maps, and wireframes.
UX Analyst
Associated Electric Cooperative, Inc.
- Provided a heuristic analysis of the UX design and usability of three HCM software solutions—Workday, Dayforce, and Ultimate.
- Created the evaluation criteria based on Jacob Nielsen's ten heuristics and scored each HCM solution.
- Delivered findings reports, ranking each HCM system and outlining best practices for HCM solutions.
Senior Usability Consultant
Siegel+Gale
- Contributed to the UX strategy and design of brand experiences for clients like the Four Season Hotels and Resorts, Sony PlayStation, and The College Board.
- Interfaced and collaborated with digital strategists, content strategists, brand identity designers, and developers.
- Crafted personas, sitemaps, site flows, wireframes, use cases, and prototypes.
- Planned and conducted usability studies (one-on-one interviews, surveys, and usability tests) and provided a report of the analysis relating to the usability issues, including those specific to the test and any additional ones observed.
- Mentored and managed junior to mid-level user experience designers.
Senior Information Architect
Proxicom
- Collaborated with large teams of visual designers, information architects, business analysts, account managers, content strategists, and developers on the redesigns of toyota.com, mazda.com, and infinitiusa.com.
- Engaged in the website development process from RFP to project inception (discovery and strategy) to implementation (design and development.).
- Contributed to developing UX-driven automotive advertising campaigns that were engaging, effective marketing initiatives, and relevant and helpful user experiences.
- Focused intensely on the automotive industry and what incentivized users to keep moving down the automotive shopping funnel.
Information Architect
Razorfish
- Contributed to the UX strategy and design of web experiences for clients like Southern California Edison, Disney, and Toyota.
- Created research and design deliverables: research plans, usability tests, reports, personas, user flows, annotated wireframes, sitemaps, and customer journey maps.
- Interfaced and collaborated with digital strategists, content strategists, visual designers, and developers.
Education
Bachelor of Arts Degree in Psychology
University of California, Santa Cruz - Santa Cruz, CA, USA
Skills
Tools
Sketch, InDesign CC, InVision, Adobe Experience Design (XD), Figma, Miro, Adobe InDesign, OmniGraffle, OptimalSort, Adobe Illustrator, Usertesting.com, Google Docs
Languages
HTML
Platforms
iOS, Windows Mobile, Microsoft Surface, Android
Other
Fantasy Sports, Usability Testing, Annotated Wireframes, Personas, Responsive UX Design, User Journey Maps, User Experience (UX), Stakeholder Interviews, User Research, Sitemaps, Information Architecture (IA), Competitor Analysis & Profiling, User Flows, Wireframing, Responsive Web Design (RWD), Rapid Prototyping, Mobile UX, UX Design, UX Research, eCommerce UX, eCommerce, Heuristic Analysis, Competitive Analysis, Mobile UX Design, Product Design, Interface Design, UX Wireframes, eCommerce UI, Conversion, Remote User Testing, Use Cases, Card Sorting, User Interviews, Lean UX, A/B Testing, UX Mentoring, User Testing, Market Research & Analysis, Conceptual Design, Focus Groups, Fantasy Leagues, Funnel Optimization, User Personas, Journey Mapping, Responsive Design, ServiceNow, Crowdsourcing, Mobile Apps, Startup Consulting, Brainstorming, Mobile Video, Modular Design, Registration & Sign-up, Energy Utilities, Corporate Websites, Task Flows, Mobile First, Guerilla Usability Testing, UX Sketching, Concept Sketching, Prototyping, UX Strategy, Psychology, UX Audits, Usability Analysis, Findings & Recommendations Reports, SaaS, Workday, Design Guidelines, Heuristic Review, Heuristic Evaluation, Heuristic Reports, Mentorship & Coaching, Mentorship, B2C, UI Design, Checkout, Remote Usability Testing, Unmoderated Remote Usability Testing, Userlytics
Experience
Tools
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