Ana Toidze
Verified Expert in Design
Designer
As a digital product designer, Ana has helped companies shape their product strategy and interface experience to solve customers' problems. Her work has affected more than a million users around the world. A curious person, Ana can quickly understand a new industry or an idea and be a valuable team member. She is not afraid to experiment and always looks for a tailored approach to the project.
Portfolio
Work Experience
Product Designer
Toptal
- Improved the experience for thousands of freelancers on the Toptal platform.
- Analyzed research data and planned future research for continuous development of the talent portal.
- Collaborated with the team to maintain and upgrade the brand style and its representation in product features and interface.
Product Designer
Netguru
- Improved some of the primary user journeys while working for Europe's largest wealth management bank.
- Worked with the sophisticated design system and contributed to its maintenance and development.
- Designed a top-notch interface for multiple international brands.
Lead Product Designer
Redberry - Digital Transformation Agency
- Managed a team of product designers, UX researchers, and illustrators to deliver customized digital products for local and international clients.
- Developed a unique product design for a New York-based startup that strives to change the Horeca industry.
- Transformed the online learning experience by designing an ambitious project that combines advanced course builder, teaching and learning dashboard, and streaming.
Senior Product Designer
MY.GE
- Developed a design system and style guides for Georgia's most prominent eCommerce platform, mymarket.ge. Created a complete desktop redesign.
- Designed refreshed experience for mobile users of this platform.
- Created Georgia's first eCommerce space for startups.
UX/UI Designer
Flash Design Studio
- Designed an eCommerce website for Georgia's largest personal care and beauty products reseller.
- Created blog experience for the government organization to be inclusive and accessible.
- Provided wireframes of ticket purchase flow for Georgia's air company and conducted usability testing.
Strategic Designer
Colliers International
- Developed a consistent design language for all marketing channels, including social media, outdoor advertising, and web.
- Designed a modernized platform for real estate brokerage services and transformed it into a more convenient experience.
- Created an innovative office search service that incorporated advanced filtration and other tailored features for office managers.
Marketing Manager
Baumarket
- Oversaw the company’s branding and marketing communication activities.
- Initiated a sales digitalization process and developed home delivery logistics for the selected home improvement products.
- Improved service quality assurance processes, sales promotional activities, brand image, awareness campaigns, and sales staff motivation.
Associate Business Consultant
Gec
- Developed a market analysis and business plan for seven agribusinesses and a breast cancer screening center.
- Mapped service processes and developed a marketing strategy for an aesthetic center.
- Conducted Georgia’s tourism industry research and emphasized perspective fields.
- Participated in multiple research projects as an interviewer.
Education
Diploma in Graphic Design
Georgian Institute of Public Affairs - Tbilisi, Georgia
Bachelor's Degree in Business Administration
University of Georgia - Tbilisi, Georgia
Skills
Tools
Figma, Sketch, Adobe Experience Design (XD), InVision, Apple Keynote, Affinity Diagrams, Zeplin, Miro, Illustrator CC, InDesign CC, Excel 2016, Trello, Asana, Jira
Platforms
Mobile, iOS, Android
Other
App UI, Product Design, User Flows, Wireframing, UI Design, UX Design, Mobile UI, Web App Design, Web Design, Sitemaps, Digital Product Design, Responsive UI, App Design, Finance, Online Banking, Landing Pages, Landing Page Design, UX Architecture, Web UI Design, Desktop Web Design, User Personas, eCommerce UX, eCommerce UI, eCommerce, Mobile eCommerce, Mood Boards, Style Guides, Mobile App Design, Mobile Design, User Experience (UX), User Interface (UI), Prototyping, Responsive Web Apps, Responsive Design, Visual Design, User Journey Maps, User Journeys, Competition Research, Competitor Analysis & Profiling, Presentations, Presentation Design, Mobile UX, Fintech, App UX, Mobile Banking, Branding, B2C Marketing, Information Architecture (IA), User Research, Web App UX, Dashboard Design, Digital Banking, Workshops, UX Branding, UX Research, SaaS, SaaS Design, Ideation Workshops, Discovery Workshops, System Design, B2B, Commercial Real Estate, Residential Real Estate, Responsive Layout, Responsive, Apps, Design Systems, Web App UI, Tablet UI, Tablet UX, Tablet Design, Accessibility, Accessory Design, Design Documentation, Quantitative Research, User Interviews, User Validation, User Testing, Remote User Testing, Pitch Decks, Startups, Lean Startups, Art Direction, Mobile App UI, Dashboards, UX Workshops, Design Workshops, Web Applications, CRM Design, Qualitative Research, Web Dashboards, B2C, Data Visualization, Responsive UX Design, Web API, UX Prototyping, UI Prototyping, UI Research, Project Planning, User Empathy, Web UI, Business to Business (B2B), Mobile UI Design, Dark Design, iOS Guides, iOS Design Guidelines, iOS App Design, User-centered Design (UCD)
Experience
Tools
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