Andre Malske, Designer in Milwaukee, United States
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Andre Malske

Verified Expert  in Design

UX Designer

Location
Milwaukee, United States
Toptal Member Since
January 11, 2019

Andre is a product strategy, CX, and UX design leader with over 18 years of experience and proven track record of delivering business results for Harley-Davidson, Nest, Activision, HULU, SAP, Milwaukee, Allegis, Boston Scientific, Humana, and others. Andre is solving most complex problems by applying design thinking to define product strategy, validate user and market needs, and design solutions that delight customers and deliver business value.

Portfolio

Work Experience

Director, User Experience and Product Design

2016 - PRESENT
7Summits
  • Scaled 400% experience team budgets on projects and engagements.
  • Grew from 3 to 7 and lead the team of UX and UI designers, experience strategists, information architects, and design engineers.
  • Developed 4 playbooks for various types of project delivery and defined design and experience frameworks, processes, and tools.
  • Defined, led, and facilitated customer experience and design thinking workshops with customers and stakeholders.
  • Lead strategy, user experience, and design for client's products and solutions.
  • Shaped experience vision and roadmap for client engagements that lead to growth of the business and customer satisfaction.
Technologies: OmniGraffle, Axure, Adobe CC, InVision, Sketch, Adobe Experience Design (XD)

Associate Director, User Experience

2015 - 2016
7Summits
  • Defined user experience and roadmap for 5 core 7Summits product accelerators.
  • Defined frameworks and facilitated experience-led client workshops such as journey mapping, product discovery, activation, etc.
  • Led engagements to evolve customer experience for clients to impact core business goals.
  • Established design principles and led to the creation of highly-engaging experiences.
  • Presented product vision concepts to all levels of stakeholders and effectively communicated the value of the solution.
  • Provided UX leadership during sales and all phases of the project life cycle.
  • Provided mentorship and guidance to junior team members.
Technologies: OmniGraffle, Axure, Adobe CC, InVision, Sketch, Adobe Experience Design (XD)

Senior User Experience Designer

2012 - 2015
7Summits
  • Led the user experience engagements and provided guidance to clients, designers, and technologists as part of a scrum setting.
  • Facilitated research activities to understand the problem holistically and solve it through design iteration cycles and end-user validation.
  • Facilitated workshops to uncover pain-points and goals of the experience.
  • Created sketches, flow diagrams, conceptual mockups, information architecture models, experience blueprints/journey maps, interactive wireframes/prototypes.
  • Defined scope and closed new-business development efforts through the “value of the user experience” talk-track.
  • Presented recommendations to various levels of leadership.
Technologies: InVision, Sketch, Adobe CC, OmniGraffle, Axure

Senior User Experience Designer

2008 - 2012
GS Design
  • Worked as UX Team of One and led the team of visual designers and technologists to create highly-engaging experiences for agency clients.
  • Defined information architecture, navigation patterns, and diagrams to communicate the vision to clients and team members through sitemaps.
  • Developed conceptual models, flows, and navigation schemes.
  • Created wireframes, user interface designs, and interactive prototypes to convey the experience.
  • Performed heuristic and competitive analyses for existing digital experiences.
  • Developed an audience needs matrix and manifested it in user personas.
  • Conducted usability tests to find pain-points and improve the experience.
  • Defined project scope, provided estimates and created work breakdown structure.
Technologies: Adobe Illustrator, Adobe Photoshop, Visio, OmniGraffle, Axure

Senior User Experience Architect

2005 - 2008
WhittmanHart
  • Worked as a principal user experience designer on Harley-Davidson client.
  • Designed digital product experience including H-D Ride Planner, New Model Year experiences, Custom Seat ordering application, Mobile Store, etc.
  • Conducted audience research, created an audience needs matrix, and summarized it in user personas.
  • Created wireframes, user interface designs, and interactive prototypes to convey the experience.
  • Presented experience concepts and effectively communicated the value to various levels of leadership.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, Visio
1998 - 2001

Bachelor's Degree in Information Systems

ISMA - Riga, Latvia

MARCH 2018 - PRESENT

Salesforce Certified Community Cloud Consultant

Salesforce

JANUARY 2018 - PRESENT

Salesforce Certified Administrator

Salesforce

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