Andrea Fratto, UX Strategist and Designer in Los Angeles, CA, United States
Andrea Fratto

UX Strategist and Designer in Los Angeles, CA, United States

Member since September 8, 2020
Andrea started her career as a front-end developer with a natural progression to UX strategy, design, and management. Her work with agencies, consultancies, and startups spans all methods of discovering and defining how a product will live in this world and matter in people's lives. She's a hands-on lead whose design methods span remote/field research, collaborative workshops, IA, flows, wires/prototype, and design optimization cycles. She believes the craft of UX is head+heart+hands.
Andrea is now available for hire


Digital Design


  • UX Consultant (Contract)

    2018 - 2020
    HUM Nutrition
    • Optimized customer acquisition and conversion funnels.
    • Managed responsive UX/UI design for The Wellnest blog + SEO optimization.
    • Devised the sprint zero UX strategy and user research as needed.
    • Designed and integrated new features for marketing, eCommerce, and the blog.
    • Designed member-facing features like the cancelation flow, HUM routine, and my account.
    • Created and maintained the design system for the responsive web.
    Technologies: UX Leadership, Design Systems, User Stories, Digital Product Design, SEO Content, Content Strategy,, Hotjar, Qualitative Research, Integrated Design, Membership Sites, Funnel Optimization, Funnel Analysis, Blog Design, Design Thinking, Software Development Lifecycle (SDLC), Lean UX, Heap, User Testing, InVision, Figma, Axure RP Pro, Sketch
  • Lead UX Designer (Contract)

    2017 - 2017
    Appirio Design Studio
    • Gathered and synthesized Salesforce legacy systems, business requirements, and user interviews to design the Global Field sales app.
    • Designed iterative prototype builds for design feedback cycles with Global product owners.
    • Maintained a stable testing version of the UX prototype for usability testing cycles.
    • Collaborated with the remote visual designer and client team.
    • Drafted QA and usability testing scripts to optimize delivery and launch.
    Technologies: UX Leadership, Contextual Inquiry, User Interviews, Enterprise Design, Software Development Lifecycle (SDLC), Design Verification Testing, Design Testing, Dashboards, iOS, CRM Systems, Salesforce Sales Cloud, Jira, Axure RP Pro, Sketch


  • Independent Studies in Interactive Multimedia
    1998 - 2000
    Columbia College - Chicago, IL
  • Independent Studies in Reason vs. Passion
    1995 - 1996
    Indiana University - Bloomington, IN
  • Independent Studies in Library Science
    1989 - 1990
    Barat College - Lake Forest, IL
  • Associate of Arts Degree in Liberal Arts, English
    1987 - 1990
    Harper College - Palatine, IL



Los Angeles, CA, United States

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