Carlos is a user experience strategist, researcher, and designer with over 15 years of experience creating useful, simple, and pleasurable digital products and services. He is a focused problem-solver and reliable team player who brings together strategic thinking, creativity, and user-centered philosophy in his daily work.
Researched and analyzed the market competition from the UX perspective (competitive analysis).
Brainstormed and draw conclusions about the audience, using techniques like online ethnography, online surveys, empathy maps, and personas.
Created user experience flows using user journeys.
Analyzed the current solution from the usability standpoint (heuristic analysis) and proposed solutions accordingly.
Proposed and implemented wireframes and prototypes according to the findings from the research.
Suggested a comprehensive validation plan from the prototypes to the actual product.
Technologies: Session Cams, Google Analytics, Axure
UX Researcher | Business Analyst | Interaction Designer
2005 - 2016
Led the product discovery, from conception to prototype, in projects for clients such as HP Labs (Palo Alto) and LG (Sao Paulo/Korea). Mostly experimental products and services, including cloud applications, 3D printing, and content management systems.
Created and adapted tools for user research, product discovery, and product backlog management. A project had its delivery increased by 33% with a backlog management spreadsheet based on business and user needs ROI.
Led the company’s process redefinition (strongly based on Lean UX principles).
Researched and designed a solution for visual medical analysis based on DICOM images.
Worked on an extensive banking ERP software for a public bank in Brazil.
Technologies: Skype, Microsoft Office, Visio, InVision, Axure
Information Architect | Interaction Designer | Founder
2000 - 2005
Performed interaction design and information architecture activities in several projects.
Managed client relationships in several projects as a team leader.
Managed and coordinated business strategy and marketing areas.
Worked with small businesses and large corporations such as the largest coffee producer in Brazil and the Ceara State Government.