Carlos is a user experience strategist, designer, and researcher with over 15 years of experience in creating useful, simple, and pleasurable digital products and services. He is a focused problem-solver and trustworthy team player, bringing together strategic thinking, creativity, and user-centered philosophy in his daily work.
Technologies: Google Analytics, Adobe XD, Axure, Sketch, Adobe Photoshop
User Experience Consultant
UX | Innovation Consultant
2014 - PRESENT
Provided in-house training for IT companies and the government.
Created a UX design for web and mobile applications.
Consulted on business modeling for startups.
Redesigned tactical products using design thinking tools and techniques.
Coached junior UX professionals.
Lectured in the local UX community.
Technologies: Axure, InVision, Adobe Photoshop
Senior UX Designer
CraftJack (via Toptal)
2016 - 2016
Researched and analyzed the market competition from the UX perspective (competitive analysis).
Brainstormed and drew conclusions about the audience, using techniques like online ethnography, online surveys, empathy maps, and personas.
Created user experience flows using user journeys.
Analyzed the current solution from the usability standpoint (heuristic analysis) and proposed solutions accordingly.
Proposed and implemented wireframes and prototypes according to the findings from research.
Suggested a comprehensive validation plan, from the prototypes to the actual product.
Technologies: Axure, Google Analytics, Session Cam
UX Researcher | Business Analyst | Interaction Designer
2005 - 2016
Led the product discovery, from conception to prototype, in projects for clients such as HP Labs (Palo Alto) and LG (Sao Paulo/Korea). Mostly experimental products and services, including cloud applications, 3D printing, and content management systems.
Created and adapted tools for user research, product discovery, and product backlog management. A project had its delivery increased by 33% with a backlog management spreadsheet based on business and user needs ROI.
Led the company’s process redefinition (strongly based on Lean UX principles).
Researched and designed a solution for visual medical analysis based on DICOM images.
Worked on an extensive banking ERP software for a public bank in Brazil.
Technologies: Axure, InVision, Visio, MS Office, Post-its, Skype
Information Architect | Interaction Designer | Founder
2000 - 2005
Started a design agency with three friends.
Performed business strategy activities like planning and monitoring.
Managed client relationships in all the company´s projects.
Performed interaction design and information architecture tasks in several projects.
Among our clients was one of the largest coffee producers in Brazil and the Ceara State Government.