Edward Moore, UX Designer in Los Angeles, CA, United States
Edward Moore

UX Designer in Los Angeles, CA, United States

Member since November 9, 2015
Ed is a 20+ year veteran UX designer with a track record of award-winning projects for Google, Sony, Electronic Arts, and Sega on world-class franchises like Star Wars, Lord of The Rings, Battlefield, and Sonic. In 2014, Ed launched his own company to contribute strategic gamification/monetization services, product design leadership, and mentorship to non-gaming companies seeking to leverage VR/AR technology to move their businesses forward.
Edward is now available for hire


Digital Design


  • Contract UX/UI Developer

    2019 - PRESENT
    Proticom, LLC
    • Led a usability/UX overhaul on desktop/web-based dashboards for Precision Digital Health, a healthcare startup providing complex “big data” analysis tools for hospitals and pharmaceutical companies conducting clinical research trials.
    • Conducted competitive/comparative analysis on other web-based dashboarding and visualization tools to inform and inspire design features.
    • Used Google’s Material Design component library and guidelines in conjunction with Adobe XD to propose, prototype, and export revised layouts and animated, interactive interface designs.
    • Built experience with writing SQL database query code to understand relevant technical constraints. Based on this, a "query builder" interface concept was generated to make database querying and filtering more accessible for non-technical users.
    • Helped the client's startup to obtain additional investment and secure deals and renewals from major healthcare and pharmaceutical clients valued over one million dollars with these UX redesign efforts.
    Technologies: Google Drive, Evernote, Angular, Adobe Experience Design (XD)
  • Experience Designer

    2018 - PRESENT
    Electronic Arts/DICE Los Angeles
    • Provided UX designs and mockups for online shooter Battlefield V and the critically acclaimed Star Wars Jedi: Fallen Order, while spearheading the adoption of Adobe XD for interactive, animated prototyping, and mockups.
    • Designed initial accessibility options and controller configuration screens for Star Wars so users with impairments could more readily enjoy the game.
    • Redesigned non-verbal in-game player-to-player communication features in Battlefield to improve usability and reduce toxicity, using online “telemetry” data/analytics to guide design choices.
    • Fixed UI bugs and implemented UI widgets using visual scripting tools in both Unreal4 and EA’s proprietary “Frostbite” engines.
    • Persuaded studio leadership and mentored teammates to launch a variety of UX related initiatives and practices, like card sorting, journey mapping, and how to conduct “guerilla-style” usability testing and research.
    Technologies: Unreal Engine, Game Engine Programming, Jira, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD)

Other Experience

  • Productive XD Prototyping – An Adobe XD Components Tutorial (Publication)
    Adobe XD components empower designers with powerful features. Still, they're quirky and need special care. This Adobe XD tutorial shows designers how to leverage them to streamline their workflows.


  • Bachelor of Arts degree in Computer Science, English
    1993 - 1997
    Hofstra University - Hempstead, NY


  • Scrum Master
    APRIL 2009 - PRESENT
    Agile Alliance

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