Edward Moore, UX Designer in Los Angeles, CA, United States
Edward Moore

UX Designer in Los Angeles, CA, United States

Member since November 9, 2015
Ed is a 20+ year veteran UX designer with a track record of award-winning projects for Google, Sony, Electronic Arts, and Sega on world-class franchises like Star Wars, Lord of The Rings, Battlefield, and Sonic. In 2014, Ed launched his own company to contribute strategic gamification/monetization services, product design leadership, and mentorship to non-gaming companies seeking to leverage VR/AR technology to move their businesses forward.
Edward is now available for hire


Digital Design


  • Contract UX/UI Developer

    2019 - PRESENT
    Proticom, LLC
    • Led a usability/UX overhaul on desktop/web-based dashboards for Precision Digital Health, a healthcare startup providing complex “big data” analysis tools for hospitals and pharmaceutical companies conducting clinical research trials.
    • Conducted competitive/comparative analysis on other web-based dashboarding and visualization tools to inform and inspire design features.
    • Used Google’s Material Design component library and guidelines in conjunction with Adobe XD to propose, prototype, and export revised layouts and animated, interactive interface designs.
    • Built experience with writing SQL database query code to understand relevant technical constraints. Based on this, a "query builder" interface concept was generated to make database querying and filtering more accessible for non-technical users.
    • Helped the client's startup to obtain additional investment and secure deals and renewals from major healthcare and pharmaceutical clients valued over one million dollars with these UX redesign efforts.
    Technologies: Google Drive, Evernote, Angular, Adobe Experience Design (XD)
  • Experience Designer

    2018 - PRESENT
    Electronic Arts/DICE Los Angeles
    • Provided UX designs and mockups for online shooter Battlefield V and the critically acclaimed Star Wars Jedi: Fallen Order, while spearheading the adoption of Adobe XD for interactive, animated prototyping, and mockups.
    • Designed initial accessibility options and controller configuration screens for Star Wars so users with impairments could more readily enjoy the game.
    • Redesigned non-verbal in-game player-to-player communication features in Battlefield to improve usability and reduce toxicity, using online “telemetry” data/analytics to guide design choices.
    • Fixed UI bugs and implemented UI widgets using visual scripting tools in both Unreal4 and EA’s proprietary “Frostbite” engines.
    • Persuaded studio leadership and mentored teammates to launch a variety of UX related initiatives and practices, like card sorting, journey mapping, and how to conduct “guerilla-style” usability testing and research.
    Technologies: Unreal Engine, Game Engine Programming, Jira, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD)


  • Bachelor of Arts degree in Computer Science, English
    1993 - 1997
    Hofstra University - Hempstead, NY


  • Scrum Master
    APRIL 2009 - PRESENT
    Agile Alliance

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