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Eirik Torheim
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since June 1, 2018
Bio
Eirik is an award-winning senior design professional with 15 years of experience working with some of the most prestigious brands across Scandinavia and Europe. His achievements include a gold medal for best website and a top international award. His forte is crafting superior, holistic win-win solutions, expertly balancing the necessities of users, businesses, and technology. Eirik has worked with globally recognized marketplaces reaching 200 million users in 34 countries.
Experience
- User Interface (UI) - 12 years
- User Experience (UX) - 10 years
- Agile - 10 years
- Product Strategy - 10 years
- Figma - 7 years
- Remote User Testing - 6 years
- Startups - 6 years
- Prototyping - 6 years
Portfolio
Schibsted | Award-winning Media Platform
MediaSocial Media PlatformsPublishingHighchartsResponsive Web AppsResponsive Web Design (RWD)+ 63 more
Testflow | Design Ideation and Product-market Fit
User TestingUser ResearchUser Experience (UX)User Experience DesignWebflowMake (formerly Integromat)+ 53 more
Work Experience
CEO
2022 - PRESENT
North Labs
- Contributed to co-founders from early stage to exit in both senior product and designer roles.
- Designed a landing page and dashboard for a blockchain analytics company.
- Created an AI lab and playground for exploring concepts.
Technologies: Blockchain, Artificial Intelligence (AI), Non-fungible Tokens (NFT), High-fidelity Mockups, Low-fidelity Mockups
Co-founder | Chief Product Officer | Chairman
2021 - PRESENT
Testflow AS
- Created and co-founded a B2B software as a service (SaaS) for remote, unmoderated user testing.
- Developed a prototype, MVP, and design for a product for unmoderated user testing.
- Set up our startup with a European partner, enabling us to scale to 17 countries.
Technologies: User Testing, Remote User Testing, MVP Design, Startup Funding, Startups, Lean Startups, User Experience (UX), User Experience Design, Web App Design, Web App UX, Web App UI, SaaS, Mobile Apps, Mobile Design, Maps, Gamification, Prototyping, UX Design, Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Research, B2B, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Website Audits, Email, Email Marketing, Concepting, Lean Canvas, Optimizely, Marketing Design, eCommerce, Business to Business (B2B), Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Product Development, Design, Websites, User Research, Lean UX, Visual Design, Agile, Product Design, Usability Testing, Agile UX, User Interface (UI), Agile Product Management, Web, Google Data Studio, UX Prototyping, Branding, Ideation Workshops, Google Analytics, Hotjar, User-centered Development (UCD), Lean Experiments, Webflow, Web Design, Twilio, Facebook Business Manager, Google Ads, Conversion Rate, Google Optimize, UX Audits, UI Audits, Android, Conversion, Website Redesign, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation
CEO | Chief Product Officer | Product Designer
2017 - PRESENT
North Labs
- Collaborated with three co-founders from early-stage startup to acquisition.
- Built an online learning platform to connect people who want to learn Spanish with Spanish teachers.
- Designed and developed True North, a productivity and goal-setting app.
- Created a startup lab for exploring and validating early-stage ideas.
- Initiated an AI startup lab to explore the new concepts and use cases of OpenAI.
Technologies: Lean UX, Agile, iOS, User Interface (UI), Interaction Design (IxD), Figma, App Design, MVP Design, Conversion Rate Optimization (CRO), Funnel Optimization, Web App Design, Web App UX, Web App UI, Shopify, Mobile Apps, Mobile Design, Maps, Gamification, Prototyping, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Research, B2B, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Website Audits, Email, Email Marketing, Concepting, Lean Canvas, Optimizely, Marketing Design, eCommerce, Business to Business (B2B), Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Accessibility, Product Development, Design, Websites, User Research, Visual Design, Product Design, Usability Testing, Agile UX, Agile Product Management, Web, Remote User Testing, Google Data Studio, UX Prototyping, Branding, Ideation Workshops, Google Analytics, Hotjar, User-centered Development (UCD), Lean Experiments, Webflow, Web Design, User Experience Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Android, Conversion, Website Redesign, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation
Chief Product Officer | Product Manager | UX Designer
2018 - 2021
Nettbil
- Designed a customer journey for an easy, safe, and convenient way to sell cars in the Norwegian market.
- Engaged as the chief product officer hired to lead the product team.
- Grew the startup from 100 to 30,000 sold cars after joining as part of the early team.
- Localized, adapted, and scaled the product to the Swedish market.
Technologies: UX Design, UI Design, Product Management, Product Leadership, Conversion Rate Optimization (CRO), Web App Design, Web App UX, Web App UI, Mobile Apps, Mobile Design, Maps, Gamification, Prototyping, User Experience (UX), Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Research, B2B, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Website Audits, Marketplace Platforms, Email, Email Marketing, Google Design Sprints, Conceptual Design, Concepting, Lean Canvas, Games, Optimizely, Marketing Design, eCommerce, Business to Business (B2B), Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Accessibility, Design, Websites, User Research, Lean UX, Visual Design, Agile, Product Design, Usability Testing, Agile UX, User Interface (UI), iOS UI Design, Agile Product Management, Web, Remote User Testing, Google Data Studio, UX Prototyping, Branding, Ideation Workshops, Google Analytics, Hotjar, User-centered Development (UCD), Lean Experiments, Interviews, Webflow, Web Design, User Experience Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Conversion, Website Redesign, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation, Stakeholder Management, Confluence, Jira
Product Designer, Developer Relations
2017 - 2017
Schibsted
- Built products for the internal product and technical community.
- Developed the main developer console, which collects all internal tools and services for an engineering community of over 1,700 members.
- Contributed to a distributed and Agile setup across Barcelona, Milano, Oslo, Stockholm, Krakow, Mexico City, and London.
- Facilitated brainstorming sessions and quarterly goal-setting workshops.
Technologies: Analytics, User Testing, User Interface (UI), Interaction Design (IxD), Figma, Product Management, Product Ownership, App Design, MVP Design, Conversion Rate Optimization (CRO), Funnel Optimization, Web App Design, Web App UX, Web App UI, Mobile Apps, Mobile Design, Maps, Prototyping, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Research, B2B, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Website Audits, Marketplace Platforms, Email, Email Marketing, Google Design Sprints, Concepting, Marketing Design, eCommerce, Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Accessibility, Product Development, Design, Websites, User Research, Lean UX, Visual Design, Agile, Product Design, Usability Testing, Agile UX, iOS UI Design, Agile Product Management, Web, iOS, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Branding, Ideation Workshops, Google Analytics, Hotjar, User-centered Development (UCD), Lean Experiments, Publishing, Interviews, Web Design, User Experience Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Conversion, Website Redesign, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation, Stakeholder Management, Confluence, Jira
Lead Designer, Marketplaces Car Vertical
2016 - 2017
Schibsted
- Built products for private and professional individuals buying or selling cars.
- Created a marketplace ad performance weekly email report for car dealers in Europe.
- Designed an ad performance dashboard for car dealers.
- Conducted field research, visiting car dealers in the Swedish market.
- Worked in an Agile distributed team across six locations in Europe and Mexico.
- Produced a car price calculator design for finn.no.
Technologies: Prototyping, User Research, Agile, User Interface (UI), Interaction Design (IxD), Figma, App Design, MVP Design, Funnel Optimization, Web App Design, Web App UX, Web App UI, Mobile Apps, Mobile Design, Maps, Gamification, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Research, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Website Audits, Marketplace Platforms, Email, Email Marketing, Google Design Sprints, Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Accessibility, Design, Websites, Lean UX, Visual Design, Product Design, Usability Testing, Agile UX, iOS UI Design, Agile Product Management, Web, iOS, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Ideation Workshops, Data Visualization, Google Analytics, Hotjar, Usertesting.com, User-centered Development (UCD), Lean Experiments, Publishing, Interviews, Web Design, User Experience Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Android, Conversion, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation, Stakeholder Management, Confluence, Jira
UX Interaction Designer
2015 - 2016
Schibsted Tech Polska
- Designed Curate, one of the media platform's products where users control automated and personalized content.
- Built a visual concept and a design system for a unified media platform.
- Contributed expert design concepts to Schibsted Media Platform—winning INMA's New Corporate Innovation Initiative prize in 2017.
Technologies: Agile, Analytics, User Testing, User Interface (UI), Interaction Design (IxD), Figma, App Design, MVP Design, Conversion Rate Optimization (CRO), Web App Design, Web App UX, Web App UI, Mobile Design, Maps, Gamification, Prototyping, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, User Onboarding, Web UI Design, User Flows, Wireframing, Workshop Facilitation, Workshops, Qualitative Reports, Qualitative Research, UX Wireframes, User Journeys, Layout Design, Landing Page Design, Website Audits, Email, Email Marketing, Google Design Sprints, Conceptual Design, B2C, Interactive Prototypes, Customer Research, Visual Design Language, Certified Scrum Product Owner (CSPO), Design, Mobile App Design, Websites, User Research, Lean UX, Visual Design, Product Design, Usability Testing, Agile UX, iOS UI Design, Agile Product Management, Web, iOS, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Ideation Workshops, Data Visualization, Google Analytics, Hotjar, Usertesting.com, User-centered Development (UCD), Lean Experiments, Interviews, Web Design, User Experience Design, Graphic Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Android, Conversion, High-fidelity Mockups, Low-fidelity Mockups, User Validation, Stakeholder Management, Confluence, Jira
Product Owner | Product Manager
2014 - 2015
Norsk Tipping
- Worked for a government-owned limited company under the direction of the Ministry of Culture—with 42% of Norwegians as customers and daily profits of 12 million Norwegian kroner used to benefit good causes.
- Acted as the product owner for Agile teams in deploying norsk-tipping.no's new design.
- Managed and oversaw the vision, roadmap, prioritization, and release plans.
- Built relationships with around 120 stakeholders in customer service, product and brands, CRM, desk, and responsible gaming.
- Handled two procurement processes for deals over four years.
- Contributed to digitalizing and growing the customer base from 25% to 45%.
- Increased the digital revenue from 18% to 39% in my time at Norsk Tipping.
Technologies: Scrum, Product Management, Agile, Figma, Product Ownership, MVP Design, Web App Design, Web App UX, Web App UI, Mobile Apps, Mobile Design, Maps, Gamification, Prototyping, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, Web UI Design, Wireframing, Workshop Facilitation, Workshops, Qualitative Reports, Qualitative Research, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Email, Email Marketing, Google Design Sprints, Sports, Casinos & Gaming, Optimizely, Interactive Prototypes, Customer Research, User Journey Maps, Visual Design Language, Accessibility, Certified Scrum Product Owner (CSPO), Product Development, Design, Mobile App Design, Websites, User Research, Lean UX, Visual Design, Product Design, Usability Testing, Agile UX, User Interface (UI), iOS UI Design, Agile Product Management, Web, iOS, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Ideation Workshops, Data Visualization, Google Analytics, Hotjar, Usertesting.com, User-centered Development (UCD), Publishing, Interviews, Web Design, User Experience Design, Graphic Design, Facebook Business Manager, Google Ads, Conversion Rate, Web Analytics, Google Optimize, UX Audits, UI Audits, Android, High-fidelity Mockups, Low-fidelity Mockups, User Validation, Stakeholder Management, Confluence, Jira
Senior Designer | Design Team Lead
2012 - 2014
Norsk Tipping
- Led a team of designers in the redesign and modernization of norsk-tipping.no.
- Built relationships with over 80 stakeholders in customer service, product, CRM, and responsible gaming.
- Contributed to the launches of over 80 new games within the Norwegian market's instant, casino, bingo, and scratch games.
- Integrated a user-centered development process with usability testing.
- Helped norsk-tipping.no achieve the gold award for the best website in the open category of Farmandsprisen 2014.
Technologies: Agile, User Testing, User Interface (UI), Interaction Design (IxD), Web App UX, Web App UI, Conversion Rate, Conversion Rate Optimization (CRO), Mobile Apps, Mobile Design, Maps, Prototyping, UX Design, User Experience (UX), Email Design, Design Libraries, Mockups, Web UI Design, Wireframing, Workshop Facilitation, Workshops, Qualitative Reports, Qualitative Research, UX Wireframes, User Journeys, Layout Design, Landing Page Design, Email, Email Marketing, Conceptual Design, Sports, Casinos & Gaming, Interactive Prototypes, Customer Research, Accessibility, Certified Scrum Product Owner (CSPO), Design, Mobile App Design, Websites, User Research, Lean UX, Visual Design, Product Design, Usability Testing, Agile UX, iOS UI Design, Agile Product Management, Web, iOS, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Ideation Workshops, Data Visualization, Google Analytics, Hotjar, Usertesting.com, User-centered Development (UCD), Interviews, Web Design, User Experience Design, Graphic Design, Facebook Business Manager, Google Ads, Web Analytics, Google Optimize, UX Audits, UI Audits, Android, High-fidelity Mockups, Low-fidelity Mockups, User Validation, Stakeholder Management, Confluence, Jira
Web Designer | Web Coordinator
2008 - 2011
Volda University College
- Led a one-year renewal project of the university's website.
- Acted as the project lead and designer for over 100 stakeholders and three suppliers.
- Trained 40 employees responsible for content production.
- Designed the graphics for marketing materials, such as brochures and catalogs.
Technologies: Content Management Systems (CMS), Interaction Design (IxD), Web App UX, Web App UI, Mobile Apps, Mobile Design, UX Design, Web UI Design, Wireframing, Workshop Facilitation, Workshops, Qualitative Reports, Qualitative Research, UX Wireframes, User Journeys, Layout Design, Product Strategy, Landing Page Design, Email, Email Marketing, Customer Research, Accessibility, Design, Websites, User Research, Visual Design, Product Design, Usability Testing, Agile UX, User Interface (UI), User Experience (UX), Web, Remote User Testing, Google Data Studio, Agile Project Management, UX Prototyping, Logo Design, Ideation Workshops, Data Visualization, Google Analytics, Hotjar, Usertesting.com, User-centered Development (UCD), Web Design, User Experience Design, Graphic Design, Facebook Business Manager, Google Ads, Web Analytics, Conversion Rate, UI Audits, Android, Low-fidelity Mockups, Stakeholder Management, Jira
Education
2014 - 2015
Coursework Toward a Bachelor’s Degree in Management: Project Management 1 and 2
BI Norwegian Business School - Oslo, Norway
2011 - 2012
Bachelor's Degree in Graphic Design
Swansea Metropolitan University - Swansea, Wales, UK
2005 - 2008
Bachelor's Degree in Media, Information and Communications Technology, and Design
Volda University College - Volda, Norway
Certifications
MARCH 2015 - PRESENT
Google Analytics Individual Qualification
MARCH 2014 - PRESENT
Certified Scrum Product Owner
Scrum Alliance Inc.
Skills
Tools
Usertesting.com, Hotjar, Google Analytics, UsabilityHub, Make (formerly Integromat), Google Optimize, Stripe Checkout, Confluence, Jira, Optimizely, Mailchimp, Airtable
Languages
Visual Design Language
Industry Expertise
Casinos & Gaming, Media, Sports, Games, Health & Wellness, Apparel & Accessories
Platforms
Mobile, Web, Webflow, Figma, Shopify, Google Ads, Android, iOS
Other
Content Management Systems (CMS), User-centered Development (UCD), Product Management, User Research, App UI, Responsive Web Design (RWD), Responsive Web Apps, UX Design, UI Design, Mobile UI, Mobile UX, Ideation Workshops, Lean Startups, Bootstrap, Gambling, Web Applications, Product Ownership, Lottery, Style Guides, UI Style Guides, Branding, Marketplace Platforms, Concepting, UX Prototyping, Data Visualization, User Interviews, Validation, Design Leadership, iOS UI Design, Startups, Agile Product Management, Mobile App Design, Startup Consulting, App Design, User Interface (UI), Analytics, Agile UX, Lean UX, User Journey Maps, Accessibility, Visual Design, User Experience (UX), Interaction Design (IxD), Certified Scrum Product Owner (CSPO), Scrum, Agile, Product Design, Product Development, Design Systems, Usability Testing, Remote User Testing, User Testing, Design, Prototyping, Google Tag Manager, Google Data Studio, MVP Design, Conversion Rate Optimization (CRO), Funnel Optimization, Landing Pages, Web Design, Website Audits, Marketing Design, User Experience Design, Product Leadership, Mobile Design, Web App Design, Web App UX, Web App UI, Twilio, Web UX Design, Websites, eCommerce, Graphic Design, SaaS, Facebook Business Manager, Project Management, Conversion Rate, Web Analytics, Landing Page Design, Product Strategy, Layout Design, User Journeys, UX Wireframes, B2B, Business to Business (B2B), B2C, Interactive Prototypes, Customer Research, Qualitative Research, Qualitative Reports, Workshops, Workshop Facilitation, Wireframing, Mobile Apps, Maps, Gamification, User Flows, Web UI Design, UX Research, Email Design, Design Libraries, Mockups, User Onboarding, UI Audits, UX Audits, Conversion, Website Redesign, eCommerce Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, User Validation, Stakeholder Management, Apps, Agile Project Management, Ideation, Stripe Payments, Logo Design, Booking Systems, Social Media Marketing (SMM), Instagram, A/B Testing, Agile Coaching, Booking, Wellness, Photography, Appointment Booking, Email, Email Marketing, Google Design Sprints, Lean Experiments, Conceptual Design, Social Media Platforms, Publishing, Highcharts, CMS Structure & Configuration, Interviews, Field Research, Lean Canvas, Startup Funding, Brevo, Womenswear, Fashion Design, Minimal UI, Streaming, Music Players, Management, Entrepreneurship, Leadership, Project Leadership, Blockchain, Artificial Intelligence (AI), Non-fungible Tokens (NFT)
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