Goran is available for hire
Hire GoranGoran Mijalcic
Verified Expert in Design
UX/UI Designer
Location
Zagreb, Croatia
Toptal Member Since
September 2, 2015
With 12+ years of experience as a lead UX/UI designer, an agency background, and an MBA degree in marketing, Goran has you covered. Hire him to: design a native mobile app (Android/iOS) or a SaaS product, create a web/mobile prototype, design and code a landing page, audit your app/website UX/UI, redesign an app or website, turn a concept into wireframes, take wireframes and transform the UX/UI, or build and manage PPC/Facebook ads.
Work Experience
Lead UX/UI Designer, Brand Designer, Business Strategist
2015 - PRESENT
Fixii Pro Inc. (via Toptal)
- Entered on the ideation phase of the product; with only rough sketches as a starting point, contributed to business modeling and customer discovery.
- Interviewed major stakeholders and potential customers.
- Defined future product.
- Envisioned and designed Facebook Chatbot as a product that would drive and deliver the value proposition.
- Created a company logo and designed a landing page.
- Coded the page in HTML, CSS, and JavaScript based on the latest Bootstrap framework.
- Testimonial: "Goran Mijalcic has worked for us for almost a year. I can say that, without a doubt, he is one of the most talented, professional, intelligent, and kind individuals I have ever had the distinct pleasure of working with. His ability to design and implement highly useable UI/UX models is incredible. He always makes sure to research the subject matter, context, and possible outcomes in great detail before proposing a solution. After the solution is proposed, his methodology requires rigorous testing and revision to ensure perfection. Couple this with his business acumen and he has truly been a superstar. The latter should not be taken lightly. His ability to view the project from the bottom up and the top down was and is hugely impactful in ensuring that our project remains on pace and as lean as can possibly be." –Zachary Silverstein, Founder.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch
Lead UX/UI Designer
2016 - 2016
Fill in the Blank Co. (via Toptal)
- Designed a landing page that has been long overdue. The client wanted to establish trust up front with a clever and functional website design that talks to his target market.
- Worked on content design and inventory, a step often overlooked when designing websites.
- Set up the visual hierarchy for the content and prioritized it based on user feedback.
- Researched the competition for best practices that we could implement and at the same time identified matters that we should avoid when designing the client's own web presence.
- Testimonial: "Goran helped push us along. He took everything what we said and kind of laid it out in a way that was digestible. He gave us a great starting point to really be successful. What it is for us is that… The education level that Goran has surpasses a lot of people and the way he incorporates it into his design methods has far surpassed any other person we worked with." –Greg Petersen, President.
Technologies: Sketch
Lead UX/UI Designer
2015 - 2016
Output, Inc. (via Toptal)
- Envisioned the whole user experience for the B2B web app and prepared, carried out, and delivered competitive research as well as sketched, wireframed, and designed all screens of the web app (70+) along with the entire interaction design flow.
- Came up with the entire concept for the iPhone app, worked out the flows of the app, sketched and wireframed the final blueprint, and designed every screen of the app (30+) with all the user interaction states for a better picture of the app's functionality.
- Designed the landing page of the product. Defined content inventory, conceptualized page wireframes, worked through numerous iterations, and designed and delivered the "final look" (that is, a production-quality mockup of the landing page).
- Testimonial: "Goran Mijalcic has done work for our company in the capacity of Lead UX and UI designer for a new online SaaS web and iPhone application we created targeting the Trades and Construction industries. Goran exhibits a high degree of knowledge, always thoroughly researched the subject and with the best approach towards user centered design. He was able to quickly understand the problem from the perspective of our target customer and was able to deliver an elegant, well designed solution across the board. In addition, he was efficient and effective in his professional role, but also took the time to engage coworkers and clients with a genuine interest in how they were doing. I would not hesitate to recommend Goran to any organization and/or company in need for his knowledge and skills." –Herman Atwal, Co-founder.
Technologies: InVision, Balsamiq, Adobe Photoshop, Sketch
Lead UX/UI Designer at Borealis d.o.o. (Co-founder)
2013 - 2016
Borealis Agency
- Led UX/UI for all agency projects.
- Placed a strong emphasis on user experience design, usability testing, and user and competition research.
- Designed and delivered consistent experiences across devices and platforms.
Technologies: Balsamiq, InVision, Sketch, Adobe Creative Suite
Lead UX/UI Designer
2012 - 2016
Appointment Labs, Ltd.
- Led the UX/UI of the entire line of products.
- Initiated user research, wireframed UI solutions, and designed final UIs.
- Successfully launched two B2B SaaS products: Tictiq.com and Deal Scheduler at appointmentlabs.com.
Technologies: Balsamiq, InVision, Sketch, Adobe Creative Suite
UX/UI Auditor
2015 - 2015
Quadrant.io (via Toptal)
- Provided a fresh perspective on better user flows and suggested improvements overall.
- Recommended a more meaningful integration of the clients' Excel product feature within the web app and made them more related.
- Helped the clients with clear guidance on how to align their user flows with the strategic objectives of their users, and offer incentives/reasons to use new features that were being introduced.
Technologies: Adobe Photoshop, Balsamiq, Heuristic Evaluation
UX/UI Mentor
2014 - 2014
Startup Pirates
- Mentored the teams on all things UX/UI.
- Analyzed the products, goals, and target users for inconsistencies and possible flaws.
- Advised on best UX/UI practices while pinpointing areas of improvement for their products.
Technologies: Balsamiq, InVision, Adobe Creative Suite
UX/UI Mentor
2014 - 2014
Startup Weekend
- Helped startup teams with the UX/UI of their products.
- Pointed out flaws and suggested relevant solutions.
- Explained and demonstrated to the teams what UX/UI actually is and how to go about it.
Technologies: Balsamiq, InVision, Adobe Creative Suite
Lead UX/UI Designer (Web and Mobile)
2010 - 2013
Betcafe, Ltd.
- Delivered everything front-to-back from concept definition to final design.
- Planned, executed, and delivered UX/UI design of the entire platform, both web and mobile.
- Led the product development and introduced gamification at large.
Technologies: Balsamiq, Adobe Creative Suite
Startup Ambassador
2012 - 2012
"How to Web" Startup Conference
- Helped with referring and bringing in promising startups.
- Connected people to the event.
- Connected people to people.
Technologies: Balsamiq, InVision, Adobe Creative Suite
Marketing Director - Creative Executive
2005 - 2007
HellenicNet Digital
- Conceptualized, created, and delivered a number of large-scale web projects while implementing UX/UI design where possible - that is, where clients understood the benefits of it and wanted on board.
Technologies: Adobe Illustrator, Adobe Photoshop
Marketing Director
2003 - 2005
MWA - Multimedia & Web Advertising Agency
- Set up an ad agency.
- Introduced UX/UI design.
- Acquired 70+ paying clients and over 1M in revenue.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
Education
2007 - 2009
MBA Degree in Marketing
Athens University of Economics and Business - AUEB - Athens, Greece
1994 - 1998
Bachelor's Degree in Marketing
Faculty of Economics, University of Kragujevac in Serbia - Kragujevac, Serbia
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