Heather Lee
Verified Expert in Design
Designer
Taipei, Taiwan
Toptal member since October 21, 2021
Heather is a product designer specialized in user experience, user interface, and interaction design. With over 10 years of experience, she is keen on building products from ideation to launch and delivering innovative product solutions for global companies and startups. Heather connects UI/UX design with real business goals while seamlessly integrating the brand across the customer journey.
Experience
- UI Design - 10 years
- HTML - 10 years
- Responsive Design - 10 years
- CSS - 10 years
- Responsive Web Apps - 10 years
- Interactive Prototypes - 10 years
- Interactive UI - 8 years
- UX Design - 8 years
Portfolio
Insurance App and Web Design
Work Experience
Senior Product Designer
Crypto.com
- Drove UX improvements across high-impact trading workflows, enhancing clarity, efficiency, and user confidence.
- Elevated design consistency through systemized components and scalable interaction patterns across the platform.
- Collaborated cross-functionally to align design strategy with product goals, balancing user needs and business priorities.
- Led research and validation efforts to uncover user pain points and translate insights into actionable design decisions.
Principal UX Designer
XREX
- Revamped the user journey from signup, KYC, to homepage redesign, significantly enhancing user experience.
- Led the design and optimization of deposit and withdrawal flows, enhancing transactional efficiency for users.
- Developed and implemented user-friendly solutions for new trading features, including grid trade and crypto loans.
- Conducted in-depth user research to understand local preferences and inform strategic design decisions.
Senior Interaction Designer
Frog Design Inc.
- Created an innovative, seamless product experience from web to mobile for a leading Taiwanese finance company.
- Developed a consistent, well-structured UI design library, improving brand identity and overall user experience.
- Conducted comprehensive usability testing, ensuring an intuitive and engaging user experience across various features.
Design Lead
Bacchus Wine Group
- Worked together with managers, designers, and engineers to develop, implement and design user-facing products.
- Managed the creation and integration of a wine eCommerce platform and a wine cellar app.
- Created the UI guidelines for cross-platform consistency.
Senior Product Designer
Fevolution
- Designed the UX and UI of an augmented reality (AR) mobile game, including original characters and stage design.
- Designed and developed the front end for several gaming sites.
- Created small interactive games for multiple exhibitions.
Art Director
Iprefer Digital Integrated Marketing
- Delivered practical creative solutions to meet marketing and creative objectives for clients including Samsung, Acer, 7-11, Ardbeg, and Coca-Cola.
- Directed photographers, illustrators, designers, and the development team to ensure proper production of digital campaigns.
- Designed corporate and campaign websites for several brands.
Associate Art Director
Leo Burnett
- Provided art direction and visual designs for all creative projects.
- Developed the creative concept and directed social media marketing for Johnnie Walker, Baileys, and TGI Fridays brands.
- Created new websites, mobile applications, landing pages, and iconography.
Senior Web Designer
EBG Design Agency
- Delivered UI/UX designs to help achieve milestones for key interactive and website projects.
- Collaborated with the developer and project management team creating user flows, information architecture, and wireframes.
- Worked as the lead interactive designer for all web projects.
Education
Bachelor's Degree in Communication Design
Emily Carr University of Art + Design - Vancouver, Canada
Skills
Tools
Sketch, ProtoPie, Claude, Photoshop CC, Illustrator CC, InVision, Flinto, After Effects CC, InDesign CC
Languages
HTML, CSS, JavaScript
Platforms
Figma, iOS, Android
Other
UI Design, UX Design, Responsive Web Apps, Web UX, Responsive Design, Web UI Design, User Interface (UI), User Experience (UX), Product Design, Web Design, Responsive Web Design (RWD), Mobile UI Design, Mockups, Data Visualization, Dashboard Design, Fintech Design, Brand Design, Apps, Design Thinking, Interactive Prototypes, Interactive UI, 2D Animation, Branding, Lottie, Fintech, Print Design, Graphic Design, eCommerce, User Research, User Flows, Wireframing, Prototyping, User Testing, Art Direction, Style Guides, App UI, Mobile Prototypes, UI Guidelines, Game Art, Unity Game Assets, Mobile Game UI, Augmented Reality (AR), Information Design, UI Style Guides, Wine & Wineries, Character Design, Interaction Design (IxD), Home Decor, Photography Direction, Travel, Social, Community, Ideation, Web Animation, Design Systems, User Interviews, Design Libraries, Usability, App UX, UX Research, Web3, Dashboards, Trade Finance, AI-powered Product Design
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring