Jasmine Weathers, Designer in Atlanta, GA, United States
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Jasmine Weathers

Verified Expert  in Design

Bio

Jasmine is a UX designer with over 10 years of experience. She's worked at both enterprises and digital agencies, honing her design and strategy skills while producing a variety of digital experiences, from websites to mobile and web applications, across several industries.

Portfolio

Work Experience

Principal Product Designer

2022 - PRESENT
Zillow, Inc.
  • Guided a successful initiative to redesign the main features of the loan officers' portal, which resulted in a 25% increase in loan officers' efficiency and an 80% improvement in overall satisfaction with the tool.
  • Designed a task dashboard that streamlined the documentation process for verifying borrowers' financial information. This feature allowed loan officers to focus on critical tasks and accelerated the pre-approval process for borrowers.
  • Created a tool to assess a borrower's likelihood to convert. Leveraging AI, the tool evaluated key factors to provide valuable insights. This shortened the time required for loan officers to determine potential borrowers' viability.
Technologies: Figma, FigJam, Figma Plugins, Jitter, Journey Mapping, User Flows, Card Sorting, Product Design, UX Strategy, Content Strategy, Web UX Design, Web App UI, App UI, Information Architecture (IA), Market Research, Heuristic Review, Experience Maps, User Research, User Validation Testing, User Journeys, Task Flows, UX Workshops, User Journey Maps, Dashboards, Fintech, AI Design, Analytics, Web UX, Desktop App Design, Rapid Prototyping, Design Workshops, Discovery, Discovery Workshops, Web Applications, UI Design, Web Platforms, User Interface (UI), Artificial Intelligence (AI)

Lead Product Designer

2017 - PRESENT
Salesforce
  • Spearheaded the design of AI-powered features like Bring Your Own AI and the Amazon SageMaker integration, enabling data scientists to deploy custom ML models and drive real-time predictions for personalization.
  • Designed an accessible model, which I presented to stakeholders and led to approval for implementation.
  • Designed a new analytics SKU that provided marketers with out-of-the-box KPIs and insights across the campaign lifecycle using AI. Customers saw a reduction in the sales cycle length and lead qualification improvements.
  • Received the Trailblazer award for improving an engagement feature that gave marketers campaign insights.
  • Helped drive the digital marketing platform's growth by designing features to support key marketing and data specialist customers' needs as the senior product designer.
Technologies: InVision, Sketch, Figma, Design Systems, Content Strategy, App UX, App UI, Journey Mapping, Experience Maps, User Research, Remote User Testing, User Validation, Task Flows, UX Workshops, UX Strategy, Dashboard Design, AI Design, Analytics, UX Design, UI Design, Web App UI, Web App Design, User Experience (UX), User Personas, Surveys, Information Architecture (IA), Market Research, Heuristic Review, User Flows, Card Sorting, Product Design, Web UX Design, User Validation Testing, User Journeys, Dashboards, Web UX, FigJam, Figma Plugins, Desktop App Design, Rapid Prototyping, User Testing, Design Workshops, Discovery, Discovery Workshops, Web Applications, Business to Business (B2B), Web Platforms, User Interface (UI), Artificial Intelligence (AI)

Product Designer

2011 - 2021
Kiwipurple Design
  • Partnered with companies such as ADP, Roadie, IQ Agency, and Vitrue to produce user-centered experiences.
  • Played a key role in providing interaction design, content strategy, user testing, heuristic evaluations, experience maps, and user flows for mobile apps, eCommerce, and SaaS products.
  • Covered a variety of industries, such as fintech, human resources, startups, and digital agencies, as part of my contributions.
Technologies: App UX, Adobe Illustrator, App UI, Card Sorting, Content Strategy, eCommerce UX, Web App UX, eCommerce, User Journey Maps, Task Flows, Experience Maps, Remote User Testing, Sketch, UX Strategy, UX Design, UI Design, Figma, Web App UI, Web App Design, User Experience (UX), User Personas, Surveys, Apple Keynote, Information Architecture (IA), Market Research, Heuristic Review, Journey Mapping, User Flows, Product Design, Web UX Design, User Research, User Validation Testing, User Journeys, UX Workshops, Dashboards, Fintech, Web UX, FigJam, Figma Plugins, Desktop App Design, Rapid Prototyping, User Testing, Discovery, Web Applications, Business to Business (B2B), Web Platforms, User Interface (UI)

User Experience Lead

2015 - 2016
State Farm
  • Developed the UX strategy for agent-focused native apps as the UX lead. This strategy drove design solutions focused on user needs, ease of use, and business goals.
  • Partnered with researchers to implement qualitative and quantitative research to identify user needs, which resulted in demonstrable product improvements.
  • Successfully guided my UX teams' work by implementing UX strategy and research analysis.
  • Led workshops with stakeholders, researchers, and UX to foster collaboration within cross-functional product teams. I also held collaboration sessions with developers during implementation.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Content Strategy, Card Sorting, UX Strategy, App UX, App UI, Web App UX, Web App Design, Remote User Testing, User Validation Testing, User Journeys, Task Flows, Web UX Design, Dashboard Design, UX Design, UI Design, Web App UI, User Experience (UX), User Personas, Surveys, Information Architecture (IA), Market Research, Heuristic Review, Journey Mapping, User Flows, Product Design, Experience Maps, User Research, User Journey Maps, Dashboards, Fintech, Web UX, Rapid Prototyping, User Testing, Design Workshops, Discovery, Discovery Workshops, Web Applications, Web Platforms, User Interface (UI)

iOS Mobile Designer Consultant

2014 - 2015
IBMCo
  • Worked collaboratively with a team of designers and developers to develop retail industry solutions for the Apple and IBM partnership.
  • Conducted heuristic evaluations on in-flight designs to ensure usability.
  • Won first place in the Apple Workshop Design Challenge.
Technologies: Apple Keynote, InVision, App UX, App UI, Heuristic Review, POS, UX Design, UI Design, User Experience (UX), User Personas, Information Architecture (IA), Market Research, User Flows, Product Design, Task Flows, Dashboards, Rapid Prototyping, User Testing, Discovery, User Interface (UI)

UX Manager

2013 - 2014
IHG Hotels & Resorts
  • Worked collaboratively with the UX, product managers, business partners, and development to drive the experience for the responsive redesign of IHG’s extended stay brands’ websites.
  • Provided innovative, customer-focused information architecture and visual design recommendations that enhanced the user experience and increased online revenue.
  • Conducted competitive assessments and utilized usability and analytics to influence ongoing projects.
Technologies: Axure RP Pro, Adobe Photoshop, Adobe Illustrator, InVision App, Card Sorting, Content Strategy, Marketing Research & Analysis, Information Architecture (IA), Responsive Layout, Web UX Design, UX Strategy, UX Research, User Flows, UX Design, UI Design, Web App UI, Web App Design, User Experience (UX), Market Research, Heuristic Review, Product Design, Task Flows, Web UX, User Testing, Discovery, Discovery Workshops, User Interface (UI)

UX Architect

2013 - 2013
Macquerium
  • Held a client-facing role that leveraged the client's voice to craft on-brand experiences that met client expectations and business goals.
  • Produced user-centered design deliverables to conceptualize and communicate detailed interaction behaviors for cross-channel platforms.
  • Conducted competitive and heuristic analysis and content strategy.
Technologies: App UX, Adobe Illustrator, Content Strategy, Market Research, Heuristic Review, Web App UX, Web UX Design, Experience Maps, UX Design, UI Design, Web App Design, User Experience (UX), Information Architecture (IA), User Flows, Product Design, Task Flows, Web UX, Desktop App Design, Discovery, Web Platforms, User Interface (UI)

UX Associate

2012 - 2013
Razorfish
  • Developed information architecture and content strategy documentation for websites and applications.
  • Translated business requirements and audience needs, tasks, and goals into creative and intuitive online experiences.
  • Analyzed client and project messaging needs to develop a relevant content strategy.
Technologies: Content Strategy, Web UX Design, Adobe Illustrator, Axure RP Pro, UX Design, UI Design, Web App Design, User Experience (UX), Information Architecture (IA), Market Research, User Flows, Product Design, Task Flows, Web UX, Desktop App Design, Discovery, User Interface (UI)

Education

2008 - 2011

Master's Degree in Industrial Design

Georgia Institute of Technology - Atlanta, GA, USA

1997 - 2002

Bachelor of Science Degree in Mechanical Engineering

University of California, Davis - Davis, CA, USA

Skills

Tools

UX Tools, Apple Keynote, InVision, Sketch, Zeplin, Usertesting.com, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, InVision App, FigJam, Figma Plugins, Jira

Platforms

Figma

Other

UX Design, App UX, User Flows, Product Design, Web UX Design, Web App UX, Information Architecture (IA), Market Research, Web App Design, User Journeys, Task Flows, User Journey Maps, User Experience (UX), Web UX, Desktop App Design, Rapid Prototyping, Discovery, Web Applications, Web Platforms, UX Research, UI Design, UX Testing, Journey Mapping, Card Sorting, Design Systems, UX Strategy, Content Strategy, eCommerce UX, Responsive Layout, App UI, Web App UI, User Personas, Surveys, Marketing Research & Analysis, Heuristic Review, eCommerce, User Research, Remote User Testing, User Validation, User Validation Testing, UX Workshops, Responsive UX Design, Dashboards, Fintech, Dashboard Design, User Testing, Design Workshops, Discovery Workshops, Business to Business (B2B), User Interface (UI), Engineering, Industrial Design, Experience Maps, POS, AI Design, Analytics, Jitter, B2B, Artificial Intelligence (AI)

Experience

  • UX Design - 14 years
  • UI Design - 11 years
  • Journey Mapping - 10 years
  • UX Tools - 10 years
  • User Flows - 10 years
  • App UX - 8 years
  • UX Testing - 7 years
  • UX Research - 7 years

Tools

  • UX Tools
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