Jasmine Weathers

Designer in Atlanta, GA, United States

Member since November 10, 2021

Jasmine is a UX designer with over ten years of experience. She's worked at both enterprises and digital agencies, honing her design and strategy skills while producing a variety of digital experiences ranging from websites to mobile and web applications across several industries.

UX Design User Flows User Experience (UX)Web UX App UX UI Design Journey Mapping UX Research UX Testing Product Design Web UX Design Web App UX Information Architecture (IA)User Journey Maps UX Strategy Show more

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Portfolio

Digital Design

B2B Marketing Analytics Plus
- Product Design
- UX Design
State Farm Pocket Agent App
- Product Design
Simple Conversation App
- App UX
- UX Strategy
- Dashboard Design
- User Flows
- Content Strategy
- Web App Design
- Fintech
- Remote User Testing
- UX Research
Apple and IBM Dynamic Buy
- App UX
- Product Design
IHG Extended Stay Brand Redesign
- Card Sorting
- Content Strategy
- eCommerce UX
- Web UX Design
- Responsive Layout
Fundrise Investor Personas and Onboarding
- Product Design
- App UX
- App UI
- Web App UI
- Web App UX
- User Personas
- UX Strategy
- Surveys

Employment

Senior Product Designer
2017 - PRESENT
Salesforce
- Designed a new analytics SKU that provided marketers with out-of-the-box KPIs and insights across the campaign lifecycle using AI. Customers saw a reduction in the length of the sales cycle and improvements in lead qualification.
- Received the Trailblazer award for work done on improving an engagement feature that provided marketers with campaign insights.
- Designed an accessible way to model that I presented to stakeholders. This was an effort I led that was ultimately approved for implementation.
- Helped drive the digital marketing platform's growth by designing features to support key marketing and data specialist customers' needs as the senior product designer.
- Contributed to shaping Salesforce's user experience by collaborating with product managers, engineers, and other designers to bring visions to life.
Technologies: InVision, Sketch, Figma, Design Systems, Content Strategy, App UX, App UI, Journey Mapping, Experience Maps, User Research, Remote User Testing, User Validation, Task Flows, UX Workshops, UX Strategy, Dashboard Design, AI Design, Analytics
Product Designer
2011 - 2021
Kiwipurple Design
- Partnered with companies such as ADP, Roadie, IQ Agency, and Vitrue to produce user-centered experiences.
- Played a key role in providing interaction design, content strategy, user testing, heuristic evaluations, experience maps, and user flows for mobile apps, eCommerce, and SaaS products.
- Covered a variety of industries such as fintech, human resources, startups, and digital agencies as part of my contributions,.
Technologies: App UX, Adobe Illustrator, App UI, Card Sorting, Content Strategy, eCommerce UX, Web App UX, eCommerce, User Journey Maps, Task Flows, Experience Maps, Remote User Testing, Sketch, UX Strategy
User Experience Lead
2015 - 2016
State Farm
- Developed the UX strategy for agent-focused native apps as the UX lead. This strategy drove design solutions focused on user needs, ease of use, and business goals.
- Partnered with researchers to implement qualitative and quantitative research to identify user needs, which resulted in demonstrable product improvements.
- Successfully guided my UX teams' work by implementing UX strategy and research analysis.
- Led workshops with stakeholders, researchers, and UX to foster collaboration within cross-functional product teams. I also held collaboration sessions with developers during implementation.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Content Strategy, Card Sorting, UX Strategy, App UX, App UI, Web App UX, Web App Design, Remote User Testing, User Validation Testing, User Journeys, Task Flows, Web UX Design, Dashboard Design
iOS Mobile Designer Consultant
2014 - 2015
IBMCo
- Worked collaboratively with a team of designers and developers to develop retail industry solutions for the Apple and IBM partnership.
- Conducted heuristic evaluations on in-flight designs to ensure usability.
- Won first place in the Apple Workshop Design Challenge.
Technologies: Apple Keynote, InVision, App UX, App UI, Heuristic Review, POS
UX Manager
2013 - 2014
IHG Hotels & Resorts
- Worked collaboratively with the UX, product managers, business partners, and development to drive the experience for the responsive redesign of IHG’s extended stay brands’ websites.
- Provided innovative, customer-focused information architecture and visual design recommendations that enhanced the user experience and increased online revenue.
- Conducted competitive assessments and utilized usability and analytics to influence ongoing projects.
Technologies: Axure RP Pro, Adobe Photoshop, Adobe Illustrator, InVision App, Card Sorting, Content Strategy, Marketing Research, Information Architecture (IA), Responsive Layout, Web UX Design, UX Strategy, UX Research, User Flows
UX Architect
2013 - 2013
Macquerium
- Held a client-facing role that leveraged the client's voice to craft on-brand experiences that met client expectations and business goals.
- Produced user-centered design deliverables to conceptualize and communicate detailed interaction behaviors for cross-channel platforms.
- Conducted competitive and heuristic analysis and content strategy.
Technologies: App UX, Adobe Illustrator, Content Strategy, Market Research, Heuristic Review, Web App UX, Web UX Design, Experience Maps
UX Associate
2012 - 2013
Razorfish
- Developed information architecture and content strategy documentation for websites and applications.
- Translated business requirements and audience needs, tasks, and goals into creative and intuitive online experiences.
- Analyzed client and project messaging needs to develop a relevant content strategy.
Technologies: Content Strategy, Web UX Design, Adobe Illustrator, Axure RP Pro

Education

Master's Degree in Industrial Design
2008 - 2011
Georgia Institute of Technology - Atlanta, GA, USA
Bachelor of Science Degree in Mechanical Engineering
1997 - 2002
University of California, Davis - Davis, CA, USA

Experience

UI Design10 years
Journey Mapping10 years
UX Tools10 years
UX Design10 years
User Flows10 years
App UX8 years
UX Testing7 years
UX Research7 years

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Designer in Atlanta, GA, United States

Portfolio

Employment

Senior Product Designer

Product Designer

User Experience Lead

iOS Mobile Designer Consultant

UX Manager

UX Architect

UX Associate

Education

Experience

Tools

Location