Jasmine is a UX designer with over ten years of experience. She's worked at both enterprises and digital agencies, honing her design and strategy skills while producing a variety of digital experiences ranging from websites to mobile and web applications across several industries.
Designed a new analytics SKU that provided marketers with out-of-the-box KPIs and insights across the campaign lifecycle using AI. Customers saw a reduction in the length of the sales cycle and improvements in lead qualification.
Received the Trailblazer award for work done on improving an engagement feature that provided marketers with campaign insights.
Designed an accessible way to model that I presented to stakeholders. This was an effort I led that was ultimately approved for implementation.
Helped drive the digital marketing platform's growth by designing features to support key marketing and data specialist customers' needs as the senior product designer.
Contributed to shaping Salesforce's user experience by collaborating with product managers, engineers, and other designers to bring visions to life.
Technologies: InVision, Sketch, Figma, Design Systems, Content Strategy, App UX, App UI, Journey Mapping, Experience Maps, User Research, Remote User Testing, User Validation, Task Flows, UX Workshops, UX Strategy, Dashboard Design, AI Design, Analytics
2011 - 2021
Partnered with companies such as ADP, Roadie, IQ Agency, and Vitrue to produce user-centered experiences.
Played a key role in providing interaction design, content strategy, user testing, heuristic evaluations, experience maps, and user flows for mobile apps, eCommerce, and SaaS products.
Covered a variety of industries such as fintech, human resources, startups, and digital agencies as part of my contributions,.
Technologies: App UX, Adobe Illustrator, App UI, Card Sorting, Content Strategy, eCommerce UX, Web App UX, eCommerce, User Journey Maps, Task Flows, Experience Maps, Remote User Testing, Sketch, UX Strategy
User Experience Lead
2015 - 2016
Developed the UX strategy for agent-focused native apps as the UX lead. This strategy drove design solutions focused on user needs, ease of use, and business goals.
Partnered with researchers to implement qualitative and quantitative research to identify user needs, which resulted in demonstrable product improvements.
Successfully guided my UX teams' work by implementing UX strategy and research analysis.
Led workshops with stakeholders, researchers, and UX to foster collaboration within cross-functional product teams. I also held collaboration sessions with developers during implementation.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Content Strategy, Card Sorting, UX Strategy, App UX, App UI, Web App UX, Web App Design, Remote User Testing, User Validation Testing, User Journeys, Task Flows, Web UX Design, Dashboard Design
iOS Mobile Designer Consultant
2014 - 2015
Worked collaboratively with a team of designers and developers to develop retail industry solutions for the Apple and IBM partnership.
Conducted heuristic evaluations on in-flight designs to ensure usability.
Won first place in the Apple Workshop Design Challenge.