Jordan Grauf
Verified Expert in Design
Product Designer
Brisbane, Queensland, Australia
Toptal member since January 10, 2022
Jordan is an experienced product designer with 10+ years of experience working with various businesses, from small tech startups to booming global tech companies. He proved to be keen on balancing user needs with complex business problems at scale across different continents. Jordan is passionate about solving complex user problems, delivering value and innovation to businesses, handling communication and analysis, product integration and validation, and collaboration with like-minded teams.
Portfolio
Work Experience
Lead Consultant
UX Consultanting
- Supported and guided leadership teams of Fortune 500 and enterprise clients.
- Supported an insurance startup and helped them achieve their goal by getting the product to market.
- Worked on sustainable projects and designed software that is helping sustainability globally.
Senior Product Designer
Xero
- Created a billing and subscription model and checkout process. Increased global conversion rates and small business onboarding with target markets in the US and Europe.
- Built a hypothesis-driven problem-solving approach to increase conversion rates and validate confidence in our solutions.
- Designed a machine learning (ML) analytics platform that enabled Xero to become a data-driven enterprise business.
- Pivoted roles in research, service design, and product marketing to support in-time product delivery when required by the project.
- Mentored junior designers and supported other designers on different product portfolios.
Senior User Experience Designer
REA Group
- Played a high-level strategic role helping realestate.com.au release a new advertising platform to the market in 2020.
- Created the value proposition and strategic alignment to introduce a new product in the Australian market, reaching 10 million property seekers.
- Contributed to the product's growth by creating awareness in the Australian market and onboarding users onto a new platform.
- Validated the product, supported designers ensuring product alignment with the strategic vision, and worked closely with the research and delivery team leads.
Mid-senior Product Designer
Youi
- Handled the end-to-end product design, including discovery, analysis, and the design itself, and individually contributed to research on multiple projects.
- Contributed to customer-facing projects that included designing an online claims experience and dashboards to improve the Youi app's performance.
- Worked with multiple business facets, from product to customer service and call advisors, for digitalizing business areas like call-center departments.
- Redesigned the online sales flow, focusing on reducing the sales funnel time and increasing conversion of Australian and New Zealand customers.
- Handled the redesign of the internal business software for customer service call advisors.
Interaction and UI Designer
Retail Express Services
- Delivered hundreds of client-side eCommerce stores using POS software.
- Built successful relationships with clients and managed the implementation and delivery of Magento online stores.
- Designed and managed the implementation of web stores with a team of offshore developers.
Design Tutor
University of the Sunshine Coast
- Worked as a design tutor specialized in webdesign.
- Coached and communicated design and web techniques to struggling students. Led and teached them to understand design principles and the different technologies used.
- Facilitated and run weekly support classes and mentoring sessions.
Education
Bachelor of Arts Degree in Computer-based Art and Design
University of the Sunshine Coast - Queensland, Australia
Skills
Tools
Figma, Sketch, Miro, Adobe, Atlassian Suite, Flow, WP eCommerce, Axure RP Pro
Platforms
Android, iOS
Other
Product Design, UI Design, User Research, Communication, Service Design, User Experience (UX), Qualitative Research, Design, UX Research, User Flows, Wireframing, Stakeholder Engagement, Stakeholder Management, Discovery, Requirements, SaaS Design, Dashboards, User Onboarding, Web UX Design, Prototyping, UX Prototyping, User Journeys, User Journey Maps, Desktop Web Design, Mobile UX, Mobile UI, Mobile UX Design, Customer Service, Interaction Design (IxD), Workshop Facilitation, User Interface (UI), Dashboard Design, Information Architecture (IA), Client Management, Competitor Analysis & Profiling, Responsive UI, Responsive Design, Mobile Apps, Mobile App UI, Screen Flows, Stakeholder Interviews, UX Design, Web Design, Responsive Web Design (RWD), Mobile App Design, Product Benchmarking, Web App Design, Enterprise, Websites, Enterprise Design, High-fidelity Mockups, User Experience Design, User Experience Strategy, UX Flows, Design Leadership, User Testing, B2C, Mobile UI Design, Data Visualization, Google Material Design, Chatbot Conversation Design, eCommerce, eCommerce UI, Agency, Customer Experience, UX Mentoring, Remote Usability Testing, Design Libraries, Proof of Concept (POC), Design Workshops, Customer Experience Management, Personas, Website QA, QA Testing, Usability Testing, Research Synthesis, User Personas, SaaS, UI Components, Facilitation
Experience
- Responsive Web Design (RWD) - 12 years
- Mobile UX Design - 10 years
- User Experience (UX) - 9 years
- User Flows - 9 years
- User Journeys - 8 years
- Product Design - 8 years
- User Research - 7 years
- SaaS Design - 6 years
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